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1 – 10 of 443This paper aims to clarify whether J. Walter Thompson (JWT)’s planning and research tradition gave rise to the concept of Account Planning. In addition, it seeks to analyse the…
Abstract
Purpose
This paper aims to clarify whether J. Walter Thompson (JWT)’s planning and research tradition gave rise to the concept of Account Planning. In addition, it seeks to analyse the different planning methodologies that preceded Account Planning to highlight how it emerged at JWT London. A further goal is to understand the impact of Account Planning, which sought to achieve effective advertising through detailed consumer insight and has transformed the multinational JWT as a whole and the advertising sector in general.
Design/methodology/approach
The methodology is based mainly on the analysis of primary research conducted on original files donated to Duke University Library (North Carolina, USA) by the multinational J. Walter Thompson.
Findings
Account Planning emerged in 1968 in London as a consequence of the research and planning tradition that already existed at JWT. JWT’s corporate culture established the importance of the Account Planning approach that was valued by advertisers and spread to all offices. The planning tools used by the multinational today are updated versions of those that were designed from 1960 onwards.
Research limitations/implications
The historical approach taken here precludes an analysis of the current reality of Account Planning. In future research, it would be useful to carry out in-depth interviews with professionals to explore how they apply planning tools that represent updated versions of those that were developed 50 years ago.
Originality/value
This paper’s main interest lies in the fact that it is based on original, unpublished sources, an approach that makes it possible to reassess previous findings.
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Michael Halinski and Linda Duxbury
– The purpose of this paper is to examine how the group decision-making process unfolds over time in a transorganizational system (TS) planning change.
Abstract
Purpose
The purpose of this paper is to examine how the group decision-making process unfolds over time in a transorganizational system (TS) planning change.
Design/methodology/approach
A longitudinal qualitative case study was designed to enable researchers to identify different stages in the group decision-making process.
Findings
The findings from this case study indicated that the group decision-making process in a TS planning change could be conceptualized to include five distinct steps: working in solitude; starting a dialogue; finding a common goal; suggesting decision alternatives; and deciding among alternatives. The group proceeded through these steps sequentially over time.
Practical implications
The paper offers TS practitioners a framework to follow when making group decisions within TSs.
Originality/value
The study develops a conceptual framework that describes how the group decision-making process unfolds over time in a TS planning change. This framework can be tested in other contexts and advance theory in both the TS and group decision-making areas.
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Abstract
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Making decisions on preventive maintenance (PM) policy and buffer sizing, as is often studied, may not result in overall optimization. The purpose of this paper is to propose a…
Abstract
Purpose
Making decisions on preventive maintenance (PM) policy and buffer sizing, as is often studied, may not result in overall optimization. The purpose of this paper is to propose a joint model that integrates PM and buffer sizing with consideration of quality loss for a degenerating system, which aims to minimize the average operation cost for a finite horizon. The opportunistic maintenance (OM) policy which could increase the output and decrease the cost of the system is also explored.
Design/methodology/approach
A joint PM and buffer size model considering quality loss is proposed. In this model, the time-based PM and the condition-based PM are taken on the upstream and the downstream machine, respectively. Further, the OM policy based on the theory of constraints (TOC) is also considered. An iterative search algorithm with Monte Carlo is developed to solve the non-linear model. A case study is conducted to illustrate the performance of the proposed PM policies.
Findings
The superiority of the proposed integrated policies compared with the separate PM policy is demonstrated. Effects of the policies are testified. The advantages of the proposed TOC-based OM policy is highlighted in terms of low-cost and high-output.
Originality/value
Few studies have been carried out to integrate decisions on PM and buffer size when taking the quality loss into consideration for degenerating systems. Most PM models treat machines equally ignoring the various roles of them. A more comprehensive and integrated model based on TOC is proposed, accompanied by an iterative search algorithm with Monte Carlo for solving it. An OM policy to further improve the performance of system is also presented.
