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Article
Publication date: 30 September 2014

Lucas Amaral Lauriano, Heiko Spitzeck and João Henrique Dutra Bueno

– This paper aims to present the state of corporate citizenship in Brazil.

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854

Abstract

Purpose

This paper aims to present the state of corporate citizenship in Brazil.

Design/methodology/approach

The results of a survey of Brazilian companies is used to analyze the state of corporate citizenship in Brazil. The survey was constructed using the methodology developed by Mirvis & Googins on measuring the stage of corporate citizenship, and 172 valid responses from Brazilian companies were received.

Findings

Data suggest that Brazilian companies have an advanced understanding of corporate citizenship and the strategic intention to integrate citizenship into their business. When it comes to leadership, structures, issue management, stakeholder relationships and transparency, however, their maturity in terms of citizenship stays in less advanced stages. In sum, Brazilian companies are advanced in the concept but less developed in the practice of corporate citizenship.

Research limitations/implications

The sample consists of 172 valid responses from companies in Brazil acting in various sectors and thus does not allow the determination of citizenship maturity in selected sectors.

Practical implications

The research points to a gap regarding understanding and practice in corporate citizenship in Brazil. To foster evolution of corporate citizenship, Brazilian companies are advised to work especially on leadership engagement, organizational structures, issue management, stakeholder relationships and transparency.

Originality/value

This is the first study about the maturity of corporate citizenship in Brazilian companies.

Details

Corporate Governance, vol. 14 no. 5
Type: Research Article
ISSN: 1472-0701

Keywords

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Article
Publication date: 1 April 2001

Isabelle Maignan and O.C. Ferrell

Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of…

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9329

Abstract

Confronted with increasing pressures to limit government spending on social welfare, more and more public policy makers welcome the growing social involvement of corporations. Yet, inasmuch as corporate citizenship may be desirable for society as a whole, it is unlikely to be embraced by a large number of organizations unless it is associated with concrete business benefits. This paper presents past findings and proposes future research directions useful for understanding the potential value of corporate citizenship as a marketing tool. Specifically, after examining the nature of corporate citizenship, the paper discusses its potential impact, first on consumers, then on employees. Two conceptual frameworks are introduced to guide research on the value of corporate citizenship in terms of external and internal marketing respectively.

Details

European Journal of Marketing, vol. 35 no. 3/4
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 5 August 2014

Chung-Jen Wang

The purpose of this study is to investigate the influences of Maignan et al.’s (1999) four-dimension model of corporate citizenship (based on economic, ethical, legal and…

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4279

Abstract

Purpose

The purpose of this study is to investigate the influences of Maignan et al.’s (1999) four-dimension model of corporate citizenship (based on economic, ethical, legal and discretionary responsibilities) on business performance in the hospitality sector.

Design/methodology/approach

This study obtained its empirical evidence from international tourist hotels in Taiwan and applied structural equation modeling (SEM) analyses.

Findings

The results show that ethical and sustainable practices of corporate citizenship have positive effects on employee affective organizational commitment, organizational innovation and customer loyalty, while affective organizational commitment, innovation and customer loyalty all have positive effects on business performance. Most important of all, bootstrap estimations based on SEM show that corporate citizenship has indirect positive effects on business performance through the mediating roles of affective organizational commitment, innovation and customer loyalty.

Originality/value

While most prior studies were conducted in Western contexts, based on this work’s empirical investigation of international hotels in Taiwan, it is concluded that proactive corporate social responsibility strategies and practices, such as corporate citizenship, can ultimately increase the overall effectiveness of the hospitality industry in a Chinese context.

