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This paper seeks to analyze how local media in Serbia, North Macedonia and Bulgaria have integrated digital technologies and tools into their work and corporate communication during the pandemic.

The methodology used in the research is based on a qualitative approach reflected in the use of semi-structured interviews with 26 media professionals. The research questions were: (1) In terms of their use of digital technologies, what are the differences and similarities between Serbia, Bulgaria and North Macedonia? (2) How did the local media digitize their work and internal communication during the state of emergency in the target countries? (3) Is there a digital divide between local and national media?

The results show changes in the work conditions for local media during the pandemic, both regarding the needs of the public and media professionals, along with a greater call for the integration of digital technologies and tools relative to the pre-pandemic period. The integration of digital technologies into local media’s daily work and the mechanisms in which they can change the way of reporting, production and work environment in this part of the world has been underresearched.

This research is limited by the number of interviewed media professionals as well as the negative consequences of the COVID-19 pandemic. The results can be the basis for broader research on local media in Balkan countries that have not been the focus of academics so far.

The study looks at how digital technologies are integrated into media production processes as well as into internal strategic communication and work organization under the influence and conditions of the pandemic. This type of analysis has not yet been carried out in any of the three countries, and it is especially pertinent because it compares data from nations that are culturally similar yet have distinct political, social, and digital development and features. In addition to that, the study focuses on the impact of local media and thus contributes to theory further, as the impact of local media has been underresearched internationally despite its large influence on public opinion formation.

The study aims to advance the current state-of-the-art and identify the main theories, methodologies and research gaps. In this article, we examine the network perspective on resource interaction in management, systematically reviewing 92 published articles in peer-reviewed journals from 2013 to 2023.

This systematic literature review is a methodical, transparent and replicable approach to choosing and evaluating scientific works. We have analyzed and combined all the available evidence, giving a comprehensive overview of the current state of the literature.

The subject is still under development in the literature, so there are still some research gaps, such as lack of information about markets and competitiveness. The main thematic groups we found included the firm’s social media, business performance, innovation in organizations, social media and big data, network analysis and artificial intelligence.

It is important to note that the subject is still under development in the literature, so there are still some research gaps, such as some lack of information about markets and competitiveness, the online presence of luxury brands and the impact of technology on their performance, which is not approached in the literature; some companies find it challenging to adopt new technologies; what level of technology and academic specialization is needed to measure performance; how to measure the level of credibility of information shared on the internet and the psychological impact of artificial intelligence on future generations and communication.

Managers can use this study to improve network strategies for better communication with diverse stakeholders and adopting new technologies, especially to enhance skills among older generations. Networks play a crucial role in fostering social capital among firms, facilitating knowledge management and improving the quality of processes. The resilience of business networks serves as a mediator between responsible innovation and a company's performance. Managers may consider expanding the use of networks to other areas of management to promote organizational collaboration and professional networking. Employees can also act as brand ambassadors for their organizations, helping to establish informal networks and increase visibility.

An integrative framework and a future research agenda are presented, with the potential to advance our understanding in this field.

Although social media has gained prominence as a communication and marketing tool in various sectors, its adoption and utilization within the construction industry remain relatively underexplored. Therefore, this study fills this gap by evaluating the level of awareness and the extent of adoption of social media within the Nigerian construction industry, shedding light on its current status and potential impact.

This objective was attained via a quantitative research approach that utilized a structured questionnaire to obtain responses from construction professionals such as architects, builders, engineers, quantity surveyors and estate managers. Frequencies and percentages and the mean item score (MIS) were used to analyze the questionnaire responses and assess the overall awareness and adoption of social media among construction professionals. Additionally, the Kruskal–Wallis H-test provided valuable insights into the variations in social media adoption levels among different professional categories within the construction industry.

The results indicate that construction professionals possess a generally high level of awareness regarding various social media platforms. However, despite this awareness, the extent of adoption does not align with the level of awareness, suggesting that adoption rates are not as widespread as anticipated.

