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En cursos de Emprendimiento el caso permitiría debatir el aporte de la innovación social. Por otra parte, en cursos de Estrategia el caso permitiría diseñar el modelo de negocio para un emprendimiento social, evaluar la creación, entrega y captura de valor de una empresa social. Dependiendo del curso y el enfoque que quiera dársele a la discusión del caso, puede servir como soporte para los siguientes objetivos: Comprensión de conceptos: • Explicar el aporte de la innovación social para la solución de problemáticas de una región. • Describir los recursos y propuesta de valor del modelo de negocio de una empresa social. Fomento de actitudes: • Comprender la importancia de la ética y la responsabilidad en el desarrollo de emprendimientos sociales.

El caso aborda la oportunidad que tiene el Colegio Especial Brillo de Luna, al desarrollar un emprendimiento social, el cual requiere proyección, evaluación y apoyo a la gestión. En este contexto la directora del colegio debe proponer un modelo de negocio que sea sostenible a largo plazo en el mercado y que genere valor compartido. La relación institucional del Colegio Brillo de Luna con la empresa Cristalchile, a través del emprendimiento social del reciclaje de vidrio, podría generar valor económico, medioambiental y social a la comunidad escolar y la empresa.

Cursos en los que podría aplicarse el caso: Emprendimiento, Estrategia.

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CSS 3: Entrepreneurship.

This study aims to identify the transformations of the residential landscape and trends in the popular real estate market associated with tourist activity in a low-income neighborhood in Bogotá.

The methodology was mainly qualitative, although the author analyzed some quantitative data. The author conducted three guided tourist tours in the area and systematically compared photographs taken in 2022 with satellite images in 2019 before starting the tourist activity. To analyze the real estate market, the author uses data on housing offers for sale and rent. Finally, the author conducted semi-structured interviews with tour guides, residents and other key actors in the sector.

This study identified some dynamics of change in the real estate market, particularly associated with an increase in housing sales and rental prices, as well as a possible effect on the increase of new informal growth processes. The author found a growing transformation of the urban and residential landscape associated with the painting of facades by the local administration and mural painting processes by community organizations. There are evident housing investment processes, some associated with verticalization and other use changes for tourism activities. It is necessary to reflect on these processes’ effects on the city’s sociospatial dynamics.

This study makes an empirical contribution to the relationship between residential real estate markets in low-income sectors and tourism activity. Although analyses of community-based tourism in popular areas have been conducted, less is known about the effects on the real estate market and the associated sociospatial transformations.

In this paper, the authors adopt the theory of the circular economy to study the transitions that take place in three case studies in Mexico and Ecuador. The work is aimed to systematize a circular economy assessment tool that fosters opportunities for improvement in business practices.

The methodology is based on a descriptive quantitative analysis, where a checklist is made with 91 items and nine study variables. This is from the study of the bibliography and business practice. Furthermore, the neural network method is used in a case study to predict the level of circular economy and the importance of each variable according to the sensitivity by the Lek’s profile method.

It is based on a descriptive quantitative analysis, where a checklist with 91 items and nine study variables is made, defined from a bibliographic study and business practice. Furthermore, the neural network method is used in a case study to predict the level of circular economy and the importance of each variable based on sensitivity.

The application of the tool requires prior knowledge of the circular economy approach, which is why specialized personnel are needed for its application. This makes research more expensive in time and human resources.

The practical and methodological contribution of this work lies in the feasibility of the tool that favors the definition of improvement actions for the implementation contribution to the circular economy in business practices.

The social contribution is framed in the gradual transition to circular economy approaches in underdeveloped countries.

The use of the neural network method to predict the level of circular economy in a case study allows making decisions in a predictive way. This encourages the development of the circular economy according to the context needs.

En este trabajo adoptamos la teoría de la economía circular para estudiar las transiciones que ocurren en tres casos de estudio en México y Ecuador. El trabajo tiene como objetivo sistematizar una herramienta de evaluación de la economía circular que fomente oportunidades de mejora en las prácticas empresariales.

La metodología se basa en un análisis cuantitativo descriptivo, donde se elabora un checklist con 91 ítems y nueve variables de estudio. Esto a partir del estudio de la bibliografía y la práctica empresarial. Además, el método de la red neuronal se utiliza en un estudio de caso para predecir el nivel de economía circular y la importancia de cada variable según la sensibilidad utilizando el método Lekprofile.

Los resultados muestran que la herramienta es aplicable a diferentes contextos y simultáneamente permite la evaluación de la economía circular de forma holística. Además, la herramienta se puede vincular a técnicas predictivas, como el método de red neuronal. Esto se demostró en un estudio de caso.

en el uso del método de redes neuronales para predecir el nivel de economía circular en un caso de estudio. Esto permite la capacidad de tomar decisiones de forma predictiva y esto incentiva el desarrollo de la economía circular según la necesidad del contexto.

Las limitaciones se centran en la necesidad de conocer el tema de la economía circular para la aplicación de la herramienta. Por lo tanto, se necesita capacitación antes de comenzar un nuevo estudio. Esto encarece la investigación en tiempo y recursos humanos.

El aporte práctico y metodológico de este trabajo radica en la viabilidad de la herramienta que favorece la definición de acciones de mejora para la contribución de la implementación a la economía circular en las prácticas empresariales.

La contribución social es parte de la transición gradual a enfoques de economía circular en países subdesarrollados.

