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Despite many years of academic research into organisational integration and effectiveness, organisations still struggle to successfully implement strategy and achieve competitive advantage. However, the rapid evolution of marketing technologies such as big data, marketing analytics, artificial intelligence and personalised consumer interactions offer potential for an integrated marketing communication technological capability that aligns and integrates an organisation. Programmatic advertising is one such integrated marketing communication (IMC) technology capability, applying and learning from customer information and behaviours to align and integrate organisational activity. The literature on programmatic is embryonic and a conceptual framework that links its potential to organisational effectiveness is timely. This paper aims to develop a framework showing the potential for programmatic advertising as an IMC technology capability to enhance organisational integration and performance.

An exploratory methodology gained insight from 15 depth interviews with senior marketing executives from both organisations and external advertising agencies.

Four elements of a programmatic integrated organisation were identified and aligned with seven marketing activity levers to deliver firm performance measures.

This research contributes to theory, affirming IMC as a capability and positioning programmatic as a means of organisational integration.

The model also offers guidance for practitioners looking to integrate programmatic into their organisation.

To the best of the authors’ knowledge, this is the first paper to look at programmatic from an IMC perspective and as a means of organisational integration. It is also the first to apply Moorman and Day’s (2016) model to explore organisational integration and programmatic, developing a new model, specifically contextualised for programmatic advertising.

This study aims to investigate barriers and enablers of social media usage by zooming on one specific type of domain: disaster management. First, by systematically reviewing previous studies using a typology to social media usage, this study identifies the challenges often faced. Second, the results are visualized by qualitatively analyzing the focus group discussion data.

This paper opted for an inductive thematic approach of grounded theory, including focus group discussion with ten participants from diverse backgrounds working in the disaster domain. The data is transcribed verbatim and coded using Atlas.ti software.

The findings suggest that the vogue of social media significantly ascends its usage in disaster management. Regulatory, software, physical, authenticity, cultural and demographic rose as challenges for social media usage in disaster management. Findings further indicate enablers as the rise in mobile penetration, democratic participation, increase in living standards, two-way real-time communication, global reach, expeditious decision-making, no space-time constraint and cheaper source of information. Social media, compared to traditional media, is explored. This study has practical implications in helping authorities understand the barriers and enablers for social media usage in disaster management.

Qualitative data analysis of social media usage for disaster management has received scant attention. The main takeaway of this research is to offer clear findings of the purview of social media usage for disaster management. It demonstrates the challenges and enablers of disaster management using social media in the Indian context. Results indicate that leveraging social media for disaster management can extend decision-making for effective disaster management.

Wireless sensor networks (WSN), as a solution for buried water pipe monitoring, face a new set of challenges compared to traditional application for above-ground infrastructure monitoring. One of the main challenges for underground WSN deployment is the limited range (less than 3 m) at which reliable wireless underground communication can be achieved using radio signal propagation through the soil. To overcome this challenge, the purpose of this paper is to investigate a new approach for wireless underground communication using acoustic signal propagation along a buried water pipe.

An acoustic communication system was developed based on the requirements of low cost (tens of pounds at most), low power supply capacity (in the order of 1 W-h) and miniature (centimetre scale) size for a wireless communication node. The developed system was further tested along a buried steel pipe in poorly graded SAND and a buried medium density polyethylene (MDPE) pipe in well graded SAND.

With predicted acoustic attenuation of 1.3 dB/m and 2.1 dB/m along the buried steel and MDPE pipes, respectively, reliable acoustic communication is possible up to 17 m for the buried steel pipe and 11 m for the buried MDPE pipe.

Although an important first step, more research is needed to validate the acoustic communication system along a wider water distribution pipe network.

This paper shows the possibility of achieving reliable wireless underground communication along a buried water pipe (especially non-metallic material ones) using low-frequency acoustic propagation along the pipe wall.

The purpose of this paper is to describe how emerging open standards are replacing traditional industrial networks. Current industrial Ethernet networks are not interoperable; thus, limiting the potential capabilities for the Industrial Internet of Things (IIoT). There is no forthcoming new generation fieldbus standard to integrate into the IIoT and Industry 4.0 revolution. The open platform communications unified architecture (OPC UA) time-sensitive networking (TSN) is a potential vendor-independent successor technology for the factory network. The OPC UA is a data exchange standard for industrial communication, and TSN is an Institute of Electrical and Electronics Engineers standard for Ethernet that supports real-time behaviour. The merging of these open standard solutions can facilitate cross-vendor interoperability for Industry 4.0 and IIoT products.

A brief review of the history of the fieldbus standards is presented, which highlights the shortcomings for current industrial systems in meeting converged traffic solutions. An experimental system for the OPC UA TSN is described to demonstrate an approach to developing a three-layer factory network system with an emphasis on the field layer.

