Search results

This paper aims to identify different combinations of causal conditions (celebrity attributes) that explain our outcome: destination image. More specifically, three main research questions guide our work: (1) Which attributes should an outstanding sportsperson have to enhance the image of his/her country as a destination image? (2) Are these the same for different product categories? (3) Do tourists and residents differ?

To this end, the fuzzy-set Qualitative Comparative Analysis (fsQCA) was used with a sample of 187 participants (105 tourists and 82 residents).

Results show that some attributes of a sports celebrity are more critical than others in enhancing destination image. Those attributes of sports celebrities appearing in the intermediate and parsimonious analysis should be prioritized. This is the case of trustworthiness. Second, experience is a peripheral requirement (only appeared in the intermediate analysis). Third, attractiveness is unnecessary and an even and undesired attribute in many solutions. Fourth, when comparing tourists and residents, both groups value the role of football players, while residents also appreciate the role of marathon runners. Tennis players are the less relevant sports celebrities to build Spain’s destination image.

First, a new statistical analysis in the marketing discipline, QCA, has been used. The use of qualitative approaches to investigate destination images has been scarce. Second, the study of the role of sports celebrity endorsement on brand–place attachment has yet to be investigated. Third, studies about the role of residents in the image of a tourism destination/city are scarce. Tourists and residents must be investigated because they can benefit from sports celebrities' activities.

This paper aims to present a theoretical framework and underpinning evidence to support researchers and practitioners to systematically design sport and exercise interventions.

The framework highlights the theoretical underpinnings and practical feasibility considerations that are important when designing sport and exercise interventions for children and adolescents with attention deficit hyperactivity disorder (ADHD).

Future research may wish to apply and evaluate the utility of this framework and research and practice and make recommendations for further refinement.

The quality and strength of conclusions from this body of research has been undermined by a lack of methodological quality and clarity in these studies. One criticism has been the lack of an evidence based, transparent and consistent approach to the design of physical activity and sport interventions and selection of outcome measures. This paper will facilitate the transparent and evidence-based decision-making to guide the design of sport/physical activity interventions for children/adolescents with ADHD.

The impact of various factors on how TV sports audiences perceive sport event sponsors’ billboards around sports facilities has been the subject of extensive research. Despite numerous factors that impact the effectiveness of sponsor signage at sporting events, there has been a lack of research regarding the language used for such signage around sports facilities’ billboards. Therefore, this study aims to investigate the effects of billboard advertisement language on TV sports audiences’ recognition, recall and search intention to sponsor signage.

This study employed an online experimental design. Participants (n = 925) were recruited from two linguistically different regions: Chinese and English. Participants were randomly assigned to one of two conditions: watching tennis video matches with billboard advertisements presented in either the Roman alphabet exclusively or in a combination of the Roman alphabet and Chinese characters.

This study revealed that although language cannot significantly impact audiences’ unaided recall of a brand, it does have a discernible effect on brand recognition and search intention among audiences. Additionally, people are more likely to search for brands in their native language. Participants from various regions tend to have different recognition rates and search intentions for sport sponsors.

This is the first manuscript examining the use of different languages in relation to audiences’ recognition and recall of sports sponsorship. It provides empirical evidence of the importance of carefully considering the language used in sponsor signage around stadium billboards to optimize the efficacy of sponsorships at sports events.

Bengali sports history features very few women; some examples include enquiry into the representation of women in cricket stadiums as spectators (Naha, 2021) and the history of physical education in a women’s college (Bhattacharya, 2009). Likewise, young adult sports fiction in Bengali hardly engages with girls, with the notable exception of Moti Nandi’s Kalabati novels. This series of nine novels features the eponymous character as a high school student and a cricketer between 1984 and 2005. Belonging to a zamindar family, it is the possession of cultural capital post-abolishment of the zamindari system which allows Kalabati to play cricket. Situating the novel amidst India’s entry into neoliberalism, this chapter employs close reading to examine the ways adopted by the protagonist to manoeuvre new gender roles in conjunction with traditionally ascribed ones. Kalabati’s participation in a sport and a range of physical activities dominated by men goes against the societal codes prescribed for women. Despite that, masquerade and performativity allow Kalabati to assert her agency. Through alternately impersonating men and performing hyper-femininity, she effortlessly adjusts herself to different bodies, etiquettes and markers of gender identity. The fluidity in gender identities and emphasis on performance opens up the straitjacketed discussions around the former. This chapter argues that Kalabati’s exceptionality as a sportsperson is both an embodied and a genealogical trait.

For many Indians who played cricket in their backyards or whatever little spaces they had in their locality, the red Stumper ball became their ticket to the local version of the game. This form of cricket involved self-created rules, tailored to the available space or the mood of neighbours who may or may not return the ball if it were to land on their field. This photo essay follows the journey of ‘Mahanadu XI’, a group of young men, mostly from subaltern communities, who play cricket on the banks of the Krishna River in Vijayawada. The photographer, driven by his teenage memories as a cricket enthusiast who religiously followed test matches and one-day games on TV, captures their story through a series of interactions spanning three months from April to June 2023.

