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Article
Publication date: 24 September 2018

Seppo Leminen, Mervi Rajahonka, Mika Westerlund and Robert Wendelin

This study aims to understand their emergence and types of business models in the Internet of Things (IoT) ecosystems.

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Abstract

Purpose

This study aims to understand their emergence and types of business models in the Internet of Things (IoT) ecosystems.

Design/methodology/approach

The paper builds upon a systematic literature review of IoT ecosystems and business models to construct a conceptual framework on IoT business models, and uses qualitative research methods to analyze seven industry cases.

Findings

The study identifies four types of IoT business models: value chain efficiency, industry collaboration, horizontal market and platform. Moreover, it discusses three evolutionary paths of new business model emergence: opening up the ecosystem for industry collaboration, replicating the solution in multiple services and return to closed ecosystem as technology matures.

Research limitations/implications

Identifying business models in rapidly evolving fields such as the IoT based on a small number of case studies may result in biased findings compared to large-scale surveys and globally distributed samples. However, it provides more thorough interpretations.

Practical implications

The study provides a framework for analyzing the types and emergence of IoT business models, and forwards the concept of “value design” as an ecosystem business model.

Originality/value

This paper identifies four archetypical IoT business models based on a novel framework that is independent of any specific industry, and argues that IoT business models follow an evolutionary path from closed to open, and reversely to closed ecosystems, and the value created in the networks of organizations and things will be shareable value rather than exchange value.

Details

Journal of Business & Industrial Marketing, vol. 33 no. 6
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 22 February 2011

Robert Wendelin

The purpose of this paper is to create an audit method for analyzing and improving business relationships. This is accomplished by specifying bonds on a lower abstraction level…

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Abstract

Purpose

The purpose of this paper is to create an audit method for analyzing and improving business relationships. This is accomplished by specifying bonds on a lower abstraction level than in earlier theory regarding bonds in order to classify the different types of bonds and analyze their strength.

Design/methodology/approach

The findings are based on 14 case studies in seven different industries. The methodology used is systematic and based on the abductive approach. Qualitative interviews were conducted.

Findings

Bonds were found to be important regulators of business relationships in this study. The main finding is that a bond audit can be used as a tool for analyzing business relationships and for consulting activity with the aim of strengthening or weakening business relationships.

Practical implications

By influencing the bonds using bond management, companies can strengthen or weaken the business relationship.

Originality/value

The paper describes an audit method for analyzing business relationships by stringently analyzing all parts of it using the bond‐auditing tool, and thus auditing bonds more specifically than has been done previously.

Details

Journal of Business & Industrial Marketing, vol. 26 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 19 October 2015

Daniela Andreini, Jari Salo, Robert Wendelin, Giuditta Pezzotta and Paolo Gaiardelli

Productization, defined as the standardization of the production and delivery processes of services, is an approach that many service companies undertake, moving from…

Abstract

Purpose

Productization, defined as the standardization of the production and delivery processes of services, is an approach that many service companies undertake, moving from relationship-intensive customer projects toward selling specific standardized offerings. In contrast to research on servitization, little in-depth research is available on the effects of this change of approach on the buyer-seller relationship. The purpose of this paper is to narrow this gap by providing evidence of the outcomes of productization in a corporate bank which has been serving Tier 1 customers for more than 15 years.

Design/methodology/approach

Using the IMP Group approach, this research identifies how productization affects buyer-seller relationships. In total, 37 key informant interviews were conducted on both sides of the buyer-seller relationship.

Findings

This research identified direct effects of productization relevant to buyer-seller relationships, and as many indirect effects through internal organizational processes. Productized service companies should develop their relationships with customers, by separating the standardization of the internal productization processes from the external relationship-based activities.

Originality/value

This paper contribute to the literature, exploring the long-term consequences of productization of services for the buyer-seller relationships.

Details

IMP Journal, vol. 9 no. 3
Type: Research Article
ISSN: 2059-1403

Keywords

Content available
Article
Publication date: 19 October 2015

Roberta Bocconcelli, Simone Guercini and Håkan Håkansson

313

Abstract

Details

IMP Journal, vol. 9 no. 3
Type: Research Article
ISSN: 2059-1403

Article
Publication date: 21 August 2017

Christian Grönroos

The purpose of this paper is to record the author’s personal reflections on his career as a marketing scholar.

