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Utilizing the theoretical foundation of the stimulus-organism-response framework, the present work developed and investigated a conceptual model. The work explores the effects of perceived risk of COVID-19 on tourists' choice hesitation and choice confidence. Furthermore, it examines the impacts of choice hesitation and choice confidence on psychological distress, which, in turn, influences purchase intentions and risk-protective behavior. Additionally, the study assesses the boundary effects of vulnerability on the association between choice hesitation, choice confidence, and psychological distress.

An online survey was administered in China during COVID-19 to assess the postulated hypotheses. We collected 491 responses using purposive sampling, and covariance-based structural equation modeling (CB-SEM) was performed to investigate the relationships.

Results show that the perceived risk of COVID-19 positively influences the choice hesitation and negatively impact choice confidence. It was also found that choice hesitation and choice confidence positively developed psychological distress, which, in turn, negatively triggered purchase intentions and positively developed risk-protective behavior. Additionally, perceived vulnerability had a significant moderating impact on the proposed relationships, strengthening psychological distress.

In the current context, this study measures bipolar behavioral outcomes using the S-O-R model. Because cognitive processes influence participation in health preventative behavior during the spread of diseases, we highlighted how the perception of risk and vulnerability to a pandemic serves as a reliable indicator of certain behaviors. This study advances understanding of how the psychological mindset of tourists copes with such circumstances. Due to the pandemic, tourists face limitations in their choices and are placing greater emphasis on adopting protective measures to mitigate associated risks.

Gripped by the COVID-19 pandemic, the airline industry has faced many restrictions. Based on the determining factor of repurchase intention, this research paper addresses the roles of brand engagement (BE) and consumer trust during the pandemic.

A number of 439 out of 500 questionnaires, which were distributed among the Iranian airlines' customers, were completed and returned (an 87% response rate). SmartPLS 3 was used to carry out the confirmatory factor analysis (CFA) and exploratory factor analysis (EFA) in order to validate the research hypotheses.

The results show that during the COVID-19 pandemic, BE had a significant effect on customer purchase intention. In addition, BE boosted customer trust and thereby increased repurchase intention. Perceived risks of COVID-19 moderated these relationships. The findings also show that airline customers are highly sensitive to various perceived risks and were especially so during the COVID-19 pandemic. These perceived risks have major impacts on customers' intention to reuse the services of airline companies. High levels of perceived risk decrease customer trust, BE and repurchase intention rates, and vice versa.

This paper provides authorities and decision-makers of the air transport industry with several practical recommendations based on the research findings. As the results confirmed, there is a worthwhile relationship between BE and customer trust; regarding the both direct and indirect benefits of customer trust for for-profit firms and the huge importance of trust in creating competitive advantages, different airline companies need to implement various strategies to engage customers with their brand names, and thereby institutionalize trust in their customers' minds during the pandemic. Since customer trust was also found to improve repurchase intention rates significantly, authorities of the airline industry must take actions to reduce feelings of mistrust and risk among consumers and increase customer trust during COVID-19.

This paper is the first to explore the effect of BE on airline customers' repurchase intentions during the COVID-19 pandemic. It has produced practical suggestions to employees and activists of the air transport industry regarding the use of BE as a tool to restore customer trust during and after the COVID-19 epidemic. This research focuses on the airline industry, which is particularly interesting given the industry's intensely competitive environment and the dramatic effect of COVID-19 on the industry.

The COVID-19 pandemic has caused hundreds of thousands of people to suffer severe illness or die and has had severe effects on individuals’ financial well-being as well. Unfortunately, it is very likely that the pandemic has had a disproportionate effect, particularly on vulnerable and underserved groups, including immigrants in the USA. This study aims to examine the association between perceived health risk and perceived financial risk attributable to COVID-19, and focuses on their heterogeneous effects depending upon immigrant status.

The study used the Understanding America Study (UAS) COVID-19 National Survey data collected from April 2020 to July 2021. Sets of ordinary least squares (OLS) regression and fixed effects regression analyses were conducted on the perceived risk COVID-19 poses on households’ finances. The main focal variables of interest were immigrant status and perceived risk of COVID-19 infection and death.

The results showed that the correlation between health risk and perceived financial risk was much higher among first- and second-generation immigrants. Surprisingly, various types of government aid did not have a consistent and significant effect on the recipients’ perception of the risk that COVID-19 poses to their household finances.

