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1 – 10 of 22Lynn A. Isabella, Roy Kuruvilla, James Pilachowski and Prashant Prasad
With so many team-driven activities for students in the fast-paced, high-pressure environment of a business school, students need to have an opportunity to discuss the issues and…
Abstract
With so many team-driven activities for students in the fast-paced, high-pressure environment of a business school, students need to have an opportunity to discuss the issues and dilemmas that may arise. Harry's difficulties in mastering finance cause some members of the team to feel frustrated, because they have to spend so much time helping him. When the members pressure the others to spend less time with Harry, other problems arise in the team dynamics, involving such issues as trust, participation, team performance, and quality of learning. Students need to explore alternative ways to improve the situation.
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The purpose of this paper is to examine the extent to which Indian consumers of different demographic groups vary in terms of shopping mall visits (frequency of visit, hours spent…
Abstract
Purpose
The purpose of this paper is to examine the extent to which Indian consumers of different demographic groups vary in terms of shopping mall visits (frequency of visit, hours spent in the mall, and number of shops visited) and purchase behaviour (total money spent, number of shops purchased from and number of items purchased).
Design/methodology/approach
The study used a self-administered survey of 400 Indian mall shoppers to examine Indian shoppers’ behaviour with respect to visiting and buying behaviour. Descriptive analyses and χ2 tests were conducted to identify patterns and capture the significant relationships in shopping behaviour across different demographic segments.
Findings
The results show that shoppers of different age cohorts and from different household sizes behave differently from one another in a significant manner. In terms of gender, however, men and women tend to behave in a similar manner in terms of visit frequency, time and money spent per visit. The study also provides insight into where the differences occur and between which specific groups.
Research limitations/implications
Data comes from one major city of India which limits the generalizability of the results.
Practical implications
For mall managers and retailers, the study findings indicate that the stores that serve recreational needs should focus more on younger segments, where men and women share similar buying patterns. Findings from this study could also be used for segmentation exercises and to build strategies to convert footfall into actual purchase, especially within the rapidly growing Indian mall market.
Originality/value
The study adds value to the body of retail literature and provides empirical evidence from the rapidly developing Indian market. The study also provides insight into where differences occur and between which specific groups. By highlighting the differences in greater detail, the study benefits retailers in general and specifically, mall managers.
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Tapas Ranjan Moharana and Subidita Pattanaik
This paper examines the effect of shopping value (utilitarian, hedonic and social) on shopping satisfaction and store revisit intention in the post-pandemic phase. Additionally…
Abstract
Purpose
This paper examines the effect of shopping value (utilitarian, hedonic and social) on shopping satisfaction and store revisit intention in the post-pandemic phase. Additionally, the authors investigate how shoppers’ COVID-responsible behaviour and visit frequency are contingent on their shopping value evaluations.
Design/methodology/approach
Data were collected (n = 527) using the store intercept method during March 2022 (a recovery phase from the third wave of COVID-19 in India). The authors adopted structural equation modelling to test the proposed model.
Findings
Shopping values significantly impacted shopping satisfaction and store revisit intentions. The effects of utilitarian and hedonic value on satisfaction were stronger for frequent shoppers than infrequent shoppers. While utilitarian value contributes to stronger satisfaction of COVID-responsible shoppers, COVID-non-responsible shoppers are better satisfied with social value. The impact of hedonic and social value on satisfaction has reduced significantly from the pre- to post-pandemic phase.
Practical implications
Practising managers should recognise that positive shopping value evaluations are important for generating satisfaction. Notably, the utilitarian value becomes more important in times of environmental exigencies. The study provides insights to devise strategies to attract and retain frequent shoppers who are major contributors to the store’s profit.
Originality/value
This study is one of the few studies which focuses on in-store shopping and consumers’ shopping value evaluations in a COVID-19 recovery phase. This study is one of the first that compares the post-pandemic shopping value judgement to a pre-pandemic phase. The authors provide valuable insights into store revisit intentions of shoppers who behave responsibly in a challenging environment.
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Harvinder Singh and Vinita Sahay
This paper aims to explore the composition of “shopping experience” for shoppers in the metropolitan area of Delhi national capital region (Delhi NCR) in India..
Abstract
Purpose
This paper aims to explore the composition of “shopping experience” for shoppers in the metropolitan area of Delhi national capital region (Delhi NCR) in India..
Design/methodology/approach
The paper applies data reduction using exploratory factor analysis (EFA) on a sample of 200 respondents drawn from four constituent urban clusters within the NCR and condenses a set of 22 mall attributes into a list of five comprehensible factors.
Findings
The research shows that shoppers visualise shopping experience as a combination of five factors: ambience, physical infrastructure, marketing focus, convenience, and safety and security. They assigned different weightage in terms of significance to each of these factors. Internal configuration of these factors also reveals interesting patterns.
