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Article
Publication date: 1 October 2005

Shih‐Chia Chang, Ru‐Jen Lin, Jung‐Hui Chen and Li‐Hua Huang

Improvement of flexibility is among the top concerns of manufacturing managers, however, managers are advised to choose the appropriate types of flexibility needed in…

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2578

Abstract

Purpose

Improvement of flexibility is among the top concerns of manufacturing managers, however, managers are advised to choose the appropriate types of flexibility needed in their plants. The purpose of this study is to investigate the effects of manufacturing proactiveness dimensions (manufacturing involvement, commitment to manufacturing technology advancements and multi‐skilled workforce developments, and manufacturing's integration with marketing and design functions) on three types of manufacturing flexibility (new product, volume, and product mix).

Design/methodology/approach

Using the data collected from 108 motherboard manufacturers in Taiwan, this study develops valid and reliable measures of manufacturing proactiveness and flexibility. The study used multiple regression analysis to examine how different proactiveness dimensions link with specific types of manufacturing flexibility.

Findings

The study found that manufacturing involvement, multi‐skilled workforce developments, and manufacturing/design integration have significant positive effects on new product flexibility. Statistical results indicated that manufacturing technology advancements, multi‐skilled workforce developments, and manufacturing/design integration lead to better product mix flexibility. In addition, manufacturing involvement, manufacturing technology advancements, and manufacturing/marketing collaboration are determinants of volume flexibility. This research provides deeper insights regarding the impact of manufacturing flexibility upon the proactiveness programs.

Research limitations

This research focuses on the effect of manufacturing proactiveness only on external manufacturing flexibility. It does not address the issue of internal manufacturing flexibility. The use of a single indicator for the manufacturing flexibility measure may limit the generalization of the statistical results.

Practical implications

These findings have two main managerial implications. With rigorous and comprehensive measures of proactiveness, investigations of its impact on competitive priorities (e.g. delivery, cost, and quality) are issues to be addressed in future studies of manufacturing strategy. Outcomes of the research also enable practitioners to implement the appropriate practices of manufacturing proactiveness based on the specific types of manufacturing flexibility which their plants require.

Originality/value

The uniqueness of this paper is twofold. It is the only empirical study to explore the relationship between manufacturing proactiveness and flexibility from the manufacturing strategy process aspect. This may inspire researchers to focus on other related process issues such as the effect of supplier or customer involvement on manufacturing flexibility. The study also generated five dimensions of manufacturing proactiveness that differ from previous empirical works which overlooked the critical factors of manufacturing/design integration and manufacturing/marketing collaboration. Future researchers and practitioners should be able to apply these results to study and assess related issues of manufacturing proactiveness more rigorously and precisely.

Details

Industrial Management & Data Systems, vol. 105 no. 8
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 1 May 2007

Birgitta Sandberg

The purpose of this paper is to analyze the degree of customer‐related proactiveness in the process of developing radical innovations.

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3205

Abstract

Purpose

The purpose of this paper is to analyze the degree of customer‐related proactiveness in the process of developing radical innovations.

Design/methodology/approach

The initial framework for this study is first created on the basis of the theory and then modified in the light of multiple retrospective case studies.

Findings

The results show that the stage of the innovation development process seems to influence the degree of proactiveness. Contrary to many earlier studies, this research indicates that anticipation plays an important role already at the idea generation stage.

Research limitations/implications

The study introduces a way of describing a firm's proactiveness as a dynamic pattern. Thus, the process approach adopted in this research may encourage further longitudinal studies on the phenomenon. Given the explorative nature of the study, the propositions arising from the modified framework should be evaluated according to additional data.

Practical implications

The results of this study indicate that a systematic search for new market opportunities, and the firm's previous experience of customers, may generate not only incremental but also radical innovations. Proactiveness is not always needed, however, as the cases indicate. Firms ought therefore to consider carefully when it is appropriate to invest in customer‐related proactiveness, and when it is not.

Originality/value

The main contribution of the study stems from the combination of customer‐related proactiveness and the process of radical‐innovation development. It is among the first to combine these streams of research.

Details

European Journal of Innovation Management, vol. 10 no. 2
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 7 September 2012

Stanley Kam Sing Wong

The purpose of this paper is to improve understanding of what makes or breaks a new product by exploring the direct and indirect impacts of the three dimensions of…

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1053

Abstract

Purpose

The purpose of this paper is to improve understanding of what makes or breaks a new product by exploring the direct and indirect impacts of the three dimensions of entrepreneurial orientation (EO) – innovativeness, risk taking and proactiveness – on product advantage and new product success (NPS).

Design/methodology/approach

Based on the literature reviewed, theoretical relationships among five constructs and relevant hypotheses were developed and subsequently tested using data collected from 244 electronics manufacturers in China.

