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The purpose of this paper is to improve the development of the Chinese traditional medicine (included the ethnic minority's medicine in China), it can raise the level of health for people, carry forward the culture of our nation, accelerate the economic development, promote social harmony and is very significant.

In this paper, the factor which influences the development of the Chinese traditional medicine in these areas of China is analysed by the method called the grey relational analysis and grey clustering analysis.

It is known that the comparative situation of each otherof the development of the Chinese traditional medicine in these areas. The causation is analysed.

The behavioural mechanisms information which is effected by the traditional Chinese medicine (included ethnic minority medicine) is incomplete. Its inherent meaning is not clear. So it is reasonable to use the method called the grey relational analysis grey clustering analysis to study. Analysing the causes and giving countermeasures according to the results could propose some suggestions for the further development of Chinese medicine (including the national medicine) industry.

The grey system theory was applied in medical management. The application of study results, the development of the Chinese traditional medicine (included the ethnic minority's medicine in China) is improved.

This paper aims to examine the attractiveness of the Tong Ren Tang (TRT) as a Chinese corporate heritage tourism brand and consider the significance of TRT for Chinese national identity. The study considers the saliency of Balmer’s augmented role identity notion vis-à-vis corporate heritage institutions/corporate brands. Insights are made from and for corporate heritage, heritage tourism and national identity literature.

A conceptual model comprising five hypotheses was developed and this informed a survey-based questionnaire administered to domestic tourists/customers visiting Tong Ren Tang’s flagship shop in Beijing.

The attractiveness to domestic Chinese tourists/customers of the TRT corporate heritage tourism brand was found to be attributable to its multiple role identities: national, corporate, temporal, familial and imperial. As such, this study lends credence to Balmer’s augmented role identity notion. Chinese domestic tourists/customers – as members of an ethnic Chinese community – in visiting TRT not only consume an extant corporate heritage by tangible and intangible means but can also be seen to express, and reaffirm, their sense of Chinese national identity.

For TRT’s managers, there should be an appreciation that the attractiveness of TRT as a corporate heritage tourism brand rests not only on what it sells but also in what it symbolises in national and cultural terms. This finding is applicable to the managers of many other corporate heritage/corporate heritage tourism brands.

Adopting a primordial perspective, the TRT pharmacy was found to be of singular significance to China’s national identity. Traditional Chinese Medicine, Confucian and Daoist religious/philosophical and China’s erstwhile Imperial polity are significant and enduring precepts of Chinese national identity. As such the TRT flagship shop/brand is of singular importance, as China has eviscerated much of its cultural heritage – particularly in relation to its corporate heritage brands.

This is the first empirical study to focus on corporate heritage tourism brands and one of the first studies to examine a Chinese corporate heritage/corporate heritage tourism brand. Also significant in focussing on the TRT corporate heritage brand. Established in 1669, TRT’s history spans five centuries: a corporate provenance which is exceptional within the People’s Republic of China. The study links the corporate brand notion with the nascent corporate heritage brand domain and the established area of heritage tourism.

Qualitative methods are not suitable to process high volumes of policy texts for exploring policy evolution. Therefore, it is hard to use qualitative methods to systematically analyze the characteristics of complex policy networks. So the authors propose a bibliometric research study for exploring policy evolution from time–agency–theme perspectives to excavate the rules and existing problems of China's medical informatization policy and to provide suggestions for formulating and improving the future medical informatization policies.

Initially, 615 valid samples are obtained by retrieving related China's medical informatization policy documents, and the joint policy-making agency network and the co-occurrence network models of medical informatization policies are defined, and then the authors research China's medical informatization policies from single-dimension and multi-dimension view.

The analysis results reveal that China's medical informatization policy process can be divided into four stages; the policy-making agencies are divided into four subgroups by community detection analysis according to the fast unfolding algorithm; the core policy theme keywords are identified based on the eigenvector centrality of the nodes in those networks; the focuses of theme terms are varied in different stages and the correlations between agencies and themes are gradually decentralized.

These findings provide experience and evidence on leveraging informatics in the medical and healthcare field of China. Also, they can help scholars and practitioners better understand the current status and future directions of medical and healthcare informatics development in China and provide a reference to formulate and improve China's future medical informatization policies.

This study proposes a quantitative bibliometric-based research framework to describe transitions and trends of China's medical informatization policy.

The aim of this paper was to attempt to investigate the transformation of traditional Chinese medicine (TCM) industry in Guangdong Province of China by applying a perspective of sectoral system of innovation (SSI). TCM industry in China has experienced an evolution path from low-tech to modern industry.

An analytical framework of sectoral system innovation for explaining the change in TCM industry in Guangdong Province has been conducted.

It shows that during the successful transformation of the TCM industry in Guangdong from low-tech to modern sector, national and provincial institution are acting as main drivers. Knowledge integration is the decision factor of modernization and innovation strategy as an actor that makes the transformation adjust and operate efficiently. Other actors, such as demand and external networks interplay together and led to a gradual organizational, structural and institutional change and modernization of TCM industry.

