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A primary urban destination can be accessed through its regional periphery. Thus, while a city centre may be the primary attraction, by approaching it from and through the periphery, suburbs can become part of the place and marginalised people as part of the destination from a more holistic perspective. Tourists who are more attuned to the various layers of the transformation of a destination may be more attentive visitors and might empathise and engage with the lives and survival of others when given an opportunity to reflect on other elements of the destination beyond the central area. As part of a field trip to Rome, the Chair of Tourism of the Catholic University Eichstätt-Ingolstadt explored the inequalities at the periphery of Rome as a destination with undergraduate students from the Faculty of Mathematics and Geography. The results show that a holistic impression and deep understanding of a destination can only be gained by visiting both: its centre and its periphery. Moreover, the centre and periphery of a destination can then be compared in terms of, for example, poor or rich, well kept or unkempt, or native or migrant. However, these comparisons should not be used to look at poverty or similar factors, but to develop an awareness of differences and to look behind the typical tourist zones of a destination. In this case, we suggest that tourist routes can be key in providing a more holistic experience in an historic city.

The purpose of this paper is to explore the effect of brand placement strength on gamers’ brand recall as moderated by gamers’ prior game playing experience and game involvement in the context of advergames. Specifically, this research utilizes Limited Capacity Model of attention to explain how and under what conditions brand placements create attention, elaboration and subsequent brand recall.

A 2 (brand placement strength: prominent versus subtle) × 2 (prior game playing experience: experienced versus inexperienced) × 2 (game involvement: high versus low involvement) between-subjects measures design is used. Empirical data were obtained from 220 undergraduate student gamers. A between-subjects measures ANOVA is used to test the hypotheses.

There are several important findings that can be inferred from the results. First, inexperienced gamers report high brand recall in prominent brand placements than subtle brand placements, whereas for experienced gamers, no significant difference in recall rates is found between prominent brand placement and subtle brand placement. Second, inexperienced gamers with low game involvement playing an advergame with prominent brand placement report high brand recall compared to inexperienced gamers with high game involvement playing an advergame with prominent brand placement.

The study contributes to the advertising literature from a non-traditional advertising perspective, particularly in the context of online advergames, and explains the role of brand placement and its boundary conditions to create customers’ brand memory. Moreover, this research contributes to the marketing knowledge on how to locate and embed the brands effectively in advergames, taking into account the individual characteristics of each advergame.

The findings are very important for advertising practitioners because selecting media that enhances the brand memory of the consumers through entertainment is a planning strategy that has been widely used by media planners today. Hence, advertising managers should think about designing advergames by taking into account the game involvement factor to make sure that the implementation has the strongest positive effect on consumers’ memory.

This research contributes to the literature of online advertising, especially the advergames by exploring the impact of brand placement strength and prior gaming experience on gamers’ brand recall. In addition, this study is the first step toward understanding the moderating role of game involvement on Indian gamers recall in the context of online advertising.

The purpose of this study is to investigate the relationship between local population, natural and cultural resources on tourist quality an ecotourism product in Seagrass Trikora Conservation Area, Bintan Regency and Riau Island.

The research model portrayed in this case consists of three variables (tourists, local population and resources); these variables try to describe how ecotourism in Riau Island can be developed. This study is based on a survey conducted in June 2015 of 200 Indonesian citizens and residents. List contains 900 potential participants that were filtered from numerous public sources and from the researchers’ professional and social contacts. The interviewers were contacted to alert them to participate in the survey. A total of 200 completed responses were received within 10 weeks of survey, and 200 responses were successfully collected. These responses are analyzed and presented in this research.

This study found that higher quality of the local population, natural resources and cultural resources would have an impact on improving ecotourism quality. On the other hand, higher ecotourism quality would be able to improve the performance of ecotourism. The implications of this research contributed to the development of ecotourism in the Riau Island: improving the quality of the surrounding population, i.e. in the improvement of non-formal education of the population capable of supporting ecotourism; improvement of material and non-material quality of the ecotourism area; and maintenance of the natural resources of the ecotourism area.

This research tried to sort natural and cultural resources into two different things: natural resources were measured by specific activities, biodiversity protection, ecology maintenance and travel involvement in natural landscape and cultural resources were measured by ensuring cultural integrity, ensuring the social coherence of communities and maintaining cultural possibilities. Thus, the originality of this research lied in the use of two separate variables of natural resources and cultural resources in the performance of ecotourism. Separation of variables of ecotourism quality and performance of ecotourism became the second originality in this study. This study aimed to examine the effects of quality of local population (X1), natural resources (X2) and cultural resources (X3) on ecotourism quality (Y1), and its impact on Performance of Ecotourism (Y2), comprehensively.

