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This study attempts to identify and explicate the unique segmentation of the increasingly growing virtual reality (VR) user market based on the user experience. Consequently, it collects five hundred forty-five online survey questionnaires through the Prolific platform and deploys cluster analysis to identify mutually exclusive groups of VR users. The research variable, user experience, contains 16 indicators explained by four dimensions. As a result, this study is able to unveil three mutually exclusive markets which are labeled as (1) beginner, (2) aficionado, and (3) utilitarian. The unique features of these three groups are further compared based on their VR tour behaviors. In the conclusion section, it offers managerial implications for devising novel marketing strategies.

The purpose of this paper is to explore the role of the municipality in the place marketing context and to describe how municipalities work on making their place good to live in. The study rests on abductive reasoning whereby service-based logic forms the study and offers a theoretical framework for how to approach the phenomena.

A qualitative study in the form of 20 semi-structured interviews with leading elected officials and civil servants is used to let us understand how two typical municipalities in southern Sweden work on making their municipality a good place for their residents to live in. Content analysis is used to analyze the data.

The study reveals how municipalities work on creating opportunities for interactions between themselves and their residents, as well as offers insight into what value propositions the municipalities believe they offer their residents. The current study shows that the geographical location and the natural environment, basic and essential services, accommodations, urban quality, recreation and leisure and ambience constitute important dimensions in the place offering.

Service-based logic is used as a backdrop to facilitate the analysis in this study, which emphasizes value propositions offered by the municipality and interactions between the municipality and its residents, which increase our understanding of how municipalities work on making their place good to live in. The service-based logic help shed new light on the place marketing context and allows us to understand the context in a new way.

The purpose of this study is to employ social exchange and social representation theories to explain Kinh and Ethnic minorities’ perceptions toward tourism development in Sapa. A cluster analysis is used to segment their perceptions based on tourism impacts.

The primary data collection involved a survey with local residents in Sapa, Vietnam.

The results from cluster analysis separate 357 local residents into three clusters which are supporters, pessimists and neutralists. The supportive cluster comprises mainly young, female and less-educated respondents who support tourism development because of their employment and income; however, the pessimistic cluster which mostly consists of highly educated and elder respondents show more concerns about tourism development. Demographic profiles of respondents are classified in each cluster, so that policymakers can put forward specific policy for each ethnic group.

The main limitation of this study is the high rate of incomplete responses in the questionnaires from ethnic minority groups.

Based on the findings of the study, implications are made for tourism planners and policymakers toward a future of more sustainable tourism development in the target context.

To the best of the author’s knowledge, this is the first study to segment the perceptions of Kinh and Ethnic minority groups toward tourism impacts in Sapa, Vietnam.

This study examines the effect of festival visitors' emotional solidarity and segmentation on revisiting intentions to Ghana for the Panafest/Emancipation festivals during the COVID-19 pandemic.

The study utilised data from a self-completed survey administered to festival-goers who attended the Panafest and Emancipation festivals in 2019 and 2021. In 2019, 782 questionnaires were sent to participants out of which 446 responded to the questionnaires. However, in 2021, 567 questionnaires were administered to the festival participants out of which 296 responded to the questionnaires. Multiple linear regression was performed using the ordinary least square (OLS) estimation technique.

The study found that emotional solidarity, gender, age, educational background and place of residence are important factors in predicting whether festival visitors will revisit Ghana for the Panafest and Emancipation festivals or not. Emotional solidarity was a positive predictor of revisit intentions, while gender and age also played a role with male and older visitors being more inclined to revisit Ghana for the festivals. The educational background had a positive and significant effect in 2021 but was insignificant in 2019. Place of residence had a significant but negative effect in 2021 due to the emergence of COVID-19.

The study's findings suggest that stakeholders in Ghana's tourism industry, including the Ministry of Tourism, Arts and Culture, Ghana Tourist Authority, hotels and other hospitality services, should consider emotional solidarity and visitor segmentation when developing marketing strategies. Additionally, strategies to address the impact of COVID-19 on revisit intentions and spending should be considered.

