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Isolation, large distances and geophysical adversities have influenced common perceptions, and with this have reinforced Northern Australia’s (aka Capricornia’s) image as a difficult and unattractive environment. This representation of ‘otherness’ often is contradicted by the fascination of tourists during their temporary encounter with the ‘North’ and its atmosphere. They appreciate its natural beauty and culture, which in their imagination represents the ‘real’ Australia. Thus, the region’s atmosphere is constructed by aesthetic values defined through social and cultural sensemaking of the place. This chapter explores the atmosphere of northern regions of Australia by adopting a historical, geographical and imaginative perspective to better understand the perceptions that define and distinguish the region from the rest of Australia. Through an auto-ethnographic account of travelling along the Gibb River Road in Western Australia’s Kimberley region, the authors accentuate the atmospheric dichotomy and inbuilt contradictions of tourists’ contemporary quest for ‘otherness’.

The purpose of this paper is to critically explore the role of place branding, specifically at the regional scale, as an instrument for the attainment of strategic spatial planning goals. It also aims to contribute to the academic debate on place branding by discussing its relevance and effectiveness in supporting economic and social spatial realignment through civic participation and the shaping of clearly envisioned agreed futures.

Exploratory in nature, this paper’s theoretical exploration is developed by detailing relevant findings from a case study on the significance of a regional branding initiative, integrated in a wider planning strategy for northern Portugal (NUTS II). In conducting this exploratory research, primary data were gathered through 16 in-depth, semi-structured interviews with key regional actors and organizations with a stake (and expertise) in the region.

Findings show the key strategic domains in which the region excels. These domains could fuel a potential regional branding initiative. However, the key regional actors interviewed agree that the diverse and fragmented regional assets and the socioeconomic scenario all require and yet hinder regional coordination efforts. In addition, territorial reorganization and the definition of a regional economic model, plus decentralization of decision-making and the establishment of leadership, are imperative for the effectiveness of a regional branding strategy aligned with the ongoing strategic spatial planning initiatives.

Managerial implications of integrating the opinions and perspectives of regional actors into a potential place-branding initiative as strategic spatial planning instrument include improving socio-spatial and spatial-economic condition of the region and envisioning shared futures.

By guiding the thoughts of scholars, practitioners and policymakers towards a strategic spatial planning approach to place branding, the paper contributes to the advancement and maturation of the place-branding field, by lending a more strategic approach and geographical/spatial consciousness to the process of place branding. The paper also sheds light on the challenges and complexity of branding regions, a scale of analysis seldom explored in place-branding literature.

Zimbabwean tourism, whose draw-card is wildlife, has been on the decline since land invasions that occurred in 2000. Due to the farm invasions, wildlife-based tourism is no longer a viable option. In cases where traditional industries are declining, cultural tourism has been found to be an effective alternative source of revenue. Cultural and heritage tourism represents a growing special interest market whose demand is very high; however, this sector is yet to be sufficiently explored in the empirical context of Northern Zimbabwe. The purpose of this paper is to explore the development potential of the sector.

A quantitative methodology was applied in this study. Data were collected using a self-administered questionnaire that was distributed to 500 international tourists who visited Northern Zimbabwe’s cultural and heritage attractions between October 2013 and February 2014. Statistical Package for Social Sciences Version 19.0 was employed in data coding and analysis. Descriptive statistics, independent t-tests and one way analysis of variance were used in this study.

On the whole, the study found that there is potential to develop cultural tourism as an alternative for tourism growth in Northern Zimbabwe. Results showed that there exists a certain demand for cultural and heritage tourism in Northern Zimbabwe and should be developed. Cultural and heritage tourists’ spending is high per visit, despite the fact that Zimbabwe is an expensive destination. The intention to repeat visitation was found to be significant with the age, level of qualification and nationality of respondents.

The findings provides insights for cultural and heritage tourism managers in Northern Zimbabwe and similar places around the country to invest in this special interest tourism. The development of cultural and heritage tourism will contribute towards the diversification of the seasonal and threatened nature-based tourism in Zimbabwe. With a better understanding of the motivations, trip behaviour characteristics and perceptions of Northern region, this paper presents insights that are important in developing the cultural and heritage tourism sector. Research on tourism growth in Zimbabwe has predominantly focused on nature-based tourism, suggesting a clear relegation of the contribution that cultural and heritage resources can make towards tourism growth; thus, this study provides a significant contribution in the Zimbabwean context with regards to literature.

