Search results

The purpose of the paper is to identify, analyze and select the enablers for vertical integration of Aloe vera supply chain (AVSC) so that rural employability will be enhanced in the context of Rajasthan, India.

Interpretive structural modeling (ISM) was proposed to develop a structural model to identify the right enablers for enhancing the rural employability and business prospects. Also, fuzzy-matrix cross-reference multiplication applied to classification (F-MICMAC) was applied to segregate the enablers into four clusters on the basis of their driving and dependence power. Finally, the significant enablers were selected.

Out of identified 13 enablers, three enablers (i.e. institute for training and research, transportation infrastructure and government incentives for value addition) were appearing at the bottom of the ISM structural model and also in the driving quadrant of driver-dependent diagram. Therefore, they are the significant enablers for vertical integration of AVSC to enhance the rural employability in the context of Rajasthan, India.

The interactions among enablers are not statistically validated. However, the empirical analysis and total interpretive structural modeling may be used for this purpose.

The outcomes of the study will provide the guidelines for implementation of vertical integration at the village level to enhance rural employability in the context of Rajasthan, India in specific.

Although a few studies have been reported in the literature related to value-addition process (vertical integration), but the modeling of enablers to segregate and identify the appropriate enablers for vertical integration of AVSC for enhancing employability at the rural areas is unique.

The purpose of this study is to analyze the post-harvest supply chain enablers (PHSCEs) for vertical integration to enhance rural employability, farmer profitability and rural produce marketability (i.e. market prospects) in the post-harvest supply chain (PHSC). The impact of vertical integration is also explored for various commercial produces.

A structural equation modeling (SEM) of PHSCEs for vertical integration was developed to enhance market prospects, rural employability and farmer profitability. The impact of business-to-business (B2B) and business-to-customer market prospects are explored in various dimensions for stakeholders such as farmers, manufacturers (processors), distributors and retailers. The fuzzy technique for order of preference by similarity to ideal solution (F-TOPSIS) was used to prioritize these PHSCEs to improve market prospects and rural employability.

The PHSCEs are clustered into three groups, namely, initiatives at the strategic frontier, initiatives at the tactical frontier and concerns for rural employability via vertical integration using exploratory factor analysis, confirmatory factor analysis and SEM to prove the null hypothesis. With F-TOPSIS results, the availability of warehousing was found to be the most crucial enabler when observing the PHSCEs from the initiatives’ perspective. The technology adaptability and availability, institute for training and research and information infrastructure and information visibility were found to be the key PHSCEs when observed from PHSC stakeholders’ perspectives.

The implementation of this study will improve the rural produce marketability, rural employability, B2B marketing (i.e. effective distribution) and subsequent value chains with the practice of vertical integration for fresh produce at the rural level.

The outcomes of this study have a key role in developing the rural regions and improving rural livelihoods via value addition. The awareness of commercial cultivation and value addition in rural areas needs to be improved. This will help farmers to earn better revenues with improved market prospects in comparison to the revenues obtained from the cultivation of staple/conventional crops.

In an era of cold chains and food processing, this study aims to disseminate awareness about value addition for commercial and fresh produces at the rural level. The implication of this study will improve rural produce marketability, rural employability and farmer profitability at the rural level with the level of vertical integration.

The literature review of post-harvest supply chain (PHSC) losses is carried out and analyzed in this paper followed by bibliometric analysis of the literature.

The literature survey is performed across various dimensions such as PHSC losses, PHSC risks and PHSC sustainability (waste management and waste reduction). One hundred thirty research articles during the period of 1989–2020 were considered for the review.

The PHSC losses have been identified in this literature survey. The calculation and mitigation strategies stated by various researchers in the literature are addressed. The important loss mitigation dynamics are also presented to reduce the PHSC losses and to improve food availability.

The major focus is given on the PHSC of agriculture produces. However, research articles from fish and meat supply chain are excluded as they follow a different perishability curve.

The current work will add value to the agriculture supply chain literature, provide a platform for PHSC losses and provide assistance/guideline toward loss calculation, loss mitigation, improved rural employability, improved rural entrepreneurship and improved revenue generation.

