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University education in Nigeria has been in existence for over seven decades. The expansion and development are astronomical considering the number when the first university college was established. Currently, over 198 universities are spread across the length and breadth of the country. In spite of the expansion and development in this sector over time, the mode in which Nigerian scholars and researchers conduct research is often titled toward quantitative methods, thereby abandoning qualitative and mixed methods paradigms. Effort is geared toward establishing the reasons for the overrepresentation of quantitative paradigms in research space and the future of qualitative and mixed methods paradigms in Nigerian universities. A qualitative method was adopted in this study. In line with the approach, the interpretive paradigm is used to understand and make sense from the participants’ responses on the phenomenon. Narrative analysis is used to analyze the data. Findings indicated that old scholars and researchers are novices in qualitative and mixed methods research, that quantitative methods are scientific and the findings can be submitted to generalization, hence its overrepresentation. However, foreign-trained scholars and researchers are extending the future of these research approaches in Nigerian universities through the transfer of knowledge and skills.

To the best of the authors’ knowledge, there is no study that investigates the historical roots of quantitative paradigm hegemony over the qualitative paradigm in marketing using a critical lens. The purpose of this paper is to stimulate thoughtful reflections among marketing scholars so that the dialog among paradigms expands, the stale paradigmatic debates disappear, and the marketing discipline evolves and contributes to the actual functioning of markets and the welfare of society.

This study is conducted in the light of foucauldian genealogy through the analysis of historical materials that Foucault called discourses, a set of languages, systems of thinking and governality techniques that determine how individuals or organizations come to be disciplined. In this paper, the concept of discourse mainly refers to visible rituals and practices by which marketing researchers have been psychologically and behaviorally shaped to reproduce and perpetuate a hypothetical-deductive mainstream within their discipline.

This paper intends to stimulate a dialog among marketing scholars about expanding paradigms so that stale debates disappear, and marketing disciplines proves their scientific status by better contributing to the functioning of markets and the welfare of society. As an evolving social science, marketing requires new theory, new concepts and new research methods.

The intellectual contribution of this paper lies in its intention to alert marketing researchers about the danger we are exposing our discipline to by promoting imperialist traditions and standardization of thinking.

The purpose of this paper is to investigate the philosophical stances and related methodologies used within the last 15 years of project management research using The International Research Network on Organizing by Projects (IRNOP) conference papers.

Utilizing a systematic sampling approach, IRNOP conference papers from 1994, 2000 and 2007 were analyzed for prevalent philosophical streams in project management research.

Results show a dominance of ontological subjectivism and epistemological interpretivism, with a preference for case studies and qualitative methods. Trends indicate a growth of positivist studies and, at the same time, an increase in multi‐case studies.

This paper's contribution to knowledge lies in the identification of predominant research paradigms for research reported at project management conferences using IRNOP as an example. The study shows trends, preferences, and potential differences between published research and conference papers.

Information on the quality, quantity and timely trends of underlying philosophies in project management research are lacking an insightful exploration of the project management research field. This is necessary for a better understanding of the past, present and possible future of research paradigms in project management. The paper's findings can be used to improve the interpretation of the state of knowledge in project management research.

Much of the contemporary methodological literature tends to be self-referential and frequently ignorant of the breadth and depth of philosophical assumptions underpinning various methodological positions. Without a clear understanding of the philosophical underpinnings, logically deriving applicable validity criteria becomes very difficult (if not impossible). As a result, the purpose of this paper is to present a critical review of historical and more recent philosophical arguments for qualitative, quantitative, and mixed methods research in social science.

A targeted review of seminal philosophy of science papers dealing with ontological and epistemological assumptions of, and relation between, natural and social science.

The paper highlights the link between ontological/epistemological assumptions and methodological choices in social science. Key differences between the natural and social science are discussed and situated within the main paradigms.

The paper draws attention to a range of difficulties associated with the adoption of the natural sciences and the related positivist approaches as a role model for work in the social sciences. Unique contributions of interpretive and critical approaches are highlighted. The paper may be of value to scholars who are interested in the historical context of the still-ongoing qualitative-quantitative debate.

