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Brand Love as a Trigger of Sport Tourism: A Study in Portuguese Football

aInstituto Politécnico do Cávado e Ave, Portugal
bISLA Santarém, Portugal
cIPCA, Portugal

Sport and Tourism

ISBN: 978-1-83753-241-4, eISBN: 978-1-83753-240-7

Publication date: 5 July 2023

Citation

Peixoto, A.J., Santos, V.R. and Sousa, B.B. (2023), "Brand Love as a Trigger of Sport Tourism: A Study in Portuguese Football", Valeri, M. (Ed.) Sport and Tourism (New Perspectives in Tourism and Hospitality Management), Emerald Publishing Limited, Leeds, pp. 23-39. https://doi.org/10.1108/978-1-83753-240-720231002

Publisher

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Emerald Publishing Limited

Copyright © 2023 Ana João Peixoto, Vasco Ribeiro Santos and Bruno Barbosa Sousa. Published under exclusive licence by Emerald Publishing Limited