This study is one of the few attempts to empirically examine the association between perceived health risk and financial risk during the COVID-19 pandemic by focusing on the heterogeneity by immigrant status. The authors used an appropriate methodology that considered the panel structure of the UAS COVID-19 National Survey’s data. The study provides important implications for researchers and policymakers related to immigrants’ financial well-being.

This study aims to examine how the initial ambiguity of COVID-19 contributed to tourists' intentions for visiting a once-viral outbreak site in the future.

The present study (N = 248) used partial least-squares structural equation modeling (PLS-SEM) to examine whether perceptions of ambiguity and mismanagement of COVID-19 are indirectly related to intentions to travel to Wuhan in a post-pandemic world through perceptions of risk and tourism value. Further, whether the model effects differed as a function of individual safety orientation was examined.

Perceptions of COVID-19 risk and tourism value serially mediated the effects of perceived COVID-19 ambiguity on post-pandemic travel intentions. Safety orientation did not moderate any paths. Perceived risk was a negative direct correlate of post-pandemic travel intentions.

The current study's strength is rooted in its specific targeting of post-pandemic travel intentions to Wuhan—the first city to experience a widescale outbreak of COVID-19 and subsequent international stigma—compared to general travel inclinations.

The global impact of the COVID-19 pandemic has been well documented, but there is still limited insight into the complex interaction of factors that determine its longer-term effects on the most vulnerable sectors of society. The current study therefore develops an integrated conceptual framework to investigate how consumers' fear of mortality and the perceived risk of severe illness associated with COVID-19 act as critical determinants of consumer food choices and perceived well-being.

An online survey was utilized to collect data from a sample of 407 adult, low-income consumers across Trinidad and Tobago. The PROCESS macro was used to empirically test the hypothesized relationships in a moderated mediation model.

The results confirm that an increase in the perceived risk of severe illness has a significant negative effect on the consumption of healthy foods and perceived well-being. Moreover, consumers' choice of healthy foods mediates the negative relationship between consumers' perceived risk of severe COVID-19 illness and subjective well-being. Finally, the negative relationship between perceived risk of illness and healthy food choice weakens as an individual's fear of pandemic-related mortality increases.

This research integrates multiple related theoretical constructs to provide a more nuanced understanding of the lingering impact that risk perceptions and fear have on consumer food choices and associated well-being among a vulnerable Caribbean population. The changes identified have important implications for researchers interested in consumer food preferences as well as policymakers seeking to promote a healthy lifestyle among individuals coping with psychologically stressful circumstances.

This study aims to explore the most salient contributors to residents' support for tourism. As such, the authors measure residents' fear and risk of coronavirus disease 2019 (COVID-19) and residents' animosity towards tourists as predictors of attitudinal, intentional and behavioural support for tourism in China, Malaysia, Kazakhstan and Iran.

An online survey of 1,318 respondents across four countries was conducted, with data analysed using structural equation modelling.

This study shows that residents' perceptions about tourism development vary in different countries based on the impact of COVID-19, even though some factors, such as perceived risk and fear of COVID-19, have a similar effect on residents' attitudes and intentions to support tourism.

Only residents from four countries participated due to the collaborative effort of researchers from these specific countries.

Insight into residents' perceptions and responses to COVID-19 can aid policymakers and managers in developing effective crisis recovery strategies.

The data from this study can serve as a foundation for future research to examine residents' attitudes and support towards tourism during the post-COVID-19 period.

Unlocking the unrevealing of residents' perceptions and coping mechanisms towards tourists during the pandemic, this research shines a light on their crucial role in the revival of the tourism industry. With an exclusive focus on residents' attitudes and behaviours, this study stands out amongst the few that delve into this crucial aspect of post-pandemic recovery.

This study aims to empirically examine the knowledge, social and religious factors effecting the intention to receive COVID-19 vaccination while considering the mediating role of attitude towards COVID-19 vaccination. The research explores how the Islamic ideologies shape Muslims’ knowledge, social and religious beliefs towards COVID-19 vaccination acceptance or refusal.

Theoretically, the study is based on the functional theory of attitudes. The model of the study is comprised of nine variables explaining the attitude and intention towards COVID-19 vaccination. Among nine variables, perceived Islamic religiosity, perceived behavioural control and Halal consciousness among Muslims are explained through the value-expressive function of attitude. Furthermore, the perceived risk of COVID-19, the perceived side effect of COVID-19 vaccination and the perceived efficacy of COVID-19 vaccination are considered in the model based on the utility function of attitude. Moreover, social influence for COVID vaccination, subjective norms and group conformity are abstracted from the social-adjustive function of attitude. This study used a quantitative survey research method to test the hypotheses. A total of 1,000 questionnaires were distributed to non-vaccinated Muslim respondents from five cities in Pakistan. The structural equation modelling (SEM) technique was used to test the relationship among the variables in the proposed model. The partial least square-SEM method explained the variances in the dependent variables. Moreover, to test the structure of data, different statistical tests, including exploratory factor analysis (EFA), factor loadings and average variance extracted, were used with the help of Statistical Package for the Social Sciences (SPSS) and analysis of a moment structures (AMOS) 23.0 version.