From the multitude of existing industrial network schemes, there is a convergence pathway in solutions based on TSN Ethernet and OPC UA. At the field level, basic timing measurements in this paper show that the OPC UA TSN can meet the basic critical timing requirements for a fieldbus network.

This paper uniquely focuses on the specific fieldbus standards elements of industrial networks evolution and traces the developments from the early history to the current developing integration in IIoT context.

This research aims to gain a holistic understanding of how video conferencing (VC) apps' media characteristics influence individuals' perceptions of VC apps and, ultimately, their use and continued use in professional settings.

A conceptual research model is developed by integrating constructs from media synchronicity theory (MST), social presence theory and the unified theory of acceptance and use of technology (UTAUT2) model, as well as ubiquity, technicality and perceived fees. Structural equation modeling (SEM) is used to empirically test the conceptual model using data collected from 252 working professionals from the European Union.

The results reveal that while performance expectancy (PE) and facilitating conditions (FC) are fundamental to VC app use, these factors alone do not explain the use and continuing use of VC apps in the professional context. Media characteristics that include synchronicity, social presence, and ubiquity are equally crucial to professionals using VC apps. It also confirms the moderating effect of convergence on the relationship between synchronicity and PE and the moderating effect of technicality and perceived fees on the relationship between ubiquity and FC.

For researchers, the study offers insights into the extent to which technological and socially derived characteristics of VC apps influence the routine tasks undertaken by professionals in virtual work settings. For practitioners, recommendations pivotal to the use of VC apps are presented to promote higher acceptance and improved well-being of the professional workforce.

Although user stickiness has been studied for several years in the field of live e-commerce, little attention has been paid to the effects of streamer attributes on user stickiness in this field. Rooted in the stimulus-organism-response (S-O-R) theory, this study investigated how streamer attributes influence user stickiness.

The authors obtained 496 valid samples from Chinese live e-commerce users and explored the formation of user stickiness using partial least squares-structural equation modeling (PLS-SEM). Artificial neural network (ANN) was used to capture linear and non-linear relationships and analyze the normalized importance ranking of significant variables, supplementing the PLS-SEM results.

The authors found that attractiveness and similarity positively impacted parasocial interaction (PSI). Expertise and trustworthiness positively impacted perceived information quality. Moreover, streamer-brand preference mediated the relationship between PSI and user stickiness, as well as the relationship between perceived information quality and user stickiness. Compared to PLS-SEM, the predictive ability of ANN was more robust. Further, the results of PLS-SEM and ANN both showed that attractiveness was the strongest predictor of user stickiness.

This study explained how streamer attributes affect user stickiness and provided a reference value for future research on user behavior in live e-commerce. The exploration of the linear and non-linear relationships between variables based on ANN supplements existing research. Moreover, the results of this study have implications for practitioners on how to improve user stickiness and contribute to the development of the livestreaming industry.

The purpose of this paper is to review existing smart manufacturing (SM) maturity models' dimensions and maturity levels to assess their applicability and drawbacks. There are many maturity models available but many of them have not been validated or do not provide a useful guide or tool for applications. This gap creates the need for a review of the existing maturity model's applicability.

Nineteen peer-reviewed maturity models related to “Digital Transformation,” “Industry 4.0” or “Smart Manufacturing” were selected based on a systematic literature review and five consulting firm models were selected based on the author's industry knowledge. The chosen models were analyzed to determine 10 categories of dimensions. Then they are assessed on a 1–5 scale for how applicable they are in the 10 categories of dimensions.

The five “consulting firm” models have a first-mover advantage, are more widely used in industry and are more applicable, but some require payment, and they lack published details and validation. The 19 “peer reviewed” models are not as widely used, lack awareness in the industry and are not as easy to apply because of no web tool for self-assessment, but they are improving. The categories defined to characterize the models and facilitate comparisons for users include “Information Technology (IT) and Cyber-Physical System (CPS) and Data,” “Strategy and Organization,” “Supply Chain and Logistics,” “Products and Services,” “Culture and Employees,” “Technology and Capabilities,” “Customer and Market,” “Cybersecurity and Risk,” “Leadership and Management” and “Governance and Compliance.” The analyzed maturity models were particularly weak in the areas of cybersecurity, leadership and governance.

Researchers and practitioners can use this review with consideration of their specific needs to determine if a maturity model is applicable or if a new model needs to be developed. The review can also aid in the development of maturity models through the discussion of each of the dimension categories.

Compared to existing reviews of SM maturity models, this research determines comprehensive dimension categories and focuses on applicability and drawbacks.

