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Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Explores the relationship between schools and school systems on the one hand, and, on the other, the world or environment in which they are located. The typical presentation in the literature stresses the requirement for organizations to adapt to external pressures, and the key role of managers in that process. However, theoretical and empirical work casts doubt on both these assumptions. Raises questions as to what is meant by the environment of an organization, about how organizations come to pay attention to some external pressures rather than others, about the kinds of responses organizations make, and about the role administrators play in the process. Concludes with suggestions for further research in the area.

The purpose of this paper is to investigate the role of knowledge leader readiness within large companies operating in a changing environment.

A conceptual framework emerged from an analysis of four large companies and a review of the knowledge management literature. Secondary research was conducted to compare the four large companies against the proposed framework.

The conceptual model is a support to understand an organizations’ reaction to external changes and the role of the knowledge leader’s readiness in managing these changes and adjusting the knowledge management accordingly. From the analysis, it emerged that a knowledge leader’s readiness plays a relevant role in a changing organizational environment owing to his ability to acquire, handle and diffuse knowledge within the company.

The study emphasizes the significance of internal knowledge in managing changes. Practitioners could use this framework as a conceptual guide for their daily challenges and to recruit future leaders.

This study aims to contribute to the knowledge management literature by providing a practical model for organizations facing a changing environment. The originality of the model is the design of different managerial profiles that combine the leaders’ disposition to knowledge and their ability to drive change.

The purpose of this case study was to increase the knowledge base of how research librarians experience and cope with the turbulence of change within their library system. A library belonging to the Association of Research Libraries was selected for case study investigation. Seventeen librarians participated in on-site interviews, utilizing a protocol composed of a clustering technique and semi-structured interviewing. Instrumental case studies of each individual were then developed through a collective case method. The findings presented in this chapter include: the competing tensions between the physical and virtual environments, the speed of change, the search for professional meaning, and coping with the experiences of professional change. Analysis of the findings suggest: the emergence of a hypercritical state, the limiting nature of negative feedback, a complex systems framework for professional thinking, and coping in the hypercritical organization.

This monograph covers a number of key articles and presentations by the author over the last decade. The points contained in them reflect a clear belief based on experience of creating significant cultural change so that banks become more market‐driven and customer‐orientated. Many of the forecasts made in the articles have become a reality in the marketplace. This monograph begins with a description of changes over the last decade: the introduction of the marketing function into banks, consumer responses, new competitors, technological developments, and the impact of Government. Marketing has faced many difficulties in the banking industry and competitive breakthroughs have not been easy to achieve. Many leaders in the industry believe in business/marketing strategy evolving in close association with IT planning – this is the second topic, IT support may be crucial. The importance of advertising and management of agency relationships is the subject of Chapter 3 – how can it be effectively used? Chapter 4 looks at the ways in which the consumer is presently getting a better deal; Chapter 5 describes the marketing success of the NatWest Piggy Bank within the context of a changing marketing culture. A wider repertoire of marketing techniques are used in the USA (Chapter 6) but if they are to be used in the same way here then the situation will need to approximate more closely to that of the USA – credit and credit cards are the particular focus and the US market is more aggressive. Chapters 7‐9 look at the future of financial services marketing from the retailer′s perspective – the retailer′s detailed approach to a possible new business has distinctive strengths, but their actual opportunities in this market may be restricted to an extent by, for example, inexperience and so lower credibility as vendors of some specialised services like investment management. Chapter 10 appraises the value and strategic nature of market research. Chapter 11 considers the movement of building societies into the wider personal financial services marketplace, the product′s role in the marketing mix, and the impact of the Single Market in Europe. Chapter 12 singles out the cost‐effective technique of automated vetting of customers′ creditworthiness from the special viewpoint of the building society. The monograph concludes with a discussion of the changing market and future prospects: the world of finance is no longer simple; money is no longer the common denominator; the consumer is now the focus; competition to provide services is fierce; the future is exciting!

This study aims to review and try to understand the importance of complexity management for maritime business to gain competitiveness in global business environment. The purpose of the study is to discuss and evaluate managing change and requirements of understanding the complexity management.

To find peer-reviewed journal publications, a large scientific database used by searching Web of Science and Scopus as the most relevant abstract and citation databases that provide peer-reviewed literature data for many different academic disciplines and selected papers evaluated from the maritime business context.

As a conceptual paper, the contribution of the study is to offer practical/required management applications with the help of six proposes for making better management decisions to confront future challenges to catch organizational competitiveness and success. With adaptation of complexity management, maritime stakeholders able to create an important core competency.

The research has some limitations and further research into this area should be extended. This study is designed as a first step to provide an insight to the field and to understand the main views of the subject. Subsequently, complexity management in maritime business is a slightly deficient area of research, which offers remarkable research opportunities. First, it would be fruitful to collect qualitative data to examine the current issues and changing business environment of the maritime business. Second, it would be helpful develop quantitative models to offer practical solutions from the maritime stakeholders’ point of view according to loading/discharging/transportation requirements. Future studies should deepen the subject with the help of simulation models of operations or agent based applications of stakeholder problems or vessel/ship-owner management implementations to understand changing circumstances of new business environment for the sake of managing complexity.

As the core point of view in strategic management; “achieving and sustaining” competitive advantage in organizations always takes an important place in organizational survival. With the help mentioned proposes stakeholders of the system could understand the ways of dealing with the complexities of new business world which enhances organizational competitiveness.

