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This research paper aims to identify and provide insights into rejuvenation strategies in Kaş as a microtourism destination based on the views of stakeholders.

The research utilizes a single-case design, applying an inductive approach to analyze data collected from semi-structured interviews. Thematic analysis was employed to analyze the data.

The inductive thematic analysis yields nine different main themes: product transformation, integrated sustainable development strategies, cooperation, promotion through the right channels, stable tourism policy, selective tourism strategy, tourism awareness, access to tourist movements and management and tools for monitoring the quality and sustainability of tourism.

This research offers practical recommendations for regional authorities, residents and business stakeholders to foster sustainable tourism development by addressing resource utilization and existing challenges in the rejuvenation of Kaş.

This research contributes to theory by addressing the lack of applied research on the rejuvenation process in micro-tourism destinations, using Kaş (Turkey) as a case study. It identifies and emphasizes the unique challenges in microdestinations, enhancing our understanding and filling a critical knowledge gap. The identified rejuvenation strategies in Kaş are positioned to serve as a model for similar destinations, emphasizing their distinctive characteristics and challenges.

The digital economy has become a key force supporting the high-quality development of tourism. This paper discusses the coupling coordination relationship and spatiotemporal evolution path of digital economy and tourism in China's provinces.

This paper uses the entropy method to measure the development level of digital economy and tourism, and establishes coupling coordination model and spatial autocorrelation model to study the interaction between the two industries.

Results show that the development levels of the two industries are rising, which spatially show a progressively decreasing pattern of east-middle-northeast-west. The coupling coordination degrees of the two industries have increased steadily, but the overall level is still near maladjusted. Spatially, the positive correlation is increasing, but the incongruity of spatial agglomeration is still significant. The coupling coordination evolution path in the provinces shows differentiated characteristics. The migration path is mainly concentrated in Zones I and II. The eastern region has an obvious trend of extending to Zone III, where the tourism industry was the most affected by the pandemic.

The study helps clarify the industrial coupling and coordination relationship in various regions and formulate regional tourism digital transformation strategies to promote the high-quality development of China's tourism industry.

This paper enriches the research on the relationship between digital economy and tourism from the perspective of industrial integration. The development commonality of China's tourism digital transformation summarized provides theoretical reference and demonstration for the coordinated development of China's tourism.

The impact of digital technology in the wider travel field has been substantial and significant, changing both the competitive landscape of businesses and the behavior of travelers. However, we are now on the cusp of new digital developments encompassing cloud computing, blockchain, internet of things (IoT) and above all, artificial intelligence (AI), which are predicted to disrupt the business and consumer sides of several industries – travel included. This study aims to frame this upcoming digital transformation in travel within a human-centered approach where the critical understanding of digital humanism principles will enrich social scientists’ research agenda in the coming years.

The viewpoint follows a structure based on (i) setting the scene for the rise of digital transformation, (ii) the historical perspective on digital transformation in travel, (iii) the pandemic’s impact and (iv) future development and research agenda.

It is only by fostering a human-centered digital transformation perspective that social science researchers in travel can realize the “high-tech for high-touch” promise of fostering a human-to-human encounter empowered and possibly hampered, by digital technologies. This work proposes to start from the concepts of digital technology control, participation, education and ethics to design a research agenda with a 2050 horizon.

This work has been designed to shift the attention of researchers toward a human-centered digital transformation approach to reflect on the human-machine relationship for a better society. Due to its inner characteristics the travel field can foster a reflection on this topic by reaffirming the centrality of human beings and their authorship in the travel product creation.

