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This study aims to use a holistic approach to empirically examine the direct and indirect relationships of both core and supporting consumer-based brand equity (CBBE) dimensions from students’ perspectives and the underlying impact they have on building a robust university brand equity. It also tests whether student perceptions of the importance of the brand equity constructs significantly differ based on demographics.

The study adopts the core and supporting university brand equity dimensions that have been tested for reliability and validity in prior research. Data were collected at a major university in the USA. The study used judgment sampling to carefully select a targeted sample of various colleges and class levels. A total of 439 useable surveys were collected.

The results of partial least squares–structural equation modeling reveal significant relationships between both core and supporting brand equity dimensions. The core brand equity dimensions include brand awareness, perceived quality, brand association, brand trust, learning environment, emotional environment, university reputation and brand loyalty. The supporting brand equity dimensions include library services, dining services, residence hall and physical facilities. Significant direct and/or indirect relationships were found between the core and supporting CBBE dimensions. The demographic variables of gender, semester standing and living arrangement also influence the importance of some of the core and supporting dimensions.

The results suggest that females, freshman and students living on-campus require specific attention in higher education. For a better representation and understanding of the university student population, we recommend that future studies use probability sampling and multiple universities for cross-validation.

Using the brand ecosystem framework, this is the first comprehensive study testing the relationships between both core and supporting CBBE dimensions in higher education. The study offers valuable insights to university stakeholders for building a strong university brand. It also confirms that the measures of the CBBE brand equity dimensions are valid and are applicable to other higher education institutions.

The purpose of this paper is to examine the use of popular theatre (PT) as a pedagogical tool around which a community service learning (CSL) senior undergraduate course was oriented, specifically assessing the university student learning experience from this work relative to PT processes and CSL objectives.

This paper presents a case study based on participant observations made by the course instructor, and reflective journal entries written by the university student participants.

Educational partnership efforts of this nature require that they be tailored to contingent circumstances: locale, time constraints, spaces of interaction, willingness, effort and abilities of the group partners, and other particularities of community. Given this, we see learning outcomes as replicable, though shaped in various ways by the circumstances of specific situations.

The paper demonstrates that by recognizing and relying upon the often unnoticed and neglected, strengths of differently‐abled community members – both students from the university, and the clients from the partner social agency – this kind of community service learning team project transforms and enriches traditional academic outcomes.

This paper reports on the outcomes of this experience from the student perspective, and highlights themes of boundary‐breaking, pedagogical risk‐taking and changes in understanding of community through the analysis of the student service‐learning diaries and instructor participation. It also highlights some specific difficulties regarding group dynamics and student concerns that can emerge under learning environments like this, where course expectations, direction and outcomes may not be clearly defined at the outset.

This paper describes a unique fusion of two alternative teaching and learning methods: CSL and PT. This fusion contributed significantly to student creativity and innovation, to their sense of accomplishment and confidence, and especially to their understanding of diversity and connection to community, all of which they take into the world beyond the university. This fusion of pedagogies is seen as a fruitful direction for institutions of higher education seeking innovative paths to learning, while noting that facilitators need to pay close attention to the unique dynamics of such learning environments.

This paper is based on a pilot study undertaken at an Australian university that has successfully recruited students from Mongolia. The study examined the factors that attracted Mongolian students to study in Australia and at the subject university, as well as students' expectations before arrival, barriers to learning and the university's key areas and services that support learning. The study also examined areas in which the learning experience could be improved, as well as personal, social and cultural gains apart from academic achievement, and the role of education agents in helping students to choose the subject university.

The student cohort consisted of all graduate students. The qualitative survey included eight questions, which primarily aimed to examine the reasons behind Mongolian students' decision to study in Australia. The online survey was pilot-tested with a focus group consisting of academic staff to ensure that the survey was working properly and to ensure that the questions were worded appropriately and easily understood. Based on the responses of the focus group, some questions were reworded to solicit effective responses.

The study found that Mongolian students were attracted to an English-speaking country and high quality of education. Their expectation prior to arrival was a university campus as portrayed in marketing material, including expansive open spaces. The study also highlighted the need to diversify student profiles at metropolitan locations. It found Mongolian students made friends, learnt a new culture but faced learning difficulties too.

Many studies have examined the factors influencing students' decision to study in certain countries. While previous studies have focussed on large countries such as China and India, emerging sources of international students such as Mongolia are ignored. The focus on Mongolian students is original in Australia and overseas.

