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Tourism destination marketers use videos that incorporate storytelling and visual and audio components to evoke emotional arousal and memorability. This study aims to examine the increase in participants’ level of arousal and the degree of memorability after watching two different videos.

A quasi-experimental study was conducted with 45 participants who watched two destination promotional videos. One video used storytelling whereas the other used scenic images and music. The level of arousal was measured using both tonic and phasic electrodermal activity levels. The memorability of each video was measured after seven days by testing the recall accuracy.

Scenic imagery and music videos were associated with higher-than-average arousal levels, while storytelling videos generated larger-amplitude arousal peaks and a greater number of arousal-evoking events. After a week, the respondents recalled more events from the storytelling video than from the scenery and musical advertisements. This finding reveals that the treatment, storytelling and sensory stimuli in advertising moderate the impact of arousal peaks and memorability.

These results indicate that nonnarrative videos using only sceneries and music evoked a higher average level of arousal. However, memorability was associated with higher peak levels of arousal only in narrative storytelling. This is the first tourism study to report the effects of large arousal peaks on improved memorability in advertising.

Interior workspace environments use exclusively artificial light, resulting in a loss of biological connection and natural light quality, as well as greater energy consumption. The purpose of the study is to identify a suitable system that can provide natural light to such interior spaces throughout the day while supplementing it with artificial light when necessary. The fundamental aim is to provide insights into the most effective solutions for energy-efficient lighting design in the UAE's environment, with the potential to lower energy consumption related to interior lighting.

The study adopted an empirical approach to gather and analyze primary data based on field measurements to understand and assess existing lighting conditions, as well as DIALux lighting simulation software to test the efficacy of the proposed HLS in terms of natural light delivery, illumination quality and energy consumption. A branch of a local bank in the United Arab Emirates, situated inside one of the shopping malls where there is no natural light penetration, has been chosen as a case study.

The findings of comparing the base case to four probable scenarios that used HLS revealed that the third scenario, which uses 100% pure sunshine and 35% artificial LED light during daylight operations and 100% LED light during night duty, is considered to be optimal in terms of illumination quality and energy efficiency.

The study demonstrated the potential of innovative lighting to improve the visual working environment in interior spaces with limited access to direct natural lighting, especially in arid regions, where sunlight is plentiful throughout the year. The study contributes new insights into the establishment of lighting-related recommendations and standards for the UAE context. This may include advice for sustainable construction practices, lighting guidelines or incentives to encourage the use of hybrid lighting technology in commercial and institutional buildings.

This study aims to explore factors that affect gendered consumption (male and female), willingness to pay (economic attributes) and the socio-cultural context of Gen-Z consumers towards specialty coffee as compared to other types in Taiwan.

Samoggia and Riedel’s (2018) theoretical framework is adopted to examine the concepts of interest. A mixed method approach comprising interviews and experimental taste tests was used to collect data from Gen-Z specialty coffee consumers in a purposive sampling manner.

The findings suggested the effect of price elasticity of demand where specialty coffee was perceived as an expensive commodity by young consumers, and hence, not a regularly purchased item. Nevertheless, specialty coffee was linked to health benefits, and a signal for conspicuous consumption – where café experiences facilitated self-promotion on sites like Instagram and Facebook. Finally, the findings alluded to a potential gender effect, with more female young consumers likely to consume specialty coffee as compared to their male counterparts.

This study is located within the context of Taiwan, which has been a tea-dominated consumption landscape for numerous decades. The use of an experimental design also presents a unique angle to elucidate sensory elements surrounding specialty coffee as a research design for Gen-Z research projects. The study points to the relevance of social context in the consumers’ behavioural patterns, which has been largely implicit within consumer behaviour scholarship.

