Search results

This research examined the role of post-conflict marketing in supporting businesses within conflict-affected regions, aligning with the objectives of UN Sustainable Development Goal 16 to foster peaceful societies amid increasing global conflicts.

Drawing from the theories of social egalitarianism and consumer discrimination, the study explored the moderating influence of conflict stakeholder on consumer willingness to pay (WTP). Understanding such stakeholder roles underscores post-conflict marketing's potential for economic growth and stability. Two experiments assessed the WTP, WTP a premium price and expected attractiveness of strategic products and services developed by key stakeholders (ex-guerrilla, ex-paramilitaries, ex-militaries, victims and other citizens) in the Colombian post-conflict context among both local (Colombian) and foreign (Japanese) consumers.

Results revealed that products associated with victims consistently received higher ratings. A notable contrast emerged as Japanese consumers favoured products of victims over those of regular citizens while rating offerings from ex-paramilitary and retired military stakeholders similarly, unlike their Colombian counterparts.

The study acknowledges limitations regarding participants' geographic location and experimental design, providing insights for future research and potential refinements.

The findings offer insights into the impact of consumer attitudes on post-conflict stakeholder entrepreneurship in foreign and local markets, thus contributing relevant knowledge to support market success.

This is the first study assessing the role of various post-conflict stakeholders in influencing consumer evaluations of products and services. Consequently, these findings contribute to the foundational understanding of post-conflict marketing and offer a benchmark for business development in conflict-affected areas.

Examinar el papel del mercadeo en el apoyo a emprendimientos en regiones afectadas por conflictos, alineándose con el ODS 16 de la ONU para impulsar sociedades pacíficas en medio del aumento de los conflictos.

Basada en las teorías del igualitarismo social y discriminación del consumidor, el estudio exploró la influencia de las percepciones hacia actores del posconflicto en el comportamiento de consumo. Dos experimentos evaluaron la disposición a pagar (DAP), DAP un precio superior y la atractividad de productos y servicios desarrollados por actores del posconflicto colombiano (exguerrilleros, exparamilitares, exmilitares, víctimas, otros ciudadanos) entre consumidores locales (colombianos) y extranjeros (japoneses).

Los productos desarrollados por las víctimas recibieron valoraciones más altas. Además, los consumidores japoneses, a diferencia de los colombianos, prefirieron los productos de las víctimas a los de “otros ciudadanos” y valoraron de manera similar los de exparamilitares y exmilitares.

Los resultados ofrecen una visión precisa del impacto de las actitudes de los consumidores sobre los productores del posconflicto en los mercados extranjeros y locales, contribuyendo a la reintegración económica, el crecimiento y la reconciliación social.

El estudio reconoce posibles limitaciones en el diseño experimental, proporcionando ideas para investigaciones futuras.

Se trata del primer estudio que evalúa el papel de los actores de un posconflicto como productores en la valoración de productos y servicios. Estos resultados contribuyen a la comprensión del mercadeo del posconflicto y ofrecen un punto de referencia para el desarrollo empresarial en zonas afectadas por conflictos.

This study aims to deepen the understanding of the challenges and implications entailed by deploying mobile clinics in conflict zones to reach populations affected by violence and cut off from health-care services.

This research combines an integrated literature review and an instrumental case study. The literature review comprises two targeted reviews to provide insights: one on conflict zones and one on mobile clinics. The case study describes the process and challenges faced throughout a mobile clinic deployment during and after the Iraq War. The data was gathered using mixed methods over a two-year period (2017–2018).

Armed conflicts directly impact the populations’ health and access to health care. Mobile clinic deployments are often used and recommended to provide health-care access to vulnerable populations cut off from health-care services. However, there is a dearth of peer-reviewed literature documenting decision support tools for mobile clinic deployments.

This study highlights the gaps in the literature and provides direction for future research to support the development of valuable insights and decision support tools for practitioners.

Attaining the Sustainable Development Goal 2 (SDG2) of zero hunger continues to be a challenge in most parts of Sub-Saharan Africa. However, financial inclusion is seen as a potential pathway for reducing food insecurity among poor households. Mobile money is a financial inclusion instrument that is easily accessible to poor households and has the potential to increase the level of financial inclusion. This paper contributes to the literature by examining the determinants of mobile money adoption, its effects on household food security and the choice of coping strategies in Burundi, a post-conflict and fragile country.

