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Book part
Publication date: 19 December 2016

Anurudra Bhanot

Abstract

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Strategic Marketing Management in Asia
Type: Book
ISBN: 978-1-78635-745-8

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Book part
Publication date: 4 August 2014

Colette Henry and Gerard McElwee

The objective of this chapter is to lay the foundation for the edited collection of contemporary research contributions contained in this book. Specifically, the chapter…

Abstract

Purpose

The objective of this chapter is to lay the foundation for the edited collection of contemporary research contributions contained in this book. Specifically, the chapter is concerned with defining and conceptualising rural entrepreneurship.

Methodology

The chapter seeks to explore why and how a rural enterprise can be defined, and determines whether rural entrepreneurship is a distinctive category of entrepreneurship theory and practice. Building on descriptive rural enterprise taxonomies proposed in previous studies, the chapter considers the drivers and barriers impacting on firm start-up, growth and decline in rural environments.

Findings

The authors argue that there is little difference between a rural and non-rural enterprise in terms of structure, that is how the business is organised or managed, or how the characteristics of the individual entrepreneur are exhibited. Thus, it would appear that there is no specific category for, nor definition of a rural entrepreneur beyond that of ‘an individual who manages a venture in a rural setting’.

Research limitations

The chapter is based mainly on a review of extant literatures.

Originality/value

The chapter concludes that it is the exogenous factors that differentiate rural from non-rural ventures, and it is these factors that will have a significant impact on start-up, growth and failure rates.

Details

Exploring Rural Enterprise: New Perspectives On Research, Policy & Practice
Type: Book
ISBN: 978-1-78441-109-1

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Article
Publication date: 3 January 2022

Xuan Huo and Mingang Lin

This paper aims to review the institutional evolution of China's rural social security system in the past 35 years, focusing on major policy transformations of the rural

Abstract

Purpose

This paper aims to review the institutional evolution of China's rural social security system in the past 35 years, focusing on major policy transformations of the rural social security system in a large country, and extract the Chinese experience on developing rural social security.

Design/methodology/approach

This paper systematically reviews the evolution of rural social security system via organizing policy documents, key events and research literature on the construction of rural social security since the Reform and Opening-up.

Findings

First, institutional transformation is a profound change in China's rural social security system; second, policy transformation has taken place in the main areas of China's rural social security system, including rural endowment insurance, medical insurance and social assistance; third, the policy evolution of China's rural social security system has a unique experience in a large country.

Originality/value

China is the country with the largest rural population in the world. The process and experience of transforming the social security system in the vast rural areas of China have important value and reference significance for other developing countries.

Details

China Agricultural Economic Review, vol. 14 no. 1
Type: Research Article
ISSN: 1756-137X

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Article
Publication date: 7 January 2022

Veena Suresh, Ram Fishman, Johanna Sophie von Lieres and Bhavani R. Rao

The purpose of the study is to understand what impact the first COVID-19 lockdown in 2020 had on the income and food security of rural households in India and whether it…

Abstract

Purpose

The purpose of the study is to understand what impact the first COVID-19 lockdown in 2020 had on the income and food security of rural households in India and whether it differed across socioeconomic factors. Moreover, the study assesses the needs of rural households and determines whether they had received adequate support services during the lockdown.

Design/methodology/approach

The study adopted a repeated-measures quantitative survey design with 1,319 rural women from 16 states of India and conducted a telephonic survey.

Findings

The lockdown had directly impacted rural households' employment status and income but the impact differed depending on the type of employment. For example, working in a salaried job or on one's farm led to a lower likelihood of a complete decline in income in states other than Kerala as the lockdown continued. The study also revealed a change in the pattern of food consumption, with higher consumption of subsidized staple foods. It also became evident that the aid announced by the government reached the rural population with some delay.

Research limitations/implications

A limitation of the study was that many respondents refused to participate in phase 2, which reduced the sample size when comparing the two phases because the women did not own mobile phones. Instead, they were using their husbands' phones.

Originality/value

The study's findings can help better understand the needs of rural populations during crises, such as the COVID-19 pandemic. This can help to plan better and build preventive actions for such populations once their needs are understood. In addition, this can aid disadvantaged people for a minimal level of preparedness and security during such a crisis in the future.