Research limitations/implications
A non‐probability sampling method is applied in this research. Future studies should replicate the research in different social, economic and geographic contexts to see if the factor composition and structure remain unchanged.
Practical implications
Mall developers in India should focus more on improving convenience and creating ambience. Disproportionate expenditure on adding to physical infrastructure is not expected to yield matching dividends.
Social implications
The study assumes significance as India has seen a rapid mushrooming of shopping malls in the recent past. Such malls are struggling to attract shoppers. The paper explores the expectations of mall shoppers in Delhi NCR
Originality/value
This paper is among the few works done on understanding Indian mall shoppers. It adds significantly to the meagre body of knowledge in this area in an Indian context.
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Rashmita Saran, Subhadip Roy and Raj Sethuraman
The purpose of this paper is to integrate consumer personality to fashion involvement, fashion-oriented impulse buying behavior, consumer emotions and hedonic consumption in the…
Abstract
Purpose
The purpose of this paper is to integrate consumer personality to fashion involvement, fashion-oriented impulse buying behavior, consumer emotions and hedonic consumption in the Indian context.
Design/methodology/approach
Based on a literature review of personality, fashion involvement, emotions, fashion-oriented impulse buying behavior and hedonic consumption, the authors formulated a conceptual model and subsequent hypotheses. Previously valid and reliable scales were used in the study. The data were collected through mall intercept survey with the sample consisting of respondents in the age group 20-45. Factor analysis and structural equation modeling were used as data analysis tools.
Findings
Major findings indicate a positive and significant effect of personality on positive emotions. The findings also confirm a significant and positive relationship between fashion involvement and hedonic consumption and hedonic consumption and fashion-related impulse buying behavior. Interestingly, positive emotions were found to mediate the relation between personality and fashion involvement.
Research limitations/implications
The major implication of the present study is that impulse buying in fashion may be resultant of a complex network of interlinked constructs. One limitation is the restriction to the Indian context.
Practical implications
The findings note the need for creation of an experiential environment for a fashion shopper that could lead to positive emotions and subsequently impulse purchase.
Originality/value
The present study for the first time integrates constructs such as personality, emotions, involvement and impulse buying in the same conceptual model and tests it empirically.
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Amrut Sadachar and Ann Marie Fiore
The purpose of this paper is to examine whether experiential offerings from two types of retailers play a significant role in consumer responses toward Indian malls. Specifically…
Abstract
Purpose
The purpose of this paper is to examine whether experiential offerings from two types of retailers play a significant role in consumer responses toward Indian malls. Specifically, this study examined the relationships between consumer perceptions of experience economy 4E constructs (i.e. educational, entertainment, escapist, and esthetic experiences) and experiential value associated with merchandise retailers and service retailers in Indian shopping malls, and between perceived experiential value and mall patronage intention.
Design/methodology/approach
A mall intercept survey conducted in two shopping malls in India resulted in 552 useable responses. Structural equation modeling was used to test the hypothesized relationships.
Findings
Experience economy constructs (i.e. entertainment, escapist, and esthetic experiences) contributed to the experiential value associated with merchandise retailers and/or service retailers in the mall. Experiential value associated with both merchandise retailers and service retailers in the mall positively influenced mall patronage intention.
Practical implications
The results have practical implications for mall retailers, mall managers, and mall developers; particular experiential strategies for both merchandise retailers and service retailers may improve patronage intentions toward the mall, which includes a measure of purchase intentions.
Originality/value
Although academic articles support the idea that retailers can obtain benefits by offering experiences to consumers, this is the first study to empirically validate the role of specific consumer experiences, the 4Es, resulting from both merchandise retailers and service retailers, in a non-Western mall context on value creation for shoppers and the consequent influence on patronage intentions.
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This paper seeks to develop a framework for Indian labour reforms that lay emphasis on economic growth and social development by balancing growth needs of firms and socio‐economic…
Abstract
Purpose
This paper seeks to develop a framework for Indian labour reforms that lay emphasis on economic growth and social development by balancing growth needs of firms and socio‐economic imperatives of a developing nation. It proposes four management systems and details their interactional dynamics at three levels, namely, at the level of economic security, employment regulation and system flexibility.
Design/methodology/approach
This paper provides a literature review of current developments in India with respect to employment, and an analysis of existing labour relations frameworks for similar country contexts.
Findings
Labour relations in developing countries is characterised by recent shift to market driven external environment, economically vulnerable surplus labour, low skills, inflexible employment laws, politicised unions with low labour representation, and low corporate involvement in governance. There is a need for policy changes that incorporate economic stability for labour, employment regulation for organisational flexibility, union management for true representation and corporate contribution in labour security and governance.
