Search results

The aim of this research is to explore the relationship between destination supply-side factors, visitor demand-side factors and the role of local government authorities in supporting the drive tourism market with effective interventions. A mixed methods approach was used to gather qualitative data from 14 destination stakeholders, which informed the development of a survey of 397 drive tourists to the Atherton Tablelands, in the far north of Australia. The findings identified stakeholder concerns about fragmented regional promotions by different regional entities, weakened destination branding and infrastructure needs. Drive tourist surveys indicated that although the destination provides a competitive tourism experience, there were concerns about the availability of information. This research highlights the danger of destination disunity, and the theoretical and practical contributions of the learning destination concept to understanding the importance of destination-wide, stakeholder collaboration, although it may be difficult to implement.

This editorial aims to situate the papers chosen for this special issue within academic literature and identify their contributions to new knowledge.

The editorial first discusses tourism research literature pertinent to the idiosyncrasies of destination management in island contexts. Second, the paper identifies the contributions made to this field by the authors and the implications of their innovative research for island tourism and destination management.

Each paper contributes, in its way, to the field of island tourism, either by integration of explorations of theory, shifting paradigms or revealing new knowledge. This special issue contains two seminal papers by top academic leaders of the fields of islandness and HRM in island destinations. It also presents papers that comment on destination management issues at macro and micro levels.

Collectively this collection of papers offers new perspectives concerning the challenges of creating destination image in peripheral locations, the impacts of global mobilities (inward and outward) on destination labor markets, models for sustainable destination development, the welcome extended to visitors and returning locals by island communities, destination positioning strategies and service interactions.

Geographic periphery regions are the focus of sustainable regional development research, with ongoing discussions on core–periphery relationships to address economic disadvantage and remoteness. However, periphery regions face challenges due to the high efficiency of core regions. Tourism provides an alternative economic landscape, revitalizing stagnant sectors and driving strategic exploration. The Sino-Russian border, spanning 4,209 km, represents a periphery where tourism plays a vital role. This chapter views Sino-Russian cross-border tourism through the lens of the core–periphery model, suggests two conceptual models of developing experiential cores in the cross-border areas of geographic peripheries, and argues for peripheries' potential to become sustainable experiential cores post COVID-19.

In tourism literature, policy is synonymous with the involvement of the government in terms of planning, developing and organising the destination. In the case of the airline industry, policy is verified by a supranational body, the European Union, which sets outs guidelines for all member states. This paper aims to examine how the tourism policy and planning in Cyprus is formulated in an attempt to understand the strategic response of the airlines in the way they fulfil the aims of the tourism strategy.

The primary data are based on the results of 25 semi-structured, in-depth interviews with powerful and elite tourism and airline decision makers in Cyprus.

The results of the research suggest that the tourism policy should take into more consideration and develop strategic synergies and have tighter links with airlines companies in terms of planning and policy formation. This will enable the destination and the government to provide more realistic targets in tourism policies especially in islands. The airline network can both increase the number of arrival and diversify the demand all year round and offer more economic opportunities.

The study addresses two important aspects in terms of tourism development. The first is the policy initiative and the second is the role of the airlines’ for the purpose of tourism. Interrelation between tourism policies and airline developments are rather neglected in the tourism literature. Thus, this study highlights the point that in destination planning especially on islands, the airline decision-makers should participate in the policy making process and set more realistic targets. Additionally, airlines play an important role for destinations reaching numerical targets.

The purpose of this paper is to examine the systematic influence of core product features, event operation quality, sport fan identification, and image of host city as a tourism destination on behavioral intentions of international spectator at a Formula One (F1) event held in Malaysia.

A survey form assessing the specified concepts was designed and employed to examine the structural relationships. The research participants were international spectators (n=512) attending the event. Data were randomly split into two halves, one for EFA (n=256) and the other for CFA and SEM (n=256).

Findings revealed that core product feature and sport fan identification factors were significantly (p<0.05) related to both of international spectators’ desire to stay at the event, attend the event in the future, and revisit the country; whereas, event operation quality was only found to be significantly influential of the re-patronage, and destination image was only significantly influential of the desire to stay. The findings highlight the importance and relevance of these concepts in attracting, serving, and retaining international visitors to the event.

