In-Store Design and Marketing Effects: Taking Account of the Influence of Servicescape Design upon Retail Brand Frontline Employees
Multi-Channel Marketing, Branding and Retail Design
ISBN: 978-1-78635-456-3, eISBN: 978-1-78635-455-6
Publication date: 18 October 2016
Acknowledgements
Acknowledgement
With thanks to Prof. Joseph Coughlan and Aileen Kennedy for reviewing an early draft of this chapter.
Citation
Kearney, T. (2016), "In-Store Design and Marketing Effects: Taking Account of the Influence of Servicescape Design upon Retail Brand Frontline Employees", Mcintyre, C., Melewar, T.C. and Dennis, C. (Ed.) Multi-Channel Marketing, Branding and Retail Design, Emerald Group Publishing Limited, Leeds, pp. 193-217. https://doi.org/10.1108/978-1-78635-456-320161005
Publisher
:Emerald Group Publishing Limited
Copyright © 2016 Emerald Group Publishing Limited