The functional strategy map (FSM) is a tool used to capture the organizations' supply chain strategy. Its product, the strategy map, allows the organizations to apply the Conceptual System Assessment and Reformulation methodology (CSAR) with a multi-objective perspective to rethink the business strategy. The aim of this study is to optimize a company business strategy of corrugate cardboard boxes, with its strategic and tactical relations and problems obtained with the CSAR methodology and the FSM tool, as well as its operational priorities identified by the analytical hierarchy process, which is a tool to support multicriteria decision-making. This proposal, with a mixed methodology approach, generates multiple improvements, such as the reduction of the overall cost, the optimal fill rate operations, and the articulation of the strategic and functional decisions in this organization, which are based on a cost competitive strategy. The results were validated by the financial assessments that ensure an attractive return of the investment and the articulation between the business strategies with its functional plans.

This paper aims to explain the development of an online training curriculum to enable students to acquire the transversal competences needed to work on smart cities projects. In this curriculum, a modern approach to the teaching-learning process was applied, suitable for the interdisciplinary and multinational learning challenges that smart cities impose, but within the framework of a university-industry European partnership.

To develop the curriculum, the competences needed for smart cities, common to all disciplines and fields, had to be researched. In addition, real smart cities projects also had to be selected for work following a project-based learning methodology. For both, this study applied the Delphi method, selecting the most relevant ones based on the data obtained by performing a multi-criteria decision analysis.

The procedure followed for the identification of transversal competences in a field, the design of an innovative online training program and the results of the first edition of the program are discussed.

The processes that were developed, both to detect the most relevant transversal competences and to design the online training program, could be extrapolated to other areas. Moreover, it is very likely that the competences detected in this work could also be extrapolated, for the most part, to interdisciplinary teams.

To date, there is no European initiative addressing the challenges of smart cities that requires a major adjustment in higher education, in the relationship between universities and all the mechanisms of lifelong learning with the industry related to smart cities. This work is a pioneer in this regard.

In entrepreneurship courses, the case would allow discussing the contribution of social innovation. On the other hand, in strategy courses the case would allow proposing the business model for a social enterprise, to evaluate the creation, delivery and capture of value of a social enterprise. Depending on the course and approach you want to give to the case discussion, it can serve as support for the following objectives: arguing the contribution of social innovation to solve problems in a region; propose the resources and value proposition of the business model of a social enterprise; and attitudes promotion: understand the importance of ethics and responsibility in the development of social enterprises.

The case addresses the opportunity of the school “Brillo de Luna,” when developing social entrepreneurship, which requires projection, evaluation and management support. In this context, the director of the school must propose a business model that is sustainable in the long-term in the market and that generates shared value. The institutional relationship of the school “Brillo de Luna” with the Cristalchile company, through the social entrepreneurship of glass recycling, could generate economic, environmental and social value to the school community and the company.

Courses in which the case could be applied: entrepreneurship and strategy.

Teaching Notes are available for educators only.

CSS 3: Entrepreneurship.

The objective of this study was to build and validate a scale to analyze the knowledge, attitudes and practices on the sustainability of university students.

Psychometric validation was carried out using the criteria of internal consistency, reliability, discriminant power, content validity and predictive validity.

The KAP scale designed in this study demonstrated excellent psychometric properties and is apt for evaluating knowledge, attitudes and practices in university students.

Transitions toward sustainability require changes in knowledge, attitudes and practices (KAP) related to sustainability, making it necessary to have tools that support educational interventions for sustainability that tend toward a generation of changes in the decisions and behavior of people. In that sense, a KAP scale can be a useful tool to support these interventions. However, studies that use validated scales are scarce.

Football is significant in the global economic context. However, the same significance is not identified in the value added to the chain, as the elements that make it up act in a disintegrated and independent manner with undesired effects. Consequently, it is necessary to structure the undesired effects to seek the basic causes that sustain this problematic situation. Thus, this paper aims to use a CRT to structure the undesired effects and basic causes that limit the positive economic impacts of the south Brazilian football value chain.

A semi-structured questionnaire was applied with questions about the existing constraints. Based on the answers in the interviews, the current reality tree was elaborated, premised on identifying the basic causes that sustain the undesirable effects detected.

Among the main results, it was identified that management problems of the traditional leaders of football clubs and federations are considered the main reason why south of Brazil football cannot fully exploit its economic potential.

It is evidenced that the paper shows the undesired effect that has the most impact on the development of this chain, and it is important to propose improvements to its root causes, aiming at greater efficacy of the resulting actions.

The year 2020 was heavily marked by an unprecedented pandemic affecting society as a whole. However, under-represented groups may have seen their financial and social situation affected differently from other groups. Thus, it was found that in the literature, the term inclusive entrepreneurship, which addresses these issues, was fragmented in view of its similarity and association with social entrepreneurship, inclusive business and sustainability. In this sense, this paper aims to map the scientific knowledge on this topic.

To fulfil this aim, a systematic literature review was supported by bibliometrics (performance analysis and scientific mapping) and by the use of the software Bibliometrix R and VoSviewer.

The results obtained show that in the Web of Science, there are 121 documents related to this topic whose content analysis revealed that they are distributed between sustainability, entrepreneurship and inclusive entrepreneurship in the close triple association.

The main contributions of this study are the connection established between the three concepts and the emergence of continuing to develop research on inclusive entrepreneurship, given its binary function: employment generation for disadvantaged groups and inclusive business creation.

The relevance of this bibliometric analysis stands out, providing the positioning of academics on the importance of leveraging emerging research on this topic, not only in poor countries but also in others.