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This paper aims to suggest the framework of shared management, which comprises six major principles. These principles indicate that essential strategy guidelines of firms have been transformed.

This is a conceptual paper, which draws on recent management innovations and transformations of management practices. Thus, the paper builds on prior academic and practitioner contributions.

Management recently has become more SHARED, i.e. sustainable, holistic, analytical, relational, entrepreneurial and dynamic. Each of these principles covers one central dimension of management that has recently been affected by a new logic of sharing. Real-life examples of selected companies are given, and many other firms’ managerial challenges in applying and profiting from these principles are described.

The six principles indicate that the idea of sharing applies to multiple facets of management, which challenge conventional strategy wisdom. They play a particularly important role in a sharing economy, which involves the collaborative production and consumption of goods and services by multiple persons and organizations. Altogether, the principles provide the basis for the shared management framework, which may serve as a step toward an up-to-date picture and realistic guideline for today’s management in many organizations.

There has been a digital transformation of the sport industry that has resulted in an increase in the number of startups. Technological innovations derived from big data and social media have altered the way entrepreneurship is embedded in a sport context. This has influenced more technologically enabled sport startups that are driving change in the global economy. This chapter discusses the role of digitalization in changing existing business models and fostering a more entrepreneurial ecosystem. This includes focusing on technological innovations such as the impact of cloud computing and other data changes.

This chapter aims at bringing a sport-centric approach to the study of digital marketing. This is important as most of the existing research on digital marketing takes an industry-neutral perspective that generalises theory to all contexts. The sport industry has been a major recipient of digital marketing so it is important to recognise its impact on the evolution of digital marketing practices. To do so requires an analysis of what digital marketing is and how it has changed as a result of technological innovations. This enables a better understanding about the growth trajectory of digital sport marketing that integrates a sport-specific theory to digital marketing practices.

The purpose of this paper is to develop a categorization of sharing practices from a structured interdisciplinary literature review on the Sharing Economy. Instead of striving for a new definition, the authors distinguish nine types of sharing practices and provide an overview of prior investigations on sharing practices across three levels of analysis and 15 research areas. The structured analysis is translated into opportunities for future research on the Sharing Economy.

The study follows a structured literature review approach to uncover practices related to the Sharing Economy and similar phenomena. The authors analyze 210 articles from a broad number of disciplines, and develop a categorizing framework for Sharing Economy practices.

The paper identifies nine different types of sharing practices and provides a structured way for analyzing, comparing and positioning research on the Sharing Economy and related phenomena.

The categorization of sharing practices and the embedded interdisciplinary overview of studies on the Sharing Economy help to explain potentially contradictory research results and uncovers opportunities for future research in the topic area.

Given the variety of disciplines dealing with the Sharing Economy and the plenitude of definitions and related concepts, the categorization and research overview provides a consolidated view of the knowledge in the topic area and an effective tool for identifying paths for future research.

Digital entrepreneurship is of high topicality as technological developments and advances in infrastructure create various opportunities for entrepreneurs. Society’s great attention to new digital business models is opposed to very little research regarding opportunities, challenges and success factors of digital entrepreneurship. The purpose of this paper is to gather the state-of-the-art literature on digital entrepreneurship and to provide an up-to-date compilation of key topics and methods discussed in the relevant literature. Furthermore, based on findings of the systematic literature review, a research map pointing at further research opportunities for scholars working in the field will be proposed.

Utilising a systematic search and review of literature across the domain whilst following the established methodology of Tranfield et al. (2003) combined with the application of a quality threshold for journal selection, 35 articles on digital entrepreneurship could be found relevant for an evidence-informed literature review.

Based on a conceptual literature review, six streams of research that deal with digital entrepreneurship are identified and discussed: digital business models; digital entrepreneurship process; platform strategies; digital ecosystem; entrepreneurship education; and social digital entrepreneurship.

This systematic literature review identifies current research paths on digital entrepreneurship by structuring the dispersed status quo of research in the identified different areas. In addition, future research opportunities to deepen the understanding of digital entrepreneurship are highlighted and pictured in a research map.

