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Adjustment to the new locale is one of the primary factors that influence performance on an international assignment. The purpose of this paper is to propose a model that depicts how online social networks may contribute to international assignees’ adjustment via their influence on well-being and knowledge transfer.

The present research uses network theory and readily available technology to develop a model of how online supportive social networks and informational social networks may increase the international assignee’s well-being and knowledge transfer (with prior/next assignees and with the organization). These increases will subsequently have a positive impact on the assignee’s adjustment and ultimately his/her job performance.

Since this paper is conceptual rather than empirical, there are no findings; however, it is argued that online social networks may have a positive impact on an expatriate’s well-being, knowledge transfer, adjustment, and job performance.

This paper is a conceptual piece, so data will need to be collected to test the model developed here. Furthermore, other factors may influence international assignee adjustment, such as spouse and/or family adjustment.

Suggestions are provided regarding how organizations can utilize in-house or external online social networks to assist international assignees.

Despite the ubiquity of online social networks, there is a paucity of research examining the potential impact of online social networks on international assignees.

It has been suggested that the future success of non-profit organizations lies in ensuring the sustainable involvement of the Millennial generation through social network sites. Facebook is a social media (SM) network that creates new research contexts and methodologies in service management. Organizations must now engage in learning how customer-with-customer interactions in SM could work best for them. The purpose of this paper is to better understand the factors influencing Millennials support for social causes through their autonomous engagement in the public environment of SM.

The authors conducted two studies of events for social causes (breast cancer and youth homelessness). In each, two Facebook event pages appealing to others-benefits and self-benefits were designed. Participants were randomly assigned the task of examining the appeal pages online. The dependent variables were two sets of intentions in support of the cause (online and offline). The effectiveness of an others-benefit vs a self-benefit Facebook appeal, the influence of empathetic identification with these causes and the direct and mediating effects of autonomous motivation was studied.

The studies provide consistent evidence that, to gain Millennial's support for social causes through SM, it is better to appeal mainly to the benefits others derive than to benefits to the self. Autonomous motivation is a strong predictor of supportive intentions and it also significantly mediates the positive influence of empathetic identification with a cause. Self-reported behavioral data following the youth homelessness event provided empirical evidence that the supportive intentions data were valid predictors of actual behaviors.

The paper used innovative experimental and correlational research methodologies to address Millennial's social behaviors within a SM context. The paper also introduced self-determination theory of motivation to this literature. From a practical standpoint, Millennials readily engage in impression management. Therefore, their supportive activities should be publicly lauded. Managers should also identify those Millennials who already empathize with the cause and facilitate their ability to influence other members in their networks. SM are changing at a fast pace and managers should employ Millennials in developing pertinent strategies and practices to keep pace. Taking advantage of marketing “with” Millennials can facilitate the development of new approaches for creating and supporting cause events.

Social networking sites (SNSs) have significantly influenced people's lives and changed their behavior. Although previous research has explored self-disclosure in virtual communities, little is known about the impact of other users, particularly their online social support, on self-disclosure. The aim of this study is to explore how online social support dimensions (i.e., emotional, informational, esteem, instrumental and network support) influence people's self-disclosure, which in turn affects their commitment to SNSs.

Based on social exchange theory, this study proposes a research model that explores the role of other users on self-disclosure. This study collects data from a sample of 558 respondents and applies the structural equation modeling technique to test the research model.

The findings show that users are motivated to disclose information and commit to a specific SNS because of the supportive climate. Results also show that self-disclosure mediates the effect of online social support on users' commitment to SNSs.

This study focuses on the influence of other users' roles on self-disclosure on SNSs, extending the application of social exchange theory.

Muslims are obliged to make a contribution to the less fortunate through zakat, which is one of the means of wealth distribution. However, very few studies have investigated the behavioural intention of users toward social media networks that use creative animation for zakat online campaigns to promote zakat awareness in developing nations. The rich content of zakat in social media networks using creative animation could attract today’s youth to engage with zakat. This research aims to examine the factors that influence youths’ intention to use social media networks for understanding zakat online campaigns that use creative animation.

Data were analysed via Analysis of Moment Structures (AMOS) version 18 to test the covariance-based structural equation modelling technique.

The results reveal that social influence has the greatest significant impact on youths’ intention to use social media networks for understanding zakat online campaigns that use creative animation. Officers in zakat institutions are supportive of the use of zakat campaigns that use creative animation on social media networks to enhance zakat understanding of the youth. Besides, individuals who are important to them would recommend accepting zakat online campaigns that use creative animation on social media networks to enhance their zakat understanding.

The social media networks of the zakat institutions should be designed with more creative, interactive and animated content to improve the quality of communication about the importance and benefits of contributing zakat. The content creator should use an inspiring emotional marketing strategy in their social media postings, interactive infographics and interactive videos because informational posts and emotionally positive content travel quicker than any other sort of content on social media through social sharing.

This study is unique and is noticeable as very few studies have investigated youths’ behavioural intention after viewing zakat online campaigns with creative animation on social media networks in a developing nation to promote zakat awareness. This platform has great potential to increase the engagement of working youth as zakat payers.

In the co-creation process from a network perspective, service is produced, designed, and evaluated entirely by the actors with dynamic roles and with less participation by the firm's employees in the service process. The purpose of this paper is to develop a theoretical model that represents environmental stimuli and value perceptions that contribute to service co-creation behaviour in an online network.

A total of 36 semi-structured interviews were conducted with members of two online programming communities – GitHub and Stack Overflow co-creators, with the data analysed using thematic analysis. The stimulus-organism-response model guided the development of the final model.

Social influence and trust are influential in actor value perceptions, including primary and network value, the interplay of which leads actors to co-production, supportive, and administrative behaviour. Environmental factors do not directly drive actors; rather it is the value that initiates and drives actors, which, by extension, initiates and drives the co-creation of services.