Findings

The results show that the three dimensions of EO and product advantage are the driving antecedents of NPS. Moreover, it is confirmed that the relationships between the three dimensions of EO and NPS are mediated by product advantage and the relationship between risk taking and product advantage is moderated by innovativeness and proactiveness.

Originality/value

Literature about the interplay among the three dimensions of EO and NPS are often disparate and heterogeneous. The paper overcomes this problem by confirming the relative influences of each of the EO dimensions on NPS, as well as their respective indirect impacts on NPS through the intermediate construct of product advantage. The findings help to enrich our knowledge on EO, particularly on the roles of innovativeness, proactiveness and risk taking in new product development in the electronics manufacturing sector in China.

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Journal of Chinese Entrepreneurship, vol. 4 no. 3
Type: Research Article
ISSN: 1756-1396

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Article
Publication date: 6 February 2017

Petra Dickel

Building on the natural resource-based view, this paper aims to explore the effects of technological protectability and proactiveness on new ventures’ environmental performance.

Abstract

Purpose

Building on the natural resource-based view, this paper aims to explore the effects of technological protectability and proactiveness on new ventures’ environmental performance.

Design/methodology/approach

Data from 150 clean-technology ventures are analyzed using hierarchical and logistic regression analyses.

Findings

Empirical findings show that both protectability and proactive behavior increase environmental performance. Results further indicate a negative but not significant moderator effect of proactiveness on the protectability – environmental performance relationship.

Research limitations/implications

The research has been limited to clean-technology ventures. Findings provide empirical evidence on the link between proactiveness, a key dimension of entrepreneurial orientation, and environmental performance. The study further contributes to sustainable entrepreneurship research by showing that higher ecological gains can be achieved by proactive firms that are based on protected technologies.

Practical implications

The study provides a deeper understanding of the success factors of young firms with regard to their environmental impact. Findings suggest that policy makers and investors can use protectability and proactiveness as key characteristics to evaluate and foster a venture’s ecological potential.

Originality/value

The paper adds to existing literature on sustainable entrepreneurship by establishing a relationship between protectability, proactiveness and environmental performance.

Details

Corporate Governance: The International Journal of Business in Society, vol. 17 no. 1
Type: Research Article
ISSN: 1472-0701

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Article
Publication date: 1 March 2004

Birgitta Sandberg and Sten‐Olof Hansén

Although the significance of international markets is recognised in innovation management, there seems to be a lack of studies on how the international context is actually…

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3500

Abstract

Although the significance of international markets is recognised in innovation management, there seems to be a lack of studies on how the international context is actually present in the process of disruptive‐innovation development. This paper aims at filling this gap and at analysing the manifestation of the international context in market proactiveness during this process. It begins with a brief discussion of the concepts of market proactiveness and disruptive innovations. The international scope of market proactiveness at the idea‐generation, development, and launch stages is then analysed in the light of the ethnocentric, polycentric, regiocentric, geocentric (EPRG) model, and described in the context of the development of three disruptive drugs. The results of this study indicate that both the degree and international scope of market proactiveness differ considerably in demand‐related and competition‐related comparisons.

Details

European Journal of Innovation Management, vol. 7 no. 1
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 14 November 2008

Paul Hughes, Robert E. Morgan and Yiannis Kouropalatis

Drawing on the burgeoning proactive market orientation literature and its role within the organizational learning‐performance thesis, the aim of this aricle is to…

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2901

Abstract

Purpose

Drawing on the burgeoning proactive market orientation literature and its role within the organizational learning‐performance thesis, the aim of this aricle is to investigate further this nomological network.

Design/methodology/approach

The article adopts a market knowledge diffusion approach to examine the effect of organizational learning (a second‐order construct composed of knowledge acquisition, information distribution, information interpretation, and organizational memory) on both (reactive) market orientation and strategic proactiveness. Thereafter, it identifies both the pattern of direct relationships between these constructs and business performance and those moderated by strategic market planning capabilities. Using data generated from European high technology SBUs, the article uses structural equation modelling to test these relationships.

Findings

It is found that organizational learning does significantly effect both proactive market orientation and strategic proactiveness. However, there is no direct effect of strategic proactiveness on business performance, but rather this relationship is mediated by market orientation. It is also found that strategic market planning capabilities moderate the market orientation‐business performance relationship.

Originality/value

This study acknowledges the paradox that results from the potential conflict between two important elements of strategy: commitment and flexibility. The article contributes and expands on the existing research by adopting the strategic ambidexterity perspective, effectively considering the co‐existence of commitment and flexibility and the associated positive performance implications.