The purpose of this paper is to explore swap-shops, which emerged as part of the collaborative consumption phenomenon, by investigating what the implications are of consumers acting as suppliers and how this affects supply chain management within the context of the fashion industry.

This study explores the collaborative consumption phenomenon through swap-shops in three countries: the UK, Finland and Germany. In-depth semi-structured interviews were conducted with swappers, non-swappers and organisers. To further enhance the data set six observations of swap-shop events were conducted. Data were transcribed and analysed using multiple coding cycles and using a grounded research approach.

Findings indicate that consumers were most concerned with availability/sizing and quality of garments, whilst organisers felt uncertainty was the biggest issue. Data allowed creating a framework that blueprints the swapping supply chain, in which consumers emerge as suppliers. It highlights possible activities in different cycles, whilst furthermore indicates that consumption cycles can move from monetary (e.g. selling) to non-monetary transactions (e.g. swapping) and vice versa.

Swapping as a relatively new fashion supply mode implies a fluidity of market roles. Disruptive business models can blur boundaries between the supply- and demand-side. This indicates that consumers can change “roles” multiple times as they go through the consumption cycle.

The authors extended the knowledge on swapping by describing how this phenomenon can activate consumers, and extend and intensify the use of garments and therefore swapping can slow the material throughput in the system. It is the first paper to focus solely on swapping within a three country context.

This paper aims to investigate customers’ experiences with Airbnb by text-mining customer reviews posted on the platform and comparing the extracted topics from online reviews between Airbnb and the traditional hotel industry using topic modeling.

This research uses text-mining approaches, including content analysis and topic modeling (latent Dirichlet allocation method), to examine 1,026,988 Airbnb guest reviews of 50,933 listings in seven cities in the USA.

The content analysis shows that negative reviews are more authentic and credible than positive reviews on Airbnb and that the occurrence of social words is positively related to positive emotion in reviews, but negatively related to negative emotion in reviews. A comparison of reviews on Airbnb and hotel reviews shows unique topics on Airbnb, namely, “late check-in”, “patio and deck view”, “food in kitchen”, “help from host”, “door lock/key”, “sleep/bed condition” and “host response”.

The topic modeling result suggests that Airbnb guests want to get to know and connect with the local community; thus, help from hosts on ways they can authentically experience the local community would be beneficial. In addition, the results suggest that customers emphasize their interaction with hosts; thus, to improve customer satisfaction, Airbnb hosts should interact with guests and respond to guests’ inquiries quickly.

Hotel managers should design marketing programs that fulfill customers’ desire for authentic and local experiences. The results also suggest that peer-to-peer accommodation platforms should improve online review systems to facilitate authentic reviews and help guests have a smooth check-in process.

This study is one of the first to examine consumer reviews in detail in the sharing economy and compare topics from consumer reviews between Airbnb and hotels.

The peer-to-peer (P2P) accommodation-sharing market has developed rapidly on the strength of information technology in recent years. Matching providers and customers in an information technology (IT)-enabled platform is a key determinant of both parties' experiences and the healthy development of the platform. However, previous research has not sufficiently explained the mechanism of provider–customer matching in accommodation sharing, especially at the psychological level. Based on field cognitive style theory, this study examines how the match and mismatch affect customers' online and offline satisfaction and whether a significant difference exists between online and offline satisfaction under different matching patterns.

The authors test the proposed theoretical model using 122 provider–customer dyad data collected through a field study.

The results suggest that customers' online and offline satisfaction under match is significantly higher than that under mismatch. In addition, customers' online satisfaction is significantly higher than their offline satisfaction under mismatch, but there is no significant difference between the two under match. The perceived price fairness also plays a moderating role in the case of mismatch.

In summary, these findings provide a novel understanding about the matching patterns and their outcomes in the accommodation-sharing context and expand the contents and applications of field cognitive style theory and matching theory. This study will help these IT-enabled platforms to provide personalized matching services at the psychological level, thereby enhancing user experience and corporate competitiveness. 10; 10;