This paper aims to examine a pan‐regional initiative, The Northern Way. The argument is framed within the on‐going city‐region debate to demonstrate some of the challenges and difficulties of working in collaboration and partnership across associational networks. It seeks to highlight the importance of institutional and local legacies and politics for understanding the nature of this particular form of pan‐regional arrangement.

The paper draws on existing literature and other secondary source material from policy and guidance documents, participant observation in regional and sub‐regional meetings, and supplemented with primary interview data.

The Northern Way, promoted by central government to manage decline in the Greater North of England, demonstrated a continued legacy of regional disparities and an attempt to move city actors from inter and intra regional rivalry towards collaboration and partnership. As an associational network, the fluidity of scales and wide ranging social forces impacted on coordination and integration of processes, institutions, plans and strategies. This emergent governance form exemplified institutional turbulence, as powers were re‐configured continuously across scales and, across policy sectors and policy actors. The Northern Way was a very complicated arrangement of networks across regional and sub‐regional territories, and its lack of autonomy from central government hampered its overall effectiveness and strategic approach.

The paper provides a valuable insight for academics, practitioners and policy makers into some of the challenges and difficulties of managing across a pan‐regional associational network. It is original because most of the earlier literature focuses solely on city‐regions rather than a specific pan‐regional initiative such as the one under enquiry here.

Purpose: This chapter considers whether it would be beneficial, and appropriate based on the application of equality law to date, for the UK government to mandate gender equality objectives set by the United Nations as requirements in initiatives aimed at stimulating the economy, specifically the Northern Powerhouse. It considers the success of the Northern Powerhouse and its impact on females in the region.

Method: The data used as a basis for analysis in this chapter were obtained through secondary research. A mixture of quantitative and qualitative data is used, with a heavy weighting towards quantitative information.

Findings: Gender inequality remains a significant issue for females in the United Kingdom. The UK government have implemented the requirements of Convention on the Elimination of all Forms of Discrimination Against Women (CEDAW) through a non-prescriptive framework, resulting in specific industries and businesses lobbying for further development. Gender equality was not a specific consideration in the launch of the Northern Powerhouse, leading to challenges in its implementation.

Originality: There has been significant research undertaken on gender inequality in the United Kingdom, however, this chapter is the first to explore the relationship between the requirements of CEDAW and the government initiative, the Northern Powerhouse.

The purpose of this paper is to explore the importance of cross‐communal cooperation and its contribution to peacebuilding and reconciliation in Northern Ireland through the opinions of 752 respondents.

A multivariate analysis of the respondents' opinions was gathered through a Public Opinion Survey (MBU 2006), which addresses the issue of physical separation of the Catholic and Protestant communities in the context of the Northern Ireland peace process.

Findings indicate that religion is a key variable in any discussion of the sustainability of the Northern Ireland peace process in relation to cross‐community initiatives, social and economic integration as well as existing divisions between both communities. Moreover, professional and skilled worker respondents disagreed that the impacts of physical separation between both communities supports the peace process. Catholic Nationalists and respondents from Belfast city and the Western region of Northern Ireland were less likely to perceive the physical separation of both communities as negatively impacting the peace process.

The implication for practice necessitates that the liberal peacebuilding model includes hybrid approaches to harness external economic aid in post‐accord societies that are inclusive of local people, ideas and concerns.

The value of the paper to practitioners and policymakers is that the research on the impact of external economic aid on cross community conflict must include the triangulation of both qualitative and quantitative methods to fully grasp its complexity.

This study explores policy and practice in relation to a peripheral rural region food support programme for small (micro) food enterprises and the impact on business development and innovation.

An exploratory case study methodology is employed focusing on the effectiveness of a local support programme for micro business development in the food sector, in a European Union peripheral, rural location.

The effective integration of policy and practice in the design and implementation of a public/private partnership programme can enable micro businesses to benefit from Government aid in a collective manner that would not have been possible in a Government–micro enterprise dyadic relationship.