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Moonjung Choi, Han-Lim Choi and Heyoung Yang
The aim of this paper is to describe procedural characteristics of the 4th technology foresight (TF) using search engines to discover emerging issues; analytic framework…
Abstract
Purpose
The aim of this paper is to describe procedural characteristics of the 4th technology foresight (TF) using search engines to discover emerging issues; analytic framework development to discover future needs; future technologies considering future needs as well as technology development; detailed description of future technology; analytical discussions of Delphi survey results; developing spatial-specific scenarios and illustrations; and examining possible adverse effects of future technologies. Korea performs TF every 5 years to establish science and technology policy and strategies. In the 4th TF, future technologies that might be developed by 2035 were discovered and Delphi survey was conducted to examine current development status, anticipated times of technology development and public use, plans to secure these technologies, etc.
Design/methodology/approach
This paper divides procedure employed in the 4th TF into three steps and explains seven characteristics related to its procedure.
Findings
Improvement of the TF procedure will increase the reliability and applicability of its results.
Originality/value
This paper consists of original results which include improved procedure and its implication by researchers who participated in the 4th TF. It will provide a useful example for other nations, hoping to introduce TF to set up national science and technology policy.
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China has been successful in its economic reform and opening and is becoming the third largest economy and the third largest exporter in the world. The global society is looking…
Abstract
Purpose
China has been successful in its economic reform and opening and is becoming the third largest economy and the third largest exporter in the world. The global society is looking for Chinese experience with great interest. This paper attempts to explain and explore China's experience on technology management both in breadth and in depth. The strength and weakness of China's technology management system both at macro‐ and micro‐level are fully explored.
Design/methodology/approach
A basic framework to study the technology management system of China is established through the application of general systems theory. Technology Management system is analyzed to be a subsystem of national economy and it is also a subsystem of an enterprise or any organization. Approach is done at both macro‐ and micro‐level, macro‐level is studied with a retrospect of evolution of China's national science and technology planning system throughout the whole historical period. Micro‐level of behavior of enterprise with interaction to governmental policy and with technology supporting institutions is analyzed through two case studies.
Findings
The successful experience of China's economic and technology management system in reform and opening is a unique combination of its national strategic planning system on the macro‐side and the changing behavior of market oriented enterprises on the micro‐side. The future prospects of China's technology Management system in catching up the advanced level depends upon the continuous improvement and adjustment of these two in adapting to the continuous change of the global environment.
Originality/value
This paper is an original analysis of technology development and management system of China based upon approach from both macro‐ and micro‐side within the broader context of an opening environment of a system.
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Cost-benefit (C/B) analysis helps to determine the economic feasibility of business software investments. Research literature and published practices do not recognize substantial…
Abstract
Purpose
Cost-benefit (C/B) analysis helps to determine the economic feasibility of business software investments. Research literature and published practices do not recognize substantial software maintenance costs in C/B analysis. Current analyses emphasize the benefits of an initial investment but do not consider the recurring benefits of each enhancement during the software lifecycle. Such analyses could lead to incorrect investment decisions and lost business opportunities. This article aims to review current research on software lifecycle costs and develop a theoretically sound C/B analysis.
Design/methodology/approach
This article reviews current C/B analyses and discusses their shortcomings in treating the significant recurring maintenance costs. It analyzes the findings of various studies on software maintenance and synthesizes these findings to identify the nature of various maintenance costs and their benefits. Based on the synthesis, it theorizes various cost and benefit elements for inclusion in a revised C/B analysis.
Findings
This article identifies each recurring maintenance cost relevant to C/B analysis. It also identifies recurring benefits from each enhancement that hitherto have been omitted. Finally, this article discusses how these costs and benefits should be treated in the revised C/Bs analysis.
Research limitations/implications
This is a conceptual paper proposing a new C/B analysis and requires an empirical validation.
Practical implications
This article provides a revision of the C/B analysis that is long overdue. It will help to justify a software investment correctly, rank software projects that compete for limited funds and help create a sound software project portfolio. Since 20% of software products may incur 80% of software investment, this analysis will help to make correct software investments and avoid lost business opportunities. This article also describes a practical method to use the revised C/B analysis.
Originality/value
This article provides a revision of the C/B analysis that is long overdue. It will help to justify a software investment correctly, rank software projects that compete for limited funds and help create a sound software project portfolio. Since 20% of software products may incur 80% of software investment, this analysis will help to make correct software investments and avoid lost business opportunities. This article also describes a practical method to use the revised C/B analysis.
