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A career at the professional, elite level in sports does not last forever. One way or another, the day comes when players have to hang up their boots and move on, but to what? Some stay in the sport as managers or coaches, become broadcast announcers, or use their name recognition to pitch a product. However, for many their future opportunities lie in entrepreneurship. The purpose of this paper is to explore the concept of the entrepreneurial learning needs of professional rugby players preparing for a career transition and asks the following questions: What are the specific needs of professional athletes in relation to entrepreneurial learning?, and, what are the key elements of designing an entrepreneurship programme to meet these needs?

The author adopted an interpretivist philosophical standpoint for this research, with an inductive research approach to explore various components of a tailored entrepreneurship training programme called the “Certificate in Enterprise Potential” (CEP) using the process of emergent inquiry. This programme was designed specifically for professional rugby athletes in Ireland. In gathering the data for the case study, the author pursued established principles of data collection, and used multiple sources of evidence.

The findings provide evidence of the entrepreneurial learning needs of professional athletes in career transition and identifies the key elements to be considered when designing an entrepreneurship programme to meet these needs. The findings are presented under the headings context, objectives and outcomes, audience, content, pedagogy, assessment and evaluation.

There are multiple implications from this study. For entrepreneurship educators, the various components of designing a tailored entrepreneurship programme for professional athletes are identified and outlined. For researchers, it opens the door for research with other sports people from different contexts. For professional athletes and professionals working with athletes, it provides evidence of a non-athletic and an entrepreneurial career transition model that builds on the player’s social identity, social networks and taps into an existing HEI entrepreneurship ecosystem. The research was confined to a single case study for a specific target audience and needs replication with other cohorts in order to reduce the chance of these findings being unique to one single case.

This paper focuses on the career transition and mid-career aspect of entrepreneurship education and in particular the career transition needs of the professional athletes. These findings provide a deeper understanding of mid-career entrepreneurship education, specifically in the contexts of professional athletes and HEI’s. Many athletes are forced to end their sporting careers early and with little hope of a meaningful or alternative long-term career options. This paper goes some way in addressing this concern.

Most professional athletes are broke financially within a short few years after they stop playing. It is easy for outsiders to place the blame squarely on the athlete himself. This rush to judgment, however, is not entirely accurate. Black student-athletes who have the talent and ability to play professional sports are hyper-focused on getting to the next level, and the system around them is built to accommodate that focus. A lack of educational, financial, and legal structures creates a dynamic that sets the athlete up for failure. This chapter will focus on the legal and financial realities that Black males face when transitioning into and out of professional sports. In order to shift the current paradigm, this chapter will also provide solutions for both the athlete and the coaches, friends, family members, and agents who surround the athlete, in order to empower the athlete to positively impact himself, his family, and his community.

This study uncovers the challenges and coping mechanisms related to stigma and discrimination experienced by gay professional team sport athletes.

Utilizing interpretive phenomenological analysis, this study recruited six gay athletes in professional team sports. Data were collected through virtual one-on-one semi-structured interviews, along with field notes and reflexive journaling, and were thematically analyzed.

The first theme highlights the discrimination and marginalization experienced by gay athletes in professional team sports, as well as the perceived differences between these athletes and their heterosexual counterparts. The second theme includes anecdotes illustrating their experiences of exclusion, along with counter-stories that resist marginalization. The last theme comprises stories that underscore the lack of acceptance and advocacy, emphasizing the awareness education aimed at making the sporting realm more inclusive.

Despite the extensive recruiting efforts for this study, numerous sports and countries remain unexplored. Follow-up studies are required to fill this gap. As this study was initiated, additional research is needed to provide information on athletes who are still in the closet. Cross-comparisons between gay athletes and their heterosexual teammates can help bridge the gap in perspectives.

Participants emphasized collective efforts in creating inclusive and welcoming environments for gay athletes, including anti-discrimination policies related to language use, showers and relocation adjustments.

Participants have put forth concrete recommendations for enhancing inclusivity within team sport environments and society at large, including proposals for early educational initiatives within the school systems.

This is the first empirical study that focuses on the experiences of gay professional team sport athletes.

While there is extant research regarding corporate citizenship, the literature negates the micro level of analysis as it only concentrates on macro and/or meso levels. Utilizing sport as a context, more specifically, professional athletes, the purpose of this paper is to introduce a concept termed athlete citizenship. The author defines athlete citizenship as the manner in which a professional athlete conducts himself or herself (on and away from competition) and makes a positive impact on society. The author centralizes community stakeholder engagement as one method of exemplifying athlete citizenship qualities. In doing so, the author attempts to provide professional athletes and their managers with a framework to engage community stakeholders.

Given the scope of what is asked of professional athletes in the current age, the author adopts Sequeira and Warner's (2007) framework on how organizations can engage community stakeholders and applies it to professional athletes.

The author argues that by carrying out authentic community stakeholder engagement, professional athletes can witness strategic benefits such as eliminating resentment, building a positive reputation, attaining revenue-generating ventures, and enhancing their brand.

This paper is the first to discuss stakeholder engagement among professional athletes, the notion of athlete citizenship and how these can produce strategic benefits.

This study investigates the personal branding strategies utilized by Iranian professional athletes. It also examines the challenges these athletes face in attempting to create a personal brand. For example, unlike their global counterparts, Iranian athletes’ access to social media is limited to only Instagram, due to a ban in Iran on the use of Facebook and Twitter. This specific situation provides unique opportunities and interactions in the personal branding process.

