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Book part
Publication date: 19 December 2016

Anurudra Bhanot

Abstract

Details

Strategic Marketing Management in Asia
Type: Book
ISBN: 978-1-78635-745-8

Book part
Publication date: 4 August 2014

Colette Henry and Gerard McElwee

The objective of this chapter is to lay the foundation for the edited collection of contemporary research contributions contained in this book. Specifically, the chapter…

Abstract

Purpose

The objective of this chapter is to lay the foundation for the edited collection of contemporary research contributions contained in this book. Specifically, the chapter is concerned with defining and conceptualising rural entrepreneurship.

Methodology

The chapter seeks to explore why and how a rural enterprise can be defined, and determines whether rural entrepreneurship is a distinctive category of entrepreneurship theory and practice. Building on descriptive rural enterprise taxonomies proposed in previous studies, the chapter considers the drivers and barriers impacting on firm start-up, growth and decline in rural environments.

Findings

The authors argue that there is little difference between a rural and non-rural enterprise in terms of structure, that is how the business is organised or managed, or how the characteristics of the individual entrepreneur are exhibited. Thus, it would appear that there is no specific category for, nor definition of a rural entrepreneur beyond that of ‘an individual who manages a venture in a rural setting’.

Research limitations

The chapter is based mainly on a review of extant literatures.

Originality/value

The chapter concludes that it is the exogenous factors that differentiate rural from non-rural ventures, and it is these factors that will have a significant impact on start-up, growth and failure rates.

Details

Exploring Rural Enterprise: New Perspectives On Research, Policy & Practice
Type: Book
ISBN: 978-1-78441-109-1

Keywords

Article
Publication date: 7 November 2022

Ardhendu Shekhar Singh, Sanjai K. Parahoo, Madhavi Ayyagari and Thanika Devi Juwaheer

In this viewpoint, the theme editors provide an overview of the theme issue that aims to address the role of rural tourism in supporting the wellbeing and socio-economic…

155

Abstract

Purpose

In this viewpoint, the theme editors provide an overview of the theme issue that aims to address the role of rural tourism in supporting the wellbeing and socio-economic development of local stakeholders.

Design/methodology/approach

The paper covers different facets of rural tourism in promoting the socio-economic development of rural communities. Specifically, the articles in this issue capture the nuances of how local stakeholders in rural tourism in different geographical regions use various strategies to promote the well-being and socio-economic development of local communities.

Findings

The papers in this theme issue demonstrate the potential role of rural tourism in promoting the socio-economic development of rural communities. These papers make an important contribution to the theory and practice of rural tourism by providing in-depth insight into the recovery and growth strategies adopted by stakeholders in diverse rural tourism destinations, especially in the wake of turbulent times such as the recent coronavirus disease 2019 (COVID-19) pandemic. These papers suggest frameworks for further research and provide case studies of innovation and adaptation.

Originality/value

This theme issue analyses stories of innovation, adaptation, and growth of rural tourism in various destinations that presented the industry with unique challenges in the wake of the COVID-19 pandemic. The discussion provides some lessons and charts direction for the industry. The significance is greater when stakeholders of rural tourism and policymakers view rural tourism as an engine for the recovery and growth of the rural and national economy.

Article
Publication date: 18 January 2023

Ehsan Masoomi, Kurosh Rezaei-Moghaddam and Aurora Castro Teixeira

This paper aims to investigate the evolution, roots and influence of the rural entrepreneurship literature.

Abstract

Purpose

This paper aims to investigate the evolution, roots and influence of the rural entrepreneurship literature.

Design/methodology/approach

Using a bibliometric exercise, the analysis starts with investigation of studies on entrepreneurship and gathering all (772) articles on rural entrepreneurship (from 1981 to 2020) found in both Scopus and Web of Science up to 15 August 2020. Citation analysis of the references/citations of 755 articles are listed in the abstract database, generating a citation database involving 46,432 references/citations. This paper considers 635 (out of the 772) articles on rural entrepreneurship (i.e. articles cited in one or more studies), generating a database of 10,767 studies influenced by the rural entrepreneurship literature.

Findings

This study discovers that the relative importance of rural entrepreneurship within the entrepreneurship literature has increased in the last few years, but rural entrepreneurship remains a European concern; the most frequently addressed topics include growth and development, institutional frameworks and governance and rurality, with theory building being rather understudied. Most of the studies on rural entrepreneurship are empirical, involving mainly qualitative analyses and targeting high income countries; rural entrepreneurship is rooted in the fields of economics and entrepreneurship and is relatively self-referential.