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Journal of Agribusiness in Developing and Emerging Economies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2044-0839

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Article
Publication date: 10 January 2022

Kara Lasater, Meghan Scales, Kelley Sells, Meleah Hoskins and Jordan Dickey

The purpose of this paper is to demonstrate how rural schools and communities responded to the COVID-19 pandemic through compassionate care.

Abstract

Purpose

The purpose of this paper is to demonstrate how rural schools and communities responded to the COVID-19 pandemic through compassionate care.

Design/methodology/approach

This paper provides “compassion narratives” (Frost et al., 2006, p. 851) from five educators (i.e. the authors) working and/or living in rural communities. Each narrative describes how compassion was witnessed and experienced from various professional positions (which include classroom teacher; building-level leader; district-level leader; special services director and school psychologist; and assistant professor of educational leadership).

Findings

The compassion narratives described in this paper demonstrate how various organizations and communities responded to COVID-19 through compassionate care. They also provide a lens for considering how rural schools and communities might sustain compassion in a post-pandemic world.

Originality/value

This paper extends disciplinary knowledge by considering the healing, transformative power of compassion within rural schools and communities – not just in response to COVID-19 but in response to all future adversities.

Details

Journal for Multicultural Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-535X

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Article
Publication date: 21 July 2020

Jun Han

This article revealed the difficulties that lie ahead of implementation of the rural revitalization strategy.

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Abstract

Purpose

This article revealed the difficulties that lie ahead of implementation of the rural revitalization strategy.

Design/methodology/approach

This article performed a systematic analysis of the difficulties ahead of implementation of the rural revitalization strategy on the basis of three factors, namely, people, land and money.

Findings

This article concluded that it is necessary to revitalize the rural human resources by introducing skilled labor; managing the farmer–land relationships through deepening the land reform and facilitating multidimensional investment that includes fiscal, financial and social factors.

Originality/value

For the first time, this article systematically explored the solutions to the problems related to people, land and money in the implementation of the rural revitalization strategy.

Details

China Agricultural Economic Review, vol. 12 no. 4
Type: Research Article
ISSN: 1756-137X

Keywords

Open Access
Article
Publication date: 9 December 2021

Frances Barraclough and Sabrina Pit

The COVID-19 pandemic has led to “forced innovation” in the health education industry. High-quality training of the future rural health workforce is crucial to ensure a…

Abstract

Purpose

The COVID-19 pandemic has led to “forced innovation” in the health education industry. High-quality training of the future rural health workforce is crucial to ensure a pipeline of rural health practitioners to meet the needs of rural communities. This paper describes the implementation of an online multidisciplinary teaching program focusing on integrated care and the needs of rural communities.

Design/methodology/approach

A multidisciplinary teaching program was adapted to allow students from various disciplines and universities to learn together during the COVID-19 pandemic. Contemporary issues such as the National Aged Care Advocacy Program for Residential Aged Care COVID-19 Project were explored during the program.

Findings

This case study describes how the program was adopted, how learning needs were met, practical examples (e.g. the Hand Hygiene Advocacy within a Rural School Setting Project), the challenges faced and solutions developed to address these challenges. Guidelines are proposed for remote multidisciplinary learning among health professional students, including those in medical, nursing, pharmacy, dentistry, and allied health disciplines.

Originality/value

The originality of this program centers around students from multiple universities and disciplines and various year levels learning together in a rural area over an extended period of time. Collaboration among universities assists educators in rural areas to achieve critical mass to teach students. In addition it provides experiences and guidance for the work integrated learning sector, rural health workforce practitioners, rural clinical schools, universities, policy makers, and educators who wish to expand rural online multidisciplinary learning.

Details

Health Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0965-4283

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Article
Publication date: 15 December 2021

Yin Shi, Liping Ding, Chenchen He, Fan Zhang, Zumeng Zhang and Qiyao Dai

This study aims to analyze those factors affecting the rural resident’s willingness to adopt solar photovoltaic (PV) which is important for accelerating the popularization…

Abstract

Purpose

This study aims to analyze those factors affecting the rural resident’s willingness to adopt solar photovoltaic (PV) which is important for accelerating the popularization of clean energy in China.

Design/methodology/approach

This study contained a sample of 653 households in 8 provinces/regions by stratified, and random sampling in rural China. Descriptive analysis, exploratory factor analysis and confirmatory factor analysis techniques have been used for analytical purposes.

