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This paper aims to examine how organisational values affect diversity in terms of different competencies in rural family Small and Medium-sized Enterprises (SMEs). Recruiting a diverse workforce in rural family SMEs can be particularly difficult due to the prevalence of internal family values and the lack of available local specialised competencies. A deficiency of diversity in employment and competence acquisition and development can create problems, as it often prevents rural family SMEs from recruiting employees with a wide variety of qualifications and skills.

The study takes on a multi-case method of Swedish rural family SMEs, applying a qualitative content analysis approach. In total, 20 in-depth structured interviews are conducted with rural family SME owners and 2 industries were investigated and compared – the tourism and the manufacturing industries.

Rural family SMEs lack long-term employment strategies, and competence diversity does not appear to be a priority for rural family SMEs, as they often have prematurely decided who they will hire rather than what competencies are needed for their long-term business development. It is more important to keep the team of employees tight and the family spirit present than to include competence diversity and mixed qualifications in the employment acquisition and development.

Contrary to prior research, our findings indicate that rural family SMEs apply short-term competence diversity strategies rather than long-term prospects regarding competence acquisition and management, due to their family values and rural setting, which strictly narrows the selection of employees and competencies. Also, a general reluctance towards competence diversity is identified, which originates from the very same family values and rural context.

Managing the diversity of the enlarged European Union (EU) is a central task for European policies. It is argued that this diversity leads to the development of a core-periphery pattern, separating cores of economic strength from peripheral regions being on the margins and lagging behind with mainly rural areas playing the peripheral part. This chapter describes the approach taken by the FP7 EU research project RUFUS – Rural Future Networks. It concentrated on rural regions and tried to work out the implications of the diversity of European rural areas by creating an interdisciplinary typology. The RUFUS typology is based on nine economic, social and ecological indicators and included regions (NUT3 level) from 10 European countries. A factor and cluster analysis was performed leading to a set of types of rural areas displaying their strengths and weaknesses related to their economic, social and ecological characteristics. The analysis was performed with different combinations of countries. The data set based on countries within the EU15 led to a first typology of four types showing a specific distribution of strong(er) and weak(er) types of regions already functioning for a longer time in the context of EU integration. Including more Central and Eastern European (CEE) countries led to a set of five types combined with the change of type distribution within and between the countries. The approach is an easy to understand classification and visualisation tool to show the relative development status of European regions as well as the relationship of the status with their location (core or border region).

The article aims to examine the rural‐urban divide used as a premise for idiomatic understanding of Indian rural consumers, and review current practices. This may be self limiting, and may trap marketers in an idiom that is not in touch with current realities in the rapidly evolving rural market. The paper highlights the rapid changes, emerging segments, the factors affecting change, and the need to revisit the rural idiom, with a more nuanced, stratified, granular look at the differences among rural consumer segments.

It looks at existing literature and recent consumer survey reports, and notes the existing practitioner mindset, and current practices reported in literature industry forums and popular press.

Recent surveys help posit the rise of the rural middle class, highlighting four sets of factors causing changes in the rural households' consumption patterns. It concludes that the most critical need is to understand values, needs, aspirations, social norms and realities, nature and pace of change to develop effective competitive strategies to address rural consumers, especially its middle class.

It is limited in its opinions due to the dependence on reports of prior surveys and existing literature.

It identifies areas for future research to capture this change, and proposes the variables that must be kept in mind for generating adequate consumer insights. This is proposed through an initial re‐stratification and psychographic mapping of consumers for better rural marketing initiatives.

Marketers have embarked on methods twining social uplift through economic empowerment, with programs building on distribution reach and efficiency helping them expand their own business. Better insights into rural diversity should help expand the programs and create more impact.

It has brought together diverse perspectives from practice and literature, and focussed attention on specific drivers of change, and how they will create greater diversity going forward. This will help focus on new segments, and proposes a newer paradigm for researching rural consumers.

The purpose of this paper is to analyze food security status and its determinants among households in the Eastern Cape Province of South Africa.

The analysis is based on the General Household Survey which was conducted in 2014 where 3,033 households were sampled from the province. Specifically, this study examines the determinants of food security proxy by dietary diversity (24-hour recall) using descriptive statistics, Poisson regression. A frequency count of food groups consumed household dietary diversity score was used as the explained variable.

The descriptive analysis shows that, although 61.7 percent of households in the study area have a high dietary diversity score, however, food group giving micronutrients are less consumed as food groups having cereals (maize), beef, sugar and oil was mostly consumed. Results on the marginal effect of Poisson regression indicate that household head characteristics (age, gender, education, marital status, and employment status), pension receiving households and geographical location significantly influence household dietary diversity.

This study advocates for the intensification of rural development and food security programs, formal and informal education for household heads, female empowerment and dietary enlightenment for households in order to promote the consumption of diverse diets and more healthful food groups.

