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Takes a somewhat reflexive look at the politics of qualitative research in advertising and draws some analogies with academic research in marketing. The main basis for the discussion is a qualitative study of advertising which utilised a discourse analytic approach to dyadic depth interviews within a social, constructionist, ontological framework. The findings from the study drew attention to the political as opposed to epistemological problems of legitimisation for qualitative forms of understanding. Where qualitative forms of knowledge and understanding are considered legitimate, the social order of power relations within the organisation changes.

The discourse on global value chains (GVC) is undergoing a transformation in terms of its conceptualisation, theorisation and pragmatic applications. Today, the production systems have become more complex as global economic order continues to witness marked geo-economic manoeuvring. Thus, the direction of discourse on GVC ought to move from mere theoretical propositions toward becoming more evidence based. There have been recent studies that have used the governance and upgrading propositions by Gary Gereffi and others to seek quantitative evidence. This study aims to decipher the quantitative discourse on GVC and to set the emerging and future research agenda.

Through a systematic literature review, the authors first analyse the quantitative studies on GVC carried out during the last two decades. The authors then outline a future research agenda and examine a few relevant modelling techniques that could potentially be used to solicit newer evidence in GVC research.

The authors categorise the quantitative discourse on GVC into three crucial themes, namely, GVC framework, GVC participation and position, environmental aspects and regionalisation in GVC. The most commonly used quantitative techniques are gravity model, panel data estimation, structural decomposition analysis and computable general equilibrium modelling.

This paper contributes to the GVC discourse in two ways. Firstly, the authors argue that the theoretical frameworks within the GVC discourse should be complemented by evidence-based quantitative studies. Secondly, the authors suggest potential modelling techniques that can be used on the emerging and future research agenda.

This chapter will examine the interplay among actors who took part in the process of consensus building towards a post-2015 education agenda via different channels of global governance, including both formal and informal channels.

Most of the forums and entities established as part of the global governance structure are composed of representatives from UN or UNESCO member states, civil society organizations (CSOs) and UN agencies. However, each of these categories has diverse constituent groups; representing these groups is not as straightforward a task as the governance structure seems to assume. Therefore, based on interviews and qualitative text analysis, this chapter will introduce major groups of actors and their major issues of concern, decision-making structure, mode of communication and relationship with other actors. Then, based on an understanding of the characteristics of the various channels and actors, it will present the structural issues that arose during the analysis of post-2015 discourse and the educational issues that emerged as the shared concerns of the ‘education community’. While most of the analysis to untangle the nature of discourse relies on qualitative analysis of texts and interviews, the end of this chapter will also demonstrate the trends of discourse in quantitative terms.

What was the post-2015 discourse for the so-called education community, which in itself has an ambiguous and virtual existence? The keywords post-2015 and post-EFA provide us with an opportunity to untangle how shared norms and codes of conduct were shaped at the global scale.

To the best of the authors’ knowledge, there is no study that investigates the historical roots of quantitative paradigm hegemony over the qualitative paradigm in marketing using a critical lens. The purpose of this paper is to stimulate thoughtful reflections among marketing scholars so that the dialog among paradigms expands, the stale paradigmatic debates disappear, and the marketing discipline evolves and contributes to the actual functioning of markets and the welfare of society.

This study is conducted in the light of foucauldian genealogy through the analysis of historical materials that Foucault called discourses, a set of languages, systems of thinking and governality techniques that determine how individuals or organizations come to be disciplined. In this paper, the concept of discourse mainly refers to visible rituals and practices by which marketing researchers have been psychologically and behaviorally shaped to reproduce and perpetuate a hypothetical-deductive mainstream within their discipline.

This paper intends to stimulate a dialog among marketing scholars about expanding paradigms so that stale debates disappear, and marketing disciplines proves their scientific status by better contributing to the functioning of markets and the welfare of society. As an evolving social science, marketing requires new theory, new concepts and new research methods.

The intellectual contribution of this paper lies in its intention to alert marketing researchers about the danger we are exposing our discipline to by promoting imperialist traditions and standardization of thinking.

This paper aims to examine the role numbers play in corporate environmental reporting. To deeply examine the ontological meanings of enumeration in the context of nature, the histories of number and accounting are explored. Some key tropes emerge from these histories, namely, distancing and control.

To explore some of the implications of quantifying nature, three years of environmental reports of ten companies from the ASX200 are analysed through a Barthsian lens. Examples of enumerating nature are highlighted and explored in terms of what this means for the corporate relationship with nature. This study has focussed on some specific aspects of nature that are commonly counted in corporate environmental reporting: carbon, energy, water, biodiversity and waste. This study explores how monetisation and obfuscation are used and how this informs the myth that nature is controllable.

This study finds that quantifying nature constructs a metaphorical distance between the company and the natural world which erodes the sense of connection associated with an authentic care for nature. These findings are critical in light of the detrimental impact of corporate activity on the natural world. The reports themselves, while promoted as a tool to help mitigate damage to the natural environment, are implicitly perpetuating its harm.

Given the extent to which companies are responsible for environmental damage and the potential capacity embedded in corporate communications, better understanding the implications of quantifying nature could powerfully instigate a new but necessary approach to nature.

The insights of this paper are relevant to those aiming to improve the underpinning approaches used in corporate environmental reporting. This paper provides new understandings of the ways quantitative expression of environmental values constructs the myth that nature is controllable.

