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This research chapter focuses on gender issues and women’s health concerns relevant to leprosy disease and their implications for leprosy control program in Southeast Nigeria. Four research questions guided the study, two of which were to ascertain the ways in which gender affect both awareness of leprosy and community support and post-treatment reintegration of persons affected by leprosy (PAL) into their communities.

A sample size of 1,116 adults drawn through cluster and random sampling methods were the study participants from whom quantitative data were collected via questionnaire. Qualitative data were generated through focus group discussion (FGD) among PAL, and in-depth interview (IDI) of both leprosy control staff, and other stakeholders purposively drawn from the area. The Statistical Package for the Social Sciences (SPSS) software was employed to process data, while frequency tables, bar charts, and chi-square were used to present, analyze, and test the hypothesis.

The study found that level of awareness about leprosy (which has several local names in the area) was relatively high (89.6%). However, significant differences exist in levels of awareness on leprosy between males and females. Also, men were perceived as less likely to comply with treatment instructions due to their gender roles of family economic upkeep. Males affected by leprosy were also found to encounter severest forms of social discrimination and post-treatment reintegration challenges.

The study scope was limited to the examination of public perception of gender issues and women’s healthcare concerns related to leprosy and their implications for leprosy control program in Southeast Nigeria. Only PAL registered with Nigeria’s Leprosy Control Programme participated with other non-patient respondents. The study focused on social aspects of leprosy (other than its biophysical component).

The implication of the research outcome includes need for deliberate strategy by leprosy control team to improve the level of awareness/knowledge as well as treatment compliance across gender. Similarly, differential mode of social reaction (to male and female gender) affected by leprosy should be addressed. Above all, aggressive public enlightenment through public, private, and local media and prohibition of sociocultural practices that promote spread of leprosy were stressed as measures to enhance leprosy control in the area.

The study fills the knowledge gap with respect to gender issues and women’s healthcare concerns related to leprosy and their implications for leprosy control program in Southeast Nigeria. Findings from the concluded research set it apart and differed with earlier and similar studies elsewhere. For instance, men affected by leprosy in the area encounter severest forms of negative social reaction; are less compliant to treatment plans and less aware of leprosy when compared with females. All these affirm the position of the chapter that gender issues relevant to leprosy differ according to cultural setting, time, and place of inquiry and do not align to any universal scheme.

Reducing income gap and enhancing welfare of people can be achieved through improved performance regarding socio-economic indicators, which can support sustainable development. People living in villages tend to migrate to the cities with the hope of enhancing their income. People living in cities and income gap among the people in the cities are expected to increase further. Enhanced living conditions in villages can reduce the need for this migration and increase welfare of the people in the villages. This chapter aims to examine drivers for sustainable smart villages and ways for enhancing and supporting their effectiveness in socio-economic development, in enhancing welfare and living conditions of people living in villages, and in reducing income gap between urban and rural people. This chapter investigates potential and roles of sustainable and smart villages in enhancing welfare and living conditions of people living in villages. Furthermore, this chapter emphasises the villages’ roles in sustainable development as well as importance of transformation of villages into the sustainable and smart ones and establishment of sustainable and smart villages so that convergence, social inclusion and socio-economic indicators can be supported. This chapter explains drivers for transformation of the villages into the sustainable and smart ones as well as establishment of new sustainable and smart villages. This chapter provides recommendations for sustainable and smart villages effective in contributing to sustainable and socio-economic development. This chapter can be useful to urban planners, construction industry stakeholders, policy makers and researchers.

