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The purpose of this paper is to explore the linkages between public relations efforts and policymaking activity during a non-election setting.

Using a time-lag design, this study used content analysis to examine public relations materials and policymaking activity during the first six months of US President Barack Obama’s second term. The public relations data were collected from the official White House website and social media. The policymaking data were collected from congressional calendars of business.

The data revealed varying degrees of support across the three levels of agenda-building for issues, attributes, and issue/attribute co-occurrence. Contrary to the expected relationship that public relations drives policymaking activity, the data suggest that policymaking activity was a stronger predictor of public relations material.

This study provides modest support for time-lag agenda-building effects across three levels. However, future experimental research is needed to truly assess causal relationships. Future research should also explore alternative sources of data for policymaking activity.

This study demonstrates that the efficacy of information subsidy types is not uniform and should be chosen strategically. Traditional subsidy types were most effective for driving issues, while digital subsidy types provided more useful outlets for driving issue attributes.

This study contributes to political public relations scholarship by exploring the temporal relationships between public relations efforts and policymaking activity in a non-election setting. The time-lag design serves as an exploratory inquiry into the agenda-building process.

The purpose of this paper is to provide an overview of the historical evolution of campaign finance laws and suggest the legal implications for public relations practitioners after the US Supreme Court's decision in Citizens United v. FEC.

The approach of this paper examines appellate case law and federal statutes to provide a legal analysis of the history of campaign finance laws and potential impact on public relations practitioners.

This research provides an overview of the evolution of campaign finance case law and federal statues in the USA and provides analysis of how the 2010 Citizens United case and a recent 2012 case, American Trade Partnership, are altering both the political and corporate landscapes. By allowing far greater contribution rights to corporations than any time since 1907, Citizens United is changing the role corporations may directly play in elections at all levels. Implications for how these changes may affect corporate public relations practitioners both professionally and ethically are discussed.

In a post-Citizens United era, corporate PR may now legally be engaged with many forms of highly political communications. Corporate PR may have a more political tone and ethical dilemmas may face practitioners who may be legally asked to perform communications tactics that are at odds with their political values.

Despite the academic analysis of Citizens United no study has evaluated the effect Citizens United and campaign finance laws on public relations practice.

While morality is ever-present in elections, scholars have yet to merge political public relations and Moral Foundations Theory. It is crucial to assess the complex morality present not only in social deduction, but also in political strategic communication. The current work aims to analyze the issue agendas and their relationships in the 2020 presidential campaign and assesses their moral strategy.

This study used a computer-assisted content analysis (N = 7,888) with each moral intuition coded from the Moral Foundations Dictionary. Datapoints included campaign tweets, Facebook posts, debate performances, remarks, news releases and nomination acceptance speeches. Coverage included articles from including The New York Times, Washington Post, Wall Street Journal, CNN and Fox News to assess both liberal and conservative media.

Candidates' issue and moral agendas were correlated with each other and with the media's agenda. Comparatively, the Biden campaign has stronger correlations when it came to connecting with issues, stakeholders and moral intuitions in the media agenda than the Trump campaign. For issues, the Biden campaign prioritized COVID-19 and the economy, while the Trump campaign prioritized the economy and crime. The candidates also had similar moral strategies.

This study suggests effectively leveraging organizational communications in democracies can support the transfer of object salience, moral attributes and networks to media coverage, public discourse and opponent messaging. It can also help achieve organizational goals by managing public image, reputation and expectations.

This work expands the literature by taking a pluralist moral psychology approach in assessing the salience and correlation of five moral intuitions: harm/care, fairness/reciprocity, ingroup/loyalty, authority/respect and purity/sanctity. This study serves as a springboard for examining morality's impact on political public relations.

As a profession, public relations has become a global enterprise. Public relations education is only now beginning to catch up with the global nature of the profession. It is quite widely acknowledged that as far as public relations education is concerned, the USA is the leader in the number of universities that offer public relations courses as well as in the breadth and depth of the public relations curriculum. In its October 1999 report on the status of education in the USA, the Commission on Public Relations Education constituted by the Public Relations Society of America (PRSA), called for curricula that prepared students to be effective communicators in the “age of global interdependence”. This paper argues that educators around the world are being hampered by the lack of an established body of knowledge (based on empirical evidence) about public relations practices in different parts of the world. This lack of evidence is preventing educators from preparing their students to become useful professionals who can meet the challenges of the “age of global interdependence”. The paper reviews literature identifying environmental variables that should help one understand public relations practices in different given countries. Based on this review, the paper operationalises these environmental variables as a next step towards cross‐national research. The paper also stresses the need to gather appropriate case studies in international public relations. Future researchers should be able to use this framework for conducting crossnational comparisons of public relations, thereby providing educators with the necessary empirical evidence to prepare the public relations professionals of the future.

The purpose of this paper is to examine the public relations strategies of the IRA (Irish Republican Army) and their political wing Sinn Féin, throughout the historical period known as the Northern Ireland “Troubles”.

This study uses semi‐structured élite interviews as its primary data. The study structures a historical account of the development of republican public relations around three main phases: the “propaganda of the deed” phase; the development of political public relations phase; and the peace process phase.