Results for direct effect showed a significant negative effect of Islamic religiosity, perceived behavioural control, halal consciousness, perceived side effect of COVID-19 vaccination, social influence, subjective norm and group conformity on attitude towards COVID-19 vaccination. In contrast, insignificant results showed no relationship of perceived risk from COVID-19 infection and perceived efficacy of COVID-19 vaccination with attitude towards COVID-19 vaccination. Results for mediating effect showed the significant negative mediating effect of attitude towards COVID-19 vaccination between Islamic religiosity, perceived behavioural control, halal consciousness, perceived side effect, social influence, subjective norm, group conformity and intention to receive COVID-19 vaccination. While results showed the insignificant mediation of attitude towards COVID-19 between perceived risk from COVID-19 infection, perceived efficacy of COVID-19 vaccination and intention to receive COVID-19 vaccination.

Further studies are required to compare the attitude and intention among the temporary refusal group (those who will consider vaccination the future) and the permanent refusal group (those who will not consider vaccination the future). Comparing Muslim and non-Muslim groups can also explain differences in attitude and intention towards COVID-19 vaccination.

The area of acceptance and refusal of COVID-19 vaccination has been given limited attention in academic literature. Theoretically, this research has proposed a well-defined model to explain the attitude of Muslims towards COVID-19 vaccination. This model can helpf predict the attitude and intentions of Muslims towards vaccination or medicines. Moreover, this research is a unique contribution for the vaccination brands to consider the discussed factors before launching their brand in Muslim countries.

The purpose of the present paper is to investigate Algerian medical students' intention to participate in volunteer work during the coronavirus disease 2019 (COVID-19) pandemic.

The authors adopted an extended theory of planned behavior (TPB) framework by integrating the constructs of personal moral norms and perceived risk of COVID-19 and followed a self-administered questionnaire survey to collect data among a convenience sample of medical students (n = 267) in five Algerian universities. The data obtained were analyzed through a hierarchical multiple regression process in which three models were considered.

Findings of this study show that attitude toward volunteering, perceived behavior control (PBC), personal moral norm and subjective norm significantly and positively predicted medical students' intention to engage in volunteer work during the COVID-19 pandemic. However, students' perceived risk of COVID-19 significantly and negatively predicted students' intention to participate in volunteer activities. Moreover, the authors' analyses showed that the extended TPB model explained 75.1% of the variance of intention.

The findings of this study have implications for understanding medical students' volunteer behavior during health crises. Some implications are provided for the crisis and emergency managers of hospitals and policymakers to attract and recruit enough medical students' volunteers for future waves of COVID-19 or other similar health crises.

This is the first paper from Algeria and one of the few from Africa that identifies predictors of intentions to participate in volunteer activities among medical students.

This study aims to explain how the impact of COVID-19 on human mobility is affected by the perceived risk of the pandemic.

Using a statistical analysis and a geographic visualization technique, we investigate whether and how changes in people’s restaurant visiting patterns during COVID-19 vary with their level of risk perception.

The changes in people’s restaurant visiting patterns vary with their risk perception: the tendency to increase the number of visits to restaurants located in non-popular areas is related to the level of perceived risk.

This research confirms the importance of risk perception when examining the pandemic’s multi-dimensional impacts.

这项研究旨在解释 COVID-19 对人类流动性的影响如何受到大流行的感知风险的影响。

使用统计分析和地理可视化技术, 我们调查人们的餐厅是否以及如何变化COVID-19 期间的访问模式因他们的风险感知水平而异。

人们的餐厅光顾模式的变化随着他们的风险感知而变化：去位于非热门区域的餐厅的光顾次数增加的趋势与感知的风险水平有关。

这项研究证实了在检查大流行的多维影响时风险认知的重要性。

Mediante un análisis estadístico y una técnica de visualización geográfica, investigamos si los cambios en los patrones de visita a restaurantes de las personas durante COVID-19 varían en función de su nivel de percepción del riesgo y cómo lo hacen.

