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This study was designed with the aim to examine the formation of golfers’ intentions to play golf on traditional golf courses by considering the moderating impact of their outcome beliefs regarding the playing of screen golf. Other goals in this research were to test the mediating impact of desires and to identify the relative importance of study variables in generating intention within the proposed conceptual framework. The Model of Goal-directed Behavior (MGB) was utilized to make a precise prediction of golfers’ intentions.

The dataset was developed by distributing surveys in person at screen-golf cafés. A structural equation modeling (SEM) was used to evaluate the fit of the proposed model and assess the hypothesized relationships. Tests for metric invariance were used to examine the moderating impact of outcome beliefs.

Results from the SEM revealed that the proposed model predicted golfers’ intentions well, explaining significant amounts of variance. Desire acted as a significant mediator in the proposed conceptual framework. Compared to other study variables, both positive anticipated emotions and subjective norms had superior ability in generating golfers’ intentions to play real golf. Moreover, results from the test for metric invariance indicated that the intensity of golfers’ perceived benefits of playing screen golf affected their decision formation as a moderator, decreasing their intention to play real golf.

Research considering the impact of screen golf on golfers’ decision-making processes is rare in the golf industry. Filling this gap, the present study successfully demonstrated that golfers’ decision formation is sufficiently explained by the MGB, and their perceived outcomes from playing screen golf represent a possible threat to the traditional golf industry.

The goal of this paper is to investigate the relationships between consumers’ value perceptions, satisfaction and involvement, and, ultimately, their effects on behavioral intentions in the contexts of alternative golf (AG) and traditional golf (TG).

Data were collected from potential golfers who had visited AG facilities in the past 12 months. Data were analyzed using confirmatory factor analysis and structural equation modeling.

The findings of this study indicated that perceived value is a key element of developing satisfaction and promoting involvement, which resulted in visitors’ behavioral intentions toward AG and TG. In addition, satisfaction and involvement were found to sequentially mediate these relationships, and gender had a moderating effect on the relationship between AG and TG behavioral intentions.

This study theoretically contributes to the literature by proposing an extensive research model that attempted to capture the connection between AG and TG intentions and the sequential mediating effects of satisfaction and involvement. The strong connection between AG and TG found in this study suggest practical implications for managers, marketers and sales personnel for both AG and TG.

AG is defined as a non-traditional way to play golf that focuses more on entertainment and leisure activities. AG facilities are highly experiential spaces that include both golf and hospitality elements. The popularity of AG has increased in recent years with mostly anecdotal evidence of its influence on TG. This study empirically tested the role of AG in increasing the TG population.

The aim of this article is to analyse the opinions (and the differences among them) of golf players, golf courses managers and the general population about the economic and social impact of golf courses in a tourist destination (Alicante province, in Spain) from the data collected in three surveys. Golf players and golf courses managers have a more positive opinion about this economic and social impact than the population in the province. This is due to the knowledge of the first group about golf industry benefits. Therefore, communication about these social and economic benefits of golf courses has to be increased with the population in the area in order to improve their opinion about them.

This scholarly investigation explores the Malaysian golfers' experience in Malaysia, Thailand and Indonesia golf courses. The study sheds light on the unique attributes of golf tourism in each country, including the courses, facilities, services and overall golfing experiences offered to golf tourists.

Qualitative data were procured through in-depth semi-structured interviews with a cohort of 13 Malaysian golfers.

The findings indicate that golfers' experiences are affected by the quality of service, facilities, price and course condition, ultimately contributing to their satisfaction level. The evidence suggests that Malaysian golfers are comparatively more satisfied with golf courses in Thailand and Indonesia than in Malaysia.

The study underscores the importance of golf course attributes in retaining existing golfers and enticing new ones. Besides, as comparative research on golf course attributes and destination preferences is scant, this study has far-reaching implications, empowering Malaysian golf course managers to augment the appeal and quality of their golf course destination to optimise the behavioural intentions of golf tourists.

The purpose of this paper is to advance the sport of golf as a compelling enhancement of the Caribbean region tourism product and assess prospects for the development of golf tourism in Guyana, catalysed by World Cup Cricket, 2007.

Documentation derived from leading researchers in the field certify contemporary golfing's international steep growth curve and global tourism implications. Additional theoretical issues include environmental consequences of Caribbean golf course development are explored. Attention is then directed toward analysis of golfing infrastructure/superstructure in Guyana.

