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Article
Publication date: 24 May 2018

Asma Khatun and S.M. Zabed Ahmed

The aim of this paper is to empirically examine the usability of the Koha OPAC from a user perspective.

2075

Abstract

Purpose

The aim of this paper is to empirically examine the usability of the Koha OPAC from a user perspective.

Design/methodology/approach

A series of usability tests with Koha were carried out at a private university in Bangladesh. Both experienced and novice users participated in these tests. Experienced users participated only once, whereas novices took part in three successive sessions. At first, novices’ initial performance was recorded. Then, they performed the same tasks after a short training tutorial. Novices again participated in the retention experiment with the same tasks after four weeks. A set of seven tasks was given to the users to see their performance in terms of time taken, number of errors made and success scores. Performance data were captured through a computer screen recording software, and satisfaction scores were obtained using a modified version of Questionnaire on User Interface Satisfaction (QUIS). Comparisons of performance and satisfaction with Koha OPAC were made between experienced users and novices’ initial, learning and retention experiments and amongst novices’ three test sessions.

Findings

The results showed significant performance difference between experienced and novices’ initial session. Novices could easily pick up the functionality of Koha OPAC when a brief training was provided. The comparative analysis of performance between experienced users and novices’ learning showed no significant difference between these sessions. There was a significant difference between experienced and novices’ retention in terms of success scores. The comparison amongst novices’ initial, learning and retention sessions showed significant performance differences in time taken and errors made. The QUIS results also showed significant differences in subjective satisfaction for several items between experienced users and naïve sessions, and for one item amongst novices’ three experiments.

Originality/value

This is a pioneering study of the task-based usability of Koha OPAC. The findings from this study will encourage researchers to empirically examine the usability of other open-source ILSs, which might result in improved user performance and satisfaction with these systems.

Details

The Electronic Library, vol. 36 no. 3
Type: Research Article
ISSN: 0264-0473

Keywords

Article
Publication date: 19 August 2020

Rocío Carranza, Estrella Díaz, David Martín-Consuegra and Pilar Fernández-Ferrín

The development of Information Systems (IS) and Information and Communication Technologies (ICT) is offering new opportunities for businesses to implement promotion strategies…

1809

Abstract

Purpose

The development of Information Systems (IS) and Information and Communication Technologies (ICT) is offering new opportunities for businesses to implement promotion strategies focused on customer attraction and retention. In this sense, mobile coupon usage has increased as a promotion tool, especially in the fast-food sector. However, the use by consumers of these coupons is not homogeneous and it is conditioned by prior experience. Thus, this study aimed to examine variations between Fast Food Restaurant (FFR) customers based on their prior experiences with the use of mobile coupon (expert vs novice users).

Design/methodology/approach

A sample of 400 fast-food customers was collected using a structured questionnaire. In order to compare the proposed relationships between expert and novice users, a multigroup approach was applied through new, recently proposed evaluation procedures designed for PLS–SEM.

Findings

The results show that the two groups of consumers (expert vs novice users) have notable differences regarding the relationship between perceived ease of use and perceived usefulness. This relationship was the strongest in both groups. However, there are no differences found in other aspects considered as antecedents to mobile coupons usage, for instance, usage intention and attitude.

Practical implications

This work emphasises the importance of considering differences based on experience between mobile coupon users. Ease of use, perceived consumer utility and increased mobile coupons in apps can be the key to driving effective business strategies based on promotional tactics by FFRs. Likewise, this study can help other researchers in their empirical applications of PLS–SEM analysis.

Originality/value

This study is the first to provide an in-depth analysis of differences based on users' experience with mobile coupons at FFRs. It is innovative in its introduction of the consumer's coupon proneness variable.

Article
Publication date: 7 October 2013

Nadia Zainuddin

The purpose of this paper is to examine the impact of experience levels on consumers' value perceptions in their use of a social marketing preventative health service. The study…

1706

Abstract

Purpose

The purpose of this paper is to examine the impact of experience levels on consumers' value perceptions in their use of a social marketing preventative health service. The study uses services thinking to investigate customer value in a social marketing consumption situation.