The purpose of this paper is to investigate challenges of building entrepreneurial ecosystems in peripheral places. The entrepreneurial ecosystem concept is developing a rising popularity among both academics and policymakers in recent years where much of the attention has been put in major urban cities. However, on the way to achieve balanced growth and equity, peripheral places should not be neglected. Thus, this paper links literature on ecosystem with peripheral region studies in creating a conceptual framework of developing entrepreneurial ecosystems in peripheral places.

The paper first reviews literature on entrepreneurial ecosystems and challenges that peripheral places facing in particular. Then, taking into consideration of literature from both fields, a conceptual framework is developed. In order to better illustrate the framework, a case study on Guildford’s digital gaming industry is reviewed based on secondary data.

Though facing various challenges such as smallness, remoteness and lack of resources, peripheral places can take advantage of the digital technology and build an entrepreneurial ecosystem of its own kind through holistic collaborative approach to tackle issues around finance, talents, socio-culture environment, infrastructure, markets and policy.

The paper is among the first to focus on developing a holistic conceptual framework in building entrepreneurial ecosystems in peripheral areas. It can lead to a range of further research topics and contribute to develop viable practices particularly for policymakers.

The purpose of this paper is to explore the roles of peripherality and centrality in relation to entrepreneurial learning and development. Peripherality has previously been considered from a mainly geographical perspective as being remote, loosely connected and marginal. A broader conception of the topic is addressed, asking: in what ways is peripherality relevant to entrepreneurial learning? How can centre-peripheral connectivity enhance this? What are the implications for communities, learners and educators?

Discourses of entrepreneurship development relating to policy, economics, geography and culture favour the concept of centres, which attract attention, resources, activities and people. Whilst peripherality is an enduring topic of interest in regional studies, it is widened through using the conceptualisation of legitimate peripheral participation in social learning as a methodological lens for the study. A case study of the technology sector in Cape Breton, Canada is included to illustrate peripheral entrepreneurship.

The paper suggests ways in which peripheral-central relationships can be a positive factor in entrepreneurial learning. It suggests that rebalancing the bidirectional “flow” of knowledge, talent and resources between centres and peripheries can enhance the value of peripheral entrepreneurship, learning and innovation.

The paper connects with prior work on community economic development, offering observations for entrepreneurial learning and development of knowledge-intensive businesses in peripheral areas. Boundary-spanning leadership and skills are required to facilitate peripheral-central interaction and entrepreneurship.

Peripherality is defined more widely than in prior work, suggesting peripheral learning is part of the fundamental human experience and offers new insights, innovations and opportunities which can create shared value. A conceptual framework for peripheral-central entrepreneurial learning is proposed, which may assist in rebalancing central-peripheral value creation, innovation and regeneration.

Towns and cities across Canada face rapidly changing economic circumstances and many are turning to a variety of strategies, including tourism, to provide stability in their communities. Community Economic Development (CED) has become an accepted form of economic development, with recognition that such planning benefits from a more holistic approach and community participation. However, much of why particular strategies are chosen, what process the community undertakes to implement those choices and how success is measured is not fully understood. Furthermore, CED lacks a developed theoretical basis from which to examine these questions. By investigating communities that have chosen to develop their tourism potential through the use of murals, these various themes can be explored. There are three purposes to this research: (1) to acquire an understanding of the “how” and the “why” behind the adoption and diffusion of mural-based tourism as a CED strategy in rural communities; (2) to contribute to the emerging theory of CED by linking together theories of rural geography, rural change and sustainability, and rural tourism; and (3) to contribute to the development of a framework for evaluating the potential and success of tourism development within a CED process.

Two levels of data collection and analysis were employed in this research. Initially, a survey of Canadian provincial tourism guides was conducted to determine the number of communities in Canada that market themselves as having a mural-based tourism attraction (N=32). A survey was sent to these communities, resulting in 31 responses suitable for descriptive statistical analysis, using Statistical Package for the Social Sciences (SPSS). A case study analysis of the 6 Saskatchewan communities was conducted through in-depth, in person interviews with 40 participants. These interviews were subsequently analyzed utilizing a combined Grounded Theory (GT) and Content Analysis approach.

The surveys indicated that mural development spread within a relatively short time period across Canada from Chemainus, British Columbia. Although tourism is often the reason behind mural development, increasing community spirit and beautification were also cited. This research demonstrates that the reasons this choice is made and the successful outcome of that choice is often dependent upon factors related to community size, proximity to larger populations and the economic (re)stability of existing industry. Analysis also determined that theories of institutional thickness, governance, embeddedness and conceptualizations of leadership provide a body of literature that offers an opportunity to theorize the process and outcomes of CED in rural places while at the same time aiding our understanding of the relationship between tourism and its possible contribution to rural sustainability within a Canadian context. Finally, this research revealed that both the CED process undertaken and the measurement of success are dependent upon the desired outcomes of mural development. Furthermore, particular attributes of rural places play a critical role in how CED is understood, defined and carried out, and how successes, both tangible and intangible, are measured.

