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Mapping changes in human mobility for dining activities: a perceived risk theory perspective

Seunghun Shin (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong SAR)
Eunji Lee (Smart Tourism Education Platform (STEP), Kyung Hee University, Seoul, Republic of Korea)
Yerin Yhee (Smart Tourism Education Platform (STEP), Kyung Hee University, Seoul, Republic of Korea)
Jungkeun Kim (Department of Marketing, Auckland University of Technology, Auckland, New Zealand)
Chulmo Koo (Smart Tourism Education Platform (STEP), Kyung Hee University, Seoul, Republic of Korea)

Tourism Review

ISSN: 1660-5373

Article publication date: 7 March 2023

Issue publication date: 11 July 2023

231

Abstract

Purpose

This study aims to explain how the impact of COVID-19 on human mobility is affected by the perceived risk of the pandemic.

Design/methodology/approach

Using a statistical analysis and a geographic visualization technique, we investigate whether and how changes in people’s restaurant visiting patterns during COVID-19 vary with their level of risk perception.

Findings

The changes in people’s restaurant visiting patterns vary with their risk perception: the tendency to increase the number of visits to restaurants located in non-popular areas is related to the level of perceived risk.

Originality/value

This research confirms the importance of risk perception when examining the pandemic’s multi-dimensional impacts.

研究目的

这项研究旨在解释 COVID-19 对人类流动性的影响如何受到大流行的感知风险的影响。

研究设计/方法

使用统计分析和地理可视化技术, 我们调查人们的餐厅是否以及如何变化COVID-19 期间的访问模式因他们的风险感知水平而异。

结果

人们的餐厅光顾模式的变化随着他们的风险感知而变化:去位于非热门区域的餐厅的光顾次数增加的趋势与感知的风险水平有关。

原创性/价值

这项研究证实了在检查大流行的多维影响时风险认知的重要性。

Diseño/metodología/enfoque

Mediante un análisis estadístico y una técnica de visualización geográfica, investigamos si los cambios en los patrones de visita a restaurantes de las personas durante COVID-19 varían en función de su nivel de percepción del riesgo y cómo lo hacen.

Objetivo

Esta investigación pretende explicar cómo el impacto de COVID-19 en la movilidad humana se ve afectado por el riesgo percibido de la pandemia.

Resultados

Los cambios en las pautas de visita a restaurantes de las personas varían en función de su percepción del riesgo: la tendencia a aumentar el número de visitas a restaurantes situados en zonas no populares está relacionada con el nivel de riesgo percibido.

Originalidad/valor

Esta investigación confirma la importancia de la percepción del riesgo a la hora de examinar los impactos multidimensionales de la pandemia.

Keywords

Acknowledgements

Declaration of interest statement: The authors report there are no competing interests to declare.

Citation

Shin, S., Lee, E., Yhee, Y., Kim, J. and Koo, C. (2023), "Mapping changes in human mobility for dining activities: a perceived risk theory perspective", Tourism Review, Vol. 78 No. 4, pp. 1164-1181. https://doi.org/10.1108/TR-08-2022-0392

Publisher

:

Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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