While blended learning has been proved to be successful in learning outcomes, the landscape of blended learning has changed under coronavirus disease (COVID-19) pandemic. Hence, the present study aims to explore first-year university students' perceptions of wholly blended learning during the pandemic, through the three constructs in the community of inquiry (CoI) instrument, namely teaching, social and cognitive presences (CPs).

Survey data (N = 449) were collected from the 2020 Fall Cohort in Hong Kong for quantitative analysis. Reliability and validity of the CoI model is examined, followed by correlation and independent-samples t-tests.

First-year students perceived overall low teaching, social and CPs with social presence (SP) scoring the highest. Findings also indicated that teaching presence (TP) significantly determined CP and SP; SP was a mediating variable in CoI. Students' gender and prior learning experience (online/blended) were not associated with perceptions of presences.

Students today are more familiar with technology-based communication, and staying up to date in educational technology is crucial for teachers. Trainings in online teaching should be provided to teachers. Also, interactive technology should focus on improving peer interaction.

The proposed study is novel in that it used the CoI model among first-year students in Hong Kong during the pandemic. Findings are valuable to higher education in understanding students' perception of bended learning and in addressing issues.

The purpose of this paper is to report undergraduate students’ learning gains in six areas of generic skills. The paper reports on students’ responses to the First Year Experience (FYE) Survey completed at the end of their first year and Graduating Student Survey (GSS) in the final semester of their final year.

In this study, a longitudinal design was applied in data collection, analysis and reporting of assessment if student learning gains. The undergraduate students who were the first cohort of four-year curriculum students in a Hong Kong university were selected as the sample. Repeated measures of reported learning gains of a longitudinal sample based on stacking of both FYE and GSS data were analysed using the Rasch model.

The results showed that the scale for measuring the six areas of generic skills had high reliability and good person separation. Comparison of repeated measures from the same group of students at the two time points were examined to explore whether there is growth in the generic skills during their university studies.

One limitation of the study was the relatively small sample size of 359 students in one higher education institution.

The findings of the study provide insight into conceptual understanding and measurement of university student learning gains.

Whilst several studies have investigated university student learning gains, there is limited research which explores the use Rasch modelling in assessment of student learning gains in multiple areas towards completion of their undergraduate studies.

In response to global competitive challenges, universities recently started developing better strategies for branding. Branding has been used as a differentiation strategy for higher education institutions. As the number of universities (public and private) has increased, so has the competition for students, the universities in Turkey have faced similar challenges. The main objective of this study is to investigate, from the students' perspective, the role of interactions of brand equity dimensions in creating a strong university brand.

Compiling from the literature, the study used a survey instrument to collect data at a comprehensive public university in Turkey. To assure representation of students across the campus, the sample included students at freshmen, sophomore, junior, senior and graduate levels from all major colleges.

Based on 1,300 usable surveys from students across all colleges of a major state university, the PLS-SEM model revealed significant relationships among the brand equity dimensions of brand awareness, perceived quality, brand association, learning environment, emotional environment, brand trust, brand loyalty and university reputation. These brand dimensions collectively and/or individually influence the students' university learning experiences that may result in creating strong university brand equity.

The study was conducted at a government-owned university in Turkey capturing only students' perceptions. Future research could benefit from perceptions of other stakeholders like faculty, staff, alumni, and parents and testing the relationships for different types of universities. This study discusses the implications for developing university branding strategies.

The study empirically tests the validity and effects of the university brand equity dimensions with Turkish university students using structural equation modeling (SEM). It confirms that the measures of brand equity dimensions are also applicable in a different country.

One of the most widely accepted goals of social studies education is to produce knowledgeable and caring citizens. It is, therefore, imperative that students have the opportunity to participate in public issues and have a meaningful voice within their community. Students must learn how to gather information, solve problems and make civic decisions (Saxe, D. W. (1997). The distinctive mission of social studies education. In E. W. Ross (Ed.), The social studies curriculum: Purposes, problems and possibilities (pp. 39–55). Albany, NY: State University of New York Press). Thus, educators and staff in higher education institutions should encourage their students to create their own questions, cultivate investigative strategies, formulate theories and apply new concepts to their own lives in a variety of methods (Fitzsimmons, P. F., & Goldhaber, J. (1997). Siphons, pumps, and missile launchers: Inquiry at the further and higher education [online]. Edinburgh: Scottish Funding Council). Inquiry-based instruction is a pedagogical strategy that places the educator in the role of a facilitator where students are pushed to think critically and construct meaningful knowledge. Inquiry-based learning (IBL) is a crucial practice for students to grasp and the earlier they are exposed to this style of learning, the better the educational results will be in regard to cognitive development. For instance, (Frederiksen, White, & Shimoda, 1999) found that students who take part in inquiry-based learning outperform those students in traditional classrooms on standardised assessments. This chapter explores a theoretical discussion of IBL and a subsequent theory of change focusing on the potential desired impact on the student learning experience in Irish higher education.