The “war for talent” is not limited to developed economies but has become a common feature in emerging economies such as India. From the sociocultural perspective, India represents one of the oldest cultural heritages with distinct cultural values. The cultural difference may contribute to explain organizational practices toward talent retention. In the present chapter, the authors focus on the institutional, legal, and cultural context and highlight their uniqueness with respect to the Indian context. Within the institutional context, the authors found that prior to liberalization (which happened in 1990s), the Indian business scene was dominated by public firms or a small enclave of private firms. For both types of organization, turnover hardly mattered, and turnover was indeed negligible. Employees saw firms as “employers for life”: in such a context, voluntary turnover was extremely rare. Further, in the early legal context, it was hard for any private firm to “fire” an employee. Therefore, involuntary turnover was close to nil as well. Things began to change post-liberalization when the Indian scene was dominated by an influx of private players. The Indian mind too accepted turnover to be a part of the corporate life. In the present chapter, the authors provide a snapshot of what, why, and how of employee turnover in the Indian context. The authors specifically focus on what motivates employees to remain with the organization or why do they leave the organization. The authors close the chapter with insights relevant to both academicians and practitioners.

COCO TANG India is an innovation-driven company. It takes inspiration from the humble coconut water that all of us are very familiar with and have drunk right from our childhood. The founders of the company, Dr Neelima, a dentist by profession and her husband Chaitanya who is a pharmacist have hit upon the idea of a coconut-based drink quite by accident.

When Dr Neelima was pregnant with her first child, the doctor advised her to take fresh coconut water. It was then that Dr Neelima discovered that fresh coconut water was a paradox, the water from a tender coconut is supposed to be fresh but in many cases is not as fresh as it should be. Coconuts are harvested from remote farms in Andhra Pradesh and sent to Hyderabad. And to top it all, the nutrition value of the coconut past its ideal window of consumption leaves a lot to desire. The price factor too is a dampener. It costs Rs. 25 to have tender coconut water in a metropolis like Hyderabad.

Dr Neelima and her husband developed the product idea from their search for a nutritious, healthy drink. Fresh, tender coconut pulp-based shakes, packed with nutrition, taste, health and at the same time make an aspirational product for the young, bubbly and restless youth of India.

This case deals with the problems, the trials and tribulations that these young first-time entrepreneurs faced and details the marketing efforts the young company is putting into survive in the dog eat dog world of fruit drink industry.

The case details the specific marketing-related problems the company faces and examines what the promoters are doing to overcome these problems, specifically related to the four Ps, that is, product, price, place and promotion. It looks in depth at the innovative marketing practices that COCO TANG India is deploying, including the use of the social media that enabled the COCO TANG India’s founder to win Junior Chamber International – Business Excellence Award for the year 2017–2018.

COCO TANG India is also the recipient of the Telugu book of records ‘certificate of national record’ as being the first brand to introduce Tender Coconut-based Mocktails and Milkshakes (A1).

Ports have played an important role in the history of Indian trade as they had always been the poles of international trade and commerce since colonial times. They had also acted as a catalyst for the economic development of the nations from historic times till now. Despite the tremendous growth of various other major modes of transport systems such as railways, roadways in case of land routes for internal trade and airways for external trade, ports still continue to coexist with them mainly in sea-borne exchange of goods both in internal as well as in external trade of India. This chapter studies the impact of globalization on economic development of India through the maritime trade growth at Major ports, being the sustainable transport mode, during the period (1980–2020). Using econometric and statistical tools it observes that Major ports have played a significant role in growth of sustainable transport and trade development within India, since the colonial times till date. Not only that, positive impact of globalization, (in terms of growth of trade globalization index) also have resulted both in increased volume of total and overseas trade performance in overall growth of international trade at Major ports of India, thus, reflecting higher economic development.

Like the cross-country convergence or divergence analysis in incomes to address the global phenomenon, the same analysis is also required to be done in the case of a group of states within a national territory. Further, it is also required to see whether convergence or divergence in incomes of the states is attributable to the convergence or divergence in their allocations of bank credits. Thus, this chapter aims at examining whether the selected major states in India are converging or diverging in the allocations of bank credit, and if so, what will be the magnitudes of decreases or increases in the level of disparities and inequalities in credit allocations. This study concludes that there is a clear diverging tendency of credit allocations of the states of India during the post-reform period so far as the absolute convergence hypothesis of the neoclassical theory is concerned. Further, in terms of the framework of σ convergence, the study observes that all phases of the Indian economy have produced converging paths of the inter-state credit allocations, and the path becomes diverging during the post-reform phase. Based on the quantifications of the magnitudes of disparities and inequalities in terms of CV, C4 concentration, HHI and Gini values, this study thus reveals that there are significant increases in the levels of disparities and inequalities in the allocations of credit to the states from the pre-reform to the post-reform phases. Therefore, the persistence of divergence in income or rising income inequality during the phase of the major reform program in India may be due to the persistence of divergence and rising inequality in the allocation of bank credit.

