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This research advances current knowledge about art infusion, which is the ability of art to favorably influence the assessment of consumer products. In particular, the research aims to investigate the effectiveness of artworks that evoke their creators’ most recognizable style in luxury advertising.

The research encompasses three studies – two conducted online and one in a real consumption situation. The first study explores the effect that a recognizable vs non-recognizable painter’s style has on consumers’ judgments about luxury products. The second and third studies explore the moderating roles of desire to signal status and desire for distinction, respectively, which are relevant to advertisers interested in targeting these individual differences.

Advertisements that incorporate artworks that evoke a painter’s most recognizable style enhance the advertised products’ perceived luxuriousness. Consumers with a higher desire to signal status exhibit greater purchasing intention in response to recognizable artworks. By contrast, consumers with a higher desire for distinction exhibit greater purchasing intention when the painter’s style in the featured artwork is less recognizable.

The results provide marketers with suggestions on how to select and incorporate visual artworks into luxury brand communication: they could focus on recognizable vs non-recognizable artworks based on whether their main goal is to communicate status or distinctiveness.

This research offers novel insights into the practical value of art infusion by showing when and for whom the beneficial effects of pairing art with luxury products are more likely to occur.

The purpose of this paper is to present the practical implementation of the CARVER+Shock (CS) method and describe the following steps of vulnerability assessment on the basis of a catering company, and to confirm that it can be successfully applied by the restaurant for better preparation regarding potential, intentional contamination.

The research method is a case study, including examining the company’s documentation and the interview with the company owner. The analysis refers to the following seven attributes: criticality, accessibility, recuperability, vulnerability, effect, recognizability and shock.

The practical application of CS method in company allows indicating the most vulnerable phases of the catering process. The values of “recuperability,” “effect” and “shock” are increasing along with the development of the catering process. The lowest risk of threat is observed at the first phases of the catering process, and the most risky were those connected with the preliminary consumption phase and with the final phase, which is arranged in the place of the event. The attributes “recognizability” and “effect” have the greatest influence on the outcome. The closer the food gets to the consumer, the higher is the risk of intentional contamination, and the harder it is to reverse its effects.

In the scientific literature, there is a gap observed in the subject of applying the CS method. This is the first case study presentation referring to its application in catering processes in Poland.

This article aims to focus on product-featuring advertising targeted to stock investors – that is, ads that provide investors with impressions about the company’s products, over and above financial information. The purpose is to explicate and test the psychological mechanisms by which such ads may exert influence on investors.

An experiment is conducted with a representative sample of real investors, to test the effect and explore the underlying mechanisms. Two additional laboratory experiments reveal moderating factors of this effect.

The results show that highlighting the company’s product features in an investor ad increases investors’ interest in investing in the company’s stock, by enhancing investors’ subjective evaluations of the company’s products. This effect emerges independent of factors related to preexisting brand perceptions (e.g. brand recognizability and likeability) and is mediated by dual causal channels: by increasing expectations about the company’s financial returns and by increasing affective attachment with the company’s products.

The findings identify and confirm different mechanisms of the effect of investor ads, but the relative magnitude of the effects is not generalizable.

The results provide corporate marketing, corporate communications and investor relations professionals insights into how investors may be attracted by product-featuring advertisements.

The study is the first to explicate the different channels of influence through which product-featuring ads may affect investors’ willingness to invest in companies.

Although the organizational identity (OI) construct (Albert & Whetten, 1985) is now in its fourth decade, research in the field has been somewhat uneven, particularly with respect to an essentialist view and hypothetico-deductive type of studies. Believing that this stems in large part from insufficient construct clarity (Suddaby, 2010), this theory-development initiative presents an expanded conceptual framework. The authors exploit several key elements of individual identity and make the case for using these as the basis for conceptualizing an organizational-level equivalent. Starting with the premise that an individual’s identity is the product of comparisons, two dimensions are identified: the type of comparison (similarity, difference), referred to as the “identity conundrum,” and the object of comparison (self–other, self–self), referred to as the “identity perspective.” The authors then propose a four-cell distinctive conceptual domain for OI and explore its implications for scholarship.

This paper aims to examine corporate logo as an effective means of communication, by synthesizing knowledge from various domains to explore its relationships with corporate image and reputation.

The data were gathered during seven in-depth interviews with UK communication/design consultancy agencies and experts, and four focus-group discussions were conducted with a total of 24 people (17 men and 7 women) to encourage a sufficient level of group interaction and discussion on corporate logo.

Findings reveal convergence in views concerning fundamental components of corporate logo among managers, employees and consumers. The categorization described herein provides a framework to further develop corporate logo to advance a favorable corporate image and corporate reputation.

Corporate logo has received little attention in marketing literature. This study extends current academic understanding about the role of corporate logo in strengthening the relationship between corporate image and corporate reputation. Therefore, this study makes a significant contribution toward the corporate logo, design and identity literature by developing the sphere of influence of the corporate logo and its antecedents and consequences. Its findings will be valuable for marketing decision-makers and practitioners who are engaged in improving the logo of any company, considering the perceptions of managers, employees and consumers about its reputation and image. Implications exist for marketing scholars, as well as for general and cross-functional managers involved in managing a company’s corporate visual identity, and marketing decision-makers.

