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Article
Publication date: 6 December 2021

Ajay Kumar and Anil Kumar Kashyap

The purpose of this study is to identify distinct segments of apparel shoppers based on their fashion shopping orientation. The difference among the segments based on mall

Abstract

Purpose

The purpose of this study is to identify distinct segments of apparel shoppers based on their fashion shopping orientation. The difference among the segments based on mall attractive dimension is also examined.

Design/methodology/approach

The data were collected through mall intercept survey from the mall shoppers. Samples of 375 respondents are used for data analysis purpose. Exploratory factor analysis is used to extract the factors of fashion shopping orientation and mall attractive dimensions while K-means cluster analysis is applied to identify the segments.

Findings

This study resulted in three factors of fashion orientation of apparel shoppers, i.e. fashion involvement, variety seeking and economic value, and four factors of mall attractive dimensions: convenience, entertainment, atmosphere and architecture design. Based on these factors, this study came out with three distinct segments of fashion shoppers: pragmatic shoppers, variety seeking shoppers and highly fashioned shoppers. These three segments are attracted towards the mall dimension differently.

Originality/value

This paper presents the three distinct profiles of fashion shoppers based on their fashion shopping orientation and mall attractive dimensions. The findings of this study may help retailers and mall developers to target mall visitors appropriately.

Details

Research Journal of Textile and Apparel, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 23 September 2021

Marie Schill and Delphine Godefroit-Winkel

Drawing on the stimulus–organism–response (S-O-R) framework, this study presents an original model examining the influence of environmental corporate social responsibility…

Abstract

Purpose

Drawing on the stimulus–organism–response (S-O-R) framework, this study presents an original model examining the influence of environmental corporate social responsibility (CSR), luxury and service quality dimensions on consumer emotions that in turn influence consumer attitudes towards the shopping mall.

Design/methodology/approach

Structural equation modeling is applied to data from a sample of 706 French consumers to test the hypotheses.

Findings

The results highlight the importance of environmental CSR, luxury and service quality dimensions as stimuli influencing positively consumer emotions, which in turn positively influence consumer attitudes.

Research limitations/implications

This study extends prior work in the field of services marketing and the S-O-R framework while considering environmental CSR, luxury and service quality dimensions as relevant stimuli. It further contributes to the literature of the shopping mall while examining relevant and unexplored antecedents to consumer emotions.

Practical implications

This paper provides tailored recommendations for shopping mall managers. It details how managers can use environmental CSR and luxury dimensions besides service quality as relevant stimuli in their positioning strategies to enhance consumer emotions and attitudes.

Originality/value

This study provides novel insights into shopping mall dimensions, i.e. environmental CSR, luxury and service quality, influencing consumer responses.

Details

Journal of Services Marketing, vol. 36 no. 6
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 4 February 2021

Kamel El Hedhli, Imene Becheur, Haithem Zourrig and Walid Chaouali

Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further…

Abstract

Purpose

Although shopping well-being has become a focal construct in retail shopping studies, little is known about the key drivers of this construct. This study aims to further discern some of the key antecedents of shopping well-being by particularly focusing on the role of congruity. Furthermore, the study explores whether shoppers’ demographic characteristics moderate the effects of congruity on shopping well-being.

Design/methodology/approach

Data were collected from a survey of actual shoppers in two urban Canadian shopping malls via a mall intercept. Structural equation modeling using SmartPLS was conducted to validate the study’s model.

Findings

Functional congruity has a stronger effect than self-congruity on shopping well-being. Shoppers’ demographic variables do not generally act as moderators in the investigated linkages.

Practical implications

This study can help mall managers formulate better marketing programs that would ultimately enhance shopping well-being.

Originality/value

The study advances the retailing literature by putting forward a conceptual model that remedies identified shortcomings related to functional and self-congruity and establishes new linkages between functional congruity, self-congruity and shopping well-being. Furthermore, the study explores whether shoppers’ demographic variables moderate the effects of functional and self-congruity on shopping well-being.

Details

Journal of Consumer Marketing, vol. 38 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 17 January 2020

Laura Lucia-Palacios, Raúl Pérez-López and Yolanda Polo-Redondo

This paper aims to demonstrate that stress is a relevant feeling to take into account in mall experience and customer satisfaction management. Furthermore, it is proposed…

1142

Abstract

Purpose

This paper aims to demonstrate that stress is a relevant feeling to take into account in mall experience and customer satisfaction management. Furthermore, it is proposed that its effects on mall experience and satisfaction differ depending on shopping motivation and frequency.

Design/methodology/approach

The method is based on seemingly unrelated regressions models and data were obtained through a survey of 1,088 mall clients. Mall experience is addressed through customer cognitive and affective responses. Both terms together with stress and customer satisfaction with the mall are constructs measured by seven-point Likert scales. Exploratory and confirmatory factor analyses were conducted to validate these measures.