Much previous research traces a common trajectory for terrorist organisations, where they begin with large‐scale “propaganda of the deed” activities, and then move toward more typical PR activities when their “message” begins to be heard. The findings suggest that this is only partially true for the republican movement. Previous research also claims that peace settlements virtually never acknowledge the demands of terrorist groups. However, the findings indicate that the republican movement, via the use of skilful public relations techniques and disciplined internal organisational communication, pushed itself to the forefront and remained central in the efforts to develop a peace process.

The study draws on interview data with a small group (six) of republican strategists, all of whom where involved in some capacity in public relations activities. While it is not claimed that they represent the views of the whole republican movement on the issues discussed, they do arguably represent the views of a “dominant coalition”. Future research could usefully investigate the public relations of power sharing since the Good Friday Agreement.

Previous approaches to analysing the subject of public relations and terrorism have tended to regard it as an activity engaged in by psychopaths or criminals. This paper's starting‐point is to problematise this definition of “terrorism” and at the same time widen the application of the term to include State actors. In this regard, it is in opposition to much current Western media, governmental and academic usage of the term. This research also differs from most other studies of terrorism in the public relations literature, in that it uses élite interviews as its primary source of data.

Based on the assumption that the identity and self-understanding of an academic discipline determines how it conceptualizes different domains of social reality, including how it imports and/or exports concepts from or to other disciplines, this chapter presents some of the findings of a major ongoing comparative and cross-disciplinary study of how five key concepts within the combined fields of crisis management and reputation management are applied in three different disciplinary contexts. In this chapter, however, the focus is on just one of these concepts: the concept of reputation.

Much of public relations scholarship in the last three decades has been dominated by discussions about best practices. Theories developed over the years have often been based on western practices with little focus on emerging economies such as Africa. The growing call for a shift to a new system, especially from a non-western perspective has resulted in scholars examining public relations scholarship and practice in other jurisdictions, particularly in Asia. The onset of globalisation increased the scholarly discussion on public relations theorising, with culture playing a significant role in these discussions. This paper undertakes a review of the various discussions on public relations theorising due to globalisation and discusses its implications for public relations scholarship and practice in Africa.

The paper approaches the issue by examining relevant literature on globalisation and societal changes, public relations theorising, and the African worldview.

The paper concludes by proposing an African public relations framework that reflects the African worldview. The framework proposes that African public relations can be premised on four levels, humanist, relational, communalist, and strategic.

This research is limited in the sense that the proposed framework has not been empirically tested for verification. It offers scholars the opportunity to empirically test it within the African setting.

The framework presents an opportunity for practitioners to review public relations practice within the African context.

The paper's originality is premised on the development of a public relations framework premised on African social values.

This paper offers grounded insights on organization–government relationships, or the practice of public affairs, in Kenya.

In-depth interviews were conducted with senior Kenyan practitioners. Interviewees represent national corporations, multinational corporations with offices in Kenya, consulting agencies, parastatal intergovernmental organizations, national government and county governments.

Results suggest Kenyan public affairs is centered on relationship management, research and intelligence gathering, risk management and strategic communication. Second, while lobbying is a tactic, it is not synonymous with the broader scope of public affairs strategy. Third, the absence of educational training, a professional body to oversee the profession and the perception of public affairs as “bribery” are threats to the profession's growth.

Findings should not be interpreted to represent “Africa's public affairs industry,” rather a snapshot of the profession contextualized in Kenya.

Kenya needs a professional body to manage the public affairs profession at a national level. It also needs an established curriculum in its higher education environment. Lastly, as one of the fastest growing markets in the world, understanding the public policy environment will benefit multinational organizations looking to expand and operate in Kenya.

This study contributes diverse and inclusive insights on the practice of public affairs in a leading economic and political actor in sub-Saharan Africa. It also expands organization–public relationship theory to articulate engagement with governmental stakeholders.

The purpose of this paper is to investigate how current US senators utilize their Facebook pages to promote positive relationships with their public in terms of relationship maintenance strategies: positivity, openness, access, assurance, sharing of tasks, and networking. Interactivity of their Facebook pages is also examined.

Content analysis was conducted for 89 Facebook pages of the US senators of the 112th Congress. Levels of six relationship maintenance strategies and interactivity of the Facebook pages were examined.

Among six relationship maintenance strategies, positivity and openness are the most frequently used strategies while access and assurance are the least observed. In total, 70 percent of the senators’ Facebook pages show a low level of interactivity.

The study is limited to the samples of the current US senators.

This study provides a useful insight for political public relations practitioners that features associated with relationship management strategies can be employed to develop better social network sites for political actors, in order to build or enhance relationships with public.

Despite the importance of relationship management among political actors/organizations and public, and potential to establish relationships via social networking sites, only a few studies have tried to explore the relationship maintenance strategies on social network sites in the political arena.

This paper examines a New Zealand website, nzgirl.co.nz, in order to theorise the Internet as a communication tool, the Internet as a marketplace and the Internet as a public sphere. As a communication tool, the Internet serves to foster electronic relationships. A key concept discussed in the context of electronic relationships is interactivity. Within the second section of the paper, the role of public relations practitioners in identity and brand building form the discussion of the electronic marketplace. In particular, the importance of an integrated marketing communications approach to Internet branding is examined. One of the central issues of electronic public relations is the potential role of the Internet as a public arena of the public sphere. In this paper, the role of websites in discursive development, social and political identity formation and the evolution of a sense of community is considered.