Details

European Journal of Marketing, vol. 42 no. 11/12
Type: Research Article
ISSN: 0309-0566

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Book part
Publication date: 14 September 2007

Curt B. Moore, Chad W. Autry and Barry A. Macy

This chapter introduces the term “interpreneurship” to refer to entrepreneurship that occurs through inter-organizational alliances, which represent a salient vehicle for…

Abstract

This chapter introduces the term “interpreneurship” to refer to entrepreneurship that occurs through inter-organizational alliances, which represent a salient vehicle for combining complementary resources and capabilities across firms in order to gain a competitive advantage. The interpreneurship concept implies the integration of internal (firm) and external (network) resources through alliance formation and management. The purpose of this research is to introduce social structure to the rational action paradigm by examining the complementarity of entrepreneurial and relational resources in achieving organizational goals in an alliance context. In this study, interpreneurial capability is operationalized as the combination of entrepreneurial resources (via an internal growth strategy) with relational resources (via an external growth strategy). These effects are assessed through the examination of three competing research models. The hypothesized interaction-only model tests the impact of complementarity of entrepreneurial and relational resources on firm-level performance for both partners to an alliance. A second model tests relational resources as a mediator of the relationship between entrepreneurial resources and the alliance partners’ performance. Finally, a third model assumes that the two resources have independent effects on the alliance partners’ performance. We find that the interaction-only model yields the strongest relationship to organizational performance, supporting the interpreneurial perspective we proffer in this chapter.

Details

Entrepreneurial Strategic Processes
Type: Book
ISBN: 978-0-7623-1429-4

Content available
Article
Publication date: 29 November 2018

Abdullah Al Mamun and Syed Ali Fazal

This study aims to examine the effect of creativity and innovativeness, risk taking propensity, proactiveness and autonomy on entrepreneurial competency and performance…

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4878

Abstract

Purpose

This study aims to examine the effect of creativity and innovativeness, risk taking propensity, proactiveness and autonomy on entrepreneurial competency and performance among micro-enterprises in Kelantan, Malaysia.

Design/methodology/approach

Adopting a cross-sectional design, the authors collected data from 403 micro-entrepreneurs who were registered under “Majlis Amanah Rakyat” and “Majlis Agama Islam dan Adat Istiadat”. Quantitative data were collected through structured interviews from September 2017 to December 2017.

Findings

The findings revealed that creativity and innovativeness, proactiveness and autonomy had a positive influence on entrepreneurial competencies. In addition, autonomy and entrepreneurial competencies had a positive effect on micro-enterprise performance. Then, entrepreneurial competencies showed a mediating effect on the relationships between creativity, innovativeness, autonomy and micro-enterprise performance.

Originality/value

The findings contributed to resource-based view and enriched the entrepreneurship literature, particularly in the context of small businesses in emerging economies. This study recommended underlying organizations to pay attention to the improvement of creativity and innovativeness, proactiveness, autonomy and entrepreneurial competencies among low-income entrepreneurs through useful policies and training programs, which were expected to improve micro-enterprise performance and encourage poor households to perform entrepreneurial activities for better socio-economic conditions.

Details

Asia Pacific Journal of Innovation and Entrepreneurship, vol. 12 no. 3
Type: Research Article
ISSN: 2398-7812

Keywords

Content available
Article
Publication date: 1 March 2016

Yanay Farja, Eli Gimmon and Zeevik Greenberg

This research explores the influence of entrepreneurial orientation (EO) on SMEs located at core and peripheral regions, by focusing on a single dimension of EO…

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1636

Abstract

This research explores the influence of entrepreneurial orientation (EO) on SMEs located at core and peripheral regions, by focusing on a single dimension of EO: proactiveness. We conducted a quantitative study of 626 Israeli SMEs. Business growth, as measured by the rate of change in number of employees, was found to be significantly higher in the core region. As expected, proactiveness was found to strongly affect SME growth as well as firm expansion to international markets. Our analysis shows that the difference in business growth between regions can be attributed also to a lower level of ownersʼ proactiveness in peripheral regions since it was found to mediate the effect of peripheral location on firm growth. Differences in proactiveness levels may be explained by the historical development of peripheral regions. Our results have useful implications for policies that aim to promote growth and development in peripheral regions.

Details

New England Journal of Entrepreneurship, vol. 19 no. 2
Type: Research Article
ISSN: 2574-8904

Keywords

Content available
Article
Publication date: 1 March 2016

Alka Gupta, Jerry Chen and Vishal K. Gupta

Studies of entrepreneurial orientation tend to merge its three components‐proactiveness, risk-taking, and innovativeness‐into a monolithic construct and analyze its…

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1249

Abstract

Studies of entrepreneurial orientation tend to merge its three components‐proactiveness, risk-taking, and innovativeness‐into a monolithic construct and analyze its relationship with firm outcomes at one point in time. This has resulted in knowledge voids related to the relative importance of the different components, their specific effect on value created by the firm, and their evolution over time. The present study links each component of entrepreneurial orientation to economic value creation using a longitudinal dataset. Results provide support for hypothesized relationships. Implications and avenues for future research are discussed.

Details

New England Journal of Entrepreneurship, vol. 19 no. 2
Type: Research Article
ISSN: 2574-8904

Keywords

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