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Purpose: The prominence of entrepreneurial marketing (EM) as the practice of exploiting market opportunities is becoming increasingly important to Small and Medium-sized Enterprises (SMEs). It has been stated that SMEs lack resources such as finance, knowledge, experience, and information, compared with larger firms that integrate marketing with innovativeness, which is critical to enhancing entrepreneurship. Therefore, this chapter aims at establishing the theoretical foundation that links entrepreneurial orientation with marketing practices in Jordanian SMEs. More specifically, this chapter provides deep recognition of the current status of EM opportunities and challenges in Jordanian SMEs.

Design/methodology/approach: As SMEs are one of the important components in the private sector in Jordan and contribute to the creation of almost half of the GDP. Accordingly, this chapter adopts a critical review of the relevant literature, governmental reports, business studies, and published surveys in EM among Jordanian SMEs. Moreover, this chapter will present a thorough analysis of the published statistics and insights about EM orientations from different sectors of Jordanian SMEs. Based on the reviewed and analyzed secondary data, EM initiatives, opportunities, and challenges can be extracted and highlighted to achieve the purpose of this chapter.

Findings: The expected outcomes of the chapter are to build the theoretical foundation and promote a deep understanding that bridges the knowledge gap about the status of EM in Jordanian SMEs supported by literature and published report evidence. Another outcome of this chapter is highlighting the important entrepreneurial issues and identifying areas for further research in the Middle East generally and Jordan particularly.

Practical implications: The chapter provides relevant knowledge, literature-based evidence, and lessons learned to empower entrepreneurs in SMEs. This chapter also enhances the best practices of EM for entrepreneurs, marketers, and policymakers. Moreover, this chapter proposes how to overcome potential challenges and threats that may be encountered by practitioners, especially in different cultural contexts such as the Middle East and North African (MENA) region.

Originality/value: The chapter proposed a conceptual foundation about EM in SMEs aimed at different cultural contexts like Jordan. Moreover, the chapter provides a critical review of published research that explains entrepreneurs aspirations for growth, expansion, and innovation, which is critical for the growth and sustainability of SMEs. Finally, the chapter concludes by providing policy implications and practical recommendations that can encourage policymakers in formulating and implementing the relevant interventions and strategic trends for enhancing entrepreneurship in Jordan.

This chapter explores the relationship between entrepreneurship skills and decent work (DW), and how policy can help achieve this. We review the entrepreneurship skills literature in the context of DW, highlighting the key entrepreneurship skills needed in small and medium-sized enterprises (SMEs). Thereafter, we extract lessons from selected policy initiatives in countries with broad similarities (Australia, Canada, United States and England), through the lens of DW. Our review draws on peer-reviewed journals and key United Nations and global entrepreneurship platform publications. Entrepreneurship skills deficiencies have a detrimental impact on the success and sustainability of SMEs. Yet, SME's survival and growth is currently crucial, whereby organizations need to transform in response to changing environmental, political, technological and consumer needs. This is intensified by the challenges of Covid-19, severely affecting DW and productivity. To develop and retain even a semblance of ‘decent work’, entrepreneurs need to develop appropriate skills and there is a need for suitable policy addressing this. In this chapter, we present lessons learnt based on our review and provide recommendations for entrepreneurship skills development policies aligning with DW.

In this chapter, the authors examine trust and social networks among entrepreneurs operating in a developing market context. At the centre of this study, trust emerges from the interplay of a range of cultural-specific factors, each of which describes how social relations shape economic action. Using case studies of exporting Nigerian small and medium sized enterprises, the authors document how exporting arrangements are enforced across West African markets. Interview data reveal how entrepreneurs take advantage of indigenous trust-based relationships to enforce exporting agreements. It is clear that exporting activities are shaped by trust and networks of kinship and market associations that permeate the West African region. This chapter facilitates a better understanding of trust and the range of indigenous relationships that underpin exporting activities in Nigeria and particularly across West Africa.

In Malaysia, small- and medium-sized enterprises (SMEs) are the significant contributor to economic growth. However, since the coronavirus outbreak, Malaysian SME business activity has been severely slowed. Therefore, during this COVID-19 pandemic crisis, government business supports and assistances are indispensable because if SMEs go down, the country will be affected. This chapter will focus on supports and assistances provided by Malaysian government on SMEs impacted from the COVID-19 pandemic crisis. The chapter will be introduced with the background of SMEs in Malaysia, follow by scenarios of COVID-19, the Movement Control Order imposed by Malaysian government, and the impact of COVID-19 on SMEs. Next the chapter will discuss the government supports and assistances and follow by government monitoring on supports and assistances given. Lastly, the chapter ends with suggestions for SME recovery of COVID-19 pandemic crisis.

