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1 – 10 of over 1000
Article
Publication date: 20 June 2008

Joan B. Garau‐Vadell and Lluis de Borja‐Solé

Mallorca is a traditional mass tourism destination that promotes golf tourism development in order to fight tourism seasonality and increase the tourist's average expenditure…

2474

Abstract

Purpose

Mallorca is a traditional mass tourism destination that promotes golf tourism development in order to fight tourism seasonality and increase the tourist's average expenditure. Through a longitudinal study, the paper aims to analyze golf demand and its evolution; to evaluate the seasonal and economic impact of this type of tourism and to elaborate a prospective estimation of future trends.

Design/methodology/approach

The research was based on 1,271 personal interviews with golfers, 470 in 2005, 401 in 2001 and 400 in 1997, all conducted between March and September. 45 interviews with golf course managers were also conducted in order to obtain information related to future trends.

Findings

Golf tourism demand remains stable with minor changes with respect to profile of the players and seasonality. However, some changes have been identified: demand has stopped its growth rates; the use of tourism packages as a way of traveling and in the hotel use as accommodation has declined; the importance of the internet as a marketing channel and of the availability of low cost flights to choose a tourism destination has increased; and finally, a stagnation of the economic impact of golf tourism has been revealed.

Research limitations/implications

This work advances the knowledge of golf tourism evolution. However, it probably suffers from the fact that it has been conducted in a specific destination. Therefore it would be convenient to compare the results with other destinations to generalize patterns.

Practical implications

The results emphasize the need for a multi‐product destination development approach in order to fight seasonality and the limitations to rely exclusively in a single segment.

Originality/value

This paper helps tourism destination managers review their destination marketing diversification strategies by taking into account the results obtained in Mallorca, one of the most important tourism resorts of the Mediterranean.

Details

Tourism Review, vol. 63 no. 2
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 29 June 2018

Richard William Butler

The purpose of this paper is to explore the role of golf tourism in contributing to the overall sustainability of the destination community of St Andrews, Scotland.

1138

Abstract

Purpose

The purpose of this paper is to explore the role of golf tourism in contributing to the overall sustainability of the destination community of St Andrews, Scotland.

Design/methodology/approach

It uses a primarily qualitative assessment of impacts supported by archive material from local sources including the local media.

Findings

Golf tourism in the town of St Andrews has a long history and has been integrated into the development of the town for many centuries. This has meant that there has been developed a positive relationship between golf and its organisation and the community, and there is widespread support for golf tourism and acknowledgement of the importance of this activity for the well-being of the town. There is acceptance that residents benefit in many ways from the presence of golf tourism in the town.

Research limitations/implications

No direct quantitative assessments were made, but previous surveys of the impact of golf tourism on the town are used in drawing the conclusions. Extensive literary research was conducted on attitudes and perceptions of community residents to golf tourism.

Practical implications

It is clear that the concept of sustainable development is context specific in terms of its validity and effectiveness, and it should be examined in terms of local conditions and arrangements.

Social implications

In this case, an activity that has taken place in the community for 500 years is widely accepted and improved through tourism development.

Originality/value

While case studies are not always of benefit and often reflect only a single viewpoint at one time, this paper shows that implications can be drawn from case studies that reflect situations that exist in other destinations.

Details

Tourism Review, vol. 74 no. 2
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 2 November 2021

Tat-Huei Cham, Jun-Hwa Cheah, Hiram Ting and Mumtaz Ali Memon

Despite being a popular topic in sports tourism research, limited studies have focused on golf tourism in relation to destination image. The present study aimed to examine the…

1462

Abstract

Purpose

Despite being a popular topic in sports tourism research, limited studies have focused on golf tourism in relation to destination image. The present study aimed to examine the impact of country-related factors on the destination image among golf tourists as well as the interrelationships between perceived service quality, perceived value, satisfaction and behavioural intention in this context in the Malaysian context. Excitement was also examined as a moderator of the relationship between satisfaction and behavioural intention.

Design/methodology/approach

Data was collected from 360 golf tourists using a self-administered questionnaire at the two largest airports (KLIA and KLIA2) in Malaysia. Data analysis was performed using the partial least squares structural equation modelling (PLS-SEM) technique.