Using survey data that involved 860 households in Burundi, we adopted the Household Hunger Scale (HHS) developed under the Food and Nutrition Technical Assistance Project to measure household food security. We further employ the endogenous switching regression treatment effects model for ordered outcomes and the multivariate probit model to achieve our aims.

The results of our study reveal that the adoption of mobile money is influenced by factors such as gender, marital status, age, formal education, membership in a social network, area of residence and access to a tarred road network. Additionally, the food security status of a household was determined by marital status, formal education, social network membership, access to tarred roads, off-farm income, access to credit and land tenure security. We confirm that mobile money adoption has a significantly positive effect on the food security status of households with heterogeneity in gender and area of residence. We also find that mobile money adoption reduces the likelihood of households adopting consumption-related coping strategies.

The promotion of mobile money should, therefore, be included in Burundi’s national food security policies.

This study contributes to the literature by providing empirical evidence on the effect of mobile money adoption on household food security and the choice of coping strategies in a post-conflict context.

The destruction of armed confrontations – ranging from chronic armed conflicts to full-scale wars – leads to enormous loss of human lives and causes wide-scale devastation. They also leave deep and lasting traumas in the minds of those whose lives are torn apart because of a conflict. Memorialisation of conflict-affected sites plays an invaluable part in post-trauma recovery and can contribute to the reconciliation of different groups involved in a conflict as these sites are representatives of communities' collective memory, identity and a source of unity and resilience. This paper aims to investigate post-trauma recovery and reconciliation processes through the phenomena of memorialisation. It aims to answer how and if the memorialisation of sites of pain can contribute to the recovery and reconciliation of affected communities and serve as examples for other people around the world.

The documentation of such processes and the lessons learnt can offer valuable information for conducting similar exercises in other settings ravaged by a conflict. To achieve this, a review of literature on trauma, memory, memorialisation and difficult heritage was conducted, while the memorialisation processes from different cases such as Hiroshima and Nagasaki (1939–1945), Beirut (1975–1990) and Sarajevo's Vijecnica and Mostar Bridge (1992–1995) were analysed.

It was identified that the potential of memorialisation for post-trauma recovery and reconciliation is vast. However, if these processes can “heal” or “hurt” depend largely on who the stakeholders are; how the site and events are interpreted and presented; how pre/post-conflict relationships and dynamics are harnessed; how symbolic meanings (old and new) are [re]interpreted; the spatial-temporal nature of the site and those interacting with it; and the intended and perceived messages. Altogether, memorialisation of conflict-affected sites is a political and continuous process that should take into consideration all those directly and indirectly involved, the dynamics between them and all the symbolic meanings acquired and attributed to the site.

The study critically explores frameworks of memorialisation and their impact on both the built environment and communities. It contributes to the wider discussion of difficult heritage memorialisation and approaches to reflect on sites and cities emerging from crises such as conflict.

This research seeks to highlight school partnerships as an approach to improving schools and halting the deterioration of their performance in an environment that has suffered from the consequences of conflict for more than a decade.

The research used the qualitative method, and the data were collected through semi-structured interviews with 20 school leaders and teachers.

The results showed the presence of positive attitudes toward inter-school partnerships and their perception of many benefits, the most prominent of which was increasing social cohesion in school and surrounding communities that suffer from divisions resulting from conflict. A set of obstacles includes legislative obstacles, a low degree of autonomy, low competency of school leaders, a lack of trust and incentives.

This study proposes a range of solutions to address the challenges associated with building partnerships. The research emphasizes the significance the school-to-school partnerships and their positive role in improving the performance of schools in developing countries, especially in environments suffering from the consequences of civil wars and social divisions.

This study aims to explore the role of rebel group legitimacy and ideology in durable peace (DP) following peace agreements to end civil wars. It builds on earlier research showing that justice and civil society involvement are critical in achieving DP. This study adds the impacts of rebel group activities and support on DP. Activities include service delivery and mobilization. Support is gauged with outcomes of presidential and parliamentary elections held following peace agreements.

Five data sets were used to measure the key variables: DP, inclusive commissions (IC), legitimacy symmetry (electoral outcomes), service delivery and ideological mobilization. A measure of rebel group integration in the political system was also constructed. Impacts of the integration, legitimacy and ideology variables were assessed with a hierarchical regression model (HRM). This study begins with a base model drawn from earlier research showing the key predictors were procedural justice (PJ) and IC. The authors ask about the extent to which the rebel group variables contribute additional variance to the prediction of DP.