The service co-creation behaviour model provides a basis for future research in the co-creation and co-destruction context to model behaviours within the online network organisation setting and thereby enable improvement of such systems. This model can be operationalised in a network environment through design features.

This paper provides a rich understanding of environmental stimuli and value perception factors that contribute to the co-creation of services, and identifies different types of behaviours in dynamic online networks. This paper presents a new model of different types of behaviours emerging from actor participation in the co-creation process.

The purpose of this paper is to investigate the relationship between online friend networks and the mental well-being (MWB) of adolescent males.

The study used a mixed methods approach: first, questionnaire involving a validated MWB scale and questions regarding online friendship to 14-15 year old males (n=521); and second, focus group interviews (n=8) of between six and eight members three months later.

Positive and negative associations were recorded between online friends and well-being. A positive relationship (p < 0.05) was found between the number of online friends and well-being scores. However, higher numbers of online friends were also associated with increases in negative online experiences namely, receiving embarrassing posts online or risky activities such as, chatting frequently with strangers. Online friends may influence perceptions of social support, status and belonging, each of which may contribute positively or negatively to well-being. However, by increasing these perceptions, online friends may cause additional distress when their presence does not provide tangible support during a crisis period.

Online friends provide the context to which young males explore and negotiate the online world. To date, little mixed methods research has focused exclusively on the MWB of online friends. Policy makers could do well to consider the growing prominence of online social networking and produce targeted programmes to educate young people on the benefits and pitfalls of building large online “friend” networks.

This chapter explores communication processes within online support groups. Online support group researchers have drawn upon a variety of theories in the decades of empirical research that has been conducted within this context. The chapter focuses on motivations for using online support groups, key theoretical frameworks that have been applied to the study of online support groups, supportive messages and communication processes within these groups, and the relationship between social support and health outcomes for online support group participants. The chapter concludes with several key limitations of previous work as well as a number of areas for theory development and future research studies.

Growing interest in the use of digital technologies and a Putnam-inspired debate about youth engagement has drawn researchers from outside of the study of social movements into research on the topic. This interest in youth protest participation has, in turn, developed into a substantial area of research of its own. While offering important research contributions, we argue that these areas of scholarship are often not well grounded in classic social movement theory and research, instead focusing on new media and/or the relationship between activism and other forms of youth engagement. This chapter seeks to correct this by drawing on interviews with 40 high school and college students from a moderately sized southwestern city to examine whether traditional paths to youth activism (i.e., family, friends, and institutions) have changed or eroded as online technology use and extra-institutional engagement among youth has risen. We find that youth continue to be mobilized by supportive family, friends, and institutional opportunities, and that the students who were least engaged are missing these vital support networks. Thus, it is not so much that the process driving youth activism has changed, but that some youth are not receiving support that has been traditionally necessary to spur activism. This offers an important reminder for scholars studying youth and digital activism and youth participation more broadly that existing theory and research about traditional pathways to activism needs to be evaluated in contemporary research.

The purpose of this paper is to examine the role of online social networks in experiencing a change in working environment of today's leaders.

The study's participants were managers, directors and CEOs working in different organizations (including Fortune 500 companies) in the USA, the UK, Germany, France, Russian Federation, Australia and China. The data were collected through structured surveys delivered through LinkedIn to the managers, directors and CEOs. A total of 115 matched questionnaires were returned. Statistical analysis, using STATA software, was conducted to assess the research results.

The results indicate that the importance of online social networking environment is growing. Furthermore the study shows that online social networks are more useful for participative and consultative leadership style on social networking platforms than for directive leadership style. A higher number of activities on social networks by leaders is positively associated with the higher number of platforms used by leaders for business purposes. It is also correlated with a lower percentage of people from the same organization in the leader's contacts. Finally, the findings also show that the usefulness of online social networks as a tool supporting leadership, depends on the number of activities, number of platforms and size of the company. Surprisingly, age is not a predictor of the usefulness of online social networks.

Leaders that seek ways in which to foster their leadership, need to recognize the importance of online social networking environment and the possibilities of using online relations in various aspects of authentic and situational leadership.

This research provides knowledge regarding the usage of online social networks by many different leaders all over the world and suggests that a new generation of leaders will have to adjust to new working environment.

The purpose of this paper is to synthesize a dyadic theoretical model which takes social-oriented and individual-initiative drivers into account and illustrates a mechanism between social commerce intention and its antecedents in the hospitality industry. To understand tourist social commerce behaviors, the current study puts forward a comprehensive model and investigates the impact among social support, social capital, participant involvement and social identification on tourist propensity to engage in social commerce with behaviors such as to like, share, post reviews and make purchases.

The current research draws on social exchange theory and social penetration theory to study how social-oriented drivers (i.e., social support and social capital) and individual-initiated drivers (i.e., participant involvement and social identification) could better explain tourists’ social commerce intentions. Structural equation modeling was performed based on a sample of 569 hotel guests from 61 hotels in Macau.

Results reveal that social capital mediates the relationship between social support and social commerce behavioral intention. This chain of relationship is moderated by social identification in that the more a hotel guest identifies himself/herself as an in-group member of an online community, the more likely he/she would engage in social commerce behaviors.

The diffusion velocity of marketing effect is manifested through customers’ social commerce intentions and behaviors, which helps managers to identify the importance in maintaining a supportive atmosphere to nurture intimate member-to-member and member-to-provider relationships.

The present study enriches the social penetration theory and social exchange theory by showing how both individual and social perspectives could jointly influence hotel guest propensity to post likes and comments and to reserve hotel rooms, as means to build more intimate relationships with the members within a virtual community.