Esta investigación pretende explicar cómo el impacto de COVID-19 en la movilidad humana se ve afectado por el riesgo percibido de la pandemia.

Los cambios en las pautas de visita a restaurantes de las personas varían en función de su percepción del riesgo: la tendencia a aumentar el número de visitas a restaurantes situados en zonas no populares está relacionada con el nivel de riesgo percibido.

Esta investigación confirma la importancia de la percepción del riesgo a la hora de examinar los impactos multidimensionales de la pandemia.

This paper aims to examine how message consistency pursued through integrated marketing communications (IMC) can build a strong destination brand equity in a very dynamic environment and whether this process is affected by the perceived risk of COVID-19.

Data collection was conducted among 333 international tourists visiting Croatia, a destination that has experienced a remarkable boom in the summer/autumn season of 2021, regardless of the pandemic. Partial least squares–structural equation modelling (PLS-SEM) was used for data analysis.

Results show that IMC consistency has a significant impact on the four destination brand equity dimensions, i.e. awareness, image, perceived quality and loyalty. This influence is found to be the highest on destination brand awareness and the lowest on destination brand loyalty. Perceived risk of COVID-19 moderates the impact of message consistency on brand image and perceived quality.

To the best of the authors’ knowledge, this is the first study that examines the role of IMC consistency in a tourism context during turbulent times. The impact of IMC consistency is analyzed on different components of destination brand equity, which addresses the most recent research call from tourism literature. The moderating effects of perceived risk are considered, thus providing additional implications in a context of high uncertainty. Finally, IMC consistency is assessed from the consumer rather than managerial viewpoints, thus adopting the necessary outside-in approach embedded in the IMC idea.

本文探讨了通过整合营销传播 (IMC) 追求的信息一致性如何在非常动态的环境中建立强大的目的地品牌资产, 以及这一过程是否受到 COVID-19 感知风险的影响。

在 333 名访问克罗地亚的国际游客中进行了数据收集, 该目的地在 2021 年夏季/秋季经历了非凡的繁荣, 无论大流行如何。偏最小二乘 - 结构方程建模 (PLS-SEM) 用于数据分析。

结果表明, IMC 一致性对四个目的地品牌资产维度有显着影响, 即意识、形象、感知质量和忠诚度。发现这种影响对目的地品牌知名度最高, 对目的地品牌忠诚度最低。 COVID-19 的感知风险缓和了信息一致性对品牌形象和感知质量的影响。

据作者所知, 这是第一项研究动荡时期 IMC 一致性在旅游环境中的作用。分析了 IMC 一致性对目的地品牌资产的不同组成部分的影响, 这解决了来自旅游文献的最新研究呼吁。考虑到感知风险的调节效应, 从而在高度不确定的情况下提供额外的影响。最后, IMC 一致性是从消费者而非管理的角度评估的, 因此采用了嵌入 IMC 理念的必要的由外而内的方法。

Este artículo examina cómo la coherencia del mensaje que se pretende conseguir a través de la Comunicación Integrada de Marketing (CIM) puede generar un fuerte valor de marca de un destino turístico en un entorno muy dinámico y si este proceso se ve afectado por el riesgo percibido del COVID-19.

La recogida de datos se ha llevado a cabo entre 333 turistas internacionales que visitaron Croacia, un destino que ha experimentado un auge turístico notable en la temporada de verano/otoño de 2021, independientemente de la pandemia. Para el análisis de datos, se ha empleado la técnica de mínimos cuadrados parciales PLS-SEM.

Los resultados muestran que la coherencia de la CIM tiene un impacto significativo en las cuatro dimensiones del valor de marca de un destino, es decir, notoriedad, imagen, calidad percibida y lealtad. Este impacto es más alto en el caso de la notoriedad y más bajo en el caso de la lealtad. El riesgo percibido del COVID-19 modera los efectos de la coherencia del mensaje en la imagen de marca y la calidad percibida.

Según el conocimiento de los autores, este es el primer estudio que examina el papel de la coherencia de la CIM en un contexto turístico durante tiempos inestables. Se analiza el impacto de la coherencia de la CIM en diferentes componentes del valor de la marca de destino, dando así respuestas a las llamadas más recientes de la literatura turística. Se consideran los efectos moderadores del riesgo percibido, proporcionando así implicaciones adicionales en un contexto de alta incertidumbre. Finalmente, la coherencia de la CIM se evalúa desde el punto de vista del consumidor, adoptando así el enfoque “de afuera hacia adentro”, que es uno de los principios base de la CIM.