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Abstract

Purpose

The purpose of this paper is to record the author’s personal reflections on his career as a marketing scholar.

Design/methodology/approach

Personal reflections in an autobiographical approach.

Findings

The author’s career as student, teacher and scholar is described in some detail.

Originality/value

The paper records events and memories that might otherwise be forgotten. No other such account has been published of Christian Grönroos’s career.

Open Access
Article
Publication date: 19 April 2022

Kristina Heinonen and Tore Strandvik

The purpose of this paper is to apply pragmatism – a philosophy of science on the interplay of human actions and meaning – as a perspective for studying service research and…

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Abstract

Purpose

The purpose of this paper is to apply pragmatism – a philosophy of science on the interplay of human actions and meaning – as a perspective for studying service research and practice, emphasizing the need to deal with dynamics and diversity to cope with service marketplace disruptions. This work focuses on customers (individuals or groups of individuals) as key marketplace stakeholders.

Design/methodology/approach

Pragmatism provides a foundation for theorizing about change by connecting human actors’ cognitive belief structures and their actions through a continuous learning process. This paper outlines how the key principles of pragmatism can advance service research and practice.

Findings

Adopting the key principles of pragmatism in service management directs attention to service market dynamics. Understanding customers’ everyday lives as the interplay of experiencing, knowing and acting reveals insights about the role of service in dynamic markets for the benefit of service research and practice.

Research limitations/implications

The paper is a viewpoint to stimulate researchers’ reflections on often hidden core assumptions about service. Pragmatism provides a perspective on actors’ practical rationality and problem solving in dynamic settings. Along with its emphasis on a holistic understanding of customers’ lives, this perspective provides direction for future service research and practice. Further, conceptual development and empirical substantiation are encouraged.

Practical implications

By focusing on marketplace changes, this paper addresses management concerns for commercial and non-commercial organizations. Pragmatism encourages critical reflections on what companies are doing and why (the connection between actions and beliefs), revealing underlying beliefs and institutionalized industry practices that require modifications.

Social implications

Pragmatism is an approach to service research and practice, irrespective of aggregation level and sector. Therefore, it can help stimulate societal welfare.

Originality/value

Pragmatism advances service research by delineating a holistic perspective on customers’ lives and providing a perspective for exploring and understanding dynamics and diversity in service markets.

Details

Journal of Services Marketing, vol. 36 no. 4
Type: Research Article
ISSN: 0887-6045

Keywords

Article
Publication date: 18 February 2021

Eric Breitbarth, Wendelin Groβ and Alexander Zienau

This paper studies a concept for protecting vulnerable population groups during pandemics using direct home deliveries of essential supplies, from a distribution logistics…

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Abstract

Purpose

This paper studies a concept for protecting vulnerable population groups during pandemics using direct home deliveries of essential supplies, from a distribution logistics perspective. The purpose of this paper is to evaluate feasible and resource-efficient home delivery strategies, including collaboration between retailers and logistics service providers based on a practical application.

Design/methodology/approach

A food home delivery concept in urban areas during pandemics is mathematically modeled. All seniors living in a district of Berlin, Germany, represent the vulnerable population supplied by a grocery distribution center. A capacitated vehicle routing problem (CVRP) is developed in combination with a k-means clustering algorithm. To manage this large-scale problem efficiently, mixed-integer programming (MIP) is used. The impact of collaboration and additional delivery scenarios is examined with a sensitivity analysis.

Findings

Roughly 45 medically vulnerable persons can be served by one delivery vehicle in the baseline scenario. Operational measures allow a drastic decrease in required resources by reducing service quality. In this way, home delivery for the vulnerable population of Berlin can be achieved. This requires collaboration between grocery and parcel services and public authorities as well as overcoming accompanying challenges.

Originality/value

Developing a home delivery concept for providing essential goods to urban vulnerable groups during pandemics creates a special value. Setting a large-scale CVRP with variable fleet size in combination with a clustering algorithm contributes to the originality.