The purpose of this paper is to explore how robots are being used in libraries and information centers to transform their services and what are the future possibilities and trends in the application of robots in libraries.

Through a review of the literature, this paper analyzes various library websites and consults literature relating to the use of telepresence robots in libraries; the current application of robots in libraries has been enumerated along with case studies of libraries currently adopting telepresence robots.

With the practical examples of libraries using different types of robots, this study summarizes diverse activities of artificial intelligence-mediated robots. The uses of telepresence technology in libraries help to enhance library services, reach new users and provide a more inclusive and accessible library experience. Telepresence robots enhance the quality and accessibility of library services, expand library outreach and provide new opportunities for virtual engagement and programming. The application of telepresence robots in libraries can offer many benefits, but there are also several challenges that libraries must address to ensure successful implementation.

This study will motivate libraries and library professionals to take advantage of adopting telepresence robots in library and information center services and further accelerate library operations in the right direction.

This paper highlights how the introduction of telepresence robots in libraries improves services and productivity and creates a more engaging environment for the user group. The benefits and challenges of using robots in the library and the future trend in the application of telepresence robots in libraries are also discussed.

Digital twins provide enormous opportunities for smart buildings. However, an up-to-date intellectual landscape to understand and identify the major opportunities of digital twins for smart buildings is still not enough. This study, therefore, performs an up-to-date comprehensive literature review to identify the major opportunities of digital twins for smart buildings.

Scientometric and content analysis are utilised to comprehensively evaluate the intellectual landscape of the general knowledge of digital twins for smart buildings.

The study uncovered 24 opportunities that were further categorised into four major opportunities: efficient building performance (smart “building” environment), efficient building process (smart construction site environment), information efficiency and effective user interactions. The study further identified the limitations of the existing studies and made recommendations for future research in the methodology adopted and the research domain. Five research domains were considered for future research, namely “real-time data acquisition, processing and storage”, “security and privacy issues”, “standardised and domain modelling”, “collaboration between the building industry and the digital twin developers” and “skilled workforce to enable a seamless transition from theory to practice”.

All stakeholders, including practitioners, policymakers and researchers in the field of “architecture, engineering, construction and operations” (AECO), may benefit from the findings of this study by gaining an in-depth understanding of the opportunities of digital twins and their implementation in smart buildings in the AECO industry. The limitations and the possible research directions may serve as guidelines for streamlining the practical adoption and implementation of digital twins for smart buildings.

This study adopted scientometric and content analysis to comprehensively assess the intellectual landscape of relevant literature and identify four major opportunities of digital twins for smart building, to which scholars have given limited attention. Finally, a research direction framework is presented to address the identified limitations of existing studies and help envision the ideal state of digital twins for smart buildings.

This study aims to propose and develop a new digital collaborative supply chain (CSC) model completely based on the emerging Industry 4.0 technologies. The digital model aims to support the main factors likely to affect CSC. This proposed model combines the most well-known digital tools such as blockchain technology, Internet of Things (IoT) and cloud computing (CC).

Motivated by its effective solution to enhance trust, traceability, transparency and minimize costs and risks, the combination of the most well-known digital tools such as blockchain technology, IoT and CC to develop a new digital CSC model is addressed in this research. This study first investigates and conducts a deep review analysis that explores how Industry 4.0 technologies can enable collaboration mechanisms. Second, based on an analysis of literature review, the main factors likely to affect CSC have been identified and analysed. Finally, the authors combine digital tools to support the identified factors to enhance transparency, traceability and trust by proposing a new digital CSC model. This proposed model will be used as a referential guide to encourage and motivate SC actors to collaborate in digital CSC.

This work provides many important contributions to theory and practice. First, role and impacts of the most well-known digital tools such as blockchain technology, IoT and CC for digitizing CSC have separately presented and developed. Second, the authors conceptualized a framework by developing a new digital CSC model. This conceptual digital model can be used as a referential guide for all SC actors in order to motivate them to collaborate in a modern, intelligent, secure and reliable SC. It can also support all factors affecting CSC.

The originality of this study is first investigating separately the roles and impacts of each digital tool on CSC performance. Second, the authors combine the most well-known digital tools such as blockchain technology, IoT and CC in order to develop an efficient, smart, modern and new digital CSC model. In this combination, CC is used as platform as a service enabling to link and connect the blockchain and IoT to support the main factors affecting CSC. Unlike to digital CSC model with only one digital tool, the proposed model is more realistic since depending on the information to be shared with other actors, the most appropriate tool will be automatically detected and used. This solution offers a large choice to SC actors for real time data and information sharing. In addition, the proposed model will largely enhance traceability, transparency and trust in CSC.