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Book part
Publication date: 2 August 2021

Panayiota Alevizou

The clean beauty phenomenon is gaining momentum and beauty brands are getting creative with on-pack sustainability claims. With the increasing focus on sustainability from…

Abstract

The clean beauty phenomenon is gaining momentum and beauty brands are getting creative with on-pack sustainability claims. With the increasing focus on sustainability from both brands and consumers, sustainability communication has the potential to raise the profile of sustainable production and consumption. Further attention is needed on the creative approach behind on-pack sustainability marketing communications as companies no longer focus on single eco labels but instead use a bundle of claims to advertise their commitment to sustainability which finds consumers confused and brands open to accusations of greenwashing. This chapter explores on-pack sustainability communications in the beauty industry through the lenses of creative marketing communications which need to be both original and appropriate. This study contributes to the longstanding debate on the role of sustainability claims in marketing communications and addresses the role of on-pack sustainability claims design and creativity.

Open Access
Article
Publication date: 25 February 2021

Matthias Karmasin and Denise Voci

This research aims to analyze to what extent sustainability and its related core aspects are integrated in media and communication's curricula of higher education…

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Abstract

Purpose

This research aims to analyze to what extent sustainability and its related core aspects are integrated in media and communication's curricula of higher education institutions in Europe.

Design/methodology/approach

A total of n =1068 bachelor and master’s degree programs, as well as their related curricula/program specifications, from 28 European countries were analyzed by means of content analysis.

Findings

Results show that the level of curricular integration of sustainability aspects in the field of media and communication is low (14%) to very low (6%) on module level. In most cases, sustainability remains an abstract guiding principle that is not translated into a dedicated course offer. This can indicate the difficulty of operationalizing such a concept as sustainability, which is experienced by not only higher education institutions but also policy and society as a whole. In addition, the results leave space for a reflection on the social and educational responsibility of higher education institutions.

Research limitations/implications

The authors are aware that not all teaching (content) is depicted in curricula. Especially where teaching is research-based, The authors assume that sustainability (communication) is more present as the curricula' analysis can represent it. In addition, the fact of solely investigating English language curricula can be seen as a further limitation.

Originality/value

This research is one of the few attempts to verify the actual integration level of sustainability aspects in the curricula of a specific sustainability-relevant discipline, which is neither conducted as a case study nor as a single-country analysis.

Details

International Journal of Sustainability in Higher Education, vol. 22 no. 8
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 9 April 2018

Sumit Lodhia

This paper aims to consider the vital role that the medium for communication plays in the sustainability reporting process and provides an agenda for advancing research in…

Abstract

Purpose

This paper aims to consider the vital role that the medium for communication plays in the sustainability reporting process and provides an agenda for advancing research in this area.

Design/methodology/approach

This is a theoretical paper that draws upon previous literature to highlight that the newer communication media extends the capabilities of traditional media and provides insights into future research directions.

Research limitations/implications

This paper highlights that communication medium has a critical role in sustainability reporting and changes the dynamics of such reporting, leading to a change in the research approaches to study this phenomenon.

Practical implications

The paper has implications for practitioners in relation to the use of various communication media for sustainability reporting.

Social implications

The paper highlights that modern information and communication technologies transform reporting into communication, thereby providing potential for enhancing the engagement of stakeholders with a corporation.

Originality/value

This paper suggests that the role of the communication medium is integral to the communication of sustainability issues to stakeholders and that future research needs to justify the choice of the medium used for sustainability reporting studies.

Details

Meditari Accountancy Research, vol. 26 no. 1
Type: Research Article
ISSN: 2049-372X

Keywords

Article
Publication date: 17 September 2019

Marcus Saber and Anja Weber

Commonly, supermarkets are perceived as more sustainable than discount stores, which are accused of following an aggressive price and no-frills approach. Therefore, the…

2561

Abstract

Purpose

Commonly, supermarkets are perceived as more sustainable than discount stores, which are accused of following an aggressive price and no-frills approach. Therefore, the purpose of this paper is to investigate whether supermarkets and discounters differ substantially in their sustainability communication.

Design/methodology/approach

Sustainability reports and in-store communication are two important channels for retailers’ sustainability communication. To analyze both communication channels, the authors use a multi-method approach with data triangulation, analyzing sustainability reports and store observations of eight German retailers (two supermarket chains, six discount chains).

Findings

The study reveals no major differences between supermarkets and discounters regarding the readability of sustainability reports and the number of key figures on sustainability presented. However, supermarkets perform significantly better in translating sustainability to the store level than discounters. Furthermore, the results indicate that poor quality in the readability analysis is reflected in fewer concrete data provided in the sustainability reports and poorer translation of sustainability to the retail store.