The chapter identifies key components of the new patterns of farming and rural livelihoods emerging in Latin America in the twenty-first century. By the beginning of the millennium, most rural areas of Latin America had become integrated into global agricultural commodity networks that curtail the opportunities for small-scale, family-based farming and result in two predominant types of production, the corporate large-scale enterprise suited to oils seeds and their derivatives, cattle or vegetables for processing and the smaller commercially oriented farm producing market garden products, fruits and wine. Both types of farms often form part of commodity networks organized by domestic intermediaries, large-scale supermarket chains, such as Wal-Mart and Carrefour, and foreign food marketers. In addition to the multiplication of external commercial linkages, high levels of urbanization have increasingly blurred the distinction between the rural and the urban. Off-farm work, including international labor migration, is now an important source of rural livelihoods. This context means that research needs to address the multiple interfaces that now connect the different types of rural inhabitants with a wide range of external actors.

Minnesota’s rural communities are becoming increasingly more racially, ethnically, and culturally diverse. The state shares territory with 11 Sovereign Nations and one in five Minnesotans identifies as Black, Indigenous, People of Color (BIPOC) today, compared with just 1% in 1960. In collaboration with communities, University of Minnesota’s Extension Department of Community Development works to develop leadership capacity for residents to address inclusiveness, belonging, community climate and culture. The Welcoming and Inclusive Communities Program (WICP) focuses on measurement of community readiness within seven sectors combined with an educational stakeholder cohort experience leading to identification of challenges and best practices happening across a community. Curriculum includes exploring concepts of race and intersectionality and emphasizes the growth of leadership as participants work to promote equity and inclusion. Growing Local, another program in our community toolkit, is an intentional cohort series for BIPOC growth into leadership, more specifically, into decision-making arenas and positions of leadership, like their town/city/county committees, boards, and commissions. From learning the language of the oppressor (e.g., Robert’s Rules of Order) to understanding the dynamics and nuances of power-mapping and social capital, participants address the barriers facing BIPOC. This chapter highlights program design elements, assessments and evaluation, and lessons learned from program implementation to date. Scholars, researchers, practitioners, and leaders will find globally relevant and replicable tools to support the development of leaders who can shape their communities through the lens of inclusive leadership, increase and strengthen capacity to lead, build networks, and facilitate community-owned change.

Non-Anglo-Celtic immigrants have transformed Australian rural landscape through the construction of public and private spaces expressing their cultural heritage. These sites can also significantly impact the dynamics of social cohesion and intercultural relations in multicultural rural communities. This chapter links heritage and multiculturalism in rural settings and explores the potential role of the sites built by rural ethnic minorities in facilitating intra- and intergroup social networks. The chapter is divided into two parts. The first part briefly explores the literature on immigration and heritage, place, belonging and social cohesion, and the relationship between social capital and the built environment. The second part outlines preliminary empirical findings from Griffith in New South Wales. Using the concepts of intercultural dialogue and bonding and bridging social capital, the chapter explores the role of the places built by Italian immigrants in facilitating social networks and improved relations within and between Griffith's ethnic communities.

The innovation creation literature primarily focuses on urban firms/regions or relies heavily on these data; less studied are rural firms and areas in this regard. The purpose of this paper is to employ a new firm-level data set, national in scale, and analyze characteristics that potentially influence innovation creation across rural and urban firms.

The authors use the 2014 National Survey of Business Competitiveness (NSBC) covering multiple firm-level variables related to innovation creation combined with secondary data reflecting the regional business and innovative environments where these firms operate. The number of patent applications filed by these firms measures their innovation creation, and the paper employs a negative binomial regression estimation for analysis.

After controlling for industry, county and state factors, rural and urban firms differ in their innovation creation characteristics and behaviors, suggesting that urban firms capitalize on their resources better than rural firms. Other major findings of the paper provide evidence that: first, for rural firms, the influence of university R&D is relevant to innovation creation, but their perception of university-provided information is not significant; and second, rural firms that are willing to try, but fail, in terms of innovation creation have a slight advantage over other rural firms less willing to take on the risk.

This paper is one of the first to analyze the 2014 NSBC, a firm-level national survey covering a wide range of innovation-related variables. The authors combine it with other regional secondary data, and use appropriate analytical modeling to provide empirical evidence of influencing factors on innovation creation across rural and urban firms.

This paper analyses the complex relationship between rural social structure and law enforcement. It examines perceptions regarding effective policing and levels of local crime among a selected sample of police officers in rural New South Wales, Australia. Rural officers were oriented toward practical community policing by being sensitive to expectations their communities have about providing service and maintaining order in addition to enforcing the law. Officers with accurate perceptions about local levels of crime liked their communities and said that accommodating to the community, being a good listener and treating the placement as a 24 hour job, were essential for being an effective police officer. Lower ranking, recently assigned and younger officers more accurately estimated local crime levels. Contrary to earlier research in selected high‐crime rural Australian communities, most of these respondents liked their placements. Many seemed sensitive to avoiding urban police culture, at least during the earlier phases of their careers.