Utilizing a criterion purposive sample of Iranian professional athletes, the authors conducted in-depth, semi-structured interviews to understand the branding strategies and challenges of these athletes.

Two categories (branding strategies and cultural/societal challenges), along with Six themes emerged. The categories were derived based on the literature review and the subsequent research questions.

This paper provides valuable information on challenges and opportunities for athletes' personal branding from international perspectives. Also, the results of the study broaden our understanding of how athletes' personal branding can function in different countries and contexts. Findings will provide governing bodies and sport marketers have a better understanding of athletes' social media usage.

This chapter introduces and sets the scene for a discussion on women's sport in a professional era. Initiated in the wake of the second-wave feminist movement in America in the 1950s with the professionalisation of golf and tennis, the move for other women's sports to be professionalised has been slow, sporadic and marred with difficulties. However, since the turn of the twenty-first century, there have been significant changes in the landscape of elite women's sport. Alongside an overview of the developments in elite level women's sport, we conceptualise the terms ‘professionalisation’, ‘professional’ and ‘professionalism’. Furthermore, the chapter identifies the scope of the book, drawing upon the importance to consider women's sport as distinct from men's sport and identifying issues that are specific to female athletes, such as maternity and the gender pay gap. We also recognise the diverse and multiple nature of women's identities, highlighting the intersectionality of female athletes in professional sport (specifically around race/ethnicity, gender and sexuality, and national identity).

To examine some of the complex relationships that exist between sports work and mental health and illness.

This chapter draws upon prevalence data, athlete testimonies, and theoretical works to examine: (1) the prevalence of depression and suicide in professional sport and the wider society; (2) athlete experiences of depression and suicidal ideation, particularly among men; and (3) some of the key sociological ideas which might help to explain experiences of mental health and illness in professional sports work.

Although there are plentiful data on the societal prevalence of depression and suicide, increasing interest in the mental health of professional athletes (and other types of sports workers) has occurred largely in response to individual or clusters of often publicly known, sometimes high profile, cases rather than in response to systematic empirical grounded data. Athlete experiences of mental illness are shown to be related in complex ways to various constraints associated with their public and private lives, to the constraints of their interdependency networks, and to experiences of shame which can have a series of deleterious acute and chronic health costs.

Since much of what is currently known about the links between sports work and mental health and illness is derived from largely psychological studies and media-led or autobiographical accounts, more sociological research is needed to better understand the costs of mental health of working in often very public and highly pressurized, medicalized, scientized, and performance-focused performance sport settings.

Guided by self-presentation theory and social role theory, this study examines the different strategies elite female athletes used in personal branding on social media before and after becoming mothers. Scholars have investigated the authenticity of female athletes’ frontstage versus backstage representation on social media for branding purposes, but this study further expands on existing literature to review how female athletes would present themselves in the same realm once entering motherhood.

Through a content analysis, researchers evaluated whether there was a shift in three elite female athletes’ (Serena Williams, Allyson Felix and Skylar Diggins Smith) Instagram posts and captions one year before their pregnancy and one year after motherhood. A total of 732 posts were examined and were organized into six main categories: athletic, professional, promotional, personal, motherhood and dual identity.

Results revealed there was a difference in the self-presentation strategies used by the three female athletes on their social media pages. Specifically, the researchers confirmed the presence of a combined role of athlete and mother.

The findings support existing literature on the importance and the challenges of “balancing” a third identity of blending being both a mother and elite athlete as one. Yet, the findings challenge the previous notion that women cannot continue to perform at an elite level and manage the expectations that society institutes of being a “good mother.”

The purpose of this paper is to examine how the levels of athletic identity influenced the relationships among college experiences, career self-efficacy, and the career barriers faced by semi-professional student-athletes in Taiwan.

Survey data of athletic identity, college experiences (involvement in social, academic, career orientation activities, etc.), career self-efficacy, and career barriers (inherent difficulties in career exploration in a dual student-professional role) were collected from 345 varsity student-athletes in Taiwan sport universities. The conditional process analysis was conducted to test whether the mediating role of career self-efficacy in the association between college experiences and career barriers was dependent on athletic identity levels.

The results indicated that enriching college experiences contributed to fewer barriers regarding career exploration post graduation through high levels of career self-efficacy. Particularly for assorted and social experiences, the indirect effect reduced as the levels of athletic identity increased.

These findings may be applied to athletes who pursue early specialization and students who engage heavily in a specific sport or other co-curricular activities while neglecting the importance of scholastic learning and career exploration. Career counseling practitioners and sport psychologists are advised to take account of athletic identity and contextual specificity while providing career interventions to student-athletes.

This study extends the understanding of the impacts of athletic identity on college student-athletes’ career explorations within a specific sport context.

The purpose of this paper is to examine the practice of celebrity athletes’ product endorsement in the context of social media, guided by meaning transfer model.

The study adopted a content analysis method based on data gathered from the official Twitter account of 17 of the highest-paid athletes over a period of five months.

Results outline the state, involvement level, roles, modes, preferred content types, discernible differences, shared features, and best practices employed in endorsement tweets. A framework of athletes’ product endorsement on Twitter is presented.

The study presented theoretical and practical implications, and limitations and impetus for future research.

The study investigated professional athletes’ use of their own media channel for the purpose of endorsement, presented a framework that illustrates the practice of celebrity athletes’ product endorsement on social media, and identified a best practice and an exemplary reference.