Originality/value

This paper presents an empirical analysis of how well German retailers communicate about sustainability on both the report and the store level for the interest of academia and retail managers. It reveals different performance qualities among retail chains and retail formats and identifies the shortcomings within current reporting legislation with a clear indication toward policy makers.

Details

International Journal of Retail & Distribution Management, vol. 47 no. 11
Type: Research Article
ISSN: 0959-0552

Keywords

Book part
Publication date: 23 May 2022

Agostino Vollero

The chapter aims to bridge theory-practice by proposing an in-depth examination of three cases of companies accused of greenwashing, namely Volkswagen for Dieselgate…

Abstract

The chapter aims to bridge theory-practice by proposing an in-depth examination of three cases of companies accused of greenwashing, namely Volkswagen for Dieselgate, Nestlè and Golden Agri-Resources (a palm oil plantation company included in DJSI). The chapter thus reflects on deliberate communicative practices and organisational processes that lie beyond the most visible manifestations of greenwashing. Drawing on these cases, common communication errors and practices of corporate misconduct in corporate sustainability are disclosed. Readers, such as practitioners, who are not interested in academic mechanisms and more in the practical effects of the phenomenon can appreciate the analysis of the cases linked with the presentation of a series of principles and guidelines. Managerial solutions to contrast the different types of greenwashing risks, and to reduce associated negative effects on corporate image and reputation, are presented.

Article
Publication date: 3 February 2021

Payal S. Kapoor, M.S. Balaji and Yangyang Jiang

This study aims to examine the effectiveness of sustainability communication on social media. More specifically, the effects of message appeal (sensual vs guilt) and…

3395

Abstract

Purpose

This study aims to examine the effectiveness of sustainability communication on social media. More specifically, the effects of message appeal (sensual vs guilt) and message source (hotel vs social media influencer [SMI]) on perceived environmental corporate social responsibility and the intention to stay at the eco-friendly hotel were examined.

Design/methodology/approach

Three studies using the experimental design were carried out. Study 1 examined the relationship between message appeal (sensual vs guilt), perceived environmental social corporate responsibility and the intention to stay at the eco-friendly hotel when the hotel posts sustainability messages on social media. Study 2 replicated Study 1 findings when the SMI posts sustainability messages. Study 3 examined the moderating role of message source (hotel vs influencer) in the effects of message appeal (sensual vs guilt) on behavioral intentions.

Findings

Sustainability messages with the sensual (vs guilt) appeal are more persuasive when the eco-friendly hotel (vs SMI) posts it on social media. Furthermore, the traveler’s perception of the hotel’s environmental corporate social responsibility mediates this relationship.

Research limitations/implications

This study extends the literature on sustainability communication by demonstrating the role of message source and message appeal in influencing the traveler’s perceptions and intentions toward eco-friendly hotels.

Practical implications

According to the study findings, eco-friendly hotels can motivate travelers to make pro-sustainable choices by accurately matching the message appeal with the message source in the sustainability communication on social media.

Originality/value

This study is one of the earliest studies that examine the congruency effect of message appeal and message source for sustainability communication on social media in the hospitality realm. The findings offer novel insights for eco-friendly hotels to develop effective sustainability communication on social media.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 3
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 6 May 2021

Krishnadas Nanath and Shivani Ajit Kumar

This paper aims to test the effectiveness of communication platforms in conveying the importance of sustainability messages focusing on electronic waste (e-waste…

Abstract

Purpose

This paper aims to test the effectiveness of communication platforms in conveying the importance of sustainability messages focusing on electronic waste (e-waste) recycling. While corporate communication has been explored well, this research explores the influence of communication medium on the shift in attitude and behavioural intention of higher education students.

Design/methodology/approach

An experimental design approach was used with quantitative data analysis to address the research questions.

Findings

The results revealed that the text form of communication was more effective in conveying the e-waste recycling message. Students demonstrated a significant shift in attitude and call for action when they read the sustainability article instead of watching a video with the same message.

Practical implications

With several universities trying to integrate sustainability in their curriculum, this research provides guidelines on effective communication methods for students. It also sheds light on the choice of platforms that can be used by organisations to reach out to their employees to convey sustainability-related messages.

Originality/value

The paper addresses sustainability communication in a university by exploring the best method of communication. The results open up new conversations on the media richness theory in the context of sustainability.

Details

International Journal of Sustainability in Higher Education, vol. 22 no. 4
Type: Research Article
ISSN: 1467-6370

Keywords

Open Access
Article
Publication date: 19 February 2021

Oana Apostol, Marileena Mäkelä, Katariina Heikkilä, Maria Höyssä, Helka Kalliomäki, Leena Jokinen and Jouni Saarni

The paper explores processes associated with the adoption of corporate sustainability communication in a B2B context. It employs a combined action research and sensemaking…

1443

Abstract

Purpose

The paper explores processes associated with the adoption of corporate sustainability communication in a B2B context. It employs a combined action research and sensemaking approach to document moments that precede the initiation of external sustainability communication.

