It presents the new idea of combining theoretical constructs and measurement tools in order to blueprint, analyze, and create service customer experiences.
Vassiliadis, C.A. and Fotiadis, A. (2016), "Managing Sport Tourism Experiences: Blueprinting Service Encounters", Sotiriadis, M. and Gursoy, D. (Ed.) The Handbook of Managing and Marketing Tourism Experiences, Emerald Group Publishing Limited, pp. 195-215. https://doi.org/10.1108/978-1-78635-290-320161008Download as .RIS
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