Today, firm performance must be measured not only on traditional metrics but also on those that reflect the changing imperatives and new metric knowledge. Thus, the focus of managers, investors, and researchers is shifting from rubrics like sales and profitability to growth as a more appropriate measure of firm performance. We aim to highlight the effects that growth of a firm can have on the level of its systematic risk. Using a sample of 203 firms across nine industries taken from the Indian manufacturing sector for a period of 17 years (1998–2014), we develop and test a panel vector autoregressive (VAR) model to analyze the causal relationship between growth aspects and systematic risk of firms. Results depict that a growth option available to firms increase their level of systematic risk and the risk decreases when firms start chasing this growth by increasing their assets in place. Sustainable growth rate, which depicts the growth potential of firms, plays an important role in reducing the level of systematic risk. The findings of this chapter are relevant to managers who think that growth is always beneficial.

The increasing importance and proliferation of text data provide a unique opportunity and novel lens to study human communication across a myriad of business and marketing applications. For example, consumers compare and review products online, individuals interact with their voice assistants to search, shop, and express their needs, investors seek to extract signals from firms' press releases to improve their investment decisions, and firms analyze sales call transcripts to increase customer satisfaction and conversions. However, extracting meaningful information from unstructured text data is a nontrivial task. In this chapter, we review established natural language processing (NLP) methods for traditional tasks (e.g., LDA for topic modeling and lexicons for sentiment analysis and writing style extraction) and provide an outlook into the future of NLP in marketing, covering recent embedding-based approaches, pretrained language models, and transfer learning for novel tasks such as automated text generation and multi-modal representation learning. These emerging approaches allow the field to improve its ability to perform certain tasks that we have been using for more than a decade (e.g., text classification). But more importantly, they unlock entirely new types of tasks that bring about novel research opportunities (e.g., text summarization, and generative question answering). We conclude with a roadmap and research agenda for promising NLP applications in marketing and provide supplementary code examples to help interested scholars to explore opportunities related to NLP in marketing.

Supply of food from the early stages of societies was one of the most important needs of humans. Sustainable supply of food is a demand in modern societies. The agri-food market grows as the population rises every year. The increase in the demand side of the market is more than the growth of the supply side. The rate of using technology in the supply side is increasing rapidly. By using technology in some parts, the efficiency of production improved and caused more production while resources are the same. Availability of resources in different areas causes different ways of production and nurturing innovative technologies to maintain food security. Water, soil, climate change, and growth of population are drivers of using technology in food security. To depict the role of different technologies in the food industry, the authors have reviewed the role of the most important technologies in this field. Knowing the trends of changes in the industry will help to focus on the most important questions and solutions. Having a share in the global food market requires the major use of technology in production processes. In this chapter, the authors will review the most important trends of technology absorption in the food industry.

The present study aims to assess the enrollment scenario of Library and Information Science (LIS) education across different states in India. The study is purely based on the secondary data collected and compiled by the Ministry of Human Resource and Development, Govt. of India under All India Survey of Higher Education (AISHE). The data were retrieved from the official website of the Ministry of Human Resource Development, Govt. of India, for the period from 2011–2012 to 2017–2018. From the data analysis, it emerged that of the 36 states and union territories in India, LIS education is being imparted across 32 states and union territories, accounting nearly 90% states of the country. Tamil Nadu is the leading state in India, producing nearly one-fourth of Library Science graduates each year. The male–female enrollment at the national level stands in the ratio of 48:52 students, respectively. Of the total enrollments made during the period of study, 96% students enrolled in Nagaland were male, while nearly 72% students enrolled in Goa were females. These and many more related aspects of LIS education in India have been discussed in detail.