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The peer-to-peer (P2P) accommodation-sharing market has developed rapidly on the strength of information technology in recent years. Matching providers and customers in an information technology (IT)-enabled platform is a key determinant of both parties' experiences and the healthy development of the platform. However, previous research has not sufficiently explained the mechanism of provider–customer matching in accommodation sharing, especially at the psychological level. Based on field cognitive style theory, this study examines how the match and mismatch affect customers' online and offline satisfaction and whether a significant difference exists between online and offline satisfaction under different matching patterns.

The authors test the proposed theoretical model using 122 provider–customer dyad data collected through a field study.

The results suggest that customers' online and offline satisfaction under match is significantly higher than that under mismatch. In addition, customers' online satisfaction is significantly higher than their offline satisfaction under mismatch, but there is no significant difference between the two under match. The perceived price fairness also plays a moderating role in the case of mismatch.

In summary, these findings provide a novel understanding about the matching patterns and their outcomes in the accommodation-sharing context and expand the contents and applications of field cognitive style theory and matching theory. This study will help these IT-enabled platforms to provide personalized matching services at the psychological level, thereby enhancing user experience and corporate competitiveness. 10; 10;

Individuals learn in different ways, using several learning styles, but lecturers may not always present information and learning experiences that match students’ learning preferences. Mismatches between learning and teaching styles can lead to disappointment with the course of study, personal discouragement and underperformance. The learning styles of 735 undergraduate Accounting students and the teaching styles of 46 lecturers from one United Kingdom and one South African university were empirically surveyed, using the Felder‐Solomon Index of Learning Styles questionnaire to consider the students’ learning styles, and an adaptation of the questionnaire to analyse the lecturers’ teaching styles. The study compared learning and teaching styles between two universities in two different countries and then examined possible matches/mismatches between learning and teaching styles. Little mismatch was found (p‐values smaller than 0.3). Other results are discussed and recommendations are made in relation to understanding and meeting students’ learning needs and the needs of professional bodies.

Opinions have been divided on whether there is a rational explanation to the reason behind seasoned equity offerings (SEOs) or whether the explanation lies within the behavioural intricacies attributed to stock market participants. The paper aims to discuss these issues.

This study investigates the long-run performance of firms conducting SEOs on the Johannesburg Stock Exchange (JSE) over the period of 1998–2015, by examining the return performance and operating performance of firms, along with the impact of investor sentiment on these variables.

The results of this study are inconsistent with the existing literature, which argues that the long-run performance of issuing firms signalled an initial underreaction to SEOs buoyed by over-optimistic investors.

Instead, the long-run performance of issuing firms is adequately explained by the rational models centred on the risk-return framework, implying that investors are reacting swiftly to SEOs in an unbiased fashion.

Investor sentiment does not materially influence the long-run share performance or operating performance of issuing firms, casting doubt on the ability of the market timing theory to explain the long-run performance of SEOs. The authors thus find that SEO performance cannot be explained by behavioural-based reasoning, in contrast to some asset pricing studies on the JSE which indicate the role of sentiment in explaining returns.

This paper aims to introduce the concept of a framework of cyber-security controls that are adaptable to different types of organisations and different types of employees. One of these adaptive controls, namely, the mode of training provided, is then empirically tested for its effectiveness.

In total, 1,048 working Australian adults completed the human aspects of the information security questionnaire (HAIS-Q) to determine their individual information security awareness (ISA). This included questions relating to the various modes of cyber-security training they had received and how often it was provided. Also, a set of questions called the cyber-security learning-styles inventory was used to identify their preferred learning styles for training.

The extent to which the training that an individual received matched their learning preferences was positively associated with their information security awareness (ISA) level. However, the frequency of such training did not directly predict ISA levels.

Further research should examine the influence of matching cyber-security learning styles to training packages more directly by conducting a controlled trial where the training packages provided differ only in the mode of learning. Further research should also investigate how individual tailoring of aspects of an adaptive control framework (ACF), other than training, may improve ISA.

If cyber-security training is adapted to the preferred learning styles of individuals, their level of ISA will improve, and therefore, their non-malicious behaviour, whilst using a digital device to do their work, will be safer.

A review of the literature confirmed that ACFs for cyber-security does exist, but only in terms of hardware and software controls. There is no evidence of any literature on frameworks that include controls that are adaptable to human factors within the context of information security. In addition, this is the first study to show that ISA is improved when cyber-security training is provided in line with an individual’s preferred learning style. Similar improvement was not evident when the training frequency was increased suggesting real-world improvements in ISA may be possible without increasing training budgets but by simply matching individuals to their desired mode of training.

With the developments of e-commerce markets, novel recommendation technologies are becoming an essential part of many online retailers’ economic models to help drive online sales. Initially, the purpose of this paper is to undertake an investigation of apparel recommendations in the commercial market in order to verify the research value and significance. Then, this paper reviews apparel recommendation techniques and systems through academic research, aiming to acquaint apparel recommendation context, summarize the pros and cons of various research methods, identify research gaps and eventually propose new research solutions to benefit apparel retailing market.