Details

International Journal of Contemporary Hospitality Management, vol. 26 no. 6
Type: Research Article
ISSN: 0959-6119

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Article
Publication date: 27 May 2014

Ingo Stolz

This study aims to analyze how organization development (OD) practitioners develop corporate citizenship for the purpose of increasing their organization’s capacity to…

Abstract

Purpose

This study aims to analyze how organization development (OD) practitioners develop corporate citizenship for the purpose of increasing their organization’s capacity to practice corporate citizenship. Research shows that very few corporations have the organizational capacity to practice corporate citizenship. Evidence exists that ever more corporations adopt programs of corporate citizenship development to increase this capacity. However, there still is a general lack of a strategic understanding of how corporate citizenship development occurs. The potential of OD frameworks and tools for developing corporate citizenship have been highlighted. Nevertheless, how OD practitioners develop corporate citizenship has not been studied empirically so far.

Design/methodology/approach

A sociomaterial case study design was used. The work of six OD practitioners when developing corporate citizenship in one of the largest pharmaceutical corporations was studied over several months, based on interviews, observations and document analyses.

Findings

The findings presented offer model practices of corporate citizenship development, in the form of five core strategies and five core behaviors that increase an organization’s capacity to practice corporate citizenship.

Research limitations/implications

With this study, the notion of corporate citizenship development has become established as a distinct research area. The study might encourage further research in this important niche area.

Practical implications

The findings have direct practical implications for at least seven different stakeholder groups.

Originality/value

The findings shed new light on both the epistemological and practical foundations of the concept of corporate citizenship, and hint to a new role of the fields of OD and human resource development in the twenty-first century.

Details

European Journal of Training and Development, vol. 38 no. 5
Type: Research Article
ISSN: 2046-9012

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Article
Publication date: 18 February 2009

Guy Morgan, Kwang Ryu and Philip Mirvis

The purpose of this paper is to benchmark how 25 companies in five industries are addressing corporate citizenship through their governance, structures and systems. The

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5604

Abstract

Purpose

The purpose of this paper is to benchmark how 25 companies in five industries are addressing corporate citizenship through their governance, structures and systems. The paper aims to look at patterns of leadership practice developing in firms in this regard and what might be shaping them. It also seeks to consider current practices in light of movement toward next‐generation corporate citizenship.

Design/methodology/approach

The study surveyed a representative sample of Fortune 500 companies. To benchmark how companies are embedding citizenship into their governance, structure, and systems, two scorecards were devised measuring practices pertaining to: Corporate Board Governance; and Operational Management of Corporate Citizenship. Criteria chosen represent Board and management policies, behaviors, and/or public commitments.

Findings

It was found that, while corporate Boards are assuming more responsibility for oversight of conduct and taking account of specific social and environmental issues, citizenship is not yet fully embedded into Boards or the operating structures and systems of most firms.

Research limitations/implications

Companies appear to be moving through developmental stages as they integrate citizenship into their governance and operations, with several developmental patterns emerging. While there seem to be specific patterns of development that link to the industry, issues faced, and culture of firms, it is difficult to generalize specific influences within industry from the relatively small sample. Further benchmarking is needed to better understand these issues and which ideas represent best practices going forward.

Practical implications

A next generation approach to corporate citizenship requires more than top down advocacy – this needs to be backed up by Board oversight and engagement and by layered management structures, systems, processes, and policies that make citizenship part of every employee's remit, across the company's value chain.

Originality/value

The paper provides a unique set of frameworks to assess company performance in relation to governing and managing corporate citizenship. It provides much needed data from companies across a number of industries to prompt further discussion on next generation corporate citizenship, where responsible business practices are woven into the corporate DNA.

Details

Corporate Governance: The international journal of business in society, vol. 9 no. 1
Type: Research Article
ISSN: 1472-0701

Keywords

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Article
Publication date: 25 February 2020

Lee Chin Tay, Fee Yean Tan, Khulida Kirana Yahya and Amran Rasli

The purpose of this paper is to validate the corporate environmental citizenship measurement originally developed by Banerjee (2002) in the Malaysian setting.

Abstract

Purpose

The purpose of this paper is to validate the corporate environmental citizenship measurement originally developed by Banerjee (2002) in the Malaysian setting.

