References

Emmanuel Mogaji (University of Greenwich, London, UK)

Emotional Appeals in Advertising Banking Services

ISBN: 978-1-78756-302-5, eISBN: 978-1-78756-299-8

Publication date: 1 May 2018

Citation

Mogaji, E. (2018), "References", Emotional Appeals in Advertising Banking Services, Emerald Publishing Limited, Leeds, pp. 91-106. https://doi.org/10.1108/978-1-78756-299-820181011

Publisher

:

Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited


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