The findings of this study underscore the importance of not just awareness but also effective adoption and utilization of social media platforms. While awareness is a crucial first step, construction firms should focus on implementing strategies to encourage greater adoption and integration of these platforms into their daily operations. This can go a long way in bridging the awareness – adoption gap which was revealed in this study.

While the limited existing research on social media in the construction industry has predominantly concentrated on areas such as marketing, addressing the root causes of fatalities, data environment tools and business branding, none have undertaken a thorough evaluation of social media awareness and adoption within the sector. This study fills a critical gap by narrowing its focus to the adoption dynamics and the technology’s potential impact on communication, collaboration and knowledge sharing among construction professionals.

This paper aims to investigate the effectiveness of immersive virtual reality (VR) media and the influence of user’s age in the context of destination marketing by exploring their impact on cognition (presence), affection (arousal), and behavioral (intention to visit and intention to recommend the destination) outcomes.

A laboratory experiment was conducted to compare the impact of using immersive VR (vs. 2D desktop) to experience a 360-degree virtual tour of Valencia on consumers’ behavior. The sample included 187 participants. Both self-reported and physiological measures were collected during the experimentation.

Results showed that participants in the immersive condition experienced a stronger sense of presence and higher physiological arousal than those exposed to nonimmersive content. Presence significantly mediated both the intention to visit and the intention to recommend the promoted venue. Physiological arousal mediated the relationship between media typology and the intention to recommend the destination. Upon introducing age as a moderating variable, the effect of physiological arousal on behavioral outcomes proves to be significant.

The study presents destination marketing organizations with a compelling use case for immersive technologies. It also offers design principles, potential applications and targeting strategies for VR marketing in hospitality management.

To the best of the authors’ knowledge, this study is the first to investigate the combined effect of physiological arousal and presence on behavioral intentions in VR destination marketing, while also examining the impact of age as an individual characteristic.

The study aims to present a systematic literature review (SLR) to understand the current status of research on social media usage among the bottom of the pyramid (BOP). The purpose of this study is to identify the research gaps in this domain and review future research agendas by using theory, context, characteristics and methods [TCCM] framework.

An SLR, keywords co-occurrence and TCCM analysis were used to analyse and synthesize insights from 44 studies gained from Web of Science and Scopus databases.

The findings suggest that the USA and India are popular contexts for studying BOP. The BOP population uses social media to gain utilitarian, hedonic and social values. Further, social media can help BOP explore “entrepreneurship” opportunities, value co-creation and bring innovations.

This study expands the intellectual boundaries of social media at BOP and suggests multidisciplinary research. Additionally, adopting novel theoretical lenses helped determine social media's impact on BOP.

The existing technology acceptance models have not yet investigated functional and motivational factors impacting trust in and use of conversational artificial intelligence (AI) by integrating the feedback and sequential updating mechanisms. This study challenged the existing models and constructed an integrated longitudinal model. Using a territory-wide two-wave survey of a representative sample, this new model examined the effects of hedonic motivation, social motivation, perceived ease of use, and perceived usefulness on continued trust, intended use, and actual use of conversational AI.

An autoregressive cross-lagged model was adopted to test the structural associations of the seven repeatedly measured constructs.

The results revealed that trust in conversational AI positively affected continued actual use, hedonic motivation increased continued intended use, and social motivation and perceived ease of use enhanced continued trust in conversational AI. While the original technology acceptance model was unable to explain the continued acceptance of conversational AI, the findings showed positive feedback effects of actual use on continued intended use. Except for trust, the sequential updating effects of all the measured factors were significant.

This study intended to contribute to the technology acceptance and human–AI interaction paradigms by developing a longitudinal model of continued acceptance of conversational AI. This new model adds to the literature by considering the feedback and sequential updating mechanisms in understanding continued conversational AI acceptance.

This paper aims to explore the determinants causing fake information proliferation on social media platforms and the challenges to control the diffusion of fake news phenomena.

