Search results

The aim of this paper is to determine the scope and content for a holistic conservation and development strategies in the case of Gaziantep Rumkale. This approach seeks an answer to the question of “How can Rumkale archaeological heritage be preserved with their original values and passed on to future generations?”

The materials of the paper are based on field research and written and visual resource. The paper has been handled with a four-step method setup. The first stage is to examine the spatial and functional background of Rumkale and its immediate surroundings based on the historical development process. The second stage is to evaluate the upper- and lower-scale planning experiences of the heritage site. The third stage of the research methodology is strengths, weaknesses, opportunities, and threats (SWOT) analysis. The fourth stage is the creation of cultural heritage conservation-development strategies that define strategies for the protection and development of archaeological heritage in the context of sustainability.

The paper emphasizes the development of a holistic perspective that theoretically deals with the archaeological heritage sites of Rumkale together with the surrounding rural areas. In this context, the paper suggests ecological, spatial, socio-cultural, economic and institutional protection development strategies for the Rumkale archaeological site together with the surrounding rural areas for their delivery to future generations.

Although the area has an important cultural heritage value for different religions and cultures, it has not been subject to sufficient scientific research. The paper develops a holistic approach by considering Rumkale and its surroundings together.

This paper aims to examine the opportunities of continuous family succession in operating small-to-medium-sized wineries (SMWs) in Victoria, Australia.

Using case studies from Victoria, an exploratory qualitative approach was used to explore the benefits of continuous family succession in this conceptual paper. This included interviewing participants from wineries about their perceptions about family business succession. Themed analysis was applied to highlight the findings and overall conclusions about why the wine industry was affected more than other industries with regard to family business succession issues.

The three main findings of this study include family succession is extremely important in building a story customers can relate to; family reinvestment opportunities for financial sustainability and innovation of the winery and family succession for future employment and legacy. These three findings highlight the way family business succession is integral to the successfulness of the wine industry.

Small-to-medium-sized wineries (SMWs) have many challenges including long-term financial sustainability and innovation opportunities. To assist in overcoming these challenges, the findings suggest winery owners need to create lasting legacy through story-telling, competitive advantage and family linkage (succession). This will assist wineries to create marketing campaigns focussing on family succession and brand attachment, seven opportunities for family reinvestment and innovation leading to financial sustainability and competitive advantage.

There is little research investigating family succession in the Victorian wine industry even though it is common practice and essential to marketing and communication campaigns. This paper supports continuous family succession as a legitimate marketing technique and long-term financial sustainability and innovation for small-to-medium-sized wineries (SMWs) through reinvestment opportunities. This is the first time small-to-medium-sized wineries have been defined as SMWs and reinvestment opportunities have been identified by wine stakeholders.

This paper aims to examine a new approach to understanding the interrelationships between destination brand gender, stereotypes, destination brand identification and brand advocacy, as well as the mediating role of destination warmth (vs. competence) in the connections between destination brand femininity (vs. masculinity) and destination brand identification.

A qualitative study and literature review were conducted to revisit and refine the items on the scale. Preliminary item reduction was qualitatively grounded in focus groups, a panel of experts, and a pilot study. A follow-up quantitative evaluation of two studies (N1 = 705 and N2 = 472) was conducted to test seven hypotheses using exploratory factor analysis and confirmatory factor analysis with structural equation modeling.

The findings provide robust evidence for the interrelationships among destination brand gender, stereotypes, destination identification and destination advocacy. The outcomes also reveal that warmth is more important than competence for destination identification. Finally, the results indicated that only destination warmth serves as a partial mediator in the association between destination brand masculinity and femininity, on the one hand, and destination identification, on the other hand.

This article adds to the destination branding literature by using social role theory and the stereotype content model to explore novel connections among destination brand gender, stereotypes, destination brand identification and brand advocacy.

This paper aims to model the price of cellar tours using a hedonic pricing approach. The authors analyze the complex relationship between the price of an add-on (here, cellar tours) and the price of the reference product (here, wine).

Thanks to a large database containing information on about 1,000 winery experiences, the authors regress the price of cellar tours on wine prices and on a broad set of objective characteristics that are (1) tour specific and (2) common to all tours offered by the winery. These exogenous controls include the type and style of experience offered, amenities and winemaking characteristics.