Findings

The results show that stress reduces customers’ affective response and satisfaction. The effect of low levels of stress on customer affective response is less negative for frequent shoppers, and the influence of high levels on satisfaction is less negative for them. Furthermore, stress has a U-shaped effect on customers’ cognitive response, an effect that is reduced for frequent shoppers.

Practical implications

Mall managers should try to reduce stress in the management of their customers’ experience. Moreover, they should increase the shopping frequency of their clients by implementing marketing strategies, such as frequency programs and serial concerts, and assist shoppers in reorganizing their shopping goals by implementing organizing tools and new recommendations and suggestions.

Originality/value

Given that previous work on shopping stress is scarce, this paper expands the extant literature by analyzing its effects on mall experience and customer satisfaction. Furthermore, it shows that these effects may vary depending on shopping frequency and motivation.

Details

Journal of Services Marketing, vol. 34 no. 2
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 15 February 2011

Jung‐Hwan Kim and Rodney Runyan

This study aims to investigate how density conditions caused by multiple kiosks in shopping mall walkways affect shoppers' shopping outcomes based on psychological…

2101

Abstract

Purpose

This study aims to investigate how density conditions caused by multiple kiosks in shopping mall walkways affect shoppers' shopping outcomes based on psychological reactance theory and behavioural constraint theory.

Design/methodology/approach

The experiment uses a one‐factor between‐subjects design with two levels of density conditions (high vs low). A total of 382 respondents participated.

Findings

The findings of this paper indicate that respondents perceive the environment with kiosks as crowded and this perception of crowdedness negatively affects their approach behaviour, leading to lower intentions to patronise.

Practical implications

Findings provide practical information to mall managers by indicating that kiosks within a shopping mall negatively affect shopper patronage and approach intentions. Thus, mall managers need to pay more attention to the environmental atmospherics of the mall itself.

Originality/value

The paper is the first empirical research which examines how kiosks within a mall affect shopper shopping responses. The findings of this study add to the existing literature by examining how kiosks within a mall impact shoppers' psychological states and subsequently their approach/avoidance behaviours towards the shopping mall and patronage intention.

Details

International Journal of Retail & Distribution Management, vol. 39 no. 2
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 4 February 2014

Alison Elizabeth Lloyd, Ricky Y.K. Chan, Leslie S.C. Yip and Andrew Chan

The domain of service convenience remains relatively unexplored. However, as time pervades all aspects of consumption, the value placed on time is likely to influence the…

6320

Abstract

Purpose

The domain of service convenience remains relatively unexplored. However, as time pervades all aspects of consumption, the value placed on time is likely to influence the importance of convenience. Prior studies call for the investigation of convenience beyond the store context; and malls being a one-stop shopping destination, present an ideal environment for investigation.

Design/methodology/approach

A conceptual model delineating the relationships between service convenience, shopping trip value, customer satisfaction and several retail outcomes is developed. This model is empirically tested using survey data collected from 619 mall shoppers; and analyzed using structural equation modelling.

Findings

For shoppers who place high economic value on time, the effects of service convenience are greater on hedonic value. Conversely, those who place low economic value on time, effects of service convenience are greater on utilitarian value. Effects of shopping value on retail outcomes also vary according to value placed on time.

Research limitations/implications

Further investigation utilizing full convenience scale and more elaborate time style measures encouraged.

Practical implications

Results signal the importance of enhancing the experiential aspects of the mall for high economic time value shoppers. Conversely, for low economic time value shoppers, findings suggest the importance of boosting the visual distinctiveness and ease of mall navigation.

Originality/value

This study sheds light on research gaps by examining the link between service convenience and its effects on retail evaluation in the mall. It also considers how the economic value placed on time impact perceptions of convenience and the shopping experience.

Details

Journal of Services Marketing, vol. 28 no. 1
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 1 January 2004

Fuan Li, Nan Zhou, J.A.F. Nicholls, Guijun Zhuang and Carl Kranendonk

This study compares the mall shopping behavior of Chinese and US consumers. Marked differences wee found between the two populations in their shopping motives, criteria…

3243

Abstract

This study compares the mall shopping behavior of Chinese and US consumers. Marked differences wee found between the two populations in their shopping motives, criteria for selecting the mall, and shopping behaviors. Unlike US shoppers, who visited the mall with diverse reasons, Chinese mall visits were driven, first and foremost, by purchase. However, Chinese shoppers were cautious about spending and less likely to make purchases during their shopping trip. More importantly, they were more immune to situational factors in their purchase decisions than their US counterparts. The paper also discusses marketing implications of these findings and future research directions.