Participation in the sport of golf is indeed experiencing a major global upswing, especially among non‐traditional devotees, largely due to the high international profiles of non‐traditional golf professionals exemplified by Tiger Woods and Vijay Singh. While some Caribbean destinations will profit considerably, the golf tourism carrying capacity of Guyana will require major upgrading to reap significant benefits.

The implications should constitute a clear wake‐up call to Guyana and other Caribbean regional tourism establishments if golf tourism is to be taken seriously as an enrichment component of the tourism product available to participants of CWC 2007.

Tourism planners and developers will be able to utilize these findings as a road map to establishing or enhancing golf tourism in their respective destinations, particularly in the Caribbean region.

The authors believe that their particular conceptual approach to the challenge of exploiting the potential golf tourism windfall from CWC 2007 represents a valuable contribution to the literature of tourism development and a seminal research piece that will find its way into the Professional Golf Management degree curriculum resources of regional and international universities that have a legacy of post‐colonial national development.

The purpose of this paper is to explore the role of golf tourism in contributing to the overall sustainability of the destination community of St Andrews, Scotland.

It uses a primarily qualitative assessment of impacts supported by archive material from local sources including the local media.

Golf tourism in the town of St Andrews has a long history and has been integrated into the development of the town for many centuries. This has meant that there has been developed a positive relationship between golf and its organisation and the community, and there is widespread support for golf tourism and acknowledgement of the importance of this activity for the well-being of the town. There is acceptance that residents benefit in many ways from the presence of golf tourism in the town.

No direct quantitative assessments were made, but previous surveys of the impact of golf tourism on the town are used in drawing the conclusions. Extensive literary research was conducted on attitudes and perceptions of community residents to golf tourism.

It is clear that the concept of sustainable development is context specific in terms of its validity and effectiveness, and it should be examined in terms of local conditions and arrangements.

In this case, an activity that has taken place in the community for 500 years is widely accepted and improved through tourism development.

While case studies are not always of benefit and often reflect only a single viewpoint at one time, this paper shows that implications can be drawn from case studies that reflect situations that exist in other destinations.

Presents the findings of a study of the marketing activities of 61 new golf developments opened since 1990. Suggests that, owing to increasing demand for golf, developers should have no difficulty in attracting golfers, but finds that the majority of the new facilities have failed to understand the nature of the demand. Concludes that it is their failure to employ marketing activities which has led, in many cases, to a mismatch between supply and demand.

This article reports an experimental golf programme initiated for people with severe and enduring mental health problems partly to promote physical activity and partly as a socially inclusive activity. The programme was organised for a small, pilot group and evaluated using qualitative case study data collected during the programme. The success of the programme was indicated by the high attendance rates of participants, their voiced enthusiasm for the sessions and for the social interaction after the games, and the fact that many members of the first group continue to play and new members have joined the group, even though sessions are no longer being organised and paid for.

The datafication of teaching and learning settings continues to be of broad interest to the learning sciences. In response, this study aims to explore a non-traditional learning setting, specifically two Golf Teaching and Research Programs, to investigate how athletes and coaches capture, analyze and use performance data to improve their practice. Athletic settings are well known for spurring the proliferation of personal data about performance across a range of contexts and ability levels. In these contexts, interest in athletes’ experiences with data has often been overshadowed by a focus on the technologies capturing the data and their capabilities.

This ethnographic research focuses on the data-rich experiences of golf coaches and students during two pedagogical encounters. Using Balka and Star’s (2015) concept of shadow bodies, this article explores how golfing bodies can become infused with data, creating partial representations of a lived experience that can be augmented and manipulated for pedagogical purposes, depending on the context and the individuals involved.

Interaction analysis helps the authors to examine the embodied and interactional nature of coach-golfer pedagogical encounters across two sites, a local Professional Golf Association golf course and a Swing Analysis Lab. The authors also split these encounters into two episodes to identify how coaches and golfers use partial representations of their bodies to analyze performance and interpret data.

This research suggests that as data-driven practices continue to engulf athletic settings, and teaching and learning settings broadly, emphasis needs to be placed on ensuring that athletes (learners) – from the most recreational to elite users – have an embodied understanding of their performance to improve their ability. Furthermore, this article raises questions about what data gets shared between instructors and athletes and how that data is used.