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This article reviews the quantitative marketing literature on artificial intelligence (AI) through an economics lens. We apply the framework in Prediction Machines: The Simple Economics of Artificial Intelligence to systematically categorize 96 research papers on AI in marketing academia into five levels of impact, which are prediction, decision, tool, strategy, and society. For each paper, we further identify each individual component of a task, the research question, the AI model used, and the broad decision type. Overall, we find there are fewer marketing papers focusing on strategy and society, and accordingly, we discuss future research opportunities in those areas.

Internal prediction markets draw on the wisdom of crowds, gathering knowledge from a broad range of information sources and embedding that knowledge in the stock price. This chapter examines the use of internal prediction markets as a forecasting tool, including as a stand-alone, and as a supplement to forecasting tools. In addition, this chapter examines internal prediction market applications used in real-world settings and issues associated with the accuracy of internal prediction markets.

While it has been claimed in many empirical studies that the political futures market can forecast better than the polls, it is unclear upon which our forecast should be based. Standard practice seems to suggest the use of the closing price of the market, as a reflection of the continuous process of information revealing and aggregation, but we are unsure that this practice applies to thin markets. In this chapter, we propose a number of reconstructions of the price series and use the closing price based on these reconstructed series as the forecast. We then test these ideas by comparing their forecasting performance with the closing price of the original series. It is found that forecasting accuracy can be gained if we use the closing price based on the smoothing series rather than the original series. However, there is no clear advantage by either using more sophisticated smoothing techniques, such as wavelets, or using external information, such as trading volume and duration time. The results show that the median, the simplest smoothing technique, performs rather well when compared with all complications.

In today's advanced economy, there is a broader presence of information revolution, such as artificial intelligence (AI). AI primarily drives modern banking, leading to innovative banking channels, services and solutions disruptions. Thus, this chapter intends to determine AI's place in contemporary banking and stock market trading.

Stock market forecasting is hampered by the inherently noisy environments and significant volatility surrounding market trends. There needs to be more research on the mantle of AI in revolutionising banking and stock market trading. Attempting to bridge this gap, the present research study looks at the function of AI in banking and stock market trading.

The researchers have synthesised the literature pool. They undertook a systematic review and meta-synthesis method by identifying the major themes and a systematic literature review aided in the critical analysis, synthesis and mapping of the body of existing material.

The study's conclusions demonstrated the efficacy of AI, which has played a robust role in banking and finance by reducing risk and operational costs, enabling better customer experience, improving regulatory complaints and fraud detection and improving credit and loan decisions. AI has revolutionised stock market trading by forecasting future prices or trends in financial assets, optimising financial portfolios and analysing news or social media comments on the assets or firms.

AI's debut in banking and finance has brought sea changes in banking and stock market trading. AI in the banking industry and capital market can provide timely and apt information to its customers and customise the products as per their requirements.

Given the maturation of the internet and virtual communities, an important emerging issue in the humanities and social sciences is how to accurately analyze the vast quantity of documents on public and social network websites. Therefore, this chapter integrates political blogs and news articles to develop a public mood dynamic prediction model for the stock market, while referencing the behavioral finance perspective and online political community characteristics. The goal of this chapter is to apply a big data and opinion mining approach to a sentiment analysis for the relationship between political status and economic development in Taiwan. The proposed model is verified using experimental datasets collected from ChinaTimes.com, cnYES.com, Yahoo stock market news, and Google stock market news, covering the period from January 1, 2016 to June 30, 2017. The empirical results indicate the accuracy rate with which the proposed model forecasts stock prices.

This chapter identifies research advances in theory and analytics that contribute successfully to the primary need to be filled to achieve scientific legitimacy: configurations that include accurate explanation, description, and prediction – prediction here refers to predicting future outcomes and outcomes of cases in samples separate from the samples of cases used to construct models. The MAJOR PARADOX: can the researcher construct models that achieve accurate prediction of outcomes for individual cases that also are generalizable across all the cases in the sample? This chapter presents a way forward for solving the major paradox. The solution here includes philosophical, theoretical, and operational shifts away from variable-based modeling and null hypothesis statistical testing (NHST) to case-based modeling and somewhat precise outcome testing (SPOT). These shifts are now occurring in the scholarly business-to-business literature.

It is possible to see effective use of Artificial Intelligence-based systems in many fields because it easily outperforms traditional solutions or provides solutions for the problems not previously solved. Prediction applications are a widely used mechanism in research because they allow for forecasting of future states. Logical inference mechanisms in the field of Artificial Intelligence allow for faster and more accurate and powerful computation. Machine Learning, which is a sub-field of Artificial Intelligence, has been used as a tool for creating effective solutions for prediction problems.

In this chapter the authors will focus on employing Machine Learning techniques for predicting data for future states of economic using techniques which include Artificial Neural Networks, Adaptive Neuro-Fuzzy Inference System, Dynamic Boltzmann Machine, Support Vector Machine, Hidden Markov Model, Bayesian Learning on Gaussian process model, Autoregressive Integrated Moving Average, Autoregressive Model (Poggi, Muselli, Notton, Cristofari, & Louche, 2003), and K-Nearest Neighbor Algorithm. Findings revealed positive results in terms of predicting economic data.

The financial sector’s growing interest in leveraging artificial intelligence (AI) for forecasting has been noted in recent years. In this chapter, we delve into the application of AI in financial forecasting within Indonesia’s stock market. Our primary focus is to assess how AI’s prediction potential can impact investors and financial regulators in this context. Our review spans existing literature on AI and financial forecasting, recent developments in the Indonesian stock market, and ethical and regulatory concerns that surround AI in finance. Our analysis indicates that AI can enhance forecast accuracy in Indonesia’s stock exchange; however, we must also consider limitations and challenges.

The 2008 U.S. presidential election was of great interest nationally and internationally. Interest in the 2008 election was sufficient to drive a $2.8 million options market by a U.K.-based company INTRADE. The options in this market are priced as European style fixed return options (FRO). In 2008, the Security and Exchanges Commission approved, and both the American Stock Exchange and the Chicago Board Options Exchange began to trade FROs. Little research is available on trading in FROS because these markets are very new. This chapter uses the INTRADE options market data to construct exponential smoothing forecasts, which are then compared under a hypothetical trading strategy. The trading returns indicate that this market is relatively efficient at least in the short term but that because of the all or nothing payout structure of a FRO, there may exist small arbitrage opportunities.

Today's marketing is dominated by decision-making based on artificial intelligence and machine learning. This study focuses on one semi- and unsupervised machine learning technique, generative adversarial networks (GANs). GANs are a type of deep learning architecture capable of generating new data similar to the training data that were used to train it, and thus, it is designed to learn a generative model that can produce new samples. GANs have been used in multiple marketing areas, especially in creating images and video and providing customized consumer contents. Through providing a holistic picture of GANs, including its advantage, disadvantage, ethical considerations, and its current application, the study attempts to provide business some strategical orientations, including formulating strong marketing positioning, creating consumer lifetime values, and delivering desired marketing tactics in product, promotion, pricing, and distribution channel. Through using GANs, marketers will create unique experiences for consumers, build strategic focus, and gain competitive advantages. This study is an original endeavor in discussing GANs in marketing, offering fresh insights in this research topic.