The core themes include the following:

1. How educators in the social sciences conceptualise, design and facilitate IBL?

2. The location and commencement of the development of an IBL ‘mind-set’.

3. Informal theories of change in the social sciences, and a discussion on disciplinary patterns and the discernation of differences.

4. What have educators learned about designing and facilitating IBL? The challenges of designing and facilitating IBL, in the social sciences.

5. Plans for further developing IBL practice in an international context.

How educators in the social sciences conceptualise, design and facilitate IBL?

The location and commencement of the development of an IBL ‘mind-set’.

Informal theories of change in the social sciences, and a discussion on disciplinary patterns and the discernation of differences.

What have educators learned about designing and facilitating IBL? The challenges of designing and facilitating IBL, in the social sciences.

Plans for further developing IBL practice in an international context.

This study utilises an internship framework to justify the need for feedback from all three groups of internship stakeholders. The purpose of this paper is to determine the benefits, skills, and outcomes students gained through internships from the perspective of students, university and employers.

A set of structured questionnaires was used to survey the perceptions of students, university and employers of an accounting internship. A total of 172 responses were analysed.

Findings show that all three groups of stakeholders perceived that students benefit from the internship programme. They also perceived that an internship provides the students with both the technical and soft skills required in the marketplace. However, the mean score and ranking differ among the students, university and employers.

The study was conducted based on feedback on a single accounting programme. Therefore any characteristics inherent in this sample that differ from the overall population of accounting programmes could bias the results and limit its generalisability and any associated inferences. Questionnaire responses should be interpreted with caution as perceptions and self-insights are subjective and may or may not be reflective of reality. This study falls short of putting forward any reasons why results differ from previous studies or why the mean scores of the three stakeholders all differ. Further research may take into consideration a comparison of internship programmes across institutions and disciplines. Future studies can also use the reflection approach and interview to better explain the benefits and skills developed through accounting internship programmes.

Practically, findings from this study provide feedback to the students, university and employers to continuously improve accounting internship for undergraduate accounting programmes.

Social implications lie within the research framework that emphasises the student learning experience, university support through theoretical understanding and employer contribution through the practical component.

Internships have become part of an accounting curriculum in many universities globally. To date, most studies on internship practices are limited in scope and focus on feedback from a single perspective. This study fills the gap in the literature by conducting a perception-based survey of internship stakeholders: students, university and employers, on benefits and skills acquired through internship.

This paper aims to develop an overarching basis to consider issues of quality in higher education.

An attempt is made to synthesise different approaches to management in higher education.

The article concludes that it is possible to synthesise a model, based on existing literature, to uniquely address higher education.

The model developed is a conceptual one as emphasised by the title.

Provides a thought framework for addressing the quality issues in higher education.

This paper seeks to investigate the theoretical and practical links between teaching and research in a teaching led university in the UK. Focus is on the new architectural technology undergraduate programmes that, in theory at least, provide an opportunity to integrate activities. An extensive literature review demonstrated the benefit to both students and academic staff of incorporating research into the curriculum. The research used was centered on an innovative Level 3 undergraduate module, which was monitored for 48 months. The module was designed with the aim of encouraging architectural technology students to approach architectural detailing from first principles within an environmentally responsible framework. The philosophy behind the module was to incorporate lecturers’ research into the module, both to enhance the student experience and to narrow the gap between research and teaching. The module also sought to form a subject integrating role, bringing together management, technology and design via project work. A brief overview of the development of the module and the teaching and learning strategy is provided before looking at delivery and evolution of the module. The students’ evaluation of the module, via a questionnaire survey, is then reviewed and issues for further consideration highlighted. A number of observations are made relating to the integration of knowledge, which have implications for all contributors to construction education.