The purpose of this paper is to investigate the impact of the COVID-19 pandemic on doctoral education. Pandemics throughout history have generated new educational theories and practices, accelerated some trends and signalled the abrupt end of others. The unpredictable effects of the COVID-19 pandemic have particularly impacted upon First Nations and transcultural communities and People of Colour throughout the globe. A second significant recent global trend that occurred at the height of the pandemic was the reignited #BlackLivesMatter (#BLM) protest campaign. This campaign drew attention to the vast inequities faced by black, transcultural (migrant, refugee, culturally diverse and international) and Indigenous peoples and triggered rapid action in higher education institutions against racism and unconscious bias.

This conceptual paper draws upon postcolonial/decolonial theory to demonstrate how the COVID pandemic and #BLM movement prompts us to revitalise doctoral education.

These two issues have created renewed urgency around the need to decolonise higher education and a desire to transform the “business-as-usual” geopolitical power dynamics that continue to privilege Northern knowledge over culturally diverse knowledge systems from First Nations and transcultural contexts. A key site where special opportunities exist to effect this transformation lies in doctoral education. Doctoral education is a significant location of new knowledge creation and the development of the world’s future researchers.

Applying post/decolonial theory enables one to rethink how doctoral education should be changed to work towards greater decolonisation.

This study applies Santos’ ideas about “the sociologies of emergence” in the global South to think about how doctoral education should be reconstructed as a liberated zone of decolonisation and epistemic justice.

The paper aims to describe the positive and negative effects of night lights in historical sites, as well as the most salient challenges faced by the visitors of these sites and determine ways to address them. The study aims to suggest several light-and-shadow approaches and designs to enhance the experience of visiting historical sites.

This study identifies problems of nightlife in historical sites with an online international questionnaire to determine the preferences and difficulties faced by visitors of historical sites during day and night. After that Egypt was determined as a sample case of a developing country; its archaeological sites need to be improved. The main problems of historical Egyptian sites were investigated and approaches in developing historical sites with interactive lighting design were presented after an online questionnaire to the Egyptian society.

The paper shows that archaeological sites need some development, especially in their technological and lighting aspects, to overcome visitors’ low night-time interest in archaeological sites. Research has found certain limitations in the effects of constructing artificial illumination. The study provides modern sustainable solution for some light challenges in historical sites with approaches and solutions to solve it.

The results of that research could be applied in developing countries, but with larger specific studies to the historical urban locations according to the politics of the country.

The paper includes sustainable approaches in developing historical sites with technological lighting design required to enhance historical sites at night-time and make visits more interactive and interesting.

This paper presents an identified need of historical sites visitors’ to study applying modern approaches in enhancing urban historical sites.

Police procedural justice is essential in shaping police legitimacy and public willingness to cooperate, yet factors that affect police fair treatment of citizens are not fully understood. Using the data of the National Police Research Platform (NPRP), Phase II, this study examines the effects of three key organizational factors (i.e. effective leadership, supervisory justice and department process fairness) on officers’ procedural justice in police stops.

Innovatively, this study links police data with citizens’ data and conducts multilevel analyses on the effects of a host of citizen, officer, incident, and, importantly, agency characteristics on officer behaviors during over 5,000 police stops nested within 48 police agencies.

The results showed that the fairness of the departmental process had a positive effect on officer procedural justice, while the fairness of the supervisor was inversely associated with procedural justice on the street.

The linked data demonstrated that organizational fairness affected street procedure justice.

Excessive borrowing significantly contributes to pushing businesses towards default and their transition into zombie enterprises. Despite government efforts to implement deleveraging policies and guide bank credit flows, it’s essential to delve into the internal dynamics that steer the borrowing behavior of these zombie enterprises at a micro level. To gain a comprehensive understanding of the issue, this study focuses on examining the incentives that drive corporate executives of zombie enterprises to consistently engage in large-scale borrowing from banks.

In this study, panel data analysis is utilized, incorporating firm-, industry- and year-fixed effects. Drawing from data pertaining to listed companies in China spanning from 2007 to 2020, we employ a one-by-one identification method to pinpoint zombie enterprises. Ultimately, a total of 2,533 samples of zombie enterprises were obtained.