The purpose of this paper is to sensitize researchers to qualitative citation patterns that characterize original research, contribute toward the growth of knowledge and, ultimately, promote scientific progress.

This study describes how ideas are intertextually inserted into citing works to create new concepts and theories, thereby contributing to the growth of knowledge. By combining existing perspectives and dimensions of citations with Foucauldian theory, this study develops a typology of qualitative citation patterns for the growth of knowledge and uses examples from two classic works to illustrate how these citation patterns can be identified and applied.

A clearer understanding of the motivations behind citations becomes possible by focusing on the qualitative patterns of citations rather than on their quantitative features. The proposed typology includes the following patterns: original, conceptual, organic, juxtapositional, peripheral, persuasive, acknowledgment, perfunctory, inconsistent and plagiaristic.

In contrast to quantitative evaluations of the role and value of citations, this study focuses on the qualitative characteristics of citations, in the form of specific patterns of citations that engender original and novel research and those that may not. By integrating Foucauldian analysis of discourse with existing theories of citations, this study offers a more nuanced and refined typology of citations that can be used by researchers to gain a deeper semantic understanding of citations.

The language of resilience is increasingly used by International organizations that seek to respond to contemporary social, economic, and environmental crises. This paper focuses on the World Bank’s World Development Reports, and its uses of resilience. By deploying a quantitative critical discourse analysis, this paper shows how in the recent years resilience has gained traction within the Bank’s discourse. It further analyses the evolution of the genre, the style, and the ideational content of the Bank’s discourse related to resilience. Resilience is now depicted as something that can be built and not just observed. Furthermore, it is increasingly reified in these reports and ascribed to a whole gamut of entities. The ontological indistinction of resilience reinforces its fit with contemporary neoliberal governance.

The purpose of this paper is to promote the use of pragmatism within industrial marketing and purchasing (IMP), business-to-business (B2B)/network research with its enhanced emphasis on developing adaptable, workable solutions to practical problems. The usability of findings and the study produced means that implications and impact become a natural part of the research process rather than an afterthought concluding a research project. Although the reader might feel that the approach oscillates between viewing pragmatism in its everyday sense (through the use of terminology such as “a pragmatic approach […].,” the intent is to elevate the discussion to one where pragmatism is viewed as a guiding philosophy.

It blends literature review and conceptual contemplation and challenges convention by “reading against the grain” (Brown and Wijland, 2018).

The authors do this to challenge convention and advocate for pluralism and diversity, theoretical evolution based on empirical evidence and increased sensitivity to the critical role of discourse, semiotics and abduction as a catalyst between theory, method and empirical activities. This conceptual blending portrays “activities” and beliefs as mutually constituted through the symbolic mediation of rhetoric and discourse.

Existing elements of American pragmatism and discourse are identified as already a tacit constituent of the IMP oeuvre. Combining these approaches more explicitly is advocated as a suitable basis for a potential future “IMP 3” research agenda with significant potentials afforded to IMP and B2B marketing research.

This paper contributes to the development and dissemination of alternative and critical perspectives in marketing theory. The implication is that activities must usually be justified by actors within communication as believable and this process always involves mixtures of rational and non-rational appeals. Existing elements of American pragmatism and discourse are identified as already a tacit constituent of the IMP oeuvre. Combining these approaches more explicitly is advocated as a suitable basis for a potential future “IMP 3” research agenda with significant potentials afforded to IMP and B2B marketing research.

The purpose of this study is to examine the most frequent countries and prevalent discourses in the context of homosexuality in the headlines of Arabic-language media outlets.

This study combined both corpus linguistic (CL) quantitative and critical discourse analysis (CDA) qualitative approaches to analyse five thousand two hundred news headlines that were retrieved from the Factiva news database from 2010 to 2019.

There were six main categories of subjects covered by the media in the context of homosexuality, namely crime, extremist groups, legislation, authority figures and scandals, culture and countries. The analysis showed that the countries whose laws criminalize homosexuals were more frequent than those seen to be supportive of homosexuals. The findings revealed that homosexuals are under-covered in the Arab media, and whenever they are present in the news reports, they are depicted negatively.

This study examined the representation of homosexuals in Arabic headlines from 2010 to 2019. Future researchers may investigate their construction in the body of the articles in different periods and languages.

The present research has implications regarding the necessity of objectivity in covering news about minority groups without being influenced by the stock of ideas circulating in the culture where media outlets report.

The social implications include enhancing the principles and values of solidarity and respecting all groups in society.

Although there is considerable literature on the representation of homosexuals in media outlets, the number of articles that investigated the same concept in the Arab region is relatively limited to the best knowledge of the researchers. Therefore, this study can add great significance to existing knowledge as it tackles a limitedly investigated topic in the Arab world.

In this chapter, we explore uses of corpus linguistics within higher education research. Corpus linguistic approaches enable examination of large bodies of language data based on computing power. These bodies of data, or corpora, facilitate investigation of the meaning of words in context. The semiautomated nature of such investigation helps researchers to identify and interpret language patterns that might otherwise be inaccessible through manual analysis. We illustrate potential uses of corpus linguistic approaches through four short case studies by higher education researchers, spanning educational contexts, disciplines and genres. These case studies are underpinned by discussion of the development of corpus linguistics as a field of investigation, including existing open corpora and corpus analysis tools. We give a flavour of how corpus linguistic techniques, in isolation or as part of a wider research approach, can be particularly helpful to higher education researchers who wish to investigate language data and its context.