Details

Journal of Consumer Marketing, vol. 21 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 27 November 2019

Maher Georges Elmashhara and Ana Maria Soares

The purpose of this paper is to provide a broader typology and inventory of recreational facilities and activities in shopping malls. The paper then investigates the…

1932

Abstract

Purpose

The purpose of this paper is to provide a broader typology and inventory of recreational facilities and activities in shopping malls. The paper then investigates the relation between the proposed entertainment types and shopper behavior both directly and indirectly by considering the mediation of shopper emotional states.

Design/methodology/approach

A survey-based study with a sample size of 484 mall shoppers is used to test the proposed model.

Findings

The results indicate that permanent entertainment predicts shopper satisfaction directly and indirectly when considering the emotional state of pleasure as a mediator. Moreover, findings indicate that permanent entertainment indirectly influences the desire to stay at the mall through pleasure and arousal. In addition, pleasure mediates the relation of temporary and special event entertainment with satisfaction and the desire to stay at the mall.

Practical implications

This study adds to a better understanding of the role of entertainment types in shopping malls. The study also reveals how each type of entertainment can enhance different emotions and behaviors. Practical suggestions to this end are offered.

Originality/value

There is a lack of studies taking into consideration the different types of entertainment in shopping malls. This study is among the first to examine the effects of each entertainment type on specific behavioral responses. Moreover, the study addresses the mediating role played by shoppers’ emotional states on the impact of entertainment types in satisfaction and desire to stay at the mall.

Details

Journal of Consumer Marketing, vol. 37 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Article
Publication date: 30 March 2012

Chung Yim Yiu and Sherry Y.S. Xu

The purpose of this paper is to develop a novel tenant mix model for shopping malls based on an analogy from ecological theories.

4524

Abstract

Purpose

The purpose of this paper is to develop a novel tenant mix model for shopping malls based on an analogy from ecological theories.

Design/methodology/approach

This study empirically investigates the tenant species‐area relationship and tenant species‐abundance distribution in shopping malls. In this study, the tests on species‐area relationship and species‐abundance distribution in shopping malls are derived from ecological theories. Empirical tests by a sample of 18 shopping malls for the species‐area relationship and of five malls for the species‐abundance distribution are carried out in Hong Kong

Findings

It shows that, in line with the findings of biogeography, the tenant species‐area relationship follows a power law of exponent of about 0.20. Furthermore, the species‐abundance distributions of the five large‐scale malls are found to be closely in track with a geometric distribution as commonly found in ecology. These results imply that tenant mix strategies are governed by two principles: the number of tenant species is related to the mall size; and the shop area allocation follows a geometric distribution.

Research limitations/implications

The study provides the first quantitative tenant mix model on the number of tenant species in a particular mall size, and on the tenant species abundance distribution pattern. These results provide far‐reaching implications for research and practice, including a quantitative benchmarking of tenant mix strategy and an optimal design of shopping malls.

Practical implications

The model is the first tenant mix model for practitioners to formulate quantitative tenant mix strategy, and evaluate the effects of tenant mix on the performance of a shopping mall.

Originality/value

It is the first quantitative model for tenant mix, and would open up a novel agenda for research on tenant mix strategies.

Details

European Journal of Marketing, vol. 46 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 23 March 2012

Yuanfeng Cai and Randall Shannon

The purpose of this paper is to identify underlying personal values that determine the mall shopping behaviour of Chinese consumers and to propose shopping intention as an…

4439

Abstract

Purpose

The purpose of this paper is to identify underlying personal values that determine the mall shopping behaviour of Chinese consumers and to propose shopping intention as an additional mediator that enhances the value‐behaviour link.

Design/methodology/approach

A self‐administered web‐based survey with convenience sampling was used to collect the data. A structural equation modeling technique was used to test the proposed model.

Findings

Chinese mall shoppers' behaviours were found to be explained by value orientations which were both similar and different from their counterparts in the West. While Western mall shoppers are more likely to be directed by social affiliation and self‐actualising values in previous studies, Chinese mall shoppers are more likely to be influenced by self‐transcendence and self‐enhancement (similar to self‐actualising) values in the present study. Additionally, shopping intention was found to improve the predictive power of consumers' attitude toward mall attributes in terms of shopping frequency and money spent in the mall.

Research limitations/implications

The main limitation of this study is related to measurement error, derived from using simplified instruments to measure personal values. In addition, both personal values and attitudes are abstract constructs, which are difficult to measure; therefore this may also contribute to a larger error variance.

Practical implications

The results of this study are especially beneficial for mall developers and retailers for crafting effective positioning strategies and guiding their communication strategies in the China market.

Originality/value

The proposed model makes a theoretical contribution by testing a Western theory in a non‐Western context. In addition, the proposed model helps researchers better understand the value‐behaviour relationship in a more comprehensive framework.

Details

International Journal of Retail & Distribution Management, vol. 40 no. 4
Type: Research Article
ISSN: 0959-0552

Keywords

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