数字技术在更广泛的旅游领域产生了巨大而显著的影响, 改变了企业的竞争图景和游客行为。然而, 我们现在正处于新的数字发展的风口浪尖, 包括云计算、区块链、物联网以及最重要的人工智能, 预计这些技术将颠覆包括旅游业在内的多个行业的企业端和消费端。这项研究建议将即将到来的旅行数字化转型纳入以人为本的方法, 对数字人文主义原则的批判性理解将丰富社会科学家未来几年的研究议程。

该观点遵循基于以下方面的一种结构, (i)为数字化转型的兴起设定场景, （ii）旅行数字化转型的历史视角, (iii)疫情的影响和（iv）未来发展和研究议程。

只有培养以人为中心的数字化转型视角, 旅游领域的社会科学研究人员才能实现“高科技换高品质”的承诺, 培养一种被数字技术赋能但也可能受到阻碍的人与人之间的接触。这项工作建议从数字技术控制、参与、教育和伦理的概念出发, 设计一个2050年的研究议程。

这项工作旨在将研究人员的注意力转移到以人为中心的数字化转型方法上, 以反思更美好社会的人机关系。由于旅游领域的内在特征, 它可以通过重申人在旅游产品创造中的中心地位和作者身份来促进对这一主题的反思。

El impacto de la tecnología digital en el ámbito de los viajes en general ha sido sustancial y significativo, cambiando tanto el panorama competitivo de las empresas como el comportamiento de los viajeros. Sin embargo, en la actualidad estamos en la cúspide de nuevos desarrollos digitales que abarcan la nube informática, blockchain, IoT y, sobre todo, la inteligencia artificial, que se prevé que alteren los aspectos comerciales y de consumo de varias industrias, incluidos los viajes. Esta investigación propone enmarcar esta próxima transformación digital en los viajes dentro de un enfoque centrado en el ser humano, donde la comprensión crítica de los principios del humanismo digital enriquecerá la agenda de investigación de los científicos sociales en los próximos años.

El presente trabajo presenta una estructura basada en (i) el establecimiento del escenario para el auge de la transformación digital, (ii) la perspectiva histórica de la transformación digital en los viajes, (iii) el impacto de la pandemia y (iv) el desarrollo futuro y líneas de investigación.

Únicamente si se fomenta una perspectiva de transformación digital centrada en el ser humano podrán los investigadores de las ciencias sociales en el ámbito de los viajes hacer realidad la promesa de “alta tecnología para un alto contacto”, promoviendo un encuentro entre seres humanos potenciado, y posiblemente obstaculizado, por las tecnologías digitales. Este trabajo propone partir de los conceptos de control de la tecnología digital, participación, educación y ética para diseñar una agenda de investigación con horizonte 2050.

Este trabajo ha sido diseñado para desplazar la atención de los investigadores hacia un enfoque de transformación digital centrado en el ser humano para reflexionar sobre la relación ser humano-máquina para una sociedad mejor. Por sus características internas, el ámbito de los viajes puede propiciar una reflexión sobre este tema reafirmando la centralidad del ser humano y su autoría en la creación del producto turístico.

The huge Muslim population has increased the demand for halal tourism products and destination factors in this niche tourism segment. Despite the growing body of research conducted regarding ChatGPT’s revolutionary impact on the tourism industry, the use of such an artificial intelligence (AI) tool in halal tourism needs more attention. This study aims to provide a comprehensive an overview of using ChatGPT in the tourism industry, specifically in halal tourism, and offer an agenda for further essential research questions exploration.

Through the intensive examination of the tourism literature dealing with AI and halal tourism, this review identifies the implications related to the use of ChatGPT for Muslim travelers and future trends in halal tourism.

This paper identified the possible utilization of ChatGPT in assisting Muslim travelers across various stages of their journey, encompassing pre-trip, staying and post-trip phases. Subsequently, this paper identified the opportunities and challenges associated with implementing ChatGPT in the context of halal tourism. Finally, the paper delves into potential avenues for future research.

The findings serve as crucial implications, contributing to the theory of halal tourism development and the applications of ChatGPT in halal tourism.

This paper provides essential foundational knowledge for upcoming research on halal tourism theory, ChatGPT and the development of halal tourism sector.

This paper aims at understanding how automotive firms integrate customer relationship management (CRM) tools and big data analytics (BDA) into their marketing strategies to enhance total quality management (TQM) after the coronavirus disease (COVID-19).

A qualitative methodology based on a multiple-case study was adopted, involving the collection of 18 interviews with eight leading automotive firms and other companies responsible for their marketing and CRM activities.

Results highlight that, through the adoption of CRM technology, automotive firms have developed best practices that positively impact business performance and TQM, thereby strengthening their digital culture. The challenges in the implementation of CRM and BDA are also discussed.