Originality/value
While market driven, privatization policy regime, are being adopted as a strategy by developing economies to promote economic growth, the resultant need for constant innovation faced by the organisations demand a new policy system for effective labour regulation. Governments are unable to define an effective labour relations policy, constrained and discouraged by the difficulty in balancing the socio‐economic complexity of a developing country. The framework proposed in this paper is a multilevel model, which allows for more efficient and socially effective balance between needs of the firm and the labour.
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Arpita Khare, Dhiren Achtani and Manish Khattar
The current research aims to explore influence of shopping motives and price perceptions on Indian consumers' attitude towards mall retailer promotions. Effect of price discounts…
Abstract
Purpose
The current research aims to explore influence of shopping motives and price perceptions on Indian consumers' attitude towards mall retailer promotions. Effect of price discounts, gifts, coupons, and rebates offered by mall retailers to attract store traffic were examined.
Design/methodology/approach
Data were collected through mall intercept technique in six cities across India. Convenience sampling method was used to target metropolitan and non-metropolitan cities for data collection.
Findings
Results suggest that consumers' attitude towards mall retailers' promotional strategies is influenced by shopping values and price consciousness, deal proneness, and coupon proneness. Age, education, and income influence consumers' attitude towards promotions.
Research limitations/implications
Only three constructs of price perception scale were used for the research. Future research can include all the items of price perception scale to understand its applicability on Indian sample. Promotions offered by branded and non-branded retailers in malls were not examined.
Practical implications
The findings can be useful to mall retailers for designing promotions to increase footfalls and sales. Promotions can be used by retailers to convey value and attract price conscious consumers. Retailers need to match their promotional offers according to price sensitivity and shopping motives of consumers.
Originality/value
There is limited research to examine role of promotions used by mall retailers in attracting footfalls in Indian malls. The influence of price perceptions and shopping motives on promotions offered by retailers in Indian malls has not been examined.
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In part-I of this review series, research from Afghanistan, Bangladesh, Bhutan, Maldives, Nepal and Sri Lanka was reviewed. The purpose of this paper which is part-II of the…
Abstract
Purpose
In part-I of this review series, research from Afghanistan, Bangladesh, Bhutan, Maldives, Nepal and Sri Lanka was reviewed. The purpose of this paper which is part-II of the series, is to review management research from India and Pakistan over a 25-year period from 1990 to 2014.
Design/methodology/approach
A systematic review approach was adopted for this research. As a quality standard for inclusion, articles were restricted to journals rated A*, A, or B by the Australian Business Deans Council in 2013 and either Q1 or Q2 in the Scopus/Imago classification system. The divisions and interest groups of the Academy of Management were used as framework to organize the search results.
Findings
A total of 1,039 articles related to India (n = 930) and Pakistan (n = 112) emerged from the search process, with three articles being related to both countries. The research was published in 163 different journals that met the quality criteria. The period under review coincides with the advent of economic liberalization in India and this emerged as a major theme in the India-related research. Other context-specific insights for these two countries are also derived from an ecological and institutional theory perspective.
Originality/value
This research represents the first comprehensive and systematic review of management research in India and Pakistan. As in part-I, the unique review approach allows for strict adherence to a predetermined quality standard while including a wide variety of journals and research traditions.
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Although studies on Chinese industrial relations (IR) have examined topics such as unionization and collective bargaining, little is known about employers’ reactions to recent IR…
Abstract
Purpose
Although studies on Chinese industrial relations (IR) have examined topics such as unionization and collective bargaining, little is known about employers’ reactions to recent IR changes. In particular, researchers have not thoroughly considered foreign employers’ labor relations strategies. Amidst this background, the purpose of this paper is to investigate how a foreign employer perceives and responds to the recent IR changes in China.
Design/methodology/approach
This paper conducted an exploratory, inductive study of the Chinese subsidiary of one multinational corporation. The data were collected through the author’s extensive fieldwork at its headquarters and Chinese subsidiary.
Findings
This paper shows that the union of a foreign firm in China serves three major functions – a collective voice, a monopoly, and an external affairs function – and that the firm’s interpretation of these functions has changed within China’s dynamic IR environment. Further, this paper finds that an employer has initiated its own compliance strategies, such as forming a friendly union, decoupling the union’s functions, de-collectivizing employment relations through effective HR practices and stricter policies, and scaling down in size to reduce administrative burden.
Originality/value
By introducing an employer perspective regarding recent IR changes, this paper provides a nuanced understanding of unionization and collective bargaining implementation in China. In addition, this paper identifies an emerging pattern of employer perception and response in China, highlighting unique features that have not been addressed in the existing literature on employers’ anti-union behavior. This study’s contributions also facilitate further research encompassing different contexts.
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