SSI analyses of TCM in China have never been conducted before, this paper also contributes to enrich the experience of low-tech industry transformation and provide references to other low-tech industries around the world.

There is an increased research interest in the recent phenomenon of Chinese small and medium‐sized businesses (SMEs) going abroad. The paper aims to enrich the literature by proposing a “Flying High, Landing Soft” curriculum helping Chinese SMEs going abroad. This innovative entrepreneurial curriculum is based on the Soft Landings program originally developed by the National Business Incubation Association. The objective of the curriculum is to provide a platform for students at various levels (undergraduate, graduate, and executive education) and business communities to engage in China‐USA‐Brazil entrepreneurship.

The “Flying High, Landing Soft” curriculum, consisting of three core elements (resources and networks; five steps process of coaching; cultivating storytellers), is grounded in the theories of input‐process‐output model of strategic entrepreneurship and docility‐based distributed cognition.

A “Flying High, Landing Soft” curriculum was developed to help the Chinese SMEs to invest in USA and Brazil. The curriculum is designed to take advantage of resources from the participating entities with the impact of enriching our students' educational experience and enabling business communities to engage in global business opportunities. The “Flying High, Landing Soft” curriculum is a win‐win program for everyone involved.

The curriculum is based on the Soft Landings International Incubator Designation program originally developed by the National Business Incubation Association. Since there is a need for the soft landings companies to go global, there is also a need for students to go global; the “Flying High, Landing Soft” curriculum is a merge of these two concepts.

The authors have developed a curriculum that links China‐USA‐Brazil entrepreneurs, investors, students and institutions to collaborate in order to help individuals to exploit market opportunities as well as use the process to educate students. This form of entrepreneurship curriculum is a contribution to our understanding about entrepreneurship, especially international entrepreneurship of SMEs.

This paper's aim is to investigate how Chinese consumers' purchase intention of private label drugs is associated with price advantage, appearance, store trust, manufacturer trust, and drug quality.

A survey study was conducted in two large cities in China. Subjects were asked to decide whether they would purchase a private label drug over a national brand drug and to evaluate a set of related factors. Data were collected from 230 consumers.

A total of 45 percent of the variance in private label drug purchase intention is explained by the five predictors. Price advantage, store trust, manufacturer trust, and drug quality are all significantly related to purchase intention, whereas appearance is not. None of the control variables (age, gender, health literacy, and income) has a significant relationship with purchase intention. Product quality and service quality are significant predictors of store trust, accounting for 44 percent of its variance.

The private label drug market has great potential in China, yet little is known about what factors influence Chinese consumers' intention to purchase private label drugs.

This paper is one of the first attempts to achieve an in‐depth understanding in this area. The findings of this research will benefit drug retailers and manufacturers who are interested in the Chinese market.

Today, Chinese libraries are in urgent need of a national bibliographic utility resembling the OCLC union catalog for cooperative cataloging and resource sharing. Three options are presently available for Chinese libraries: purchasing bibliographic records from the National Library of China (NLC), joining the China Academic Library and Information System (CALIS) Union Cataloguing Center, and contributing records to OCLC WorldCat. This paper analyzes the problems associated with each option. To implement the third option, Chinese catalogers will have to meet the three requirements set forth by OCLC: adding Pinyin, DDC (Dewey decimal classification) or LCC (Library of Congress classification), and LCSH (Library of Congress subject headings) or MeSH (National Library of Medicine subject headings) data to each contributed record. Impact and implementation are also discussed.

This paper aims to examine the development of Chinese medicine in Hong Kong and argues that Chinese medicine is not a mere healing practice but a discursive practice against its unique institutional context.

Reviewing the medical history in the colonial and post-colonial era, this paper delineates the dynamics between Chinese medicine and Western medicine, and the discursive shaping of Chinese medicine in Hong Kong.

While Chinese medicine in post-colonial Hong Kong is modernizing itself from a traditional medicine to the scientific Traditional Chinese medicine (TCM), it partakes in the decolonization and nationalization project and is geared towards the standardized TCM.

This paper proposed a critical cultural perspective in studying the discursive formation of Chinese medicine in Hong Kong.

This paper explores the role of traditional Chinese medicine (TCM) as a tourism recovery drawcard to boost China's inbound tourism after COVID-19.

This paper employed a mixed method involving a cross-disciplinary literature review along with reflections from experts in TCM and health communication to inform tourism management. Specifically, this paper examines TCM and its potential benefits as a medical tourism drawcard to combat COVID-19. The selected literature focusses on the image and merits of TCM to frame how this medical philosophy can be used to position China as a tourist destination. Reflections on the use of TCM as a tourism marketing tool can guide promotional strategies from the Chinese government and destination managers during and after COVID-19.

The Chinese government, the tourism industry (e.g. destination managers), the media and tourists must focus on three aspects of the role of TCM: to provide medical benefits to travellers amid COVID-19 and beyond, elevate China as a destination for global medical tourists and be leveraged as a tool for economic recovery.