The study suffers from limitations related to the findings' generalizability due to the restricted number of firms operating in a single industry involved in the sample.

Findings suggest new relational approaches and opportunities for automotive companies deriving from the use of CRM and BDA under an overall customer-oriented approach.

This research analyzes how CRM and BDA improve the marketing and TQM processes in the automotive industry, which is undergoing deep transformation in the current context of digital transformation.

Purpose: Seventeen sustainable development goals (SDGs) are included in the UN’s 2030 agenda of sustainable development that aims to provide a shared blueprint for sustainability and call for urgent action by all member countries. The study aims to study the role of tourism in delivering sustainable solutions for the planet.

Research Methodology: The present chapter compiles available studies on sustainable tourism and critically analyses sustainability principles and their relevance to SDGs.

Findings: The chapter comprehensively studies the SDGs – 8, 12, and 14 and reveals a strategic roadmap to achieve the SDGs through sustainable tourism practices. The observations may provide deep insights to the government and policymakers to prioritise actions in order to achieve the goals.

Research Limitations: Future research studies may be conducted to empirically verify the results from the perspective of different countries.

Practical Implications: According to United Nations (2023), ‘The tourism sector accounts for approximately 10% of the world’s GDP, about 30% of overall service exports across sectors, and provides for 1 out of 10 jobs globally’. Sustainable tourism has particularly been embraced as an important area under the 8th SDG of sustainable economic growth; in the 12th SDG of sustainable production and consumption and in the 14th SDG pertaining to sustainable use of oceans and marine resources, thus highlighting its importance.

Value: The chapter is a novel attempt to comprehensively analyse the role of sustainable tourism and the strategic roadmap for achieving the SDGs.

This study aims to explore the role of digital technologies in tourism entrepreneurship. In particular, the main objective of this research is to examine the relationships among proactiveness, innovativeness, digitalization, and firm performance and growth in the hotel industry.

The data for this investigation were collected from 110 one- or two-star hotels that were operating in Poland during the time of this research. This study employs PLS-SEM to analyze the relationships among the examined variables.

The results show that digitalization has a significantly positive impact on a hotel’s performance. Moreover, digitalization mediates the impact of entrepreneurial behaviors on performance. In particular, digitization is a full mediator for the impact of proactiveness on firm growth and innovation on market performance. Additionally, there is a partial complementary mediation effect of digitalization in the case of impact of innovativeness on firm growth; digitization is not a mediator for the impact of proactiveness on firm growth.

Previous studies have not captured the relationships among entrepreneurship, digitalization, and performance; this study helps to fill the gap and examine these associations in the hospitality industry. The outcome of this study provides valuable insights for hoteliers for understanding the role (and importance) of digitalization in the context of proactiveness and innovativeness.

This review paper aims to contribute to the growing literature on women empowerment in tourism by identifying knowledge gaps that may offer opportunities for further research.

A critical review of the literature on women empowerment in tourism was conducted.

The review reveals four knowledge gaps in relation to methodology, geographical location, study context and theoretical framework adopted. Pertinent research includes mostly qualitative research with a focus on non-Western geographical locations. Studies examined women empowerment in relation to alternative tourism forms with several not adopting a theoretical framework. Based on these gaps, suggestions for further research are made.

Although this paper does not aim at providing an exhaustive review of the gender literature, it highlights the narrow focus placed on women empowerment in tourism and suggests avenues for further research.

Women empowerment has only recently begun to attract attention in tourism. This paper adds to extant knowledge on gender tourism studies by suggesting ways to achieve gender equality for sustainable development.