While investor relations have become an established corporate function, research into how investor relations officers (IROs) practice measurement and evaluation is limited. The purpose of this paper is to examine which approaches and metrics IROs use to gauge their success.

To address this gap in the literature, this study surveyed (n=384) the corporate membership of the National Investor Relations Institute (NIRI), the world's largest investor relations association, on the topic of measurement and evaluation.

The results indicate that IROs strongly (80 percent) believe that mixed-methods (i.e. both quantitative and qualitative methods) should be used to measure the success of investor relations. Mixed-methods advocates place significantly more importance on measurement than IROs that prefer quantitative- or qualitative-only approaches.

The results of this survey indicate that IROs typically place the most value on metrics that are qualitative, non-financial and relationship-oriented. These findings suggest that IROs believe they should be evaluated in large part on their competency at relationship management.

From a benchmarking perspective, these findings suggest that IROs looking to align with their peers should use a mix of both quantitative and qualitative evaluation measures that are non-financial and relationship management-focused.

These findings contribute to recent efforts to explicate a general theory of investor relations. While investor relations scholarship has grown in recent years, up until this point, little attention had been paid to measurement and evaluation.

This study demonstrates integration within a mixed-methods case study of construction phenomena, whilst ensuring reliability and validity. This is in view of the established philosophical challenges in theory generation, whereby qualitative and quantitative methods are underpinned by divergent, almost incompatible, paradigmic assumptions.

The study uses a sample case study research on the phenomenon of cost overruns, supported by a coherent flow of well-articulated philosophical arguments to idealise the logic of integration. Issues of reliability and validity were resolved along these lines, by incorporating applicable criteria from both the qualitative and qualitative strands. A detailed outline and rationalisation of the stepwise approach to achieving integration are provided, from the point of design conceptualisation, data collection, analysis and further down to theory generation.

The study generated two level-1 theories by collecting numerical data on cost overruns, geotechnical index parameters and textual data on the geotechnical practices. Another level-1 theory was generated in reflexive adaptation to unanticipated social constructs emerging from the qualitative data. All level-1 theories from the quantitative and qualitative strands were triangulated to yield two “level-2 theories”: A log-regression model and a cognitive map. The approach to integration is thus explanatory sequential, and concurrent (at the second stage of transformation in the generation of level-2 theories).

The study empirically reinforces that ontological flexibility, achievable through the use of thoughtfully designed integrated mixed-methods case studies, permits the investigation of multidimensional construction phenomena in innovative ways, relevant to provide holistic theoretical and practice-based contributions.

The study practically signposts a bespoke stepwise approach to integration, in a mixed-methods case study of construction phenomena, against the contextual backdrop of its relative novelty and lack of studies delving in-depth into the theoretical nitty-gritty.

The chapter addresses the challenges of research into educational technology in the context of higher education and of theory-building in this field afforded by singular research methods and philosophies. Using an exemplar case study, the authors argue for the adoption of pluralism to facilitate deep exploration of complex social phenomena. Pluralism is conceptualized by distinguishing between methodological, analytical, and philosophical pluralism. In addition, arguments for and against pluralism are advanced. The chapter concludes with step-by-step proposals for engaging pluralism in higher education research studies.

To examine the state of logistics and supply chain management (SCM) research in the last five years from the standpoint of existing methodologies. The state of research is assessed by examining the research design, number of hypothesis testing, research methods, data analysis techniques, data sources, level of analysis and country of authors.

The review of SCM and logistics research is based on 442 papers published from 1999 to 2003 in the following three academic journals Journal of Business Logistics, International Journal of Physical Distribution & Logistics Management, and Supply Chain Management: An International Journal.

Major findings show that there is an increase in the direct observation methods like case studies. In general, the research is more interpretive in nature. Survey method is still holding the highest position. More advanced techniques are being used for data analysis in empirical studies and there has been an increase in hypothesis testing. The trend in survey research is moving from exploratory to model building and testing.

The gaps identified in the review were: there are very few inter disciplinary studies; innovative application of secondary data is lacking, (c) research at inter organisation level is scanty; and the current state of research has failed to integrate all the firms in the value chain and treat them as a single entity.

The methodological review will provide increased understanding of the current state of research in the discipline.