The performed research will assist the researchers, entrepreneurs and farmers to understand the current scenario of food wastage at different stages of the supply chain better. It will provide the guidelines for calculation and mitigation of various stated PHSC losses. This study will be helpful to enhance food availability and food security in post-coronavirus crisis.

The paper explores and highlights PHSC loss calculations and mitigation strategies to identify the postharvest loss situation and better utilization of fresh produces.

The purpose of this paper is to overview the Backpack‐to‐Briefcase project which established a set of prototype career development learning strategies for Australian university career services, with the aim of contributing to their services for supporting students and graduates to make a smoother transition into graduate employment and the world‐of‐work.

A case study analysis of the development and implementation of three career development learning interventions is described. These interventions include: employability skills workshops for students; career mentoring for students; and services to small and medium sized employers to support their recruitment and induction of new graduates into their worksites.

The prototype interventions developed in the project extended the work of the university's Career Service. The interventions were judged as having the capacity to be readily implemented by university career services. A key outcome was the success of the graduate‐induction initiative which engaged small and medium sized employers traditionally unfamiliar with or unable to enter the graduate recruitment market.

This case study highlights the value of university career services' contributions to undergraduate preparation for the world‐of‐work, particularly in regional areas. Furthermore, the case study highlights the importance of inter‐departmental cooperation within the university environment, and the value of university‐industry collaboration toward the goal of improving graduates' transitions into the workforce, particularly in rural and regional areas.

This chapter is concerned with exploring the lived experience of welfare-to-work policy in rural Wales through the lens of participant observation with young people undertaking the initial course that represents their first encounter with the New Deal for Young People (NDYP).¹ I wish to respond to calls for qualitative explorations into marginalised rural life through discussing policy delivery personnel's² views of unemployed young people, and how some young people respond to the experience of being a rural welfare-to-work participant. The terms with which welfare practitioners speak about their clients and the client experience itself are both useful ways to look closely at the operation of the UK welfare programme, drawing out particular issues arising in the countryside. The chapter begins with a brief outline of the NDYP as an early mandatory welfare-to-work programme in the United Kingdom, before summarising some of the characteristics of youth unemployment. Drawing on empirical research undertaken in central Wales, I then outline some ways in which frontline practitioners characterise the 18–24-year olds with whom they work, before a detailed look at some individual stories from fieldwork with the young people themselves.

Taking 30 provincial samples from 2001 to 2017 in mainland China as the research objects, this paper aims to evaluate the impact and effects of foreign direct investment (FDI) on the urban–rural income gap and reveals heterogeneity across regions.

Firstly, the Theil index is used to measure the income gap between 30 provinces in mainland China from 2001 to 2017, then the spatial econometric model is used to empirically test the impact of foreign direct investment on China’s urban–rural income gap and its heterogeneity across regions. Finally, a robustness test is performed.

The results show that there is a significant inverted U-shaped relationship between FDI and the urban–rural income gap in China. That is, FDI expands the urban–rural income gap in the short term and helps to converge it in the long term. In the eastern region, FDI has a convergence effect on the urban–rural income gap in the short term, which increases the long term. However, in the central and western regions, the relationship between FDI and urban–rural income gap has a weak inverted U shape.

By assessing the impact of FDI on the urban–rural income gap, this work provides decision-making support for China and other developing countries to improve investment policies and income distribution policies.

Tourism is an industry with an enormous capacity for galvanizing local economies and for offering economic and social opportunities to broad sectors of the population. But it is not sufficient to just create and develop new destinations, products and services; new models for development that have inclusion at their core need to be adopted, taking up the opportunities offered by a prosperous and growing market.

This paper provides a viewpoint analysis of the link between inclusive tourism and tourism development.

This paper demonstrates that tourism is about reducing uncertainty around what to expect from a destination or service. It is also about creating an environment where all people feel welcome and included. It creates choice and instils confidence in all people, empowering them to sign up for new experiences.

In the light of growing inequality globally, this paper demonstrates that it is important to consider how to make tourism, one of the world’s largest industries, more inclusive.

This paper offers an experience-based analysis and reflection of the bridge between tourism and inclusiveness, particularly in remote and less developed areas.

