Search results

This research advances current knowledge about art infusion, which is the ability of art to favorably influence the assessment of consumer products. In particular, the research aims to investigate the effectiveness of artworks that evoke their creators’ most recognizable style in luxury advertising.

The research encompasses three studies – two conducted online and one in a real consumption situation. The first study explores the effect that a recognizable vs non-recognizable painter’s style has on consumers’ judgments about luxury products. The second and third studies explore the moderating roles of desire to signal status and desire for distinction, respectively, which are relevant to advertisers interested in targeting these individual differences.

Advertisements that incorporate artworks that evoke a painter’s most recognizable style enhance the advertised products’ perceived luxuriousness. Consumers with a higher desire to signal status exhibit greater purchasing intention in response to recognizable artworks. By contrast, consumers with a higher desire for distinction exhibit greater purchasing intention when the painter’s style in the featured artwork is less recognizable.

The results provide marketers with suggestions on how to select and incorporate visual artworks into luxury brand communication: they could focus on recognizable vs non-recognizable artworks based on whether their main goal is to communicate status or distinctiveness.

This research offers novel insights into the practical value of art infusion by showing when and for whom the beneficial effects of pairing art with luxury products are more likely to occur.

Allyn Young′s lectures, as recorded by the young Nicholas Kaldor, survey the historical roots of the subject from Aristotle through to the modern neo‐classical writers. The focus throughout is on the conditions making for economic progress, with stress on the institutional developments that extend and are extended by the size of the market. Organisational changes that promote the division of labour and specialisation within and between firms and industries, and which promote competition and mobility, are seen as the vital factors in growth. In the absence of new markets, inventions as such play only a minor role. The economic system is an inter‐related whole, or a living “organon”. It is from this perspective that micro‐economic relations are analysed, and this helps expose certain fallacies of composition associated with the marginal productivity theory of production and distribution. Factors are paid not because they are productive but because they are scarce. Likewise he shows why Marshallian supply and demand schedules, based on the “one thing at a time” approach, cannot adequately describe the dynamic growth properties of the system. Supply and demand cannot be simply integrated to arrive at a picture of the whole economy. These notes are complemented by eleven articles in the Encyclopaedia Britannica which were published shortly after Young′s sudden death in 1929.

The purpose of this paper is to explore the existence of consumers’ need for uniqueness (CNFU) and status consumption (SC) in Generation Y (Gen Y). In exploring such, the equivalency of each construct (measurement invariance and population heterogeneity) is examined across early and late Gen Y consumers.

A self-administered online survey is examined, with the sample of 397 Gen Y respondents analyzed through structural equation modeling.

The results reveal that Gen Y consumers experience a need for uniqueness in a three-factor composition which is invariant across earlier and later Gen Y consumers. Similarly, SC is observed amongst Gen Y, with the empirical results again equivalent across the two groups. Finally, SC is supported to directly influence Gen Y’s purchase intention (PI) of luxury fashion goods, with the three CNFU constructs failing to directly influence PI, or SC’s influence on PI.

Results suggest to practitioners that not only are CNFU and SC motivations existent in Gen Y consumers, but they act similarly across early (19-23) and later (24-34) members of the consumer segment. Additionally, SC positively influences Gen Y’s purchase behavior of luxury fashion goods. Practitioners may target such consumers with reassurance that these groups do not behave differently with respect to CNFU and SC.

This study explores for the first time the three factors of CNFU and SC amongst Gen Y consumers. Such analysis, including the invariance of responses between those later and earlier born Gen Y consumers, and the structural relationships shared between these constructs and PI of luxury fashion goods offer intriguing insights for academics and practitioners alike.

The question of whether, and to what extent, Chicago price theory is Marshallian is a large one, with many aspects. The theory of individual behavior is one of these, and the treatment of altruism, or, more generally, other-regarding behavior, falls within this domain. This chapter explores the analysis of other-regarding behavior in the work of Alfred Marshall and Gary Becker with a view to drawing out the similarities and differences in their respective approaches. What emerges is sense that we find in Becker’s work important commonalities with Marshall but also significant points of departure and that the line from Marshall to modern Chicago is neither as direct as it is sometimes portrayed, nor as faint as it is sometimes claimed by Chicago critics.

Although Alfred Marshall is usually considered as a materialist concerned with the abstract theory of supply and demand, his Principles of Economics and other writings are filled with personal, ethical, and social observations that mark him as an important social scientist concerned with the “higher values” that are the true end goal of human beings. Like Abraham Maslow, he builds a hierarchy of wants from the biological needs, through health and education, friendship and affection, esteem and distinction, excellence and self‐mastery, and on to morality and religion. He seems to condemn the me‐too‐ism of the present day and looks to an ideal future world of perfect virtue in which competition and private property would be out of place.

In The Passions and the Interests, Hirschman explored a movement in 18th century thought whose aim was to shape human motivations by establishing the prominence of interests, particularly material interests, in order to diminish the negative effects of the passions in political life. If the pursuit of gain could replace the pursuit of glory, for example, commercial transactions might replace bloody wars as a means of resolving conflict. Hirschman finds this claim overly optimistic. And, in his view, in making their case, these thinkers oversimplified and impoverished our understanding of human psychology by reducing all motivation to interest – a problem that persists in contemporary social science. After exploring Hirschman’s account of 18th century thinkers, this paper attempts a discussion of a richer psychology identifying the variety of passions that motivate action toward different political goals; viz. status, justice, solidarity, and security. These political passions – including ambition, compassion, righteous indignation, loyalty, and fear – can have positive as well as negative political consequences.

This study aims to provide a structured and comprehensive synthesis of studies of the art infusion phenomenon, which describes the influence of art on consumers’ perception and evaluation of a product with which that art is associated. Further, this study aims to identify the issues in the literature and suggest future research directions.

Publications relevant to the art infusion phenomenon until 2021 were identified through a systematic literature review. Subsequently, the 35 retrieved articles that met the selection criteria were evaluated using descriptive and content analyses.

This literature review brings to light the origin, significance, evolution and development of the art infusion phenomenon. This study highlights the catalogue of drivers of this phenomenon and illuminates the interrelationships among the factors through a conceptual model using the stimulus-organism-response (SOR) paradigm.

This study adds to the art infusion literature by synthesizing extant studies and presenting a comprehensive overview of the subject, thereby motivating its prorogation and becoming a single point of reference for scholars.

The art infusion phenomenon has become a dominant theoretical pillar in the fields of arts and branding. However, little effort has been made to systematically review research on the phenomenon and consolidate its findings. To address this gap, this study first identifies and categorizes the factors that influence the art infusion phenomenon using the SOR paradigm. This study then creates a conceptual model that elucidates the interrelationships among the key elements of the phenomenon.