Despite their economic significance, empirical evidence on the growth constraints facing micro-businesses as an important subset of small and medium enterprises remains scarce. At the same time, little consideration has hitherto been given to the context in which entrepreneurial activity occurs. The purpose of this paper is to develop an empirically informed contextual understanding of micro-business growth, beyond firm-level constraints.

The paper draws on 50 in-depth interviews with stakeholders and micro-business owner–manager entrepreneurs (OMEs henceforth) in a peripheral post-industrial place (PPIP henceforth).

The paper shows that, beyond firm-level constraints generated by their OME-centric nature, there are “additional costs” for micro-businesses operating in PPIPs, specifically limited access to higher-skilled labour, a more challenging, “closed” business environment and negative outward perceptions stemming from place stigmatisation. All of these “additional costs” can serve to stymie OMEs' growth ambition.

The paper is based on a limited number of interviews conducted in one region in England. However, the contextualisation of the findings through a focus on PPIPs provides valuable insights and enables analytical generalisation.

The article develops a context-sensitive model of micro-business growth constraints, one that goes beyond the constraints inherent in the nature of micro-businesses and is sensitive to their local (socio-institutional) operating context. The implications serve to advance both how enterprise in the periphery is theorised and how it is addressed by policymakers and business intermediaries to support the growth of micro-businesses.

This paper reports on the quintessential rural small firm, the tourist service provider and explores the impact of the recent foot and mouth outbreak. A theoretical framework is employed which proposes that many rural small firms capture and commodify the values that are inherent in the countryside. Part of this process is the portrayal of image and is an essential element of the new economy of signs and symbols. This image was critically challenged during the outbreak and thus affords us a unique opportunity to examine what happens, the impacts and effects, on small rural business when the image is tarnished. The findings show that small firms in rural areas suffered badly, even in areas where there was no disease. This leads one to argue that the effects of the disease were generated, less by fact, and more by the production of image. However, it was also found that rural small firms were extremely flexible in their responses to the crisis. In turn this seems to suggest that many small rural businesses may have a particular resilience which augurs well for sustainability.

The literature on coworking spaces (CSs) is growing fast; notably, this topic has attracted a wide range of contributions from various disciplines during the past years. Although CSs first appeared in major cities, small towns and rural areas are also becoming attractive. To date, no literature review has systematically studied the effects of such collaborative-flexible new working spaces proliferating in non-urban areas. Therefore, this paper aims to present a systematic literature review about the effects of coworking spaces located in peripheral and rural areas.

The methodological approach is based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses, also known as PRISMA. Following the PRISMA checklist items, this study provides different aspects and identifies indicators from various cross-studies published in 10 years (2011–2021).

Results show that, in the past decade, Europe has recorded the highest number of publications on the topic of coworking spaces (CSs); the main research focus was on spatial planning. CSs foster communities of specialized and high-skilled workers, attract businesses and venture capitalists and may accelerate urban revitalisation processes. The regeneration of spaces can positively affect the value of commercial properties in the vicinity and attract developers. Moreover, by establishing communities and networks beyond the working life, coworking was found to reduce depopulation and even foster the influx of non-urban areas.

The findings of this study can be transferred to policymakers to be considered in designing tailored policies in non-urban areas and also places-that-don't matter.

By date, this study is the first attempt to conduct a systematic review of the literature on the effects of coworking spaces in peripheral and rural areas. This is important since this typology of flexible-collaborative working space is gaining public attention, especially during the pandemic and the development of such spaces in non-urban areas.

Festivals are often explicitly connected to the destinations in which they take place, explored here as contributing to broader processes of place-making and engagement with local communities. Place is defined at a local scale, primarily as experienced by volunteer contributors to an arts and cultural festival in urban Scotland. Networked relationships between festival volunteers inform the research methods and analysis, reflecting both observer and insider perspectives. This paper aims to comment on varying attitudes among the contributors, relating these findings to their positions in the festival’s social network.

Social network analysis methods were used to capture and examine data from a sample of festival volunteers: a survey instrument was distributed among individuals identified by the creative director, acting as a key informant. These data generated information on connections between the respondents, as well as demographic and opinion-based attribute data. Network centrality measures were used to sample the respondents for four follow-up interviews with festival volunteers.

The resulting network revealed a core-periphery structure to the festival’s organising team. The influential core group members were more established volunteers, recognised for their value to the team. The festival was widely endorsed as contributing to local place-making, though not uncritically. Management implications were identified for the dual nature of the festival organisation: a formal hierarchy with clear functional departments, acting as a platform for an intangible yet vital social network.

Social relationships are shown to have profound implications for the management and identity of this volunteer festival, in relation to its host neighbourhood. Combining social network analysis with semi-structured interviews has demonstrated the value of this mixed methods approach.