Scholars have repeatedly concluded that heritage is a significant value driver for luxury brands (Riley et al., 2004; Fionda and Moore, 2009; Wuestefeld et al., 2012; DeFanti et al., 2014; Ardelet et al., 2015; Dion and Borraz, 2015; Dion and Mazzalovo, 2016). However, little is known on how consumers of different age group make sense of heritage luxury. The purpose of this paper is to investigate how consumers of different age groups make sense of heritage luxury brands (HLBs).

To achieve this, semi-structured, one-on-one, face-to-face interviews were conducted with 21 consumers of HLBs who fell into one of three age groups: Emerging adults (18 to 25 years), middle-aged adults (33 to 40 years) and older adults (67 to 74 years old).

The findings of this paper explored the different perceptions of the dimension of heritage in relation to luxury among consumers of different age groups. This paper focuses on the pioneering contributions of Urde, Greyser and Balmer (2007) in defining the dimensions of heritage brands. Although the dimensions of heritage brands defined by Urde et al. (2007) were useful as a starting point, differing perceptions among consumers of different age groups emerged which need to be considered. Findings of this study showed that consumers of all three age groups revealed three characteristics of HLBs. These are timelessness, quality craftsmanship and prestige. The durability and lasting appeal of HLBs was attributed to their high-quality craftsmanship. Quality craftsmanship, recognizability and price contributed to the perceived prestige value of HLBs. It was apparent throughout this study that HLB items helped participants feel connected to others, including their mothers or more remote forebears, their contemporaries and their descendants.

The author aims to understand the interplay between heritage and luxury, to understand how luxury brand consumers of different age groups are influenced by the heritage dimension. The relation between luxury and heritage becomes particularly intriguing when we consider how it affects the perceptions of consumers of different age groups.

There is a wide range of opinion as to the purpose for which chemical abstracts are prepared, varying from the view that they should be little more than a record of the title, author and reference, to that which vaguely hopes that they will contain ‘everything of importance’ from the original communication, and in some way, thereby, save the reader the trouble of consulting that original. There is an element of justification for both views, and it is of value to define the purpose of the chemical abstract in some detail.

The purpose of this paper is to discuss the recognizability of Cantorian stochastic automata by generalized entropy‐like qualities.

The paper gives a necessary entropy condition, valid for all sequences on the alphabet {0, 1} read by lumping and generated by a Cantorian stochastic automaton.

The paper finds that, on this basis, once can determine that a given sequence is not generated by Cantorian stochastic automata and reconstruct the automaton when the sequence is generated by a Cantorian stochastic automaton.

This paper derives a new diagnostic for Cantorian stochastic automata, which could find a direct application to biology, where there is a recent claim that the coding regions of chromosomes form Cantor sets.

To elucidate issues involved in the problem of scale, in particular the relations, analytical and dialectical, among first-person experiences of theorist and theorist’s object-complex of individual actor, group, society, motives and causes, intended and unintended effects, and so forth, as these experiences are manifest in an aesthetics of the judicial moment of perception, and enunciated as first-person accounts directly or indirectly, of third-person accounts, sometimes via explicit but usually via virtual or even vicarious second-person accounting practices.

Discussion begins with some classical formulations by neo-Kantian theorists (Simmel, Durkheim, Weber) regarding relations of “individual and society.” Brief citations of various twentieth century responses to the problem of scale follow. Attention then becomes more intensively focused on the basic problem of first-person experience and accounts with respect to the problem of scale, using Coleman’s “foundations” work as guidepost for navigating issues of effects of cognition, consciousness, and action in still mostly obscure processes of aggregation. This leads to explication of the thesis of “impossible individuality,” in present-day theoretical contexts and in the context of post-Kantian romanticism, with special attention to Hölderlin and the feeling/knowing dialectic, Benjamin’s treatment of temporality with respect to metrics of history, and the question what it means to “theorize with intent.”

The discussion ends with some tentative resolutions and several lacunae and aporia which are integral to the current face of the problem of scale (i.e., processes of aggregation, etc.).

The discussion builds upon the work of many others, with first-person illustrations.

This study examines consumer attitude toward thirteen different marketing mix elements related to the products of the USA, Japan, Germany, Italy, the UK, and France in Qatar, an oil rich emerging international market. These six countries are the top six exporters to Qatar. A cross section of 98 Qatari consumers participated in the study. The common theme across the seven hypotheses that have been developed and tested is that Qatari consumers prefer most the marketing mix elements related to the products of Japan and the USA, followed by those of Germany and the least preferred ones are those of Italy, the UK, and France. The hypotheses have been partially supported. The marketing mix elements pertaining to Japanese products take the lead. The products of the USA, Germany, and the UK occupy the second position, while the products of Italy and France trail behind all others.