Small Medium Enterprises (SMEs) are the backbone of Malaysian economy since they are the largest category of business in the country and as such provide paramount contributions. However, referring to the past studies on SMEs in Malaysia from the year 2001 to the most recent (2020) studies, it was found that SMEs faced various issues, challenges, and hindrances, thus preventing the growth of their operations. Many SMEs also have problems to ensure their sustainability as well as to remain competitive in the market and changing environment. This chapter will provide an overview of SMEs in Malaysia. The discussion begins with the definition of Malaysian SMEs, followed by the contributions of SMEs in Malaysia. The last part is on issues and challenges faced by SMEs entrepreneurs in Malaysia.

This chapter aims at discussing sustainable development goals (SDGs) and entrepreneurship from an economic and social perceptive. More specifically, this chapter aims at discussing the challenges facing small & medium enterprises (SMEs) applying the goal of ensuring sustainable consumption and production patterns to their day-to-day operations. In this chapter, a synthesis of a field of research related to sustainable developmental goals SDGs and SMEs is provided, with a focus on entrepreneurs who believe their SME needs to act as a “good corporate citizen” with the responsibility to (1) sustain the environment for future generations and (2) care about the well-being of society at large. This field of research is presented to identify important opportunities and challenges for entrepreneurs with SDGs within a Multiple Framework Approach.

Current internationalisation and international business (IB) theories are silent on the intermittent internationalising experiences of small and medium size enterprises (SMEs) from emerging economies (EEs). The aim of this chapter is to examine the role that networks play in facilitating SMEs from EEs subsequent behaviour following intermittent (exit and subsequent re-entry) internationalising experiences, and to build the theory of this process. Internationalisation of SMEs is a complex phenomenon. Utilising qualitative interview-based data from 15 Pakistani and Chinese SME entrepreneurs, industry experts and government representatives, this study concludes the following: SMEs from EEs continuously reconfigure existing products, resources and markets through networks while reducing and reviving levels of commitment with partners in international markets. Additionally, entrepreneurs from these markets proactively choose to dissolve existing relationships, withdraw from foreign markets to seek new partnerships and diversify resources to reduce foreign market uncertainty. However, some SME entrepreneurs seek to re-enter into previous markets utilising prior relationships and networks. Hence, successful management of network relationships over time is a challenge for internationalising SMEs.

Introduction: Micro and small and medium-sized enterprises (SMEs) represent approximately 99.7% of enterprises in the EU, USA, Japan and about 98.7% in the Republic of Moldova. They provide two-thirds of private sector jobs and contribute more than half of the total value added created by existing businesses. Under these conditions, various action programmes are adopted to increase the competitiveness of SMEs through research and innovation and to improve access to finance. In addition, the impact of the COVID-19 pandemic has stimulated new reflections on economic recovery, reconstruction and strengthening the resilience of SMEs.

Aim: This chapter aims to give an overview of the SME development, the credit market, access to finance and leasing and to analyse the regulatory framework in terms of quantitative and qualitative criteria for SME classification and the advantages and shortcomings of credit guarantees in the Republic of Moldova. Moreover, in doing this it aims to examine the credit market trends in the SMEs sector and their impact on SMEs’ performance and development.

Method: This chapter uses quantitative data for trend analyses in order to investigate the SMEs access to the credit market, the effectiveness of SME potential funding sources in the Republic of Moldova and the impact of the pandemic on SME development.

Findings: The study found significant and positive role of the credit market in the SME sector development and positive impact on SME performance and economic development. Thus, the study concluded that in order for SMEs to remain competitive and profitable it is very important that they focus on innovation and continuously seek ways to access financial resources on the credit market. During the recent financial crisis, numerous commercial banks focussed considerable attention to SME funding via lending facilities and programmes specifically dedicated to the SME sector.

Originality of the Study: This chapter provides evidence on SME access to finance on the Moldovan credit market over the 2015–2020 period by using statistics on credit to both financial and non-financial markets and offers new insights into the topic area by emphasising the importance of the SMEs financing portfolio for the Moldova economic development.

Implications: The results of this chapter suggest that the future research would be aided by improvements in the collection of more data on the pandemic period and new financial techniques and practical products available on the credit market of SME.

This study explains the international opportunity development of SMEs from emerging economies during institutional transition. This research enriches our understanding of how these firms adopt different approaches to developing international opportunities when they confront the turbulent institutional environment. We develop a phase-based framework for the evolution of transitional institution for SMEs’ internationalization and the SMEs’ internationalization process in that framework. By providing an empirical case study of a privately owned SME from China, the main finding is that SMEs from emerging economies become more entrepreneurial and proactive in developing the international opportunity during the institutional transition.

This chapter empirically investigates how banks evaluate the creditworthiness of small- and medium-sized enterprises (SMEs). Following SME loan underwriting literature that distinguishes among different lending technologies, we test whether the typical SME bank loan is underwritten primarily based on just a single technology. We find that although financial statement lending is the most commonly used and serves as a kind of basic technology, it tends not to be used to the exclusion of other technologies. These findings imply that, at least in Japan, SME lending practice may be inconsistent with academic research on how banks underwrite loans elsewhere.