Findings

The findings present the significance of country-related factors (i.e. accessibility, safety and security and golf course setting) in determining the image of Malaysia as a golf tourism destination. Destination image, in turn, is found to influence golf tourists' perceived service quality, perceived value and satisfaction; with both perceived service quality and perceived value acting as mediators between destination image and satisfaction. Moreover, the moderation assessment confirms that the level of excitement about golfing in Malaysia strengthens the relationship between their satisfaction and behavioural intention.

Originality/value

This study is one of the few that focuses on the consequential importance of destination image within the golf tourism setting. It highlights the mediating role of perceived service quality and perceived value as well as the moderating role of excitement in understanding the effect of destination image on satisfaction and behavioural intention of golf tourists.

Details

International Journal of Sports Marketing and Sponsorship, vol. 23 no. 2
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 14 July 2023

Yunduk Jeong

Although much of the research has examined the positive relationship between memorable tourism experiences (MTEs) and tourist satisfaction, little research has attempted to…

386

Abstract

Purpose

Although much of the research has examined the positive relationship between memorable tourism experiences (MTEs) and tourist satisfaction, little research has attempted to analyze the double mediating effects of cognitive and affective responses and the moderating effects of tourism motivation on the relationship. To address these gaps, this study developed a theoretical framework including MTEs, cognitive response, affective response, tourism motivation and tourist satisfaction with golf tourism using a stimulus-organism-response (SOR) theory.

Design/methodology/approach

The author collected data from domestic and international tourists that attended amateur golf tournaments for non-commercial purposes as amateur athletes in Jeju and Gunsan, South Korea, in 2022. Construct validity of the measurement scale was verified by confirmatory factor analysis, factor loadings, average variance extracted and construct reliability. The reliability of the measurement scale was verified by Cronbach's analysis. The current study utilizes structural equation modeling with maximum likelihood estimation to analyze the positive relationships and double mediating effects. Jamovi statistical software was also used to conduct a moderation analysis.

Findings

The findings displayed the significant impacts of MTEs on cognitive response, affective response, and tourist satisfaction, and the positive impacts of cognitive response and affective response on tourist satisfaction. Moreover, cognitive and affective responses were found to partially mediate the aforementioned relationships and golf tourism motivation moderated the aforementioned paths.

Originality/value

The current study shows that there is a double mediating role of the cognitive and affective responses and moderating role of tourism motivation on the relationship between MTEs and tourist satisfaction and explores golf tourists who participate in an amateur golf tournament for non-commercial purposes as amateur athletes, which has largely been ignored in golf tourism research.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 1 December 2006

Donald G. Sinclair and Ernest P. Boger

The purpose of this paper is to advance the sport of golf as a compelling enhancement of the Caribbean region tourism product and assess prospects for the development of golf

2884

Abstract

Purpose

The purpose of this paper is to advance the sport of golf as a compelling enhancement of the Caribbean region tourism product and assess prospects for the development of golf tourism in Guyana, catalysed by World Cup Cricket, 2007.

Design/methodology/approach

Documentation derived from leading researchers in the field certify contemporary golfing's international steep growth curve and global tourism implications. Additional theoretical issues include environmental consequences of Caribbean golf course development are explored. Attention is then directed toward analysis of golfing infrastructure/superstructure in Guyana.

Findings

Participation in the sport of golf is indeed experiencing a major global upswing, especially among non‐traditional devotees, largely due to the high international profiles of non‐traditional golf professionals exemplified by Tiger Woods and Vijay Singh. While some Caribbean destinations will profit considerably, the golf tourism carrying capacity of Guyana will require major upgrading to reap significant benefits.

Research limitations/implications

The implications should constitute a clear wake‐up call to Guyana and other Caribbean regional tourism establishments if golf tourism is to be taken seriously as an enrichment component of the tourism product available to participants of CWC 2007.

Practical implications

Tourism planners and developers will be able to utilize these findings as a road map to establishing or enhancing golf tourism in their respective destinations, particularly in the Caribbean region.

Originality/value

The authors believe that their particular conceptual approach to the challenge of exploiting the potential golf tourism windfall from CWC 2007 represents a valuable contribution to the literature of tourism development and a seminal research piece that will find its way into the Professional Golf Management degree curriculum resources of regional and international universities that have a legacy of post‐colonial national development.