This study utilizes empirical research drawing on 130 academic publications indexed from online databases. The authors introduce a three-layer descriptor for searching articles, and analyse retrieval results via distribution graphics of years, publications and keywords.

This study classified high-tech integrated apparel systems into 3D CAD systems, personalised design systems and recommendation systems. The authors’ research interest is focussed on recommendation system. Four types of models were found, namely clothes searching/retrieval, wardrobe recommendation, fashion coordination and intelligent recommendation systems. The forth type, smart systems, has raised more awareness in apparel research as it is equipped with advanced functions and application scenarios to satisfy customers. Despite various computational algorithms tested in system modelling, existing research is lacking in terms of apparel and users profiles research. Thus, from the review, the authors have identified and proposed a more complete set of key features for describing both apparel and users profiles in a recommendation system.

Based on previous studies, this is the first review paper on this topic in this subject field. The summarised work and the proposed new research will inspire future researchers with various knowledge backgrounds, especially, from a design perspective.

To describe the contextual supervision (CS) model, and to invite interested researchers to study its effects in a wider range of applications across a variety of management fields.

The developer of the CS model summarizes how he refined and studied the original situational leadership approach to assist supervisory personnel in education to mentor teacher‐interns as they developed their classroom instructional skills.

The 15 years of accumulated CS findings have consistently identified several strengths and one lingering limitation with the model. Key strengths are that CS is intuitively appealing and relatively easy to learn and that it helps participants clearly conceptualize the entire supervisory process. The limitation is that there appears to be a small, but persistent, number of supervisors who, although trained in CS, tend to exhibit a mismatch of style with supervisee developmental level.

There is enough research evidence to suggest that the CS model has potential to be adapted and studied by managerial personnel across a variety of other supervisory areas; and that it could enhance supervisors’ mentoring of protégés engaged in learning and/or improving the skills and knowledge specific to their particular fields.

The author invites collaborative inquiry across disciplines in order to have scholars and practitioners consider applying the CS model in their mentoring activities; and also to study and to disseminate the results in order to add to the research base on CS.

Human resource development practitioners and others do not appear to share a common underlying framework for, and understanding of, “learning style”. Argues that learning style is but one construct which, along with learning preferences and cognitive styles, may be included under the umbrella term “personal style”. Reviews each aspect of the suggested personal style framework and considers its relationship to learning performance at the reaction, learning, behaviour and results levels. Describes the instruments which may be used for profiling personal style. Suggests that personal styles profiling is of value to HRD practitioners because it may enable them to: identify their own styles; become aware of any bias or imbalance in the training and learning methods which they employ; design and develop learning events which accommodate, or at least acknowledge, the personal styles of the learners.

The purpose of this paper is to investigate the effects of cognitive style on navigating a large digital library of cultural heritage information; specifically, the paper focus on the wholist/analytic dimension as experienced in the field of educational informatics. The hypothesis is that wholist and analytic users have characteristically different approaches when they explore, search and interact with digital libraries, which may have implications for system design.

A detailed interactive IR evaluation of a large cultural heritage digital library was undertaken, along with the Riding CSA test. Participants carried out a range of information tasks, and the authors analysed their task performance, interactions and attitudes.

The hypothesis on the differences in performance and behaviour between wholist and analytic users is supported. However, the authors also find that user attitudes towards the system are opposite to expectations and that users give positive feedback for functionality that supports activities in which they are cognitively weaker.

There is scope for testing results in a larger scale study, and/or with different systems. In particular, the findings on user attitudes warrant further investigation.

Findings on user attitudes suggest that systems which support areas of weakness in users’ cognitive abilities are valued, indicating an opportunity to offer diverse functionality to support different cognitive weaknesses.

A model is proposed suggesting a converse relationship between behaviour and attitudes; to support individual users displaying search/navigation behaviour mapped onto the strengths of their cognitive style, but placing greater value on interface features that support aspects in which they are weaker.

This paper investigated the interactions between gender stereotypes for jobs, applicant gender, and the communication styles used by male and female applicants during an interview. This study was conducted as a laboratory experiment, utilizing a 2x2x2 mixed design. Subjects read one job description and heard three audiotapes of all male or all female job applicants exhibiting a dominant, submissive, or neutral communication style. The subjects then rated the applicant on five dimensions. These dimensions are likeability, competence, sociability, overall impression, and hireability. Results showed significant interactions of applicant gender and communication style on four of the five dimensions rated in this study. An inspection of the dimension means revealed different effects for gender‐appropriate and gender‐inappropriate behavior for males and females. Males were penalized on ratings of overall impression and hireability for communicating in stereotypically gender‐inappropriate manners. Females were penalized on ratings of sociability and likeability for communicating in a stereotypically gender‐inappropriate fashion. The implications of these findings for using interviews are then discussed in terms of aversive genderism.

