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This chapter aims to present and analyze how the methodology/approach of service blueprinting may contribute to managing and offering high quality experiences to sport tourists.

In this study we use a combination of theoretical tools to develop a finalized services blueprint map for sport events. The method consists of a literature review and a presentation of empirical findings. First, using a case study, we present the process through which a small-scale sport event blueprint map was constructed. Secondly, based on a meeting with the management staff and the use of diaries, we analyze the comments of tourists in the sport event area. Thirdly, we compare and describe the main contact points between the front-line staff and sport event tourists in a service blueprint. Finally we apply the six dimensional construct domain analysis of service experiences and combine this information in a table format for the Failure, Effect, and Action analysis.

This study shows that observation, diaries, service blueprints, comment management, and FMEA (Failure Mode and Effects Analysis) are a range of corporate research approaches and management tools that can offer new insights into the theory and praxis of service management applications and can improve the experiences of sports tourists.

This study is related to sport rural events. Researchers have to check with the same method to study the results also in other sport events.

The analysis of Small-Scale Sport Event Services Blueprinting can be combined with other useful managerial tools, like the Failure Mode and Effects Analysis to better manage the contact points, the “moments of truth” of tourist experiences in the sport event service system. In addition, the SMF case study shows that it is useful to point out the problematic areas in the service system using combined methods and managerial tools with the aim of enhancing and contributing to better manage sport tourism event experiences.

It presents the new idea of combining theoretical constructs and measurement tools in order to blueprint, analyze, and create service customer experiences.

The sport events are very different for the people involved in the meeting (foreigners or national, regional, or local people) and the locations and now are in very crisis. After a review of literature on the effects of sport events, the chapter would suggest how to take into account sporting events after COVID-19. In this context, the chapter is aimed to assessing to impact the destinations through the methodology of case study. The research focused particularly on the project of the Italian Golf Federation for the organization of the Ryder Cup 2022 and assumed the economic, social, and environmental effects of this event on tourist system of local and regional scale. The golf events, nevertheless, can be easier to organize than other sporting events that take place, for example, in arenas and with great public access. The golf events, in fact, can involve a single person during the game and can play on air and be a great encouragement to promote local sustainable development (Fyall & Jago, 2007). The chapter, at least, is aimed to suggest the new policy to implement sport events to promote a new form of tourism, offering new incentives for local sustainable development of regional community, including all the participants to the events.

Many destination marketers organise events to draw economic benefits over the short and long term. However, this chapter suggests that events can result in more than economic benefits, as they can be used to improve a destination’s branding and image. The authors explain how the organisation and implementation of successful events can enhance the destination’s attributes. They explore the consumer-based brand equity (CBBE) of the event and examine its relationship with other variables, including the destination’s image. Moreover, they maintain that music festivals can enhance the destination’s image and branding, particularly, when the visitors share their positive experiences with others. The authors make reference to two Portuguese events: NOS Primavera Sound event and NOS ALIVE. In conclusion, they imply that such music events are improving the brand equity among customers and adding value to the destination marketing of Portugal.

It is observed that many destinations are implementing sport tourism offerings to enhance their ability to attract visitors through satisfying their desires of new experiences. This has led to a highly competitive sport tourism market and as a result destinations engage in various marketing techniques and promotional tools to gain an advantage. For that reason this research was undertaken to acquire a greater understanding of the importance of promotional tools to successfully and efficiently market sport tourism experiences.

The construct of this study comprises of two stages. The aim of the first stage is to evaluate the specific tools used to promote sport tourism and sport tourism experiences in Barbados by examining the responses of various sporting and tourism bodies. The second stage of this research was conducted to present and analyze how marketing/promotional tools could contribute to better market sport tourism experiences.

The research found that many of the promotional tools implemented in Barbados during their marketing process correspond with those used internationally. However, problems of poor and insufficient sporting facilities as well as little collaboration between tourism and sporting entities, hamper the success of Barbados as a sport tourism destination. This further minimized Barbados’ ability to market favorable tourism experiences. This therefore shows that while promotional tools are essential in attracting tourists, other elements must also be taken into consideration to ensure sport tourists have positive experiences which would lead to a successful sport tourism destination.

Few studies in this area have been undertaken in the Caribbean. This study attempts to fill this gap by examining the implementation of sport tourism offerings to attract visitors to Barbados.

Sports tourism has become an important element of reconstruction, and also considered as a strong tourist activity for tourism development and recovery. Therefore, the main aim of current research is to study the economic impact of sporting events on host communities based on stakeholder theory in Aras Free Zone of Iran and how it may contribute to rejuvenating tourism destination. Qualitative method has been used for the aim of this chapter. A semi-structured interview is applied for data collection. The sampling method was purposive sampling with maximum diversity or heterogeneity. 21 stakeholders have been interviewed who involved in the Iran-Azerbaijan International Cycling Tour or the International Traditional Archery Competition – Aras Geopark Cup. Potential cycling tour stakeholders are selected to conduct in-depth interviews in terms of the economic impact of sport tourism events specifically cycling tours which can be operated by social distancing rules in Aras Free Zone, Iran. The interviews were analysed by thematic analysis. Extracted codes were categorised into four themes: infrastructure development and services, increased awareness of the host community, managerial and policy development, business development, and investment. This study suggests that small scale sports tourism could be considered as motivation drivers in emerging tourist destinations; Specifically, those sports that can be practiced in the pandemic situation following physical distancing such as cycling. The findings of this study help to policymakers and destination marketers to use appropriate sports tourism events as a tool for economic development and tourism recovery of destinations. Managerial implications and limitations are discussed.