Design/methodology/approach

A systematic sampling technique was used, with a total of 251 responses. The measurement was tested using content validity, convergent validity and discriminant validity.

Findings

The study finds that all four dimensions are highly suited for measuring corporate environmental citizenship in the construction companies in Malaysia.

Research limitations/implications

The study uses a single respondent to report on the organization’s corporate environmental citizenship. The perceptions among the respondents may differ.

Practical implications

Organizations can use the measurement for benchmarking current levels of organizations’ environmental degradation as well as identify which business areas are in need to improve environmental preservation.

Social implications

This study theoretically conceptualized corporate environmental citizenship as a multidimensional construct containing four dimensions.

Originality/value

This study contributes to the body of knowledge by validating corporate environmental citizenship measurement in the Malaysian context as measurement validation studies are scarcely found.

Details

European Business Review, vol. 33 no. 2
Type: Research Article
ISSN: 0955-534X

Keywords

Content available
Book part
Publication date: 14 January 2019

Morgan R. Clevenger and Cynthia J. MacGregor

Abstract

Details

Business and Corporation Engagement with Higher Education
Type: Book
ISBN: 978-1-78754-656-1

Content available
Book part
Publication date: 15 March 2017

Dave Stangis and Katherine Valvoda Smith

Abstract

Details

21st Century Corporate Citizenship
Type: Book
ISBN: 978-1-78635-610-9

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Book part
Publication date: 14 January 2019

Morgan R. Clevenger and Cynthia J. MacGregor

This chapter reviews The Bruntland Report (United Nations, 1987) and World Economic Forum's (2002) views and broader concerns for people, profit, and planet. Cone's…

Abstract

This chapter reviews The Bruntland Report (United Nations, 1987) and World Economic Forum's (2002) views and broader concerns for people, profit, and planet. Cone's (2010a) corporate citizenship spectrum is explained and discussed. This more modern concept focuses on more sophisticated behaviors of companies including employee engagement, modern measurements of impact and outcomes, and consideration of signature programming.

Details

Business and Corporation Engagement with Higher Education
Type: Book
ISBN: 978-1-78754-656-1

Content available
Article
Publication date: 4 August 2020

Jacob Dahl Rendtorff

The aim of this theoretical and conceptual research paper is to give a definition of the concept of corporate citizenship, which together with business ethics and…

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2167

Abstract

Purpose

The aim of this theoretical and conceptual research paper is to give a definition of the concept of corporate citizenship, which together with business ethics and stakeholder management function as foundation of a vision of the UN Sustainable Development Goals (SDGs) for financial institutions and capital markets.

Design/methodology/approach

This paper is based on a conceptual methodology which analyzes the main aspects of corporate citizenship with regard stakeholder management and the UN SDGs. In particular there is focus on stakeholder justice, integrity and fairness with regard to stakeholder responsibility at capital markets.

Findings

This paper suggests that concepts of corporate citizenship, business ethics, stakeholder justice, integrity and fairness, as well as stakeholder responsibility must be conceived as the basis for an acceptable vision of sustainable development at capital markets.

Research limitations/implications

This paper is a theoretical paper so the paper is limited to the presentation of major concepts from the point of view of business ethics, stakeholder management and SDGs. This is a framework that needs to be developed in specific research and investment practice at capital markets.

Practical implications

This paper provides the basis for developing a good vision of SDGs in financial institutions and capital markets and it demonstrates that the SDGs must be developed as the foundation of ethics of investments and capital markets.

Social implications

With suggestions of visions of corporate citizenship, business ethics and stakeholder management this paper situates the firm in a social context as a social actor in the context of sustainable development. The business firm is therefore integrated in society and there is a close connection between business and society which needs to be developed in codes and values of ethics of financial institutions capital markets.

Originality/value

The originality and value of this paper is a conceptual formulation of the relation between the concepts of corporate citizenship, business ethics, stakeholder management and SDGs in financial markets. With this the paper refers to earlier research and summarizes concepts from this in a short synthesis.

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