There is an increased research interest in the recent phenomenon of Chinese small and medium‐sized businesses (SMEs) going abroad. The paper aims to enrich the literature by proposing a “Flying High, Landing Soft” curriculum helping Chinese SMEs going abroad. This innovative entrepreneurial curriculum is based on the Soft Landings program originally developed by the National Business Incubation Association. The objective of the curriculum is to provide a platform for students at various levels (undergraduate, graduate, and executive education) and business communities to engage in China‐USA‐Brazil entrepreneurship.
The “Flying High, Landing Soft” curriculum, consisting of three core elements (resources and networks; five steps process of coaching; cultivating storytellers), is grounded in the theories of input‐process‐output model of strategic entrepreneurship and docility‐based distributed cognition.
A “Flying High, Landing Soft” curriculum was developed to help the Chinese SMEs to invest in USA and Brazil. The curriculum is designed to take advantage of resources from the participating entities with the impact of enriching our students' educational experience and enabling business communities to engage in global business opportunities. The “Flying High, Landing Soft” curriculum is a win‐win program for everyone involved.
The curriculum is based on the Soft Landings International Incubator Designation program originally developed by the National Business Incubation Association. Since there is a need for the soft landings companies to go global, there is also a need for students to go global; the “Flying High, Landing Soft” curriculum is a merge of these two concepts.
The authors have developed a curriculum that links China‐USA‐Brazil entrepreneurs, investors, students and institutions to collaborate in order to help individuals to exploit market opportunities as well as use the process to educate students. This form of entrepreneurship curriculum is a contribution to our understanding about entrepreneurship, especially international entrepreneurship of SMEs.
Chen, Y., Watson, E., Cornacchione, E. and Ferreira Leitão Azevedo, R. (2013), "“Flying High, Landing Soft”", Journal of Chinese Entrepreneurship, Vol. 5 No. 2, pp. 122-143. https://doi.org/10.1108/JCE-10-2012-0025Download as .RIS
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