Design/methodology/approach

The paper is the outcome of an action research project, where we examine the case of one industrial company that was silent on its multiple sustainability-related practices, but recently decided to become more transparent to the outside world. A processual approach to sensemaking is adopted to show how organisational and non-organisational members actively participated in meaning co-construction.

Findings

Corporate silence can be disrupted by triggering events that cause moments of sudden realisation for organisational members, eventually leading to the initiation of sensemaking processes inside the organisation. Once this occurs, the possibility of externally communicating sustainability appears a feasible and strategic approach to pursue. We document how different actors are involved in meaning co-construction and how the entire process of sensemaking unfolds.

Practical implications

A sensemaking approach sheds light on the complexity of sustainability communication, where multiple actors are involved. This is a useful approach to consider in order to couple sustainability with other organisational practices. Moreover, sensemaking opens a window of opportunity for various societal actors' interventions to shape the role and content of sustainability communication.

Originality/value

The paper offers an original, theoretically informed methodological contribution to the literature on sustainability communication by coupling a sensemaking approach with action research. The approach is employed to examine the role of internal organisational actors in sustainability reporting processes, an area that has received scant attention.

Details

Accounting, Auditing & Accountability Journal, vol. 34 no. 4
Type: Research Article
ISSN: 0951-3574

Keywords

Open Access
Article
Publication date: 17 May 2021

Helena Forslund, Maria Björklund and Veronica Svensson Ülgen

Sustainability approaches across product supply chains are well-known, while similar knowledge on transport supply chains (TSC) is limited. The purpose of this paper is to…

2320

Abstract

Purpose

Sustainability approaches across product supply chains are well-known, while similar knowledge on transport supply chains (TSC) is limited. The purpose of this paper is to explore sustainability approaches and managerial challenges in extending sustainability across a TSC.

Design/methodology/approach

This paper presents a case study of a TSC with a shipper, a third-party logistics firm and a hauler. Each actor’s views on sustainability-related communication and relations with other TSC actors are analyzed through the lens of agency theory.

Findings

Each dyad in the TSC reveals different, more or less collaboration-based approaches. Challenges are revealed, including the lack of shipper understanding for the TSC context and the use of immature contracts, which disincentivizes sustainability compliance. The multi-tier study object reveals the silencing of distant actors and the need for actors to take on mediating roles to bridge information asymmetries.

Research limitations/implications

Combining literature perspectives (relations, communication and agency theory) provides a deeper understanding of the approaches applied and identifies different challenges. The inclusion of agency theory reveals principal problems such as information asymmetries between agents and less-informed principals and suggests complementary labels of supply chain actors.

Practical implications

Practical contributions include the highlighting of managerial challenges, which can aid managers in extending sustainability across TCSs.

Social implications

The case study method offers insights into collaboratively improving sustainability in supply chains (such as using contracts), thus having social and environmental implications.

Originality/value

The paper narrows knowledge gaps about managing sustainability among logistics service providers and analyzes data from multi-tier actors.

Details

Supply Chain Management: An International Journal, vol. 27 no. 7
Type: Research Article
ISSN: 1359-8546

Keywords

Article
Publication date: 5 May 2021

Saif Mir, Brian S. Fugate, Jonathan L. Johnson and Misty Blessley

The purpose of this paper is to understand communication pathways and factors that cause sustainability initiatives to become contagious from downstream to upstream…

Abstract

Purpose

The purpose of this paper is to understand communication pathways and factors that cause sustainability initiatives to become contagious from downstream to upstream members of a supply chain, which is termed sustainable supply chain contagion (SSCC).

Design/methodology/approach

This study takes an inductive, grounded theory approach, while utilizing established theories.

Findings

The decision to implement a sustainability initiative depends on the business case for the organization. Importantly, the findings outline several network and communication factors that overcome the weak business case and, therefore, foster SSCC. Based on these findings, a communication network model of SSCC is outlined. Network factors include the contagion pathways, the role of sustainability and top management teams and communication channels. Communication factors include the alignment of sustainability initiatives with departmental objectives, the articulation of goals and assuring the endurance of a sustainability initiative.

Practical implications

Managers can utilize the proposed model to create conditions that strengthen the business case of a proposed sustainability initiative, thus fostering SSCC. The presented findings reveal different tactics that can assist organizations in communicating sustainability initiatives in a persuasive manner, to permit the proliferation of sustainability across the supply chain.

Originality/value

This research enables a multilevel examination of the factors influencing SSCC.

Details

International Journal of Physical Distribution & Logistics Management, vol. 51 no. 7
Type: Research Article
ISSN: 0960-0035

Keywords

1 – 10 of over 38000