This study contributes to the understanding of the factors that influence festival visitors' revisit intentions in Ghana and how the emergence of COVID-19 affects these intentions. The study's focus on emotional solidarity and visitor segmentation provides insights into developing effective marketing strategies in the tourism industry.

This paper aims to analyse how leisure boat tourism impacts are perceived by local communities in coastal areas. For this purpose, a review of the literature on nautical and leisure boat tourism, together with residents’ attitudes, is presented. On that basis, authors consider economic, socio-cultural and environmental impacts, together with general development and future policies of nautical tourism, and cluster the coastal community according to their attitudes towards leisure boat tourism.

Primary data are collected among residents of coastal municipalities in the north part of the Adriatic Sea. Within the theoretical framework of social representation, a cluster analysis is performed on 233 valid questionnaires, collected during winter 2013.

Interviewed residents believe that leisure boating has a long tradition and has offered improvements to the municipalities as tourism destinations. They consider leisure boat tourism as a catalyst for tourism development and international tourists’ attraction. The cluster analysis reveals the existence of three homogeneous groups of residents labelled as supporters (51 per cent), cautious (29 per cent) and sceptics (20 per cent).

Practical implications are derived for destination managers and destination management organizations (DMOs) in addressing internal marketing and larger advertisement of the positive impacts leisure boat tourism has over the local community.

The paper enriches the discussion on residents’ perceptions on nautical tourism and specifically on leisure boat tourism in coastal areas. Limitations are linked to the exploratory nature of the research paper, the sample and the geographical connotation of the study area. Further research will enlarge the data collection to a wider number of coastal communities and integrate results with qualitative analysis.

The results from this study extend previous research by empirically testing the involvement based Psychological Continuum Model (PCM) segmentation procedure on sports spectators. To date, the procedure has only been verified using sports participants, although the PCM was developed with a broader range of sports consumers in mind. The validity of the procedure is confirmed using two online surveys, which gather data from spectators at both the league (n=761) and team (n=623) level. A three-step segmentation procedure then places respondents into the PCM stages - awareness, attraction, attachment and allegiance. ANOVA tests indicate that the four groups significantly differ from one another on attitudinal and behavioural measures for both league and team spectators. Findings suggest that the PCM is an appropriate framework to investigate fan development at both league and team levels. Thus sports marketers are provided with a research segmentation tool capable of helping them to better understand their heterogeneous consumer bases and thus guide marketing decisions.

The article proposes a schematic model of how community safety is related to changes in local housing markets ‐ particularly those characterised by low demand and market failure. The model is presented as an example of strategic planning for ‘joined‐up’ working in civil and neighbourhood renewal.

The aim of this paper is to analyse how the impacts of tourism are perceived by a local population and which factors affect the relationship between impacts and perceptions' formation, with specific consideration of the framework in a mountain resort. For this purpose, the paper explores the existing literature on issues related to host perceptions and attitudes and involves a primary data collection in the mountain community of Folgaria in Northern Italy.

The number and quality of the questionnaires collected allowed a quantitative analysis of the hosts' perceptions and attitudes to be performed, and a cluster analysis has demonstrated the existence of different groups within which members have common features and similar perceptions and attitudes.

In general, this research work has revealed a recognition by the residents of the positive economic impacts of tourism. Also, the social and cultural impacts are recognized to be positive, but at a lower degree. In terms of the future tourism polices, the different groups identified in the cluster analysis exert different positions.

The paper presents the first study of residents' perceptions and attitudes applied to a small mountain community.

This paper aims to present the results of a quantitative survey among 140 residents of the city of Porto.

The study is a revision of literature and illustration of results of empirical study.

The majority of Porto residents consider that tourism brings significant economic benefits and supports the wider social and cultural development of the city, and they consider the overall impact of tourism to be beneficial.

The paper identifies potential issues and problems and possible mitigating measures.

The paper provides insights based on a quantitative survey among 140 residents of the city of Porto.