本综述旨在通过确定可能为进一步研究提供机会的知识差距, 对旅游业中妇女赋能的文献做出贡献。

对关于在旅游业中赋予妇女权利的文献进行了批判性综述。

在研究方法、地理位置、研究情境和所采用的理论框架方面, 本综述揭示了四个知识差距。相关研究主要包括关注非西方地理位置的定性研究。研究检验了与其他旅游形式有关的妇女赋权问题, 其中有几项研究没有采用理论框架。基于这些差距提出进一步研究的建议。

虽然本文的目的不是对性别文献进行详尽的审查, 但它强调了对旅游业中妇女赋能的狭隘关注, 并提出了进一步研究的途径。

妇女赋能最近才开始在旅游业引发关注。本文通过提出实现可持续发展的性别平等的途径, 拓展了性别旅游研究的现有知识。

El objetivo de este trabajo de revisión es contribuir a las crecientes publicaciones sobre el empoderamiento de la mujer en el turismo, identificando la brecha de conocimiento que puede ofrecer oportunidades para futuros estudios.

Se llevó a cabo una revisión crítica de la bibliografía sobre el empoderamiento de la mujer en el turismo.

El análisis revela cuatro brechas de conocimiento con relación a la metodología, situación geográfica, contexto de estudio y el marco teórico adoptado. La presente investigación incluye en su mayoría estudios cualitativos centrado en las localizaciones geográficas no occidentales. Los estudios examinaron el empoderamiento de la mujer con relación a las formas de turismo alternativo, y varios de ellos no adoptaron un marco teórico. A partir de estas lagunas, se hacen sugerencias para futuras investigaciones.

Aunque este artículo no pretende ofrecer una revisión exhaustiva de la literatura sobre género, pone de relieve la escasa atención prestada al empoderamiento de la mujer en el turismo y sugiere vías para futuras investigaciones.

El empoderamiento de la mujer sólo ha empezado a ser objeto de atención en el turismo recientemente. Este artículo se suma a los conocimientos existentes sobre estudios turísticos de género al sugerir vías para lograr la igualdad de género en aras del desarrollo sostenible.

This paper aims to provide an examination of the use of the concept of resilience and its use in service organisation, ecosystem-related literature and the wider social sciences.

This paper provides a critical review and commentary on the resilience literature in the social and business sciences and its relevance to service organisations.

Two main approaches towards resilience are identified (engineering and socio-ecological resilience) with each having different assumptions about the nature of resilience with corresponding implications for policymaking, indicator selection and application in a service context. These approaches operate at different scales and possess different properties with respect to the likelihood of enacting transformative service marketing.

Different conceptualisations of resilience have profound implications for resilience-related policymaking as well as understanding change and adaptation in service ecosystems and organisations.

The transformative possibilities of resilience are connected to the active enhancement and construction of social capacity by service organisations and the persistent resilience of the resilience concept.

This paper highlights the importance of clearly defining the resilience concept and its implications for research and transformative service organisations.

Open innovation (OI), by now one of the major concepts for the analysis of innovation, is seen as a methodology for collaboratively designing and implementing solutions by engaging stakeholders in an iterative and inclusive service design process. This paper aims to empirically investigate OI capacities, defined as a cooperative, knowledge-sharing innovation ecosystem, and to explore how it can lead to improved performance of firms in Central and Eastern European (CEE) and Southeastern European (SEE) countries.

The study builds on the World Bank/European Bank for Reconstruction and Development (EBRD’s) Business Environment Enterprise Performance Survey (BEEPS) dataset for 2009, 2013 and 2019. Primarily, the research model was estimated using log-transformed ordinary least squares (OLS). Taking into consideration that this method might produce substantial bias, yielding misleading inferences, this study is fitting Poisson pseudo maximum likelihood estimators with robust standard errors and instrumental variable/generalized method of moments estimation (IV/GMM) approach for comparative results. Secondarily, the research model was tested using structural equation modelling (SEM) to investigate the relationship between five OI capacities and firm performance.

The findings indicate that there is a significant positive relationship between most OI capacities and firm performance, except for innovation, which did not show a statistically significant relationship with firm performance. Specifically, research and development (R&D), knowledge and coopetition are statistically significant and positively associated with firm performance, whereas transformation is statistically significant but negatively associated with firm performance. The IV/GMM estimations’ findings support the view that the firm performance is significantly affected by OI capacities, together with some control variables such as size, age, foreign ownership and year dummy to have a significant impact on firm performance.

This paper fills an identified gap in the literature by investigating the impact of OI on firm performance executed in the specific CEE and SEE country context.