Findings

The empirical results indicate that financial incentive and social interaction have positive effects on rural residents’ adoption willingness, while village leaders’ engagement can indirectly influence their adoption willingness through social interaction and residents’ cognition.

Research limitations/implications

This study mainly considers external and internal factors but ignores the effect of technical factors. In addition, the samples are just selected from the residents who have adopted solar PV.

Practical implications

This study is expected to be useful for the government, regulators, village leaders, village leaders and other institutions.

Originality/value

This study conducts a systematic analysis and clarifies the relationship between factors (external and internal) and rural residents’ adoption willingness. The village leaders’ engagement is first added to the conceptual model as an external factor, which is very essential in rural residents’ adoption in China.

Details

International Journal of Energy Sector Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-6220

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Article
Publication date: 21 December 2021

Hongyu Ma, Yongmei Carol Zhang, Allan Butler, Pengyu Guo and David Bozward

China has a new rural revitalization strategy to stimulate rural transformation through modernizing rural areas and resolving their social contradictions. While social…

Abstract

Purpose

China has a new rural revitalization strategy to stimulate rural transformation through modernizing rural areas and resolving their social contradictions. While social capital is recognized as an important element to rural revitalization and entrepreneurship, research into the role of psychological capital is less developed. Therefore, this paper assesses the impact of both social and psychological capital on entrepreneurial performance of Chinese new-generation rural migrant entrepreneurs (NGRMEs) who have returned to their homes to develop businesses as part of the rural revitalization revolution.

Design/methodology/approach

Based on a survey, data were collected from 525 NGRMEs in Shaanxi province. This paper uses factor analysis to determine variables for a multiple linear regression model to investigate the impacts of dimensions of both social capital and psychological capital on NGRMEs’ entrepreneurial performance.

Findings

Through the factor analysis, social capital of these entrepreneurs consists of five dimensions (reputation, participation, networks, trust and support), psychological capital has three dimensions (innovation and risk-taking, self-efficacy and entrepreneurial happiness) and entrepreneurial performance contains four dimensions (financial, customer, learning and growth, and internal business process). Furthermore, the multiple linear regression model empirically verifies that both social capital and psychological capital significantly influence and positively correlate with NGRMEs' entrepreneurial performance.

Originality/value

This study shows the importance of how a mixture of interrelated social and psychological dimensions influence entrepreneurial performance that may contribute to the success of the Chinese rural revitalization strategy. This has serious implications when attempting to improve the lives of over 100 million rural Chinese citizens.

Details

International Journal of Entrepreneurial Behavior & Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-2554

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Article
Publication date: 15 December 2021

Lateef Adeleke Adeniyi, Michael Temidayo Fatoke, Oluyemi Peter Adesoye, Sikiru Akintunde Folorunso and Adekunle Adedeji Lawal

This study aims to assess the accessibility of women to health-care facilities in the rural areas with a view to unties possible recommendation of enhancing its service…

Abstract

Purpose

This study aims to assess the accessibility of women to health-care facilities in the rural areas with a view to unties possible recommendation of enhancing its service delivery. It provides an insight into the levels of satisfaction of the services provided by conventional health-care providers in the area where the majority in the developing countries concentrated. The study unravels the reasons for the low patronage of regular health-care facilities to boost unscientific ones by rural women.

Design/methodology/approach

The study relies on extensive field work conducted in the study area mainly rural nature. data was sourced by questionnaire, mainly administered on the women in the area and field observation. Data collected were analysed using descriptive statistics.

Findings

The paper provides information on the low socio-economic attributes of rural women. It is further showed that medical facilities and personnel were not relatively available and performed in health-care centres to the satisfaction of the users. Poor roads, poor human relation, low quality of services, inadequate medical personnel and drug shortage hindrance to women accessing appropriate health-care facilities in the rural areas. Rural women, therefore, opted for self-medication folk medicine, disguising and spiritual remedies. Health-care facilities suffered poor patronage as a result of these obstacles The study recommended proper overhauling of health-care facilities.

Originality/value

The paper builds a relationship on the reasons for health-care facilities neglect in the rural area in developing countries and revealed unscientific means by which health care needs are realised rural women.

Details

Journal of Facilities Management , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1472-5967

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