Details

International Journal of Contemporary Hospitality Management, vol. 18 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 7 September 2015

Michela C. Mason and Andrea Moretti

The purpose of this paper is to provide a better understanding of golf tourism in a Mediterranean golf resort located in Italy. Based on a systematic literature review, this…

Abstract

Purpose

The purpose of this paper is to provide a better understanding of golf tourism in a Mediterranean golf resort located in Italy. Based on a systematic literature review, this research develops and tests a context-specific “integrated model” in order to shed further light on the complex discordance in the literature with new empirical data. Furthermore, the present study attempts to establish a framework to provide a better understanding of golf tourism behavior in terms of specific segmentation profiles. This will contribute to a more targeted approach to marketing and promotional activities.

Design/methodology/approach

This study applied structural equation modeling to verify the path relationship of golf tourists quality, perceived value, satisfaction and behavioral intention. The final step was to include the suggested moderator variables (age and playing experience) into the model in order to gain further insights. Furthermore, multiple group analyses were calculated in comparing two sub-samples.

Findings

This study provides an improved understanding of the role of quality, perceived value, satisfaction on behavioral intentions in golf tourism. Four out of the six hypotheses of the study were confirmed. Precisely, perceived value did not have a direct significant effect on behavioral intentions and quality was not significantly related to overall satisfaction. The empirical results suggest that all three variables appear to have a direct effect on golf tourists’ behavioral intention. Satisfaction was determined to be the best predictor, followed by quality and perceived value. Furthermore, the moderating variables exert a significant influence on some of the proposed relationships.

Research limitations/implications

First, the current model explores the impact of only two moderator variables of golf tourists such as age and years of playing experience. Second, the study is limited to a Mediterranean destination; the analysis and measurements should thus be replicated in different contexts to test their adaptability to different golf tourism destinations. Another important limitation is the cross-sectional nature of the data.

Practical implications

This research provides important insights the ability to generalize this chain of effects across golf tourists under significantly different conditions. Furthermore, it has important implications for managers of companies that have plans to implement adequate market segmentation strategies in order to expand their business. Based on the finding it is crucial for managers in the golf industry to focus on perceived value for young tourists golfers and on quality for experienced golfers. Managers should customize relationship management programs and develop promotional and pricing strategies for younger golf tourists and exclusive quality services for more experienced golfers.

Social implications

As urban lifestyle life becomes more prevalent in modern society, golf tourism relaxes and gives back a sense of calm and peace of mind to the players. Escape from everyday demands and duties is another classic travel motive; many want to get away from the stress and boredom of their daily lives and fill their holidays with a range of exciting and new physically challenging experiences. Therefore, it can be seen that the term of environment conservation improve the sustainability of golf sport tourism in a Mediterranean destination.

Originality/value

The inclusion of moderating variables in the proposed model is one of the unique aspects of this research. Dealing with the different groups of golf tourists, the authors put the emphasize on the importance of using two types of appropriate tools: on the one hand, grouping tools which are appropriate to the tourism consumption (demographic variables), and on the other hand, grouping tools which are appropriate to the study of the sports market (years of a plying experience). Combining these two types of criteria will lead marketers to more accurate analysis of golf tourists’ behavior.

Details

EuroMed Journal of Business, vol. 10 no. 3
Type: Research Article
ISSN: 1450-2194

Keywords

Book part
Publication date: 7 December 2016

Arch G. Woodside

Chapter 16 is an introduction to systems thinking and analyzing the system dynamics of relationships within an organization or between organizations. Systems thinking builds on…

Abstract

Synopsis

Chapter 16 is an introduction to systems thinking and analyzing the system dynamics of relationships within an organization or between organizations. Systems thinking builds on the propositions that (1) all variables or conditions have both dependent and independent relationships, (2) lag effects occur in relationships, (3) feedback relationships occur (e.g., A→B→C→A), and (4) seemingly minor relationships (i.e., “hidden demons”) have huge influence in causing a set of relationships (i.e., a system) to implode or explode. The propositions of building and testing a set of relationships apply in many contexts; this chapter examines systems thinking and system dynamics in one context as an introduction to this stream of case study research. Hall (1976) provides details of an advanced application of systems dynamics research – do not be fooled by the date of the study; Hall (1976) is an exceptional up-to-date case research study using system dynamics modeling. This chapter describes the issues and criticisms concerning golf, tourism, and the environment and considers how golftourism–environment relationships might achieve economic well-being for a region while avoiding vicious cycles of destruction to local environments and the quality of life of local residents. The examination proposes the use of systems thinking, cause mapping, and system dynamics modeling and simulations of golf, tourism, and environmental relationships to help achieve workable solutions agreeable to all stakeholders. Sustainable relationships that include golf, tourism, and environmental objectives require crafting government policies via stakeholder participation of all parties that such relationships affect – recognizing and enabling this requirement needs to be done explicitly – to reduce conflicts among stakeholders and avoid system failures.