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Gerry Gallery and Natalie Gallery
The recent decline in funding levels of defined benefit pension plans (DBPs) has attracted the attention of regulators in Australia and other jurisdictions. In light of such…
Abstract
The recent decline in funding levels of defined benefit pension plans (DBPs) has attracted the attention of regulators in Australia and other jurisdictions. In light of such scrutiny, this study provides timely empirical evidence of the economic and regulatory implications of the recent change in the financial position of DBPs sponsored by Australian listed companies. We identify that over the four‐year period from 2000 to 2003 the frequencies of both accrued benefits deficits and vested benefits deficits increased sharply after 2001. Coinciding with the increased incidence of deficits, the time lag in measuring accrued and vested benefits declined significantly. Controlling for firms taking contribution holidays, we find that the market prices vested benefits surpluses and deficits, and accrued benefits deficits, but not accrued benefits surpluses. This asymmetric treatment of firms’ superannuation funding positions is consistent with accounting conservatism theories and, as a consequence, has implications for recent adoption of IFRS accounting standards requiring Australian companies to recognise both accrued benefits surpluses and deficits.
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Hasnida Ab-Samat and Shahrul Kamaruddin
Opportunistic maintenance (OM) policy is a prospective maintenance approach that instigates for a more effective and optimized system. The purpose of this paper is to provide the…
Abstract
Purpose
Opportunistic maintenance (OM) policy is a prospective maintenance approach that instigates for a more effective and optimized system. The purpose of this paper is to provide the steps and methods used in model development processes for the application of the OM policy.
Design/methodology/approach
Dubbed as opportunistic principle toward optimal maintenance system (OPTOMS) for OM policy toward optimal maintenance system, the model is devised as a decision support system model and contains five phases. The motivation and focus of the model resolve around the need for a practical framework or model of maintenance policy for the application in an industry. In this paper, the OPTOMS model was verified and validated to ensure that the model is applicable in the industry and robust as a support system in decision making for the optimal maintenance system.
Findings
From the verification steps conducted in a case study company, it was found that the developed model incorporated simple but practical tools like check sheet, failure mode and effect analysis (FMEA), control chart that has been commonly used in the industry.
Practical implications
This paper provides the general explanations of the developed model and tools used for each phase in implementing OM to achieve an optimal maintenance system. Based on a case study conducted in a semiconductor company, the OPTOMS model can align and prepare the company in increasing machine reliability by reducing machine downtime.
Originality/value
The novelty of this paper is based on the in-depth discussion of all phases and steps in the model that emphasize on how the model will become practical theories in conducting an OM policy in a company. The proposed methods and tools for data collection and analysis are practical and commonly used in the industry. The framework is designed for practical application in the industry. The users would be from the Maintenance and Production Department.
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Sarandis Mitropoulos and Christos Douligeris
In the new digital age, enterprises are facing an increasing global competition. In this paper, we first examine how Information Technology (IT) can play an important role in…
Abstract
Purpose
In the new digital age, enterprises are facing an increasing global competition. In this paper, we first examine how Information Technology (IT) can play an important role in giving significant competitive advantage in the modern enterprises. The business value of IT is examined, as well as the limitations and the trade-offs that its applicability faces. Next, we present the basic principles for a successful IT strategy, considering the development of a long-term IT renovation plan, the strategic alignment of IT with the business strategy, and the adoption of an integrated, distributed, and interoperable IT platform. Finally, we examine how a highly functional and efficient IT organization can be developed.
Design/methodology/approach
Our methodological approach was based to the answers of the following questions: 1. Does IT still matter? 2. What is the business value created by IT along with the corresponding limitations and trade-offs? 3. How could a successful IT Strategy be build up? 4. How could an effective? T planning aligned with the business strategy be build up? 5. How could a homogenized and distributed corporate IT platform be developed? and finally, 6. How could a high-performance IT-enabled enterprise be build up?
Findings
The enterprises in order to succeed in the new digital area need to: 1. synchronize their IT strategy with their business strategy, 2. formulate a long-term IT strategy, 3. adopt IT systems and solutions that are implemented with elasticity, interoperability, distribution, and service-orientation. 4. keep a strategic direction towards the creation of an exceptional organization based on IT.
Originality/value
This paper is original with respect to the integrated approach the overall problem is examined. There is a prototype combined investigation of all perspectives for an effective enforcement of IT in a way that causes acceleration in competitive advantage when conducting business.
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