A major chunk of rural people live on agriculture and other allied activities viz animal husbandry, dairying and fisheries, etc. Rural development constitutes of lot of big data related to rural employment which has driven this study to address a research question that what is the application of big data in rural development with special reference to the world’s largest public works and wage employment generating poverty alleviation program – Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA)? The concepts of MGNREGA are novel and innovative though the program continues to suffer from various rigidities depicted from the data. This drives us to the objectives of our research. The objective of the study is to explore literature and big data on rural development with special reference to MGNREGA, explore the upcoming challenges in rural employment with special reference to MGNREGA, identify gaps in existing literature and pave out future research direction. The present study paves various ways for future research directions for academicians, researchers and policy maker.

Participants will learn to analyze the basis of consumer segmentation in management education. It will specifically highlight the importance of positioning in influencing the marketing strategy of a firm and discuss the importance of a differentiated-low cost strategy to gain competitive advantage. The case will familiarize students with the business environment of rural India, and the applicability of the 4A’s and the 5D’s framework. Finally, the case will help participants understand the difference between a rural market and a Bottom-of-Pyramid (BoP) market.

A rural MBA institute for BoP students is grappling with the problem of low admissions, leading to an existential crisis. Two divergent options are presented to the protagonist. The first is to close down the B-school and use the infrastructure and facilities for a well-funded government skill development program which is vocational and intended for creating blue-collar workers. The second is to find ways to bolster the B-school to ensure that it gets adequate student enrollment, thereby leading to profitability.

This case is suitable for an undergraduate or MBA course in marketing management, rural marketing in India, South-Asian marketing or strategic marketing.

Teaching notes are available for educators only. Please contact your library to gain login details or e-mail support@emeraldinsight.com to request teaching notes. There is an accompanying spreadsheet with the case for studying the market. It contains relevant market data that would support analysis of the case. Comments are added for easy understanding. Instructors can access the separate spreadsheet that works out the break-even calculations for the fee structure of the institute. Instructions on calculations as well as comments are added for easy understanding.

CSS 8: Marketing.

The countryside population has always been depended on the revenues earned from agricultural yields. These yields often suffer losses in the absence of coordination guidelines in the post-yield supply chains (PYSC). This study aims to identify, address and mitigate the post-yield supply chain impediments (PYSCIs) that lead to enormous amounts of waste and revenue losses. These are the parameters that require government and stakeholders’ attention for alleviation from losses.

Structural equation modelling (SEM) was performed to categorise the identified PYSCIs as “standard measures”. The motive for SEM results is to attract the stakeholders’ attention toward PYSCIs for business sustainability. The PYSCIs were clustered into three “standard measures” (i.e. strategic, tactical and operational measures) for revenue generation and reduced fresh produce spoilage in the countryside.

The SEM results suggest that the focus should be on revising minimum support prices and government support for initiatives, subsidy schemes and incentives at the strategic level. Tactical initiatives focus on linking markets including exports, research and development, attitude towards certification, value addition process adoption and reduced number of stages in the supply chain. The operational initiatives are attitudes towards agriculture and entrepreneurship, transportation infrastructure, supply chain coordination, information visibility, scientific design for packaging and handling and storage space availability for both long and short term at the village level.

This study was performed in India; thus, the research outcomes of this study are restricted to adaption into the developing sub-continents with sub-tropical climates.

The existing level of losses in the PYSC demands introspection and policy changes at the farm level. In the era of cold chains, the Internet of Things, and other advanced mechanisms, a few elementary parameters must be worked upon to reduce PYSC losses. These parameters were identified as impediments to PYSC, requiring public, government and stakeholders’ attention. There is an urgent need for guidelines to be issued to mitigate losses. SEM was performed to attract the public, government and stakeholders’ attention toward impediments to fresh produce spoilage, opportunity generation and business sustainability.

This study uses a novel SEM approach where the PYSCIs were identified and empirically validated in an Indian context. The SEM approach will help in effective decision-making. Similar studies to manage the PYSCIs to reduce fresh produce spoilage with standard measures have not been reported in the literature.