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Book part
Publication date: 11 August 2014

Pingjun Jiang and Bert Rosenbloom

This research reviews numerous studies of the relationship between consumer knowledge and external search in conventional marketing channels to investigate differences among these…

Abstract

Purpose

This research reviews numerous studies of the relationship between consumer knowledge and external search in conventional marketing channels to investigate differences among these studies that have produced conflicting results. The findings provide a benchmark for future researchers and practitioners seeking to gain insight into consumer information search processes unfolding in the new environment of online, mobile, and social networking channels.

Methodology

A meta-analysis of an extensive array of empirical studies of the relationship between consumer knowledge and external information search was conducted. Regression analysis was used to test whether certain characteristics in the studies can explain variability in the effect sizes in which effect sizes are entered as dependent variables and moderators as independent variables.

Findings

Objective and subjective knowledge tend to increase search, while direct experience tends to reduce search. Consumers with higher objective knowledge search more when pursuing credence products. However, they search relatively less when pursuing search products. Consumers with higher subjective knowledge are much more likely to search in the context of experience products, but as is the case for objective knowledge having little effect on search for experience products, subjective knowledge has no significant effect on information seeking for search products. In addition, objective knowledge facilitates more information search in a complex decision-making context while higher subjective knowledge fosters more external information search in a simple decision-marketing context. Finally, the findings indicate that the knowledge search relationship reflects strong linkage in the pre-Internet era.

Originality

Relatively little is known about how the relationship between knowledge and information search varies across different types of products in simple or complex decision-making contexts. This study begins to fill this gap by providing insight into the relative importance of objective knowledge, subjective knowledge, and direct experience in influencing consumer information search activities for search, experience, and credence products in simple or complex decision-making contexts.

Abstract

X = multiple interpretations

Details

Documents on Government and the Economy
Type: Book
ISBN: 978-1-78052-827-4

Abstract

Details

Flexible Urban Transportation
Type: Book
ISBN: 978-0-08-050656-2

Book part
Publication date: 4 October 2018

Sebastian P. L. Fourné, Daniel Guessow and Utz Schäffer

We develop and validate measurement instruments for the business partner, watchdog, and scorekeeper roles of controllers. This study addresses calls to enhance the quality of…

Abstract

We develop and validate measurement instruments for the business partner, watchdog, and scorekeeper roles of controllers. This study addresses calls to enhance the quality of survey research in management accounting by devoting more attention to scale development and especially to construct validity. By focusing on the activity sets of the controllers’ roles, we provide a theoretically and empirically grounded picture of their current roles. The measurement instruments presented in this study enable systematic research progress on controller roles, their relationships, antecedents, and performance outcomes.

Details

Performance Measurement and Management Control: The Relevance of Performance Measurement and Management Control Research
Type: Book
ISBN: 978-1-78756-469-5

Keywords

Book part
Publication date: 4 December 2020

Hugh Breakey

This paper explores how major work in contemporary practical and applied ethics can be incorporated into the teaching of ethics (including professional, business, and applied

Abstract

This paper explores how major work in contemporary practical and applied ethics can be incorporated into the teaching of ethics (including professional, business, and applied ethics) to enhance its practicality and relevance. It explores three areas. First, while ethics education often focusses on applying principles to fact situations, how and why practitioners in the real world will act morally also depends a quite different factor: legitimacy. Legitimacy refers to an entity’s moral status, and whether it warrants respect and support because of the presence of key qualities like efficacy, consent, deliberation, and democracy. Second, understanding ethical decision-making models can be valuable to future practitioners as it makes them aware of potential weak links in their attempts to act morally, and empowers them to think strategically about how these weaknesses may be combatted. Third, the use of philosophical theory in teaching practical ethics is a vexed question, involving issues of complexity, reductive-ness and indoctrination. However, explicitly confronting the range of epistemic states (beliefs and attitudes) that students can adopt helps show how these issues may be sensibly mitigated.

Book part
Publication date: 20 January 2022

Denise Falchetti

Building on research showing the influence of temporal focus on decision-making, I argue that the propensity to invest in and support radically novel ideas depends on the degree…

Abstract

Building on research showing the influence of temporal focus on decision-making, I argue that the propensity to invest in and support radically novel ideas depends on the degree to which the members of the evaluating audience focus on the present time. I conducted a series of experiments to study how a disposition to think more about the present shifts audience members’ evaluative responses to novelty. My findings show that audience members with a strong focus on the present are more willing to support radical than incremental ideas. I further probe the underlying cognitive process by unveiling the mediating role of idea uncertainty. Focusing on audience members’ subjective experience of time and integrating it with novelty recognition offers valuable insight into research on creativity, innovation, and, more generally, social evaluation.

Details

The Generation, Recognition and Legitimation of Novelty
Type: Book
ISBN: 978-1-80117-998-0

Keywords

Book part
Publication date: 3 December 2018

Witold Kwasnicki

The author presents a comparative study of the three evolutionary economic schools, namely the Austrians, neo-Schumpeterians, and institutionalists. The comparison is based on an…

Abstract

The author presents a comparative study of the three evolutionary economic schools, namely the Austrians, neo-Schumpeterians, and institutionalists. The comparison is based on an analysis of nine basic features of the evolutionary process and evolutionary approach, including a dynamical view of economic phenomena (seen from a historical perspective), a focus on far-from-equilibrium analysis, a proper and realistic perception of time, and a population perspective (to what extent emergent properties are results of interaction among economic agents). The relevant features of the evolutionary process are the heterogeneity and behavior of economic agents, the search for novelty based on a concept of economic agents’ hereditary information, a selection process (based on the concept of rivalry), spontaneity of development, and the presence of decision-making procedures (how economic agents make decisions, and to what extent their subjective values play a role). The goal of the comparative analysis is to estimate the level of “evolutionary content” of the three schools. My subjective evaluation suggests that only the Austrian school can be called entirely evolutionary. Slightly less evolutionary are the neo-Schumpeterians, and the least evolutionary are the institutionalists.

Abstract

Details

Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

Book part
Publication date: 25 November 2010

Panu Kalmi and Christina Sweins

One of the major challenges for organizations is to increase productivity in order to compete in national and world markets. Another challenge managers encounter is to attract and…

Abstract

One of the major challenges for organizations is to increase productivity in order to compete in national and world markets. Another challenge managers encounter is to attract and retain key workers, and ensure the involvement and commitment of workers as part of the route to high performance (e.g., Guest, Michie, Conway, & Sheehan, 2003). One prominent way to reach these goals is the adoption of high performance workplace practices, including financial participation.

Details

Advances in the Economic Analysis of Participatory & Labor-Managed Firms
Type: Book
ISBN: 978-0-85724-454-3

Abstract

Details

Market Research Methods in the Sports Industry
Type: Book
ISBN: 978-1-78754-191-7

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