The main contributors to the prediction of DP were PJ, IC and integration in the political system. None of the legitimacy or mobilization variables added significant variance to the prediction. Only one of the mobilization variables, forced recruitment, was significant. The decision to integrate into the political system following the agreement did not mediate the relationship between PJ in the negotiation process and DP. Results of a factor analysis showed that DP, PJ, IC and integration formed a cluster with strong loadings on the first factor.

The negative results for the legitimacy and mobilization variables may not be the last word on rebel group influences. Lack of support for the key hypotheses spurs attempts to discover other sources that contribute to the survival of rebel group actors in the political system and, in turn, to DP.

The issues raised by this study contribute to debates about ways to attain peaceful relations among competing groups following a civil war. It appears that attention to factors inside and around the negotiation process (PJ, ICs and conversion) may be more important than rebel group activities outside of these processes. The results call attention, in particular, to the important role played by political integration. From a policy perspective, it would be useful to develop levers for encouraging rebel groups to emerge as political actors in the post-agreement environment.

Developing measures of the symmetry of rebel group legitimacy and integration in the context of a comparative case study are the primary original contributions of this study. Furthermore, the mode of analysis (HRM) is novel in this literature. This approach builds on and extends the earlier research on factors influencing DP.

When Cambodia's long civil war ended in the late 1990s, land on the former frontlines in the northwest was officially closed for resettlement. However, spontaneous resettlement occurred as land was informally claimed by demobilized soldiers, returnees from refugee camps and the landless poor. These areas were often heavily littered with the explosive remnants of war, and landmines and unexploded ordnance (UXO) wounded and killed numerous post-war settlers.

This study is based upon data collected in 2009 in three villages in Sdao commune in Battambang province. Ethnographic research methods were used to conduct the research, including participant observation, semi-structured interviews and demographic mapping.

The article illustrates how the desire to farm and the prospect of acquiring land rights drove resettlement into a hazardous place. The study demonstrates that this resettlement occurred when the Cambodian state and the international humanitarian sector failed to provide durable policy solutions for vulnerable post-war populations. An ethnographic example is provided of a woman attempting to live in precarious terrain. Her family and others expressed a need to risk occupancy in order to secure land, food and futures for their children.

These findings may assist policymakers working on the complex disasters posed by conflicts in recognizing the polyvalent and overlapping vulnerabilities of populations needing resettlement.

This paper explores the attractiveness of TVET in Sierra Leone, a post-conflict West African country. It aims to unpack structural factors which contribute to the low repute of TVET.

The paper uses qualitative interviews with employers, government and third sector organisations, focus group discussions with young Sierra Leoneans and analysis of key government policy documents. Thematic analysis was used to analyse the data, and the empirical analysis is grounded in Social Learning Theory of Career Decision Making and Social Cognitive Career Theory. The paper is interdisciplinary, drawing on literature from economics, psychology, political science and development studies.

The paper argues that TVET is in low repute in Sierra Leone owing to low prioritisation by the national government in terms of policy focus, budgetary allocations and provision of training facilities; the proliferation and continuation of a post-war style of TVET programmes by development partners which initially targeted ex-combatants and thus carry reputational baggage; and colonial legacies of preferences for university education and white-collar jobs.

The research contributes to the academic and policy discourse by providing new empirical insights from an under-studied country (and region), and arguably one where evidence-based policy is much needed.

This study aims to investigate the social and affective impacts of inviting residents of a socially divided, post-war city to “play tourist” for a day, exploring their own backyards with a new intentionality and perspective.

This qualitative research within a transformative worldview uses a creative, place-based approach of role-playing based upon principles of participatory action research.

While each tour was unique, participants’ insights reflected three common themes: shifts in observations and perceptions of place arising from the intentionality of the “tourist” lens, a sense of freedom created by the touristic research opportunity, and the varying abilities of tourism experiences to help build empathy or awareness in a post-conflict setting.

The inventive research approach allows for a unique examination of local tourism-styled explorations, a subject of growing interest that has largely been overlooked in literature, while paying special attention to ways in which a history of conflict may manifest in contemporary urban tourism experiences.