The results indicate that as bank loans to zombie enterprises increase, executive monetary compensation decreases, while on-the-job consumption by executives increases, and they are less likely to be forced into rotation. Mechanism testing reveals that corporate performance partially mediates the relationship between bank loans and executive monetary compensation, but this mediation is ineffective for on-the-job consumption and job rotation. Further investigation suggests that the property rights nature of central enterprises and modified audit opinions can exacerbate the adverse impact of bank loans on the monetary compensation of zombie corporate executives, without significantly affecting on-the-job consumption or job rotation. Conversely, executive power does not enhance the positive effects of bank loans on monetary compensation or on-the-job consumption, but it diminishes the negative impact of bank loans on the forced rotation of zombie executives.

These results indicate that while bank loans may have a negative impact on corporate value, they function as safeguards for the positions and interests of executives. As a result, bank loans serve as incentives for executives of zombie enterprises.

This study holds theoretical significance as it explores the motivations behind non-performing loans in high-borrowing enterprises, sheds light on corporate governance challenges encountered by zombie enterprises and provides policy insights aimed at addressing the underlying causes of persistent non-performing loans in high-borrowing enterprises, including zombie enterprises.

The purpose of this study is to investigate environmental factors impacting Ajanta mural deterioration, assessing global tourism effects and visitor conduct on cave environment and murals. This study recognizes stakeholder roles in conservation, providing data-driven insights to guide institutions like the Archaeological Survey of India. The objective is sustainable tourism practices to balance public access with mural preservation for future generations.

Over 25 years, Ajanta Caves' visitors doubled, impacting microclimatic conditions for ancient murals. This study assesses visitor impact to establish a regime and determine carrying capacity, considering temperature, humidity and pollution. Challenges arise from quantifying capacity because of variables. This research informs global tourism and heritage conservation, offering methodologies applicable to cultural sites worldwide.

This study examines environmental impacts on mural preservation in Ajanta Caves, including humidity, microbial growth, sunlight exposure, air quality and tourist presence. Tourist influx escalates CO₂ levels, directly endangering murals. Concerns about particulate matter, especially during visits, emphasize the need for data-driven decision-making and modern technology use to protect Ajanta Caves' artwork, crucial because of its global significance and tourism-related vulnerabilities.

This study carries substantial social implications with a global resonance. The active engagement of the local community and tourism stakeholders in conserving and promoting the Ajanta Caves fosters empowerment, igniting a sense of pride, ownership and responsibility among residents and ensuring sustainable enjoyment of cultural heritage while safeguarding it for future generations. In addition, there will be socioeconomic benefits to local residents such as employment opportunities as tour operators, tour guides, hospitality staff, artisans and souvenir shopkeepers.

This study integrates art conservation, environmental science, cultural heritage preservation and social aspects to address global tourism challenges. Focusing on a site of worldwide significance, this study offers practical strategies for artwork preservation, tourism management and environmental concerns. These recommendations provide real-world solutions applicable to heritage sites globally, bridging scientific analysis with social and cultural insights.

本研究调查了影响阿詹塔壁画退化的环境因素, 评估了全球旅游业和游客行为对洞穴环境和壁画的影响。它承认利益相关者在保护中的作用, 为印度考古调查等机构提供数据支撑的见解。目的是实践可持续旅游, 平衡公众进入和供子孙后代使用的壁画保护。

25年来, 阿詹塔洞穴的游客增加了一倍, 影响了古壁画的小气候条件。该研究评估了游客的影响, 考虑温度、湿度和污染, 建立了一个制度并确定承载能力。量化承载能力的指标面临着挑战。这项研究为全球旅游业和遗产保护提供了信息, 提供了适用于世界各地文化遗址的方法。