Originality/value

This study provides a comprehensive and updated investigation of evolution of the rural entrepreneurship literature. The assessment of the literature’s scientific roots of rural entrepreneurship had not yet been tackled before. To the best of the author’s knowledge this study can be considered as the first effort for identifying the scientific influence of the rural entrepreneurship literature.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6204

Keywords

Open Access
Article
Publication date: 19 January 2023

Anne Margarian and Christian Hundt

This study aims to elucidate the quantitative and qualitative differences in employment development between German districts. Building on ideas from competitive…

Abstract

Purpose

This study aims to elucidate the quantitative and qualitative differences in employment development between German districts. Building on ideas from competitive development and resource-based theory, the paper particularly seeks to explain enduring East-West differences between rural regions by two different forms of competitive advantage: cost leadership and quality differentiation.

Design/methodology/approach

This study follows a two-step empirical approach: First, an extended shift-share regression is conducted to analyze employment development in Western and Eastern German districts between 2007 and 2016. Second, the competitive share effect and other individual terms of the shift-share model are further examined in additional regressions using regional economic characteristics as exogenous variables.

Findings

The findings suggest that the above-average employment growth of the rural districts in the West is owed to the successful exploitation of experience in manufacturing that has been gathered by firms in the past 100 years or so. While their strategy is largely based on advanced and specialized resources and an innovation-driven differentiation strategy, the relatively weak employment development of Eastern rural districts might be explained by a lack of comparable long-term experiences and the related need to focus on the exploitation of basic and general resources and, accordingly, on the efficiency-based strategy of cost leadership.

Originality/value

This study offers an in-depth empirical analysis of how the competitive share effect, i.e. region-specific resources beyond industry structure, contributes to regional employment development. The analysis reveals that quantitative differences in rural employment development are closely related to qualitatively different levels of input factors and different regimes of competitiveness.

Details

Competitiveness Review: An International Business Journal , vol. 33 no. 7
Type: Research Article
ISSN: 1059-5422

Keywords

Article
Publication date: 29 December 2022

Francisca Nathalia de Sousa Leite, Eduardo Rodrigues de Castro and Henrique Ryosuke Tateishi

Constrained input use and lower productivity of rural establishments may be associated with restricted or concentrated access to financial resources, especially in…

Abstract

Purpose

Constrained input use and lower productivity of rural establishments may be associated with restricted or concentrated access to financial resources, especially in developing countries. Meanwhile, agricultural activity entails risks associated with the volatility of net cash flows and external events, which may discourage riskier but higher return investments (e.g. technology). As rural credit can alleviate the former, and rural insurance may help alleviate the latter, the combination of both policies might endorse each other. The purpose of this study is to analyze the use of rural credit and rural insurance policies with respect to productivity and crop area, in São Paulo state, Brazil, using farmer's microdata from two surveys realized in 2007/08 and 2016/17.

Design/methodology/approach

This study uses propensity score matching and the entropy balance approaches in a complementary way. This study compared three policy treatments – rural credit, rural insurance and both policies combined, against establishments that received neither one. The analysis considered sugarcane, grain and grape crops separately and employed farmer's microdata. Moreover, the analysis was stratified into two categories: establishments owned by family farmers and those that did not.

Findings

Rural credit policy is related to higher productivity and larger cultivated area for grains and only to larger area for grape crops in the last analyzed period (2016/17). Rural insurance, as a unique policy or combined with credit, is related to higher productivity and cultivated areas, for all analyzed crops, only in the second period (2016/17), as the policy became more accessible to farmers. Heterogeneity regarding crops and farmers might influence the effectiveness of these policies. Despite rural insurance being related to a better performance regarding the outcome variables, it still reaches a small share of farmers, especially when combined with credit.

Originality/value

Many studies about the effectiveness of rural credit in Brazil have been conducted throughout the years, while there have been fewer studies regarding rural insurance since it became an important policy in the mid-2000s. However, few studies have conducted an analysis comparing its individual and interactive influences, with such level of disaggregation, on a farm-level database, considering the heterogeneity of the data and the different categories of farmers.

Details

Agricultural Finance Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0002-1466

Keywords

Article
Publication date: 2 January 2023

Shulin Xu, Zefeng Tong, Cheng Li and Shuoqi Chen

High-quality labor supply is inevitable to maintain sustainable and steady economic growth. This study mainly explores the impact of the social pension system on the…

Abstract

Purpose

High-quality labor supply is inevitable to maintain sustainable and steady economic growth. This study mainly explores the impact of the social pension system on the health of human capital, and further explores its impact mechanism.

Design/methodology/approach

On the basis of the data from China Family Panel Studies from 2012 to 2018, this article uses the fixed effect model and the mediation effect model to empirically study the influence of the social pension scheme on the health of human capital and further explore its influence mechanism.

