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Looking Through the Crystal Ball

Review of Marketing Research

ISBN: 978-0-7656-1305-9, eISBN: 978-0-85724-724-7

ISSN: 1548-6435

Publication date: 1 January 2006

Citation

MacInnis, D.J., Patrick, V.M. and Whan Park, C. (2006), "Looking Through the Crystal Ball", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 2), Emerald Group Publishing Limited, Bingley, pp. 43-80. https://doi.org/10.1108/S1548-6435(2005)0000002006

Publisher

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Emerald Group Publishing Limited

Copyright © 2006, Emerald Group Publishing Limited