Design/methodology/approach

An online, self-completion survey was conducted on n=853 Australian women who were users of breastscreening services.

Findings

Experienced users derived higher levels of functional and emotional value than novice users and reported higher levels of satisfaction and behavioural intentions to use the service again. However, path analysis indicated that satisfaction was a stronger driver of behavioural intentions for novice users.

Practical implications

The findings highlight the need to understand and segment target audiences in more meaningful ways beyond traditional demographic segmentation. There is a need to understand the value benefits that target audiences seek and acknowledge that these value and service experience perceptions are likely to change over time as target audiences transition from novice to experienced users. This is useful in allowing health services to consider ways of providing a degree of customisation to target audiences, resulting in higher levels of satisfaction, particularly amongst novice users, leading to behavioural intentions to return.

Originality/value

Two novel approaches are used to understand social marketing behaviour: value theory and a services perspective. Through the examination of experience levels, this study acknowledges the enduring nature of many social marketing behaviours, allowing social marketers to examine differences in target audiences' experiences based on whether they are new to or familiar with a behaviour. This provides a fresh perspective in understanding target audiences in social marketing through an understanding of their value perceptions which influence their behaviour, and how these value perceptions are likely to change over time.

Details

Journal of Social Marketing, vol. 3 no. 3
Type: Research Article
ISSN: 2042-6763

Keywords

Article
Publication date: 1 October 2004

Sherry Koshman

This investigation tested the designer assumption that VIBE is a tool for an expert user and asked: what are the effects of user expertise on usability when VIBE's non‐traditional…

1827

Abstract

This investigation tested the designer assumption that VIBE is a tool for an expert user and asked: what are the effects of user expertise on usability when VIBE's non‐traditional interface is compared with a more traditional text‐based interface? Three user groups – novices, online searching experts, and VIBE system experts – totaling 31 participants, were asked to use and compare VIBE to a more traditional text‐based system, askSam. No significant differences were found; however, significant performance differences were found for some tasks on the two systems. Participants understood the basic principles underlying VIBE although they generally favored the askSam system. The findings suggest that VIBE is a learnable system and its components have pragmatic application to the development of visualized information retrieval systems. Further research is recommended to maximize the retrieval potential of IR visualization systems.

Details

Journal of Documentation, vol. 60 no. 5
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 1 April 1992

Pradeepa Perera

Micro CDS/ISIS is a software package distributed by Unesco to non‐profit making organisations, free of charge. It is suitable for handling non‐numeric, variable length, textual…

Abstract

Micro CDS/ISIS is a software package distributed by Unesco to non‐profit making organisations, free of charge. It is suitable for handling non‐numeric, variable length, textual information. This article studies the search interface of version 2.3 of the software in relation to user friendliness, user instructions, output control and documentation, in an evaluative manner with the objective of finding out whether Micro CDS/ISIS comfortably accommodates all kinds of usersnovices, intermediates and the experienced. At the end, considering each and every aspect evaluated, it is concluded that Micro CDS/ ISIS is suitable more for experienced and intermediate users than for novices.

Details

Program, vol. 26 no. 4
Type: Research Article
ISSN: 0033-0337

Article
Publication date: 1 October 1999

Bel G. Raggad and Michael L. Gargano

Unlike other computer‐based information systems, expert systems (ES) are characterized by the satisficing and conservative behavior of their users. Shows that the learning curve…

2381

Abstract

Unlike other computer‐based information systems, expert systems (ES) are characterized by the satisficing and conservative behavior of their users. Shows that the learning curve may be used to model user dependency on ES technology. Even though user dependency relates to ES quality control parameters (for example, Raggad’s 13 ES quality attributes) only dynamic or late binding features really affect ES dependency: ES learning capability and ES recommendation anticipation. There is hence a learning race between the system and the user. If user learning prevails, then there will be user defection. If system learning prevails, then there will be system perfection. Proposes failure analysis based on user defection due to the absence or underutilization of machine learning. ES owners can adopt this model to design a subsystem capable of transforming user defection analysis into a strategic plan for ES management.