Findings

This study shows that the social pension scheme can significantly improve the physical and mental health of laborers, especially for low-income and agricultural groups. The implementation of the social pension scheme contributes to increasing medical services and reducing the labor supply for the benefit of human health capital. Therefore, the government should continue to expand the coverage of the social pension scheme and comprehensively improve the importance of human health capital on economic growth.

Practical implications

Medical costs and labor supply play a mediating effect in the relationship between social pension and rural labors' health status, which indicates that medical costs and labor supply level are still important factors affecting the health status of rural labor. There are essential factors affecting the health status of the rural labor force, and their role should be given more consideration in the process of system design and improvement.

Originality/value

The existing studies have more frequently studied the effect of the implementation of social pension schemes from the perspective of economic performance, but this paper evaluates the policy effect of social pension schemes based on the perspective of health human capital, which enriches research on health performance in related fields.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 1 September 2017

Weiqi Pei

With the development of the new rural construction action of beautiful industries, the problem of uncoordinated development of the rural economy and ecological protection…

Abstract

With the development of the new rural construction action of beautiful industries, the problem of uncoordinated development of the rural economy and ecological protection has become increasingly prominent. Based on this, in the process of planning, design, construction and management, ecological construction technology was introduced. The planning and design of ecological recycling economy and rural greenway were studied, and the planning types of greenway in industrial villages were deeply explored. Taking the planning and construction of industrial rural greenway in Anji county as an example, the research and analysis were carried out. From the rural road, landscape space, ecology, service facilities, logo and so on, the planning was carried ou, and the greenway network of industrial villages in Anji county was constructed. Combined with practical engineering research, the scientific and rational development of rural greenway in the urban and rural construction throughout the countryn was promoted, the contradiction between urban and rural construction and ecological protection was effectively solved, and the construction of beautiful countryside was promoted.

Details

Open House International, vol. 42 no. 3
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 16 August 2013

Amit Mookerjee

The article aims to examine the rural‐urban divide used as a premise for idiomatic understanding of Indian rural consumers, and review current practices. This may be self…

802

Abstract

Purpose

The article aims to examine the rural‐urban divide used as a premise for idiomatic understanding of Indian rural consumers, and review current practices. This may be self limiting, and may trap marketers in an idiom that is not in touch with current realities in the rapidly evolving rural market. The paper highlights the rapid changes, emerging segments, the factors affecting change, and the need to revisit the rural idiom, with a more nuanced, stratified, granular look at the differences among rural consumer segments.

Design/methodology/approach

It looks at existing literature and recent consumer survey reports, and notes the existing practitioner mindset, and current practices reported in literature industry forums and popular press.

Findings

Recent surveys help posit the rise of the rural middle class, highlighting four sets of factors causing changes in the rural households' consumption patterns. It concludes that the most critical need is to understand values, needs, aspirations, social norms and realities, nature and pace of change to develop effective competitive strategies to address rural consumers, especially its middle class.

Research limitations/implications

It is limited in its opinions due to the dependence on reports of prior surveys and existing literature.

Practical implications

It identifies areas for future research to capture this change, and proposes the variables that must be kept in mind for generating adequate consumer insights. This is proposed through an initial re‐stratification and psychographic mapping of consumers for better rural marketing initiatives.

Social implications

Marketers have embarked on methods twining social uplift through economic empowerment, with programs building on distribution reach and efficiency helping them expand their own business. Better insights into rural diversity should help expand the programs and create more impact.

Originality/value

It has brought together diverse perspectives from practice and literature, and focussed attention on specific drivers of change, and how they will create greater diversity going forward. This will help focus on new segments, and proposes a newer paradigm for researching rural consumers.

Details

Journal of Indian Business Research, vol. 5 no. 3
Type: Research Article
ISSN: 1755-4195

Keywords

Article
Publication date: 1 September 2017

Wensheng Dai

With the urbanization development in China, natural ecological environment and ecological environments in rural areas have been affected. Therefore, the characteristics…

Abstract

With the urbanization development in China, natural ecological environment and ecological environments in rural areas have been affected. Therefore, the characteristics and classification of rural greenway were analyzed on the basis of eco economic model theory, the resources of ecological, cultural, recreational and industrial greenway planning were evaluated, and the structure characteristics of rural greenway network are analyzed. A mathematical model of space superposition analysis is constructed. Taking SunYea town of Feixian county in Shandong as the object, starting from the green road network space, greenway system, service facilities, transfer system and identification system and other aspects, the construction of the rural greenway was carefully planned. Practice has proved that rural greenway planning research has improved the scientific nature of the allocation of resources, and has a certain exemplary role for the construction of rural greenway network in similar areas.

Details

Open House International, vol. 42 no. 3
Type: Research Article
ISSN: 0168-2601

Keywords

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