Details

Journal of Humanitarian Logistics and Supply Chain Management, vol. 11 no. 2
Type: Research Article
ISSN: 2042-6747

Keywords

Article
Publication date: 22 December 2020

Jari Salo, Teck Ming Tan and Hannu Makkonen

The purpose of this paper is to cast light on the nature of the digitalization process that occurs when digital technologies are adopted in buyer–seller relationships.

Abstract

Purpose

The purpose of this paper is to cast light on the nature of the digitalization process that occurs when digital technologies are adopted in buyer–seller relationships.

Design/methodology/approach

The study features a case study from the steel processing industry.

Findings

The present research builds on and extends the interaction approach to the context of buyer–seller relationship digitalization process. The study explicates the interrelated elements of digital infrastructure, digital communication and degree of digitalization of the buyer–seller relationship.

Research limitations/implications

The study aims at theoretical generalization and thus produces conceptual understanding that is to some extent applicable to various contexts. The generalization of the empirical insights to other process-focused industries is to some extent possible. However, further research in versatile empirical contexts is needed to validate the results.

Practical implications

For managers, the study presents a success case of digital technologies use for improving a buyer–seller relationship.

Originality/value

The originality of the present research is in the way it depicts how a buyer–seller relationship is gradually digitalized in successive digital technology adoptions, that is, a virtuous cycle of digitalization, that creates and alters the digital infrastructure and digital communication processes between the buyer and the seller resulting in different outcomes (degrees of digitalization in the buyer–seller relationship).

Article
Publication date: 6 November 2018

Mio Fredriksson and Linda Moberg

The purpose of this paper was to study the unfolding of an urgent and extensive decommissioning program in Sweden, focusing on the public’s reactions and their arguments when…

Abstract

Purpose

The purpose of this paper was to study the unfolding of an urgent and extensive decommissioning program in Sweden, focusing on the public’s reactions and their arguments when opposing the decommissioning activities.

Design/methodology/approach

The public’s responses were studied through local media. Its content was surveyed and divided into actions and arguments. The arguments were further analyzed and categorized into inductively developed themes.

Findings

Protest activities, such as demonstrations, meetings and petitions, were not coordinated, but mostly carried out for withdrawals of unique services and services in remote areas. The public questioned the decision makers’ information, calculations and competence, the adequacy of the consequence analyses and whether the decommissioning activities would lead to any real savings. Patient and public safety, the vulnerable in society, and effects on the local areas were important topics. Thus, it seems the decision makers did not fully succeed in communicating the demonstrable benefits or create clarity of the rationales for decommissioning the particular services. Furthermore, it seems the public has a more inclusive approach to health services and their value compared to decision makers that need to keep the budget.

Originality/value

Decommissioning is an emerging field of research, and this study of the unfolding of an urgent and extensive decommissioning program contributes with evidence that may improve decommissioning policy and practice. The study illustrates that it may be possible to implement a decommissioning program despite public protest, but that the longer-term effects on the health system’s legitimacy need to be studied.

Details

Journal of Health Organization and Management, vol. 32 no. 8
Type: Research Article
ISSN: 1477-7266

Keywords

Article
Publication date: 15 August 2008

Lou Ann Di Nallo and Joachim Schöpfel

This paper aims to report on the Pharma Documentation Ring (P‐D‐R) special meeting 2008 on access and use of publishers' content through multiple channels.

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Abstract

Purpose

This paper aims to report on the Pharma Documentation Ring (P‐D‐R) special meeting 2008 on access and use of publishers' content through multiple channels.

Design/methodology/approach

After an introduction to the goals and activities of the P‐D‐R, the paper describes the different sessions of the meeting and then summarises the topics related to document supply.

Findings

The paper reports on the use of primary information in pharmaceutical companies, on global services arising from national functions, on outsourcing information management, and on technical solutions to control, monitor and limit access. One of the hot topics of the conference was restriction by digital rights management (DRM) measures.

Originality/value

This report provides insights into the issues currently facing the pharmaceutical industry. The pharmaceutical industry is the only corporate sector with a long and profitable tradition of networking between information professionals.

Details

Interlending & Document Supply, vol. 36 no. 3
Type: Research Article
ISSN: 0264-1615

Keywords

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