这项研究考察了环境对阿詹塔洞穴壁画保护的影响, 包括湿度、微生物生长、阳光照射、空气质量和游客的存在。游客的涌入使二氧化碳含量上升, 直接危及壁画。对颗粒物的考虑, 尤其是在参观期间, 强调了数据驱动决策和现代技术应用对保护阿詹塔洞穴的艺术品的必要性。这一点至关重要, 因为它具有全球意义和旅游相关的脆弱性。

这项研究具有重大的社会影响并引起全球共鸣。当地社区和旅游利益相关者积极参与阿旃陀石窟的保护和推广, 可以增强居民的赋权, 激发居民的自豪感、主人翁意识和责任感, 确保可持续享受文化遗产, 同时为子孙后代保护文化遗产。此外, 还将为当地居民带来社会经济效益, 例如旅游经营者、导游、接待人员、工匠、纪念品店主等的就业机会。

这项研究综合了艺术保护、环境科学、文化遗产保护和社会方面以应对全球旅游业的挑战。它关注一个具有世界意义的遗址, 为艺术品保护、旅游管理和环境问题提供了实用的策略。这些建议提供了适用于全球遗产地的现实世界解决方案, 将科学分析与社会和文化见解联系起来。

El estudio investiga los factores medioambientales que influyen en el deterioro de los murales de Ajanta, evaluando los efectos globales del turismo y el comportamiento de los visitantes sobre el entorno de las cuevas y los murales. Se examina el papel que desempeñan las partes interesadas en la conservación y aporta datos para orientar a instituciones como la encuesta arqueológica de India. El objetivo son las prácticas turísticas sostenibles para equilibrar el acceso del público con la conservación de los murales para las generaciones futuras.

A lo largo de 25 años, los visitantes de las cuevas de Ajanta se han duplicado, con un impacto en las condiciones microclimáticas de los murales antiguos. El estudio evalúa el impacto de los visitantes para establecer una regulación y determinar la capacidad de carga, teniendo en cuenta la temperatura, la humedad y la contaminación. La cuantificación de la capacidad plantea problemas debido a las variables. La investigación aporta información al turismo mundial y a la conservación del patrimonio, ofreciendo metodologías aplicables a sitios culturales de todo el mundo.

Este estudio examina los impactos ambientales en la conservación de los murales de las cuevas de Ajanta, incluyendo la humedad, el crecimiento microbiano, la exposición a la luz solar, la calidad del aire y la presencia de turistas. La afluencia de turistas aumenta los niveles de CO2, poniendo directamente en peligro los murales. La preocupación por las partículas, especialmente durante las visitas, pone de relieve la necesidad de tomar decisiones basadas en datos y de utilizar tecnología actual para proteger las obras de arte de las cuevas de Ajanta, algo crucial debido a su importancia mundial y a las vulnerabilidades relacionadas con el turismo.

Este estudio conlleva importantes implicaciones sociales con una resonancia global. La participación activa de la comunidad local y las partes interesadas del turismo en la conservación y promoción de las Cuevas de Ajanta fomenta el empoderamiento, generando un sentido de orgullo, propiedad y responsabilidad entre los residentes y garantiza el disfrute sostenible del patrimonio cultural al mismo tiempo que lo salvaguarda para las generaciones futuras. Además, habrá beneficios socioeconómicos para los residentes locales, como oportunidades de empleo como operadores turísticos, guías turísticos, personal de hostelería, artesanos, comerciantes de souvenirs, etc.

Este estudio integra la conservación del arte, las ciencias medioambientales, la preservación del patrimonio cultural y los aspectos sociales para abordar los retos del turismo mundial. Centrándose en un sitio de importancia mundial, ofrece estrategias prácticas para la conservación de las obras de arte, la gestión del turismo y los problemas medioambientales. Estas recomendaciones aportan soluciones reales aplicables a lugares patrimoniales de todo el mundo, tendiendo puentes entre el análisis científico y las percepciones sociales y culturales.