The paper builds a tourism recovery framework for stakeholders to adopt tailored TCM communication strategies to boost its inbound tourism programme.

This paper is the first academic paper to review TCM comprehensively and critically in relation to China tourism and post-COVID-19 recovery measures.

The purpose of this study is to systematically analyze the evolution of health tourism development, identify relevant themes and segments of health tourism research and offer future research directions and practical implications for academic researchers and tourism practitioners worldwide using China as an example.

Using a bibliometric analysis, the present study comprehensively analyzes the theme, segments and the evolution of health tourism research over the past 40 years in China.

Major findings show that health tourism research in China could be divided into four stages with different characteristics, and three segments, including wellness tourism, health and wellness tourism and medical tourism. Findings also reveal the trend of health tourism development tends to be industrialized, diversified and systematic under the guidance of recent policies. Theoretically, based on the theoretical framework developed by Hall (2011), the present study contributes to the establishment and extension of the framework for health tourism within the context of China. Practically, findings can provide health tourism-related policy implications for the future development of health or health sector-integrated tourism.

The study proposes possible collaboration between government and academia in terms of health tourism-related policy formulation.

Through 40-year bibliometric analysis of health tourism evolution in China, the present study explores the main themes of health tourism development, identifies the segments of health tourism and analyzes the development stages of health tourism. Findings should be of use to international readers to better understand the uniqueness of health tourism development and find out possible future health tourism development research directions. As a result, major contributions of this paper are the comprehensive analysis of the evolution of health tourism research and the implications on other countries and regions to adopt a pragmatic approach to explore the trend and unique characteristics of health tourism for future development.

本研究旨在系统地分析中国健康旅游的演变过程, 探索健康旅游研究的相关主题及细分领域, 并为全球学术研究人员及旅游从业者提供未来的研究方向。

此研究通过文献计量学的研究方法, 全面分析了中国近40年健康旅游研究的主题、细分以及演变。

中国健康旅游研究根据其发展特点可以分为四个阶段及三个细分主题：分别是养生旅游, 康养旅游及医疗旅游。调查结果还表明, 在近期政策的引导下, 健康旅游发展趋于产业化、多元化和系统化。从理论意义来说, 本研究基于Hall (2011) 提出的理论框架, 构建了中国背景下的健康旅游框架。从实践意义来说, 研究结果可以为健康和旅游业相关部门提供政策建议。

此研究还有助于促进政府和学术界在健康旅游政策制定方面的合作。

此研究通过对中国近40年健康旅游的研究进行文献计量分析, 探索了健康旅游发展的主题, 分析了健康旅游的细分市场以及发展阶段。研究结果有助于学术界及旅游业更好地了解健康旅游发展的独特性及未来健康旅游的研究方向。因此, 本研究的主要贡献是全面地分析了健康旅游研究的演变, 并有助于其他国家/地区探索未来健康旅游的发展趋势和其独特特征。

El propósito del presente estudio es analizar sistemáticamente la evolución del desarrollo del turismo de salud, identificar temas y segmentos relevantes de la investigación en turismo de salud y ofrecer direcciones de investigación futuras e implicaciones prácticas para investigadores académicos y profesionales del turismo en todo el mundo utilizando a China como ejemplo.

Mediante un análisis bibliométrico, el presente estudio analiza exhaustivamente la temática, los segmentos y la evolución de la investigación sobre turismo de salud en los últimos 40 años.

Los principales hallazgos muestran que la investigación del turismo de salud en China podría dividirse en cuatro etapas con diferentes características y tres segmentos, incluido el turismo de bienestar, el turismo de salud y bienestar y el turismo médico. Los hallazgos también revelan que la tendencia del desarrollo del turismo de salud tiende a ser industrializado, diversificado y sistemático bajo la guía de políticas recientes. El presente estudio hace aportes tanto teóricos como prácticos. Teóricamente, basado en el marco teórico desarrollado por Hall (2011), el presente estudio contribuye al establecimiento y extensión del marco para el turismo de salud en el contexto de China. En la práctica, los hallazgos pueden proporcionar implicaciones políticas relacionadas con el turismo de salud para el desarrollo futuro de la salud o el turismo integrado en el sector de la salud.

El estudio también propone una posible colaboración entre el gobierno y la academia en términos de formulación de políticas relacionadas con el turismo de salud.

A través del análisis bibliométrico de 40 años de la evolución del turismo de salud, el presente estudio explora los temas principales del desarrollo del turismo de salud, identifica los segmentos del turismo de salud y analiza las etapas de desarrollo del turismo de salud. Los hallazgos deberían ser de utilidad para los lectores internacionales para comprender mejor la singularidad del desarrollo del turismo de salud y descubrir posibles direcciones futuras de investigación sobre el desarrollo del turismo de salud. Como resultado, las principales contribuciones de este documento son el análisis exhaustivo de la evolución de la investigación en turismo de salud y las implicaciones en otros países y regiones para adoptar un enfoque pragmático para explorar la tendencia y las características únicas del turismo de salud para el desarrollo futuro.