Policy for women's entrepreneurship is designed to promote economic growth, not least in depleted rural areas, but very little is known about the contributions of rural women entrepreneurs, their needs or how the existing policy is received by them. Using a theoretical framework developed by Korsgaard et al. (2015), the authors analyse how rural women entrepreneurs contribute to rural development and discuss the implications for entrepreneurship policy. This paper aims to focus on the aforementioned objectives.

The authors interviewed 32 women entrepreneurs in rural Sweden representing the variety of businesses in which rural Swedish women are engaged. The authors analysed their contributions to rural development by analysing their motives, strategies and outcomes using Korsgaard et al.’s framework of “entrepreneurship in the rural” and “rural entrepreneurship” as a heuristic, interpretative device.

Irrespective of industry, the respondents were deeply embedded in family and local social structures. Their contributions were substantial, multidimensional and indispensable for rural viability, but the policy tended to bypass most women-owned businesses. Support in terms of business training, counselling and financing are important, but programmes especially for women tend to miss the mark, and so does rural development policy. More important for rural women entrepreneurs in Sweden is the provision of good public services, including for example, schools and social care, that make rural life possible.

Theoretically, the findings question the individualist and a-contextual focus of much entrepreneurship research, as well as the taken-for-granted work–family divide. How gender and how the public and the private are configured varies greatly between contexts and needs contextual assessment. Moreover, the results call for theorising place as an entrepreneurial actor.

Based on the findings, the authors advise future policymakers to gender mainstream entrepreneurship policy and to integrate entrepreneurship and rural development policy with family and welfare state policy.

The paper highlights how rural women respond to policy, and the results are contextualised, making it possible to compare them to other contexts. The authors widen the discussion on contributions beyond economic growth, and the authors show that policy for public and commercial services and infrastructure is indeed also policy for entrepreneurship.

Based on the strong feature representation ability of the convolutional neural network (CNN), generous object detection methods in remote sensing (RS) have been proposed one after another. However, due to the large variation in scale and the omission of relevant relationships between objects, there are still great challenges for object detection in RS. Most object detection methods fail to take the difficulties of detecting small and medium-sized objects and global context into account. Moreover, inference time and lightness are also major pain points in the field of RS.

To alleviate the aforementioned problems, this study proposes a novel method for object detection in RS, which is called lightweight object detection with a multi-receptive field and long-range dependency in RS images (MFLD). The multi-receptive field extraction (MRFE) and long-range dependency information extraction (LDIE) modules are put forward.

To concentrate on the variability of objects in RS, MRFE effectively expands the receptive field by a combination of atrous separable convolutions with different dilated rates. Considering the shortcomings of CNN in extracting global information, LDIE is designed to capture the relationships between objects. Extensive experiments over public datasets in RS images demonstrate that our MFLD method surpasses the state-of-the-art methods. Most of all, on the NWPU VHR-10 dataset, our MFLD method achieves 94.6% mean average precision with 4.08 M model volume.

This paper proposed a method called lightweight object detection with multi-receptive field and long-range dependency in RS images.

A central tension in routine dynamics is the paradox of the [n]ever-changing world: how can we consider each routine performance as unique, when it is simultaneously a recognizable variant of the behavior from the past? Emergent from this paradox is the question of how we can consider routines to be the “same” over time, even as they change. Organizational traditions, which often persist over decades, present a potentially informative case of this paradox as their core rituals are simultaneously recognizable and recognizably in significant flux over the long-term. In this paper, the author draws on a case history of “the Unicorn,” a tradition at a US summer camp that began as a quiet activity for a few children in 1985 and by 2017 had become a weekly spectacle witnessed by hundreds of campers. By drawing on routine dynamics and tradition literatures, the author shows how action visibility and influence by different organizational constituencies over time slowly enabled these changes. This longer-term lens helps illuminate the under-researched, mutually constitutive relationship between routines and traditions, and their long-term dynamics.

This chapter argues that the National Basketball Association (NBA) and American mainstream sporting media produce and mediate a representation of India as underdeveloped and as an unmodern subject/nation as a way to enter the Indian basketball marketplace. The chapter emphasizes that the NBA produces the attendant discourse of the ‘white saviour’ through a multi-pronged process. The chapter shows how it draws upon the legacies of British colonialism, along with the expansion of US imperialism, to construct India in particular racialised ways as backward, unmodern, and not cosmopolitan. In this respect, Black NBA players’ modes of basketball reach India as part of the racialisation of Indian basketball. Finally, the chapter engages with the larger global circuits of race and racialisation to understand how India is then imagined within the US sporting landscape. This chapter underscores the capitalist desires of the NBA alongside the desires of South Asian Americans for an Indian basketball hero. Both desires, institutional and personal, showcase racialisation at work. The NBA uses the language and performance of Judeo-Christian modernity through NBA players in India to racialise Indians as in need of NBA mentorship and upliftment. On other hand, diasporic Indians in the US dream of an Indian NBA player as a way to unravel, destabilise, and challenge their racialisation as hypo-masculine subjects. These competing forms of racialisation provide important information on the global flows of capital, desire, and sport.