Unlike other studies that are centered merely on game and event factors, this study expanded on a bigger ecological spectrum surrounding a F1 event and systematically evaluated the critical concepts and factors affecting international tourist to the event that can be considerable sources of economic growth. The findings provide empirical evidence for event and tourism management and marketing.

This paper aims to address lack in destination leadership and to propose a new typology of approaches. Frequently, rural tourism is suggested as a remedy that should enhance the local economy, create new jobs, strengthen the regional identity and finance the infrastructure.

Case study analysis shows that regions, communities, tourism organizations and managers use different strategies to strengthen their tourism offers or to develop new ones. The paper analyzes different development approaches among destinations and discusses their respective leadership structure.

The typology of tourism development models makes the different development options transparent and easy to understand. This may aid a community to support tourism development with spatial planning and avoid conflicts with other forms of land uses. Overall, leadership for rural tourism development should lead to a strategic cooperation between tourism businesses and other organizations based on a commitment to destination coherence.

The chosen research approach is based on the analysis of Central European case studies. Therefore, researchers of other geographical backgrounds are encouraged to test the proposed propositions further.

The presented typology illustrated four distinct options of coherent development strategies, which can support communities/regions to find a long-term decision frame.

The presented typology facilitates collaborative planning, helps operationalize rural tourism development policies and provides the foundation for spatial planning, all of which furthers the linkages between tourism and other sectors in the rural economy.

Tracks the evolution of a small hotel firm marketing consortium from 1990 when Scotland’s Commended Hotels, now called Scotland’s Hotels of Distinction (SHD), was formed. It can be described as an association of individually‐owned and managed country and town house hotels from 3‐star to 4‐star levels in terms of the Scottish Tourist Board grading and classification scheme. It currently has 62 members, which represent 1,116 bedrooms, giving an average size of 17 bedrooms. Key aims of SHD are to: maintain its position as the leading professional consortium for Scottish hotels which meet membership criteria; and to be active in marketing terms on behalf of members. This involves seeking opportunities to maximise profitable returns by accessing domestic and overseas markets which would otherwise be difficult on an individual small firm basis. In addition, SHD promotes co‐operation to enhance inter‐member referral business. The unification of such a peripheral segment of the hotel industry sector enables effective marketing of a tourist destination to the potential business performance benefit of individual member small firms.

The purpose of this study posited that tourism companies and more especially hotels located in tourist destinations dependent on air transportation, need to commit more strongly to sustainability because of their greater distance from the main outbound markets. The research focused on determining whether hotels’ star rating, location, age and size influence their sustainability communication and on identifying the characteristics of the messages used in hotels’ sustainability communication.

To accomplish these objectives, a sequential mixed methods design with three interconnected phases was used, including quantitative data and content analysis.

Less than 10% of hotels located in a tourist destination strongly dependent on air transportation and peripheral to the main outbound markets actually communicate about sustainable practices on their websites. Communication practices are dependent on hotels’ star rating, location, size and age.

The study limitations are that it was conducted in only one destination and that the hotel websites’ layouts are heterogeneous, which means that the analysis and comparison of the relevant information is extremely challenging. In addition, the research only considered hotels or similar lodgings, leaving out other types of accommodation.

Hotels in tourist destinations dependent on air transportation need to adjust their sustainability communication in response to the trend among tourists toward greater consciousness about the environmental impacts of their individual tourism-related choices. Hotels also need to provide more accurate and detailed information on sustainable practices, with both affective and rational appeals that focus on tourists’ experiences.

The study was conducted in a destination dependent on air transportation and peripheral to the primary outbound markets.

Small and medium hospitality organisations (SMHOs) are increasingly recognized as pivotal in the ability of destinations to benefit from tourism as well as to satisfy tourism demand. However, it is recognized that they are often marginalized from the mainstream tourism industry, owing to their inability and reluctance to utilize information technologies (ITs). This paper is based on research undertaken in peripheral SMHOs, located in rural Wales destinations, Alpine French resorts and the Greek Aegean Islands. It explores the factors determining the adaptation of ITs by examining the stakeholders of small hospitality organizations, as well as the push and pull factors they exercise. It also illustrates a number of catalysts for ITs penetration and future trends in the hospitality industry, e.g. disintermediation and mass customization. Argues that SMHOs which fail to adapt and utilize ITs will suffer competitive disadvantages and jeopardize the prosperity of destinations.