The authors applied the systematic review methodology to conduct a synthetic analysis of 37 articles published in peer-reviewed journals retrieved from 13 scholarly databases.

The findings of the study displayed that dissatisfaction, behavior modifications, trending practices to viral fake stories, natural inclination toward negativity and political purposes were the key determinants that led individuals to believe in fake news shared on digital media. The study also identified challenges being faced by people to control the spread of fake news on social networking websites. Key challenges included individual autonomy, the fast-paced social media ecosystem, fake accounts on social media, cutting-edge technologies, disparities and lack of media literacy.

The study has theoretical contributions through valuable addition to the body of existing literature and practical implications for policymakers to construct such policies that might prove successful antidote to stop the fake news cancer spreading everywhere via digital media. The study has also offered a framework to stop the diffusion of fake news.

This paper aims to explore opportunities for using social media technology to support the awareness in the digital environment of ancient manuscript preservation, as well as to share Indonesian libraries’ experiences in leveraging those media.

This paper relies on a literature review to discuss the implementation of social media platforms for preserving and raising awareness of cultural heritage in the form of ancient manuscripts. This paper also observes how some Indonesian libraries use their social media accounts to preserve and raise awareness of ancient manuscript collections.

Social media technology provides opportunities for libraries to help perform their cultural heritage preservation function in various and interesting ways. Multiple Indonesian libraries rely on social media technology to preserve and raise awareness of their ancient manuscript collections. Some of those interesting strategies are uploading posts related to the libraries’ ancient manuscript collections; posting “snapshots” of sections of ancient manuscripts; documenting ancient manuscript conservation practices; documenting the involvement of communities in preserving ancient manuscripts; announcing upcoming events and activities related to ancient manuscript studies; and posting interesting news, information and updates about ancient manuscript collections.

This paper contributes to the existing literature and empirical studies by providing insights into the adoption of social media technology to help preservation and raise awareness of ancient manuscripts in the digital environment. This paper can help those libraries wanting to use their social media accounts to increase and develop their preservation efforts, especially when it comes to ancient manuscript collections.

With social media usage growing rapidly in business sustainability in manufacturing sectors, the means through which manufacturing firms can incorporate it into the pursuit of environmental sustainability are largely under-researched by academics. Drawing upon the dynamic capability view, this study examines the indirect relationship between social media usage and sustainable innovation in manufacturing sectors.

The study was based on analyzing data collected through a questionnaire survey on Chinese manufacturing firms. Partial least squares structural equation modeling was applied to test the hypotheses.

The results show that social media usage has a positive effect on sustainable innovation in the manufacturing sectors. Firms' sustainable dynamic capability mediates the relationship between social media usage and sustainable innovation. In addition, the effects of social media usage on firms' sustainable dynamic capability are stronger when stakeholder pressure is stronger and top management team commitment is higher.

This study highlights social media application as an important, yet underexplored, factor in sustainable innovation of manufacturing firms. The findings also untangle the mechanism of sustainable dynamic capability by which social media usage improves sustainable innovation for manufacturing firms.

Social media is booming in the digital age, and its rich availability provides many opportunities for companies to innovate across borders. In reality, how enterprises use social media to achieve cross-border innovation also faces important challenges such as breaking path dependency.

This paper explores how social media can facilitate cross-border innovation from the perspective of strategic capability, combined with the path dependency theory and attention-based view. Hierarchical regression analysis and bootstrap method are adopted to test the hypotheses based on survey data provided by 173 firms in China.

The findings show a positive relationship between social media strategic capability and cross-border innovation, with path dependency playing a mediating role. In addition, two internal and external contextual factors, namely customer embeddedness and competitive pressure, play moderating roles, with customer embeddedness negatively moderating the negative relationship between social media strategic capability and path dependency and competitive pressure negatively moderating the negative relationship between path dependency and cross-border innovation.

These findings provide not only new insights into social media and cross-border innovation but also theoretical guidance on how companies can effectively use social media in practice.