Maritime business could be defined as a social ecosystem which has it is own dynamics and customs. Socio-eco systems, like all complex systems, show unique non-linear dynamics in space and time which could be tough to define via classical quantitative methods. Organizations co-exist and co-evolve with their environment. It is possible that organizations effect their environment and gain some control over it while at the same time affected from environment and should steer the new trends.

The originality of the study lies in highlighting the importance of change management as a handler of complexity management for maritime business. The contribution of the paper is to indicate expected opportunities and challenges of smart changes for relevant readiness of maritime business for better management decisions, benefiting maritime business stakeholders by simultaneously enhancing effectiveness to confront future demands to achieve organizational competitiveness. With the help of proper complexity management lenses organizations could able to create their source of competitive advantage that represents capacity to align and enable required functions under tough contextual environment.

To achieve a full understanding of the role of marketing from plan to profit requires a knowledge of the basic building blocks. This textbook introduces the key concepts in the art or science of marketing to practising managers. Understanding your customers and consumers, the 4 Ps (Product, Place, Price and Promotion) provides the basic tools for effective marketing. Deploying your resources and informing your managerial decision making is dealt with in Unit VII introducing marketing intelligence, competition, budgeting and organisational issues. The logical conclusion of this effort is achieving sales and the particular techniques involved are explored in the final section.

The purpose of this study was to explore what agile learning strategies businesses need to develop agile core competencies to respond to the uncertainty of the rapidly changing business environment and sustain their competitive advantage. Technology advances and unexpected crises have created an ever-changing environment in which traditional static corporate training methods have failed to continuously provide employees with the ability to listen to and interpret the rapid changes and respond accordingly.

This qualitative exploratory multi-case study was useful to explore what agile learning strategies businesses need to develop agile core competencies to sustain their competitive advantage. Snowball sampling enabled the discovery of 15 participants who represented 10 different industries. Participants represented both management and non-management roles. Data were collected from multiple sources such as interviews, observations, researcher notes and document reviews. A thematic analysis model was used to analyze the collected data.

The findings substantiated that organizations are operating in a fast-changing environment where agile learning strategies are vital to surviving. The data also showed that agile learning strategies must include individual learning paths to continuously develop employees’ agile skills to build their organizations’ agile core competencies.

This study underlined the importance of adopting agile learning strategies to help employees listen and accurately interpret their organizations’ external environments to enable quick responses to changes. Without agile learning strategies, organizational agile core competencies and competitive advantage will progressively decline.

This paper aims to propose a set of flexible design principles for enhancing the flexibility of street furniture to deal with the diverse and changing urban environment. Flexibility is an important but less considered element of public design (otherwise called public environment and facility design), especially in regard to the street furniture that is encountered in everyday life. Taking Hong Kong as a case study, this paper gives an overview of the concepts of flexibility and flexible design, and identifies the current limitations and problems of the current street furniture design practices with respect to the diverse and changing urban environment.

Based on a review of the current literature and relevant documentation, interviews with government officers and different groups of users (including those with special needs), and field observations in Hong Kong’s urban areas over a period of four years, the policies relating to street furniture design in Hong Kong and its management and implementation were evaluated.

The results indicate that the current street furniture in Hong Kong is unable to adapt to or resist changes, can easily cause safety and management problems and is not adaptable to new developments. This paper proposes six principles for the flexible design of street furniture, namely, custom in use, multifunctional use, responds effectively to changing circumstances, easily and conveniently managed, universal in use and sustainable in use.

It is difficult to understand the diverse needs and preferences of different users in urban environments. The findings in this paper are based on intensive field work and broad industry experience. To deal with the rapid and ongoing urban change, this paper recommends a further long-term and in-depth study of street furniture.

Based on the findings, this paper proposes six flexible design principles for designing street furniture that is sufficiently flexible to meet the rapid and ongoing urban change and diverse users’ needs.

Different societies and urban areas faced different types and levels of changes. Therefore, a flexible approach to street furniture design is important and necessary.

The findings of this paper and the proposed six flexible design principles can provide insight and direction for government officials, design and planning professionals, developers, utility and management companies and communities on how to embed public design (i.e. policy, implementation and management) in the future.

To explore senior managers’ knowledge and thinking about strategy and organisational capabilities, and developments of both during a time of transition.

Interpretive case research based on semi‐structured interviews with 44 senior managers in a number of business organisations in Ethiopia supplemented by secondary sources.

Senior managers had a narrow and contingent knowledge of, and interaction with, the external environment. The notion of “strategy” was problematical for them. Managers’ knowing of their environment and organisational aspects were differentiated, context specific and subject to changes and reinterpretations depending on shifting roles, responsibilities and changing contexts.

This research sheds light on how assumptions about the often “taken‐for‐grantedness” of the strategic “manageability” of change by senior managers may be exaggerated. This was revealed, at one extreme, in this research but it may extend also into other situations in varying degrees. In this and other ways the study of senior Ethiopian managers could be used as a way to reflect back upon conventional thinking about strategizing in other contexts.

The research can help managers gain insight into how their everyday ways of knowing and seeing are unnecessarily limited and constrained.

Work in business knowledge is just commencing and hence its continuity would further both scholars’ and practitioners’ understanding of the knowledge work of managers in varied contexts and environments.