Details

Case Study Research
Type: Book
ISBN: 978-1-78560-461-4

Book part
Publication date: 11 June 2021

Carmen Bizzarri and Paolo Giuntarelli

The sport events are very different for the people involved in the meeting (foreigners or national, regional, or local people) and the locations and now are in very crisis. After…

Abstract

The sport events are very different for the people involved in the meeting (foreigners or national, regional, or local people) and the locations and now are in very crisis. After a review of literature on the effects of sport events, the chapter would suggest how to take into account sporting events after COVID-19. In this context, the chapter is aimed to assessing to impact the destinations through the methodology of case study. The research focused particularly on the project of the Italian Golf Federation for the organization of the Ryder Cup 2022 and assumed the economic, social, and environmental effects of this event on tourist system of local and regional scale. The golf events, nevertheless, can be easier to organize than other sporting events that take place, for example, in arenas and with great public access. The golf events, in fact, can involve a single person during the game and can play on air and be a great encouragement to promote local sustainable development (Fyall & Jago, 2007). The chapter, at least, is aimed to suggest the new policy to implement sport events to promote a new form of tourism, offering new incentives for local sustainable development of regional community, including all the participants to the events.

Details

Tourism Destination Management in a Post-Pandemic Context
Type: Book
ISBN: 978-1-80071-511-0

Keywords

Article
Publication date: 31 December 2010

María Ascensión Molina Huertas, Francisco J. Del Campo Gomis, David Bernardo López Lluch and Asunción María Agulló Torres

The aim of this article is to analyse the opinions (and the differences among them) of golf players, golf courses managers and the general population about the economic and social…

1591

Abstract

The aim of this article is to analyse the opinions (and the differences among them) of golf players, golf courses managers and the general population about the economic and social impact of golf courses in a tourist destination (Alicante province, in Spain) from the data collected in three surveys. Golf players and golf courses managers have a more positive opinion about this economic and social impact than the population in the province. This is due to the knowledge of the first group about golf industry benefits. Therefore, communication about these social and economic benefits of golf courses has to be increased with the population in the area in order to improve their opinion about them.

Details

World Journal of Entrepreneurship, Management and Sustainable Development, vol. 6 no. 1/2
Type: Research Article
ISSN: 2042-5961

Keywords

Article
Publication date: 24 November 2023

Ahmad Johanif Mohd Ali, Mohd Salehuddin Mohd Zahari, Muhammad A'rif Aizat Bashir and Mohd Hafiz Hanafiah

This scholarly investigation explores the Malaysian golfers' experience in Malaysia, Thailand and Indonesia golf courses. The study sheds light on the unique attributes of golf

Abstract

Purpose

This scholarly investigation explores the Malaysian golfers' experience in Malaysia, Thailand and Indonesia golf courses. The study sheds light on the unique attributes of golf tourism in each country, including the courses, facilities, services and overall golfing experiences offered to golf tourists.

Design/methodology/approach

Qualitative data were procured through in-depth semi-structured interviews with a cohort of 13 Malaysian golfers.

Findings

The findings indicate that golfers' experiences are affected by the quality of service, facilities, price and course condition, ultimately contributing to their satisfaction level. The evidence suggests that Malaysian golfers are comparatively more satisfied with golf courses in Thailand and Indonesia than in Malaysia.

Originality/value

The study underscores the importance of golf course attributes in retaining existing golfers and enticing new ones. Besides, as comparative research on golf course attributes and destination preferences is scant, this study has far-reaching implications, empowering Malaysian golf course managers to augment the appeal and quality of their golf course destination to optimise the behavioural intentions of golf tourists.

Details

International Journal of Sports Marketing and Sponsorship, vol. 25 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

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