The study aims to explore language style and gender match as a key part of initial trust among potential donors and how this leads to funding success based on the similarity attraction and homophily theories. Empirical analyses of 160 respondents revealed that people are more concerned about “how it is written” (language style) than “who has written it” (gender).

Crowdfunding (CF) is an internet-based method of funding employed by project founders, allowing individuals to raise funds from the crowd to support their projects. It is important for project founders to attract the crowd’s interest as potential funders commonly have limited information about projects. One of the early cues about a project that can be picked up by the crowd in CF projects is the text description of the proposal. This text description is crucial for giving the crowd an understanding of the project and for promoting the crowd’s trust in the founder, encouraging them to fund the CF project. Based on the similarity attraction and homophily theories, this study sets out to explore language style and gender match as key elements of initial trust among potential donors and how they lead to funding success. A 2 × 2 factorial experimental design (e.g. subject, male and female, × male language style and female language style) was used for the study. To determine the sample size of the experiment, this study applied power and sample size estimations to measure how many respondents were needed for the experiment. Based on the power table of effect size, 128 respondents were considered to be a sufficient number for this experiment to ensure sufficient statistical power of 0.8 and a significance level of 0.05. This study fulfilled the requirement by recruiting 160 respondents, which corresponded to 40 subjects per group based on a 2 × 2 factorial design (the respondents’ gender, male and female, and text language style, male and female). The empirical analysis of 160 respondents revealed that people are more concerned about “how it is written” (language style) than “who has written it” (gender).

This paper contributes to project founders’ understanding and knowledge of the importance of linguistic style, which can determine the success of a CF project. One of the important results of this study is that the crowd can identify the author’s gender based on their writing style. Through an experiment applying factorial analysis (2 × 2), it was found that people are more concerned about “how it is written” (language style) than with “who it is written by” (gender). This means that the project founder, if they know who their audience is, should know how to write the project proposal so that it fits the audience’s preferences. More specifically, the success rate of CF projects can be increased by integrating suitable word dimensions in promotions of projects on CF platforms. Therefore, it can be argued that linguistic style is a powerful agent for building a connection with a target audience. The findings of this study can be used as theoretical guidance, and eventually, the potential antecedents of funding intention can be further explored.

This study is subject to several limitations. The result is limited to donation-based CF. As this study focuses on the language style of project founders when they describe their CF projects, donation-based CF was the most appropriate platform for this research. In donation-based CF, the style words are more emotion-based, compared to other CF platforms. The experiment, however, could also be replicated for other CF types such as reward-based CF. One important part of CF projects is persuading the crowd to fund them. It is worth mentioning that reward-based CF involves individuals pledging to a business in exchange for a reward. Yet, even though reward-based CF offers rewards, it is generally considered a subset of donation-based CF because there is no financial return to the backer. Therefore, it is suggested that future research should also consider case studies in reward-based CF. Second, from the persuading perspective, this study focusses on narrative language style only, as it facilitates the crowd’s understanding of a CF project. Future study can further focus on other information content such as videos in the project proposal. Prior research has found that providing a video in a CF project increases the crowd’s confidence in funding (Mitra, 2012). The study is also supported by previous studies that suggest producing a higher quality of video in the project proposal positively related to the success of CF projects (Mollick (2014)).

The result of this study empirically confirmed that the crowd’s willingness to fund a project proposal and their trust are dependent on the text description of the project proposal. The project founders need to know how to describe the content of a project so that it signals the quality of the project, especially in early start-ups. In other words, the way that a project is created and published through a CF platform will send a valuable signal to the potential donors about the project, and they will either find it acceptable or reject it. If the project appears to lack demand among potential donors, it is easier for project founders to quickly identify that the project will fail, without the need to invest additional capital.

The findings of this study have important social implications that provide guidelines for project founders on establishing a strategy to help the crowd understand their projects. At the same time, the findings can help the crowd to make their funding decisions. First, the text language used in the CF project by the project founder plays an important role in presenting the campaign and all the ideas need to be presented in a clear way so that the crowd understands the project. In CF projects, pitch is everything (Varsamis, 2018). The pitch refers to the text or video that is provided by the project founder to show their project proposal to the crowd. Compared with traditional funding channels (such as venture capital, i.e. banks), CF is more convenient for raising funds. This is because the project founders need to show their ideas in a creative way to the crowd online, rather than preparing a complex plan and racking their brains on how they can persuade investors to participate (Wang and Yang (2019)). This research intends to help project founders understand how they can influence the crowd by improving the text language used in their CF projects.

This paper fulfils an identified need to study how the linguistic style of the project founder would lead to the success rate of crowdfunding projects.