Details

Logistics Information Management, vol. 12 no. 5
Type: Research Article
ISSN: 0957-6053

Keywords

Article
Publication date: 1 December 2000

Peter Blakey, Chris Phillips and Julie Bunnell

Training is a critical factor in enabling users to make effective use of their computers. A variety of training methods have been proposed in the literature. These training…

Abstract

Training is a critical factor in enabling users to make effective use of their computers. A variety of training methods have been proposed in the literature. These training methods will be considered within the framework of procedural and conceptual training, with special reference to their application in the training of novice end users in the use of applications software. The impact of learning styles and other user characteristics on the selection of training methods for use in this area is discussed. Finally, a current research programme to explore the effectiveness of training methods for novice end users is briefly described.

Details

Journal of Systems and Information Technology, vol. 4 no. 2
Type: Research Article
ISSN: 1328-7265

Keywords

Article
Publication date: 5 June 2009

Netta Iivari

The purpose of this paper is to report findings from an interpretive case study on user participation in the open source software (OSS) development context.

1414

Abstract

Purpose

The purpose of this paper is to report findings from an interpretive case study on user participation in the open source software (OSS) development context.

Design/methodology/approach

Through an empirical, interpretive case study and a literature review utilising the metaphor of text in the analysis, this paper provides a refined conceptualisation of user participation in OSS development.

Findings

The paper reveals that different kinds of meanings have been attached to users and to their participation. User participation is both direct and indirect in the OSS development context. Some user groups actively take part in OSS development, while others are merely represented in it. Different kinds of intermediaries “representing the users” are identified.

Research limitations/implications

The research is based on one case study on a small but active OSS project with an interest in users. Other kinds of OSS projects should be analysed. The analysis was focused on a discussion forum, but users can take part in OSS development by other means as well. Paths for future work should include the gathering of more varied empirical data.

Practical implications

The findings indicate that users can provide feedback to the development through discussion forums in the distributed environment, but there is a need to support the users in doing so and the developers in analysing the data. The importance of different kinds of intermediaries “representing the users” is highlighted.

Originality/value

The paper provides thorough empirical insights and a refined conceptualisation of user participation addressing the currently weakly empirically explored OSS development context.

Details

Information Technology & People, vol. 22 no. 2
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 1 December 1995

Sayed M. Elsayed‐Elkhouly

Proposes ways to improve human‐computer interaction by presentingsystem information to users in ways which conform to their own learningmodels. First, describes problems of novice

1179

Abstract

Proposes ways to improve human‐computer interaction by presenting system information to users in ways which conform to their own learning models. First, describes problems of novice users and makes recommendations for addressing their difficulties, then relates types of computer presentation media to users′ learning styles. Concludes that some problems encountered by novice users can be overcome by presenting information in ways that users easily understand.

Details

Logistics Information Management, vol. 8 no. 6
Type: Research Article
ISSN: 0957-6053

Keywords

Article
Publication date: 1 September 2006

Suzanne Lockyer, Claire Creaser and J. Eric Davies

The purpose of this paper is to describe the methodology used in the 2004 user survey of the International Bibliography of the Social Sciences (IBSS).

Abstract

Purpose

The purpose of this paper is to describe the methodology used in the 2004 user survey of the International Bibliography of the Social Sciences (IBSS).

Design/methodology/approach

An online survey of users of the IBSS was combined with hands‐on sessions with novice users of the system at three UK universities. The online survey was a structured questionnaire aimed at experienced users, whilst the hands‐on sessions sought more qualitative data on the novice users' reported and observed use of the IBSS.

Findings

In addition to data specific to each part of the study, the findings from the online survey and hands‐on survey showed some convergence, strengthening the value of the overall results. In particular, the demand for full text links and the advantage of some user training were features of both parts of the study.

Originality/value

This was neither an in‐house survey nor an academic investigation, but a project undertaken for a client, and thus subject to the client's specifications and a strict time‐scale. The request for hands‐on sessions in addition to the usual online survey required design of an instrument which could elicit the maximum amount of data within the time available (about two hours at each institution).

Details

The Electronic Library, vol. 24 no. 5
Type: Research Article
ISSN: 0264-0473

Keywords

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