The authors show that the price of cellar tours follows the price of the most expensive wine sold by the winery, which is a proxy for reputation. The authors find that one of the main determinants of cellar tour prices is visit length: wineries charge more for longer experiences. The number of wines tasted during the visit also increases the price. Prices are higher in places where there is a high level of wine tourism activity, which might be a sign of authenticity.

Wine producers in different countries need to gain insights on how to price cellar tours, which are composite goods. The results can help practitioners price their winery experience according to common practices in different wine regions. The results may also be of interest to professionals in the tourism sector who are in charge of the pricing of by-products (e.g. tee-shirts, books, etc.), or for luxury fashion labels extending their brand in the catering industry with cafes and restaurants.

To the best of the authors’ knowledge, this paper is the first empirical analysis that examines the complex relationship between the price of an add-on and the price of the reference product in the context of wine tourism.

This chapter explores the reciprocal dynamics between climate change and tourism, underlining the imperative to comprehend this connection for effective mitigation strategies and sustainable practices. It focuses on two contrasting regions, the Mediterranean and Himalayan, elucidating their geographical and economic disparities. The Mediterranean, known for its coastal and marine attractions, faces high vulnerability to climate change, impacting outdoor recreation and tourism activities. This region experiences a Mediterranean climate characterised by distinct seasonal patterns, but it also grapples with high-impact atmospheric events like floods and droughts, while the Himalayan region is experiencing more untimely rain and snowfall, erratic monsoons, and decreased snowfall. These climatic challenges, coupled with a growing population and dependence on imported resources, necessitate adaptation strategies for the agricultural and food production sectors. This chapter evaluates climate anomalies and impacts in both the Indian Himalayan and the Adriatic region, with a particular focus on the tourism industry’s adaptation and mitigation capacities.

In addition to vulnerabilities resulting from climate change, it also analysed existing measures and documents related to climate change, as well as their effectiveness based on the expert opinion of the focus groups. The findings reveal that both regions experience shared and region-specific climate change impacts, affecting agriculture, water resources, human health, and infrastructure. Further research opportunities are identified, including the study of ecosystem resilience, biodiversity preservation, sustainable water resource management, and long-term public health implications of changing climatic conditions. This chapter underscores the urgency of climate action and the imperative for adaptive strategies in a complex and uncertain landscape.

For the last three decades, due to socio-economic and political processes such as Europeanisation and globalisation, Croatia has faced a population decline, leading to an increased number of abandoned settlements. During the COVID-19 crisis, rural areas in Croatia became areas of interest and rural tourism increased. However, the increased interest did not result in the revival of abandoned settlements but rather just in the construction of new facilities. According to statistical data, the majority of abandoned settlements are in regions with the highest tourist traffic or along the traffic corridor from continental Croatia to the Adriatic Sea. The superponing of statistical demographic data, tourism data, the spatial distribution of abandoned rural settlements, sectoral development plans, regional spatial characteristics, and types of construction related to tourism resulted in a proposal of a conceptual model for the reconstruction and inclusion of abandoned rural architecture and infrastructure settlements in the development of rural tourism.

Concerning the growth of certain tourist regions in Croatia, to achieve sustainability and resilience in managing territory, abandoned rural locations and infrastructure should be included in sectoral regional development plans in order to strengthen rural identity by preserving architectural heritage, landscape attractions, symbols, and all other identity contributors.

Battlefield tourism is a growing field in tourism research. However, it focuses primarily on an activity known as Dark Tourism, the visiting of places where tragedies or death took place. It includes the development of these sites as well. Cemeteries, internment sites, and memorials relating to death and depravity are the main features of battlefield tourism. Tourism development relies primarily on good infrastructure and an attractive (tourism) environment. As a niche tourism market, battlefield tourism can actively enhance the tourism product proposition of a destination. Identifying battlefield sites, incorporating them into battlefield tourism routes, and developing them as tourist attractions can act as an agent of tourism development. Battlefield tourists are mostly retired and have time to travel. They are also highly educated and fall into the high-income group. They are primarily interested in visiting existing battlefields, which indicates that battlefield tourism has the potential to act as an agent of tourism development and growth. For battlefield tourism developers, it would be essential to know their target market. Key factors in developing a successful tourism development plan for battlefield tourism are study preparation, determination of objectives, data gathering, analysis and synthesis, policy and plan formulation, recommendations, implementation, and monitoring. Battlefields need interpretation, development, marketing, and even commercializing to act as “storyteller(s)” of the past, add value to the more extensive tourism offering of a specific area, and act as an agent of tourism development.