The study focuses on one region and on one particular support programme. However, the research highlights the potential benefits that can accrue to micro food producers, and micro companies more generally from participation in such a programme, and identifies the types of support that are particularly effective for these types of organisations. The research identifies the possibilities and challenges of applying the South Eastern Economic Development type programme to other regions.

The success of such support programmes depends on identifying the needs of the participants at an early stage in the programme and in tailoring training and support accordingly. There are benefits from local government working closely with private consultants as brokers for micro enterprise business development and innovation.

Micro enterprises play key economic, social and cultural roles within their local rural community. Collectively they offer opportunities for rural employment and tourism development.

The chapter addresses a major gap in knowledge around the role of policies and supports in assisting business development and innovation in relation to micro size enterprises, and more specifically food micro enterprises based in peripheral, rural regions.

The purpose of this paper is to describe the process of transformation in the Northern Health region of British Columbia (BC), Canada, based on a new relationship between governments of BC, Canada, and First Nations.

Written from the perspective of four key participants in the transformation process, this paper highlights the ways in which partnership has been integral to the transformation of health service delivery to First Nations communities in Northern BC.

In sharing their experiences with health system transformation through partnership, the authors of this paper hope to contribute to a growing set of promising practices as indigenous health service organizations take a greater role in health service provision, and non-indigenous health service organizations improve their understanding of and relationships with indigenous communities.

This paper outlines a unique and leading edge transformation in health service delivery, told from the perspectives of key partners involved in the transformation process.

Most OECD countries will have a considerable challenge ahead with an ageing population and necessary health care produced for retired people. Healthcare costs have increased continuously from the mid-1990’s in Finland, and growth is likely to continue in the future, as the amount of older inhabitants is increasing. Furthermore, transportation of patients and their visitors between homes and hospitals is a large component of the total health carehealth care related costs. This paper aims to estimate transport-related costs and develop ways to decrease these costs.

A system dynamics simulation model was developed to examine different scenarios for patients and their visitor transportation to hospitals until the year 2040. Model is driven by age distribution of the region and likely by development of the total population. All parameter values were defined based on real-life observations.

Patients’ need to travel to hospitals is likely to continue to grow. In addition, quality of travel will change as older retired people are not willing or able to use their own transportation equipment or public transportation modes – this is the main reason for higher transportation costs of patients. Transportation is typically conducted via taxis, private cars and ambulances. Therefore, it is critical that people from the region are able to access hospital services with short proximity.

Simulation study is limited to one hospital investment decision in Finland. Distances and population densities as well as transportation mode alternatives differ from more populous regions in the world.

Research findings stressed the importance of keeping their own hospital operations within the region and placing them in a better location. In an alternative case, where a hospital decision would have been abandoned, total transportation costs during 2012-2040 would have increased by at least the same amount that a new hospital is assumed to cost.

This research is one of the first from the health care sector, where patient transportation modes and ageing is being dealt with in the context of new investments. Patient transportation is often an overlooked issue, which bears significant costs, especially as people age.

This study aims to investigate the effects of thermal–hydro interconnection on the revenues, market value and curtailment of variable renewable energy (VRE). The increasing market shares of VRE sources in the Northern European power system cause declining revenues for VRE producers, because of the merit-order effect. A sparsely studied flexibility measure for mitigating the drop in the VRE market value is increased interconnection between thermal- and hydropower-dominated regions.

A comprehensive partial equilibrium model with a high spatial and temporal resolution is applied for the analysis.

Model simulation results for 2030 show that thermal–hydro interconnection will cause exchange patterns that to a larger extent follow VRE production patterns, causing significantly reduced VRE curtailment. Wind value factors are found to decrease in the hydropower-dominated regions and increase in thermal power-dominated regions. Because of increased average electricity prices in most regions, the revenues are, however, found to increase for all VRE technologies. By only assuming the planned increases in transmission capacity, total VRE revenues are found to increase by 3.3 per cent and VRE electricity generation increases by 3.7 TWh.

The current study is, to the authors' knowledge, the first to analyze the effect of interconnection between thermal- and hydropower-dominated regions on the VRE market value, and the authors conclude that this is a promising flexibility measure for mitigating the value-drop of VRE caused by the merit-order effect. The study results demonstrate the importance of taking the whole power system into consideration when planning future transmission capacity expansions.