The aim of this study is to emphasize the importance of Turkey’s gastronomy festivals within the context of event tourism by identifying and highlighting their significance.

International gastronomy festivals in Turkey hold significant importance within the scope of event tourism. These festivals contribute both economically and culturally by promoting Turkey’s rich and diverse culinary culture on a global scale. The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality. Bu baglamda bu çalisma, Türkiye’de gastronomi festivallerinin önemini ve mevcut durumunu arastirmayi ve etkinlik turizminin gelisimi kapsaminda düzenlenen etkinlikleri belirlemeyi amaçlamaktadir.

In this context, this study aims to investigate the importance and current status of gastronomy festivals in Turkey and to identify events organized within the scope of the development of event tourism.

The study provides information about international gastronomy festivals nourished by Turkey’s rich culinary culture. However, local gastronomy festivals are not included.

Develop Comprehensive Marketing Strategies: Promote gastronomy festivals through targeted marketing campaigns that highlight the unique culinary experiences and cultural attractions of each region. Utilize digital platforms and social media to reach a wider audience and engage potential visitors.

Enhance Collaboration Among Stakeholders: Foster collaboration between local governments, tourism organizations, culinary associations, and local businesses to ensure the successful planning and execution of gastronomy festivals. Encourage partnerships with international culinary institutions and chefs to enhance the prestige and appeal of these events.

The importance of international gastronomy festivals in Turkey within event tourism also extends to cultural diplomacy and international promotion. These festivals enhance Turkey’s touristic image and help reach a broader audience internationally by showcasing the country’s cultural richness and hospitality.

The tourism sector is facing significant challenges due to global climate change. The sector is a major contributor to carbon emissions while at the same time relied upon to drive regional development in Arctic Finland. This paradoxical situation highlights the urgent need for effective mitigation and adaptation policies and governance frameworks for both climate change and tourism. Finland has set one of the world’s most ambitious national climate mitigation targets into a legally binding framework. The state aims to be the first country in the global North to reach carbon neutrality by 2035. The new Climate Change Act 2022 outlines the key requirements for climate change policy planning and related monitoring and defines the national climate objectives. However, the tourism industry’s future growth potential in the Arctic Finland relies heavily on international tourism, which is largely based on the aviation sector. Tourism therefore faces a paradoxical situation for growth thinking in the current climate change policy context. Against this backdrop, this chapter aims to explore the complex issue of sustainable tourism development governance in the context of carbon neutrality policy in Arctic Finland. Specifically, it focusses on the potential contradictions between the role and needs of the tourism sector in regional development policies, and the responsibilities outlined in the Climate Change Act. This ‘wicked problem’ requires careful consideration and innovative solutions to ensure that tourism can continue to drive economic growth while also addressing the challenges of climate change.

This study looked at the potential applications of geographic information systems (GIS) and remote sensing (RS) for inclusive community development and participation, sustainable tourism, and rural community-based natural resource management (CBNRM) in sub-Saharan Africa and other rural areas worldwide.

To evaluate resource management systems for rural tourism and the environment in Africa and abroad. The study makes use of reviews of relevant literature and documents, and while linking applications for sustainable tourism and local community empowerment with CBNRM and GIS, vital content was manually analyzed.

The study shows a potential affinity between agricultural and tourism businesses that GIS in line with the CBNRM conception can strengthen. In many rural and underdeveloped regions of the continent, this highlights the need for a credible and varied tourism strategy to develop and empower the relevant communities.

Most agricultural communities in Africa are located in low-income regions. Such areas are rich in natural wildlife and have popular tourist destinations. A mix of regional community development initiatives can be built using GIS, sustainable tourism, CBNRM, and community-based tourism (CBT).